Fibbl
- Company typePrivate
- Founded2023
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Fibbl firmographics
Firmographics- Name
- Fibbl
- Legal name
- Fibbl Poland sp. z o.o.
- Website
- https://fibbl.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fibbl industry classification
Industry- Product category
- 3D and AR Commerce Platform
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM)
Keywords
Where Fibbl is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Fibbl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- 3D & AR SaaS subscription: Recurring SaaS subscription for the Fibbl platform, publicly benchmarked at a starting price of €1,399/month per Fibbl's own comparison article. Pricing is enterprise-grade, indicating land-and-expand seat/model-volume based contracts.
- 3D asset production service: Operational 3D scanning service run out of Fibbl Poland sp. z o.o. (Warsaw production studio at ul. Modularna 3A, 02-238 Warsaw), where physical products are shipped in for scanning and returned; this is a service-fee component bundled with platform subscriptions.
- Free trial / proof-of-concept product scan: Free product scan offered as a top-of-funnel acquisition mechanic to convert merchants from PLG trial to paid enterprise subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise 3D & AR subscription starting at €1,399/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Fibbl product offering
Product offeringCore offering
Fibbl is an end-to-end 3D commerce platform for footwear, bags and apparel brands. It combines a proprietary 3D scanning production studio (Fibbl Poland sp. z o.o. in Warsaw) with a SaaS platform that delivers 3D Viewer, Virtual Try-On (VTO) and Augmented Reality (AR) experiences, plus AI-generated product imagery and packshots, embedded directly onto merchant e-commerce product detail pages through integrations with Shopify, WooCommerce, Magento and BigCommerce. The platform is served via a global CDN with a REST API and GA4 analytics instrumentation, and is sold on an enterprise subscription starting at €1,399/month.
Product overview
Fibbl offers a platform-plus-modules architecture centered on the Fibbl Platform, a 3D and AR commerce solution for footwear, bags, and fashion accessories. The core platform delivers three primary shopper experiences — 3D Viewer, Virtual Try-on (VTO), and Augmented Reality (AR) — supported by content production capabilities (Packshots, AI Images, Live Images) and distribution tools (Dynamic Product Ads / Dynamic Video Feed, 3D Banner, 3D Preview, 3D Quick View). A Fibbl Dashboard provides GA4-backed analytics and management, while embeddable developer components (Fibbl Layer, Fibbl Model Viewer) and configurable add-ons (Product banner, Product switcher, QR-Code launcher, Shortlinks, Button launcher, Annotations, Dimensions) extend functionality for merchants. The platform connects to major eCommerce backends (Shopify, WooCommerce, Magento, BigCommerce), exposes a REST Programmatic API, and integrates with analytics (GA4), A/B testing (Shoplift), and customer support (Intercom) tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Fibbl Platform Unified 3D and AR commerce platform for footwear, bags and fashion accessories brands, bundling 3D Viewer, VTO, AR, content production (Packshots, AI Images, Live Images), distribution (Dynamic Product Ads, 3D Banner, 3D Preview, 3D Quick View), analytics and a REST Programmatic API under a single merchant offering sold as an enterprise SaaS subscription.
- 3D Viewer
- Virtual Try-on (VTO)
- Augmented Reality (AR)
- Packshots
- AI Images
- Dynamic Product Ads / Dynamic Video Feed
- Fibbl Dashboard Merchant-facing analytics and management dashboard for Fibbl experiences, providing a centralized interface with GA4-backed reporting on 3D / VTO / AR engagement and conversion.
Quantifiable outcome
- 6.3% conversion uplift for GANT across 13 markets
- +8 more outcomes
Companies that use Fibbl
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Fibbl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Fibbl partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core co-marketing partner, flagship distribution integration, core platform integration and core analytics integration.
- Shopliftcore co-marketing partnerShoplift is publicly positioned on the Fibbl homepage as 'trusted by Shoplift as their preferred partner for A/B testing' — a co-marketing / experimentation relationship that drives merchant-side conversion uplift.
- Shopifyflagship distribution integrationNative platform integration enabling merchants to embed Fibbl 3D, VTO and AR on Shopify storefronts; cited 40% decrease in returns as the headline outcome for Shopify stores.
- WooCommercecore platform integrationListed among Fibbl's supported e-commerce platforms for embedding 3D Viewer, VTO and AR.
- Magentocore platform integrationListed among Fibbl's supported e-commerce platforms for embedding 3D Viewer, VTO and AR.
- BigCommercecore platform integrationListed among Fibbl's supported e-commerce platforms for embedding 3D Viewer, VTO and AR.
- Google (GA4)core analytics integrationNative GA4 integration emitting fibbl_load, fibbl_display and fibbl_use events for downstream conversion attribution on 3D / VTO / AR interactions.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Fibbl competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit is a 3D and AR commerce platform for product visualization, configurators and virtual try-on that serves enterprise brands across furniture, apparel and footwear. It is the closest horizontal direct peer to Fibbl's platform-plus-content approach, with comparable enterprise SaaS pricing and platform integrations.
- Emperia: Emperia builds 3D storefronts and virtual try-on experiences for fashion, luxury and footwear brands. It targets a similar buyer persona (global brand e-commerce teams) with overlapping 3D/VTO capabilities and is one of Fibbl's named competitors in its own published comparison article.
- Sayduck: Sayduck offers 3D and AR product visualization plus virtual try-on for footwear, apparel and home brands, with platform integrations for Shopify and WooCommerce. It competes directly with Fibbl in the SMB/mid-market footwear 3D/VTO segment.
- WANNA: WANNA provides 3D and AR try-on technology specifically for footwear and accessories, with documented footwear-brand customers. It is a head-to-head competitor in the footwear virtual try-on niche that Fibbl cites in its own comparison content.
Emerging players
- Obsess: Obsess creates 3D and virtual stores for fashion and beauty brands, including immersive shopping experiences that overlap with Fibbl's AR/3D PDP experiences. It is adjacent rather than head-to-head, focused on virtual storefronts vs. Fibbl's per-PDP 3D/VTO layer.
- Reactive Reality (PICTOFiT): Reactive Reality's PICTOFiT platform delivers virtual try-on, avatar-based fitting and 3D garment visualization for fashion and footwear brands. It competes with Fibbl in the AR try-on category with a stronger avatar/fitting angle for apparel brands.
- Vue.ai: Vue.ai provides AI-driven product tagging, styling and on-model imagery for fashion e-commerce. It is adjacent, competing for the same fashion-brand content-production budget but from an AI-imagery angle versus Fibbl's 3D/VTO/AR angle.
Broad incumbents
- Snap (Snap AR Try-On): Snap offers AR Try-On tools for footwear and apparel within its AR platform, used by global brands for camera-based shopping. As a major platform incumbent, Snap represents a bundled alternative that could compete with Fibbl's Virtual Try-On on distribution and AR capability.
- Google (3D Shopping / ARCore): Google's ARCore and 3D Shopping features, along with Shopping graph and GA4, provide platform-level 3D/AR and analytics infrastructure that overlaps with Fibbl's 3D viewer, AR and GA4 integration. It is a broad incumbent that could commoditize parts of Fibbl's stack.
- Shopify (Shopify AR / AR 3D): Shopify provides native AR/3D model support and a built-in 3D Warehouse workflow for merchants on its platform, which Fibbl explicitly integrates with. As the largest e-commerce platform, Shopify's bundled 3D/AR features are a direct threat to Fibbl's Shopify channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fibbl social profiles
Digital presenceFibbl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fibbl leadership team
Management profileNumber of profiles
Profiles3 records
Fibbl subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fibbl funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fibbl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fibbl
What does Fibbl do?
Fibbl is an end-to-end 3D commerce platform for footwear, bags and apparel brands. It combines a proprietary 3D scanning production studio (Fibbl Poland sp. z o.o. in Warsaw) with a SaaS platform that delivers 3D Viewer, Virtual Try-On (VTO) and Augmented Reality (AR) experiences, plus AI-generated product imagery and packshots, embedded directly onto merchant e-commerce product detail pages through integrations with Shopify, WooCommerce, Magento and BigCommerce. The platform is served via a global CDN with a REST API and GA4 analytics instrumentation, and is sold on an enterprise subscription starting at €1,399/month.
Is Fibbl a public or private company?
Fibbl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fibbl founded?
Fibbl was founded in 2023. It employs 11 to 50 people.
Where is Fibbl based?
Fibbl is headquartered in Stockholm, Sweden, in the Europe region.
How does Fibbl make money?
Three revenue lines are on record. 3D & AR SaaS subscription is the primary driver. The others are 3D asset production service and free trial / proof-of-concept product scan.
Who are Fibbl's main competitors?
Direct peers on record are Threekit, Emperia, Sayduck and WANNA. Emerging players are Obsess, Reactive Reality (PICTOFiT) and Vue.ai. Broad incumbents are Snap (Snap AR Try-On), Google (3D Shopping / ARCore) and Shopify (Shopify AR / AR 3D).
Does Fibbl have an API?
Yes. Fibbl exposes a REST Programmatic API. Base URL: https://api.fibbl.com. Documented endpoints include /check-model-availability and /get-model-file-urls-for-ar, which allow developers to query whether a 3D model exists for a given product and to retrieve the model file URLs used to launch AR experiences. No further details on authentication, rate limits, versioning, or sandbox availability are provided. Developer documentation is at docs.fibbl.com.
What industry is Fibbl in?
Fibbl's product category is 3D and AR Commerce Platform. Its primary akta.pro industry code is MPAFAFAM, Testing, Automation, Crash Reporting & Telemetry SDKs. Its NAICS code is 541512 and its SIC code is 5065.