Threekit
Threekit is an AI-powered visual commerce platform that helps B2B manufacturers selling complex, configurable products turn buyer inputs into valid proposals, 3D configurations, and dealer-ready leads via integrations with major CPQ and commerce systems.
- Company typePrivate
- Founded2015
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Threekit does
Threekit is an AI-powered visual commerce platform purpose-built for B2B manufacturers that sell complex, configurable products through dealers, distributors, or direct sales channels. The platform combines real-time 3D product configuration, augmented reality visualization, AI-rendered virtual photography, and an AI Sales Agent that processes unstructured buyer inputs (voice memos, photos, specs, RFPs) into valid configured proposals in seconds. The AI agent is trained on each customer's product catalog and rules, integrates with existing CPQ, ERP, PIM, and commerce systems, and can be deployed across both manufacturer websites and individual dealer sites.
The company's technology stack is API-driven and composable, with native integrations into the major B2B commerce and CPQ ecosystems: Salesforce CPQ, Oracle CPQ, Infor CPQ, Configure One, Shopify, SAP Commerce Cloud, BigCommerce, commercetools, and Magento (Adobe Commerce). A Salesforce AppExchange listing distributes the Visual Configurator to Lightning B2B Commerce customers. The platform processes 10+ million configuration-to-quote sessions monthly across 150+ enterprise manufacturers, including Kohler, Sloan, Steelcase, Bobcat, Milwaukee, Cintas, A-dec, Andersen Windows & Doors, and Ulrich Lifestyle Structures.
Threekit operates a SaaS subscription model with quote-based enterprise pricing, supplemented by implementation and onboarding services bundled into a standard 90-day deployment timeline. Revenue is generated through direct enterprise field sales with a "Get a Demo" engagement model, plus channel distribution through dealer and distributor networks and the Salesforce AppExchange marketplace. The company has raised $65 million in total funding, including a $35 million Series B in November 2021 led by Leaders Fund with strategic participation from ServiceNow, Salesforce, Capgemini, and Shasta Ventures. Threekit is headquartered in Chicago with offices in San Francisco, London, Paris, and Ottawa, and is ISO 27001 certified.
Threekit firmographics
Firmographics- Name
- Threekit
- Legal name
- Threekit.com, inc.
- Website
- https://threekit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Threekit is an AI-powered visual commerce platform that helps B2B manufacturers selling complex, configurable products turn buyer inputs into valid proposals, 3D configurations, and dealer-ready leads via integrations with major CPQ and commerce systems.
- Ownership category
- akta.pro rank
Where Threekit is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Threekit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Threekit operates as a SaaS platform providing AI-powered visual commerce capabilities. The platform is deployed across manufacturer websites and dealer networks with subscription-based pricing.
- Implementation and Onboarding Services: Professional services for platform deployment and AI training on customer product catalogs, with a standard 90-day deployment timeline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform - AI Sales Agent for Manufacturers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Threekit product offering
Product offeringCore offering
Threekit is an AI-powered visual commerce platform that helps manufacturers selling complex, configurable products. Its flagship AI Sales Agent converts customer requirements (voice memos, photos, specs, RFPs) into valid configured proposals in seconds, while its Web Leads Agent qualifies website traffic and its Agentic Visual Configurator combines 3D, AR, and virtual photography with AI-guided selling. The platform integrates with existing CPQ, ERP, and eCommerce systems and deploys in 90 days.
Product overview
Threekit is an AI-powered visual commerce platform offering a unified platform-plus-modules architecture. The core offering consists of the Threekit Platform connecting product systems, creating visuals, and distributing across channels. Key modules include AI Sales Agent (for manufacturer sales automation), Web Leads Agent (for website lead capture), and Agentic Visual Configurator (AI-enhanced 3D configuration). Supporting capabilities include AI Discovery (semantic search), AI Guided Selling (conversational product recommendations), 3D Product Configuration, Augmented Reality, and Virtual Photographer (AI-rendered product imagery). The platform integrates with major CPQ systems (Salesforce CPQ, Oracle CPQ) and eCommerce platforms (Shopify, SAP Commerce Cloud, BigCommerce) to deliver visual commerce experiences across dealer networks, manufacturer websites, and B2B commerce channels.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Sales Agent AI-powered guided selling tool that transforms customer requirements (voice memos, photos, specs, RFPs) into valid configured proposals in seconds, designed specifically for enterprise manufacturers to automate sales cycles, identify missing information, and flag configuration conflicts.
- Web Leads Agent
Quantifiable outcome
- 95% increase in website leads when customers actively engage with the AI sales agent (Andersen Windows & Doors)
- +5 more outcomes
Companies that use Threekit
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Threekit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature7 records
Threekit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SalesforcecoreIntegration with Salesforce ecosystem including Salesforce CPQ, Salesforce Lightning B2B Commerce, and Salesforce Revenue Cloud. Threekit's Visual Configurator is available on Salesforce AppExchange. The platform connects with Salesforce for quote generation and CRM data synchronization.
- ShopifycoreIntegration with Shopify for visual product configuration and e-commerce capabilities on Shopify-powered storefronts.
- SAP Commerce CloudcoreIntegration with SAP Commerce Cloud for product configuration capabilities within SAP's e-commerce ecosystem.
- commercetoolscoreIntegration with commercetools for product configurator capabilities within the commercetools commerce platform.
- MagentocoreIntegration with Magento (Adobe Commerce) for visual product configuration on Magento-powered e-commerce sites.
- BigCommercecoreIntegration with BigCommerce for product configurator capabilities on BigCommerce-powered storefronts.
- Oracle CPQcoreIntegration with Oracle CPQ (formerly BigMachines) for quote generation and pricing rules. Threekit serves as the front-end visual configurator for Oracle CPQ deployments.
- Infor CPQcoreIntegration with Infor CPQ for product configuration and quoting capabilities for manufacturers using Infor's back-end systems.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Threekit competitors and assessment
Company assessmentDirect peers
- Tacton: Tacton is a CPQ and product configurator vendor focused on manufacturers of complex, engineered products. It directly overlaps with Threekit in configuration rules, pricing logic, and visual product configuration for B2B manufacturers.
- Configure One: Configure One provides enterprise product configurator and CPQ software specifically for manufacturers. It targets the same B2B complex-product configuration use case as Threekit, including rule-based configuration and dealer enablement.
- Emersya: Emersya provides a 3D and AR product configuration platform for manufacturers and brands. It competes directly with Threekit's 3D/AR visual configuration capabilities for complex configurable products.
- Atlatl Software: Atlatl Software provides configure-price-quote and visual product configuration solutions for manufacturers. It targets a similar use case of complex product configuration with a focus on industrial customers.
Broad incumbents
- Salesforce CPQ (formerly Steelbrick): Salesforce CPQ is a broad enterprise CPQ incumbent covering quoting, pricing, and proposal generation. Threekit sits in front of it as a visual/AI layer, but Salesforce could natively extend guided-selling capabilities into its own platform.
- Oracle CPQ (formerly BigMachines): Oracle CPQ is a long-standing enterprise CPQ incumbent that Threekit integrates with as the front-end visual configurator. It represents the same configuration-to-quote workflow and is a potential competitive threat if it expands its own guided-selling UX.
- PROS: PROS provides AI-driven pricing, CPQ, and sales configuration software for manufacturers and B2B sellers. It overlaps with Threekit on configuration-driven selling and quote generation for complex product catalogs.
- Vendavo: Vendavo is a B2B pricing and sales configuration platform for industrial manufacturers. It addresses similar guided-selling and pricing workflows as Threekit, particularly in complex-config pricing and dealer enablement.
- Zilliant: Zilliant offers AI-driven pricing and sales guidance software for B2B manufacturers and distributors. It targets similar guided-selling and dealer-channel optimization problems that Threekit's AI Sales Agent addresses.
Emerging players
- Vntana: Vntana is a 3D commerce platform offering visualization, configuration, and asset management for product brands. It overlaps with Threekit's 3D product configuration and virtual photography capabilities for B2B sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Threekit social profiles
Digital presenceThreekit compliance and trust
Trust signalCompliance1 record
Threekit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Threekit leadership team
Management profileNumber of profiles
Profiles7 records
Threekit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Threekit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Threekit
What does Threekit do?
Threekit is an AI-powered visual commerce platform that helps manufacturers selling complex, configurable products. Its flagship AI Sales Agent converts customer requirements (voice memos, photos, specs, RFPs) into valid configured proposals in seconds, while its Web Leads Agent qualifies website traffic and its Agentic Visual Configurator combines 3D, AR, and virtual photography with AI-guided selling. The platform integrates with existing CPQ, ERP, and eCommerce systems and deploys in 90 days.
Is Threekit a public or private company?
Threekit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Threekit founded?
Threekit was founded in 2015. It employs 51 to 100 people.
Where is Threekit based?
Threekit is headquartered in Chicago, United States, in the North America region.
How does Threekit make money?
Two revenue lines are on record. Platform/SaaS Subscription is the primary driver. The others are implementation and Onboarding Services.
Who are Threekit's main competitors?
Direct peers on record are Tacton, Configure One, Emersya and Atlatl Software. Broad incumbents are Salesforce CPQ (formerly Steelbrick), Oracle CPQ (formerly BigMachines), PROS, Vendavo and Zilliant. Vntana is listed as an emerging player.
Does Threekit have an API?
Yes. Threekit provides a Developer Hub at developer.threekit.com and Community documentation at community.threekit.com. The platform includes REST API endpoints for migrations (with granular record migration support added in 2026.7.6 release), asset queries, datatable queries, and metadata value queries. The documentation indicates custom scripts and plugins are supported for logic automation. Developer documentation is at developer.threekit.com.