Bounce Insights
Bounce Insights is an AI-powered consumer research platform that helps enterprise CPG, retail, and consumer-tech brands obtain consumer insights in days through a retrieval engine, gap analysis, mobile consumer panels, and dedicated research leads.
- Company typePrivate
- Founded2020
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Bounce Insights firmographics
Firmographics- Name
- Bounce Insights
- Legal name
- Bounce Insights
- Website
- https://bounceinsights.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bounce Insights is an AI-powered consumer research platform that helps enterprise CPG, retail, and consumer-tech brands obtain consumer insights in days through a retrieval engine, gap analysis, mobile consumer panels, and dedicated research leads.
- Ownership category
- akta.pro rank
Bounce Insights industry classification
Industry- Product category
- Consumer Insights Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Shopper Insights & Path-to-Purchase Research (MPAAAJAL)
Keywords
Where Bounce Insights is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Bounce Insights business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Market Research Platform: AI-powered consumer insights platform with dedicated research team support. Includes access to retrieval engine, gap analysis, custom research studies, and dedicated research leads. Service combines technology platform with consultancy expertise.
- Professional Services (Research Lead Support): Dedicated research leads and expert team support included in platform offering, providing guidance on survey design, methodology, and interpretation of results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on research scope and team size |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bounce Insights product offering
Product offeringCore offering
Bounce Insights sells a subscription-based AI-powered consumer research platform that enables enterprise and mid-market brands to retrieve insights from existing research instantly and run custom consumer research in days. The platform combines a proprietary retrieval engine, gap analysis, and a mobile-first consumer panel with dedicated human research team support under an Insights Operating System workflow.
Product overview
Bounce Insights is an AI-powered market research platform operating as an Insights Operating System. The core platform combines the speed and cost of DIY tools with the expertise of a research team, enabling brands to retrieve insights from existing research instantly or run custom consumer research in days. The platform includes multiple specialized research modules: Ad Tracking, Packaging Testing, Message Testing, Creative Testing, Price Testing, Brand Equity Tracking, Concept Testing, Shopper Journey, and Brand Positioning. The system follows a continuous workflow where new studies automatically feed back into the research repository for future knowledge retrieval.
Differentiator
Problem solved
Functional benefit
Products and services
- Bounce Insights Platform
Quantifiable outcome
- 9,950 consumers reached in one-year partnership with Pernod Ricard
- +1 more outcomes
Companies that use Bounce Insights
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Bounce Insights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Bounce Insights partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CKS Corporate FinanceminorIrish advisory firm CKS Corporate Finance compiled a record of advisory engagements including Bounce Insights in their transactions spanning 2020 to 2026 across technology, fintech, food, logistics, and energy sectors.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bounce Insights competitors and assessment
Company assessmentBroad incumbents
- Qualtrics: Enterprise experience management and research platform with deep survey, brand tracking, and consumer insights capabilities. Directly overlaps with Bounce's research workflow targeting insight and brand leaders at large enterprises, but operates at much larger scale and with broader product portfolio.
- Forsta: Enterprise research technology platform (formerly FocusVision + Confirmit) offering survey, VoC, and insights tooling to large research and CX teams. Comparable in serving enterprise insights functions but with a broader, more established portfolio than Bounce's focused platform.
- Kantar: One of the world's largest market research firms, offering brand tracking, consumer research, and analytics to the same CPG/F&B/retail clients Bounce targets. Represents the traditional agency-side competitor that Bounce is positioning against on speed and cost.
Direct peers
- Zappi: AI-native consumer insights platform built for CPG and brand marketers, offering concept testing, ad testing, and innovation research. Closest direct peer to Bounce in terms of customer profile (CPG/F&B brand teams) and AI-augmented research workflow.
- Attest: Consumer research platform providing brand tracking, concept testing, and audience research to growth-stage and enterprise brands. Comparable to Bounce in combining technology-led research with on-demand consumer panels targeting brand and marketing teams.
- GWI (Global Web Index): Audience research platform providing syndicated and custom consumer insights across 50+ markets. Comparable to Bounce in serving enterprise brand and marketing teams with consumer research, though GWI's strength is syndicated audience data vs. Bounce's custom-study focus.
- Toluna: Global consumer research platform combining a proprietary panel, survey technology, and managed services for brand and insights teams. Overlaps with Bounce in mobile-first panel access and end-to-end custom research delivery for enterprise brands.
- SurveyMonkey: Self-serve survey and market research platform used by brand and marketing teams for fast consumer feedback. Comparable in the DIY/speed-driven end of the market, though typically more self-serve and less bespoke than Bounce's enterprise-led model.
Emerging players
- Dscout: Research platform for in-the-moment consumer insights via mobile diaries, interviews, and UX research. Overlaps with Bounce on mobile-first consumer panels and behaviorally rich research, though Dscout's center of gravity is product/UX research vs. Bounce's CPG brand insights.
- Yabble: AI-driven consumer insights platform that uses LLMs to analyze qualitative and quantitative research data. Comparable to Bounce in the AI-research-for-brands positioning, but a smaller, more emerging player focused on analysis automation rather than full custom study delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bounce Insights social profiles
Digital presenceBounce Insights compliance and trust
Trust signalCompliance1 record
Bounce Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bounce Insights leadership team
Management profileNumber of profiles
Profiles3 records
Bounce Insights funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bounce Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bounce Insights
What does Bounce Insights do?
Bounce Insights sells a subscription-based AI-powered consumer research platform that enables enterprise and mid-market brands to retrieve insights from existing research instantly and run custom consumer research in days. The platform combines a proprietary retrieval engine, gap analysis, and a mobile-first consumer panel with dedicated human research team support under an Insights Operating System workflow.
Is Bounce Insights a public or private company?
Bounce Insights is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bounce Insights founded?
Bounce Insights was founded in 2020. It employs 11 to 50 people.
Where is Bounce Insights based?
Bounce Insights is headquartered in Dublin, Ireland, in the Europe region.
How does Bounce Insights make money?
Two revenue lines are on record. Subscription-based Market Research Platform is the primary driver. The others are professional Services (Research Lead Support).
Who are Bounce Insights's main competitors?
Broad incumbents on record are Qualtrics, Forsta and Kantar. Direct peers are Zappi, Attest, GWI (Global Web Index), Toluna and SurveyMonkey. Emerging players are Dscout and Yabble.
Does Bounce Insights have an API?
No public API is recorded for Bounce Insights.
What industry is Bounce Insights in?
Bounce Insights's product category is Consumer Insights Software. Its primary akta.pro industry code is MPAAAJAL, Shopper Insights & Path-to-Purchase Research. Its SIC code is 7372.