Spinn
Spinn designs and sells WiFi-connected, app-controlled coffee machines using proprietary centrifugal brewing technology, serving coffee enthusiasts, hospitality businesses, and independent roasters through a hardware-plus-marketplace ecosystem with subscription services.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Spinn does
Spinn is a San Francisco-based consumer hardware company that designs, manufactures, and sells WiFi-connected coffee machines built around proprietary centrifugal brewing technology. Its product line spans the Spinn Original, Spinn Pro, Spinn Pro Plus, Spinn Pro Bundle, and the next-generation Spinn 2, all featuring integrated grinders, centrifugal brewing chambers, and app-based control via the Spinn mobile app on iOS and Android. The Spinn 2 introduced in March 2025 introduces the Spinn Drive integrated grinder-brewing chamber, a 0.1-gram precision scale, 68oz water tank, Bluetooth and RFID connectivity, and Geek Mode with seven adjustable brewing parameters. Roast recognition uses the smartphone camera to scan bean bags and automatically calibrate extraction parameters to roaster-provided recipes. The Spinn Coffee Marketplace aggregates 150+ roasters offering 150+ unique roasts, with premier partners including Verve Coffee Roasters and adjacent brands such as Wonderen Stroopwafels and Proper Syrup. Spinn operates a product-led, direct-to-consumer go-to-market through spinn.com, with hardware price points ranging from $699 (refurbished/Pro Plus discounted) to $1,199 (Pro Bundle) and recurring revenue from coffee subscriptions (~$19/12oz bag + $3 delivery), auto-order, and maintenance subscriptions. The company also pursues enterprise/hospitality channels, including multi-unit deployments by Airbnb hosts and boutique hotels, and offers Affirm installment financing on hardware. An engineering office in Amsterdam supports product development, and the company holds multiple international design awards including TIME Best Inventions 2023, Red Dot, IF, Good Design, and A'Design.
Spinn firmographics
Firmographics- Name
- Spinn
- Legal name
- SPINN, Inc.
- Website
- https://spinn.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spinn designs and sells WiFi-connected, app-controlled coffee machines using proprietary centrifugal brewing technology, serving coffee enthusiasts, hospitality businesses, and independent roasters through a hardware-plus-marketplace ecosystem with subscription services.
- Ownership category
- akta.pro rank
Where Spinn is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spinn business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Primary revenue stream from sale of Spinn Pro, Spinn Pro Plus, and Spinn Pro Bundle coffee machines. Hardware is sold as one-time purchase with prices ranging from $699 to $1,199 depending on model and configuration.
- Coffee Marketplace Subscriptions: Recurring revenue from coffee bean subscriptions through the Spinn marketplace. Subscriptions start at $19 per 12oz bag with $3 flat delivery fee. The marketplace offers 150+ unique roasts from 150+ roasters.
- Accessories and Consumables: Sales of accessories including maintenance kits ($32), water filters ($26), carafes ($65), and milk frothers ($99). Recurring consumables and replacement parts drive ongoing revenue.
- Auto-Order Program: Subscription-style recurring revenue from automatic reordering of coffee, accessories, and maintenance supplies based on usage patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Spinn Pro - Core brewing system |
| One time/ perpetual license | Pay-as-you-go | Spinn Pro Plus - Premium brewing system |
| One time/ perpetual license | Pay-as-you-go | Spinn Pro Bundle - Complete package |
| Subscription | Monthly | Coffee Subscriptions - Marketplace beans |
| Unit Pricing | Pay-as-you-go | Accessories - Maintenance and replacement parts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Spinn product offering
Product offeringCore offering
Spinn designs, manufactures, and sells WiFi-connected coffee machines (Spinn Original, Spinn Pro, Spinn Pro Plus, Spinn Pro Bundle, Spinn 2) that use a proprietary centrifugal brewing system with an integrated grinder and brewing chamber ("Spinn Drive"). Each machine is paired with the Spinn mobile app for remote control, Geek Mode parameter tuning, and roast recognition via camera scan, and is supported by a curated specialty-coffee marketplace, recurring coffee subscriptions, and a line of branded accessories and consumables.
Product overview
Spinn offers a hardware-software ecosystem centered on centrifugal brewing coffee makers. The product portfolio includes the Spinn Original, Spinn Pro, Spinn Pro Plus, Spinn Pro Bundle, and the newer Spinn 2 as core coffee machines, all featuring integrated grinders, centrifugal brewing technology, and WiFi/app connectivity. These machines are complemented by a digital ecosystem including the Spinn App for remote control and roast recognition, the Spinn Coffee Marketplace (150+ roasters), and subscription services (Spinn Blend, Auto Order, Maintenance Subscription). Accessories include Milk Frother, Carafe, Water Filters, Maintenance Kit, Travel Mugs, and interchangeable Hoppers. Certified Pre-Owned refurbished machines are also available.
Differentiator
Problem solved
Functional benefit
Products and services
- Spinn Original The original all-in-one centrifugal brewing coffee maker that grinds beans seconds before brewing. Features WiFi connectivity, app control, roast recognition via camera scan, and produces espresso, drip coffee, cold brew, and more. Centrifugal brewing core operates up to 5,000 RPM.
- Spinn Pro Premium variant of the Spinn coffee maker with water supply line compatibility for direct plumbing connection. Includes centrifugal brewing, app control, and multi-drink capability.
- Spinn Pro Plus Spinn Pro coffee maker bundled with milk frother for milk-based drinks. Includes NANO water filter and water supply line compatibility.
- Spinn Pro Bundle Comprehensive bundle including Spinn Original coffee maker, milk frother, carafe, and 11oz Black Travel Mug. Water supply line compatible.
- Spinn 2 Next-generation coffee maker featuring Spinn Drive — world's first integrated grinder and brewing chamber. Includes adjustable burr set, precision scale (0.1g accuracy), 68 oz water reservoir, removable hoppers, Bluetooth/WiFi/RFID connectivity, Geek Mode app control with 7 adjustable parameters, and 20 oz serving compatibility.
- Certified Pre-Owned Spinn Original Factory refurbished Spinn Original machines sold at reduced price with 12-month warranty. Includes all original accessories and quality certification.
- Spinn Coffee Marketplace Online marketplace featuring 150+ unique roasts from artisan roasters across the US, including premier roasters such as Verve Coffee and LAMILL Coffee. Roasters upload their recipes to the machine for optimized brewing.
- Spinn Blend Subscription Curated coffee subscription delivering Spinn's proprietary medium or dark roast blend to subscribers on a recurring schedule. Features free shipping and automatic delivery.
- Auto Order Flexible subscription service allowing users to select any coffees from marketplace roasters, customize delivery frequency, and have beans automatically shipped. Users curate their own coffee playlist.
- Maintenance Subscription Automated delivery of water filters and cleaning kits on a scheduled basis (1–6 months) to maintain machine performance and coffee quality.
- Spinn App Mobile application for iOS and Android enabling remote control of Spinn coffee makers. Features include drink selection, brew parameter adjustment, machine status monitoring, intelligent maintenance alerts, coffee marketplace browsing, subscription management, and Alexa voice control integration.
- Coffee Credits Digital gift cards available in $25, $50, $100, and $200 denominations, redeemable for coffee, machines, accessories, and essentials from the Spinn Market.
Quantifiable outcome
- Zero-waste brewing eliminates single-use pods and pre-ground coffee waste
Companies that use Spinn
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Spinn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Spinn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Wonderen StroopwafelsminorBakery partner launched on the marketplace in 2022, offering stroopwafel products as a complementary food pairing with coffee selections.
- Verve Coffee RoasterscorePremier roaster featured on the Spinn coffee marketplace, offering their specialty coffee selections for purchase through the Spinn platform. Their inclusion signals the marketplace's focus on quality specialty roasters.
- Proper SyrupminorSyrup provider available on the Spinn marketplace, offering flavored syrups as accessories for coffee drinks prepared with Spinn machines.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Spinn competitors and assessment
Company assessmentDirect peers
- Breville: Premium consumer coffee equipment maker (Barista Express, Oracle Touch, Bambino) targeting enthusiast home brewers — directly comparable to Spinn's premium, app-enabled, all-in-one positioning.
- Jura: Swiss premium super-automatic espresso machine maker for home and office — closely comparable to Spinn on price band ($1,000+), target customer (quality-focused home/office), and one-machine-multi-drink positioning.
- Fellow Products: Direct-to-consumer premium coffee equipment brand (Ode grinder, Stagg kettle, Aiden brewer) targeting the same specialty-coffee enthusiast segment with a design-led, premium-positioned hardware portfolio.
- Technivorm Moccamaster: Premium hand-built drip coffee brewer brand for specialty-coffee enthusiasts — comparable on premium positioning, design awards, and specialty-coffee enthusiast customer base.
- Trade Coffee: Online coffee subscription/marketplace matching consumers to independent roasters — directly comparable to Spinn's marketplace + subscription model, though without proprietary hardware.
Broad incumbents
- Nespresso (Nestlé): Global leader in premium pod espresso systems with deep retail distribution and a closed-loop consumables business — comparable on premium hardware + recurring consumables model, but at vastly larger scale and with a pod-based (vs. whole-bean) model.
- Keurig (Keurig Dr Pepper): Dominant North American single-serve coffee maker brand with a closed-loop K-Cup pod ecosystem — comparable on connected hardware + consumables flywheel, but mass-market rather than specialty positioning.
- De'Longhi: Global Italian home appliance maker with a large super-automatic and bean-to-cup coffee machine line — comparable on premium home espresso equipment, broader portfolio, and international retail distribution.
- Lavazza: Italian coffee brand with both bean/pod products and home espresso machines — comparable on integrated coffee + equipment brand play and recurring consumables, but with a European mass-market footprint Spinn currently lacks.
Emerging players
- Blue Bottle Coffee: Specialty coffee roaster with a direct-to-consumer subscription business — comparable on specialty-coffee roaster marketplace curation and subscription revenue, though primarily retail/cafe-led rather than hardware-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Spinn social profiles
Digital presenceSpinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinn leadership team
Management profileNumber of profiles
Profiles5 records
Spinn funding detail
Funding detailFunding overview
Funding rounds11 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinn
What does Spinn do?
Spinn designs, manufactures, and sells WiFi-connected coffee machines (Spinn Original, Spinn Pro, Spinn Pro Plus, Spinn Pro Bundle, Spinn 2) that use a proprietary centrifugal brewing system with an integrated grinder and brewing chamber ("Spinn Drive"). Each machine is paired with the Spinn mobile app for remote control, Geek Mode parameter tuning, and roast recognition via camera scan, and is supported by a curated specialty-coffee marketplace, recurring coffee subscriptions, and a line of branded accessories and consumables.
Is Spinn a public or private company?
Spinn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spinn founded?
Spinn was founded in 2015. It employs 51 to 100 people.
Where is Spinn based?
Spinn is headquartered in San Francisco, United States, in the North America region.
How does Spinn make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are coffee Marketplace Subscriptions, accessories and Consumables and auto-Order Program.
Who are Spinn's main competitors?
Direct peers on record are Breville, Jura, Fellow Products, Technivorm Moccamaster and Trade Coffee. Broad incumbents are Nespresso (Nestlé), Keurig (Keurig Dr Pepper), De'Longhi and Lavazza. Blue Bottle Coffee is listed as an emerging player.
Does Spinn have an API?
Yes. Spinn offers an API that can be contacted via email at [email protected] with subject 'Spinn API' for licensing and integration purposes. No public documentation, endpoint specifications, or developer portal details are available from the provided sources.