What De'Longhi does

De'Longhi (legal entity De'Longhi Appliances S.r.l., Milan Stock Exchange: DL) is an Italian-founded consumer appliances company, headquartered in Treviso, Italy, with a US operating subsidiary (DeLonghi America Inc.). The company's commercial core is the design, manufacture, and sale of home espresso and coffee machines, organized into automatic bean-to-cup machines (PrimaDonna, Rivelia, Eletta, Magnifica, Dinamica lines), manual/semi-automatic machines (La Specialista and Dedica families), drip coffee makers (TrueBrew), and Nespresso-compatible capsule machines. Hardware is differentiated by proprietary technologies including Thermoblock heating, conical burr grinding, LatteCrema milk texturing, Cold Extraction, Silent Technology, and the AI-assisted Bean Adapt system on the PrimaDonna Aromatic.

The firm generates revenue primarily through one-time hardware sales across four pricing tiers from entry-level manual espresso (~$99 Stilosa) up to luxury AI-enabled bean-to-cup machines (~$2,499 PrimaDonna Aromatic), complemented by a recurring aftermarket for accessories, descaling solutions, water filters, milk frothers, and Signature coffee beans. Go-to-market blends direct-to-consumer e-commerce on delonghi.com with channel partnerships - Amazon as the primary promotional vehicle, plus Best Buy, Williams Sonoma, JD.com/Joybuy in Europe, and the Encompass parts network in North America - and a tiered brand architecture spanning De'Longhi (consumer), La Marzocco (prosumer, acquired 2023), Eversys (professional out-of-home, acquired 2023), and Kenwood (kitchen appliances, acquired 2001).

Beyond coffee, De'Longhi markets a home-comfort portfolio (portable air conditioners, dehumidifiers, convection/radiator/ceramic heaters, evaporative coolers) and a kitchen line (Livenza multi-cookers, air fryers, convection ovens). Recent results include 14.6% Q1 2025 revenue growth and record Q3 2025 revenue, supported by a sustained premium product-launch cadence and the Brad Pitt 'Perfetto' global brand campaign.

Name

De'Longhi

Legal name

De'Longhi Appliances S.r.l.

Website

https://delonghi.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

De'Longhi (Milan Stock Exchange: DL) designs, manufactures, and markets premium home espresso and coffee machines for global consumers, with additional home-comfort and kitchen appliance lines, operating through direct e-commerce and major retail channels.

Ownership category

akta.pro rank

Product category

Consumer Espresso and Coffee Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Espresso Machines
• Coffee Makers
• Home Comfort Appliances
• Kitchen Appliances
• Small Domestic Appliances

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Espresso and Coffee Machine Sales: Primary revenue stream from manufacturing and selling automatic espresso machines, manual espresso machines, drip coffee makers, and capsule coffee machines (Nespresso-compatible). Products range from entry-level ($99) to premium ($2,500+) price points.
2. Coffee Accessories and Maintenance: Sales of complementary products including descaling solutions, water filters, milk cleaning solutions, coffee beans, tampers, knock boxes, espresso cups, and replacement parts.
3. Extended Warranty and Service Plans: De'Longhi offers extended warranty registration with additional coverage beyond standard warranty, providing recurring service revenue. Products purchased on De'Longhi.com are automatically registered.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

De'Longhi designs, manufactures, and markets small domestic appliances, with espresso and coffee machines as its flagship category alongside home comfort (portable heating, air treatment, fans) and kitchen appliances (food preparation, cooking). Its multi-brand portfolio — De'Longhi, La Marzocco, Eversys, Kenwood, and Capital Brands — spans entry-level to professional machines, serving both at-home consumers and out-of-home/coffee-shop operators.

Product overview

De'Longhi is an Italian global brand with nearly 50 years of innovation, operating primarily as a product portfolio company organized across coffee and espresso machines, home comfort appliances, and kitchen appliances. The coffee and espresso segment forms the core of the business, spanning automatic espresso machines (PrimaDonna, Rivelia, Eletta, Magnifica, Dinamica, Magnifica Start, Magnifica Duo), manual espresso machines (La Specialista Touch, La Specialista Arte Evo, La Specialista Opera, La Specialista Maestro, Dedica Duo, Dedica Maestro, Dedica, Classic, All-In-One), drip coffee makers (TrueBrew), and Nespresso capsule machines (Vertuo Next, Vertuo Pop+, Vertuo Lattissima, Lattissima One, CitiZ, Evoluo, Gran Lattissima, Inissia). These are complemented by accessories including the LatteMix frother, LatteCrema Cool upgrade set, EcoDecalk descaler, water filters, burr grinder, tamper and knock boxes, and signature coffee beans. The home comfort line includes portable air conditioners (Pinguino), dehumidifiers, radiator space heaters (Dragon4 Pro), convection heaters, ceramic and fan heaters, and evaporative air coolers. The kitchen appliance portfolio includes air fryers (Idealfry Rapid Crisp), multi-cookers (Livenza), and convection toaster ovens (Livenza 9-in-1). The company also holds professional coffee brands La Marzocco and Eversys through its group structure, targeting prosumer and professional out-of-home markets respectively.

Differentiator

Problem solved

Functional benefit

Brands

• La Marzocco: Premium professional espresso machines for prosumer and professional barista market
• Eversys
• Kenwood

Products and services

• De'Longhi Automatic Espresso Machines Bean-to-cup automatic espresso machines for home use, featuring one-touch brewing, milk-frothing systems, and multiple beverage presets for individual consumers seeking cafe-style drinks at home.
• De'Longhi Manual Espresso Machines Traditional pump espresso machines for home baristas who prefer manual control over grinding, dosing, and milk texturing.
• De'Longhi Drip Coffee Makers Automatic drip filter coffee machines for daily household brewing of larger volumes, with programmable timers and carafe options.
• De'Longhi Coffee Grinders Standalone electric coffee grinders designed to pair with De'Longhi espresso machines and complement home coffee setups.
• La Marzocco Commercial Espresso Machines Professional-grade espresso machines used in specialty coffee shops, cafes, and restaurants, offered under the La Marzocco brand owned by De'Longhi.
• Eversys Super-Automatic Commercial Espresso Machines Super-automatic commercial espresso systems designed for out-of-home operators needing high-consistency, push-button workflow in cafes and chains.
• Kenwood Food Preparation Appliances Food mixers, blenders, food processors, and other kitchen preparation appliances sold under the Kenwood brand within the De'Longhi group's portfolio.
• De'Longhi Home Comfort Products Portable heaters, air treatment devices (air purifiers, dehumidifiers), and fans sold under the De'Longhi brand for residential climate control.
• De'Longhi Cooking Appliances Countertop cooking appliances (e.g., toasters, kettles, electric grills, deep fryers) sold under the De'Longhi brand for daily household cooking and beverage preparation.
• Capital Brands Small Domestic Appliances Portfolio of small domestic appliances acquired via the Capital Brands acquisition ($420M in 2020), extending De'Longhi's U.S. presence in kitchen and home categories.

Quantifiable outcome

• 65% quieter operation with Silent Technology
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor, emerging and core.

• LEPAS (Chery Group)minorStrategic or Co-development Partner · 20 April 2026LEPAS, a global new energy vehicle brand under Chery Group, partnered with De'Longhi for a coffee tasting collaboration at Milano Design Week 2026 in Milan. De'Longhi espresso machines were featured at the immersive L6 and L8 vehicle exhibition themed 'Here's to Elegance,' combining automotive luxury with Italian coffee culture. The collaboration positioned LEPAS for European market expansion while showcasing De'Longhi's premium positioning.
• JD.com / JoybuyemergingChannel Partner/ Reseller/ Distributor · 16 March 2026JD.com launched its Joybuy marketplace across six European markets (UK, Germany, France, Netherlands, Belgium, Luxembourg) featuring De'Longhi brand stores. The platform offers same-day and next-day delivery via 60 warehouses covering over 15 million households. JD.com's established local warehouse and logistics infrastructure enables faster deliveries than competitors shipping directly from China, benefiting De'Longhi's European distribution.
• Williams SonomacoreChannel Partner/ Reseller/ Distributor · 16 April 2025Williams Sonoma carries De'Longhi products including the premium PrimaDonna Aromatic launch in the US market. The partnership positions De'Longhi alongside other premium kitchen brands in Williams Sonoma's curated kitchen appliance selection, reinforcing the brand's luxury positioning.
• EncompasscoreChannel Partner/ Reseller/ Distributor · 28 March 2025De'Longhi designated Encompass as authorized reseller and main parts supply manager in North America. Encompass manages spare parts procurement and distribution for warranty repairs and out-of-warranty service, ensuring customer support infrastructure across the region.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as De'Longhi's primary promotional and sales channel, hosting major sale events including Prime Day, Black Friday, and seasonal promotions. Amazon's affiliate content partnerships with deal publications drive significant traffic during promotional periods. All featured Prime Day deals were exclusively available through Amazon.
• Best BuycoreChannel Partner/ Reseller/ DistributorBest Buy carries De'Longhi espresso machines including La Specialista Arte Evo and participates in Presidents' Day sales events. Partnership provides physical retail presence alongside e-commerce distribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SEB Group: French home appliance conglomerate owning Krups, Rowenta, Tefal, and others. Broad incumbent in small kitchen and home appliances with overlapping espresso machine exposure (Krups EA series), competing in similar retail channels across Europe and globally.
• Smeg: Italian premium small appliance maker with design-led positioning (retro 50's Style line). Competitor in the premium home espresso category (Smeg EGF03) and broader kitchen appliance segments, with similar Italian heritage and design-forward brand equity.
• Hamilton Beach Brands: U.S. mass-market small appliance maker including Mr. Coffee brand. Competitor in the entry-level and mid-tier home coffee/espresso categories sold through Amazon, big-box retail, and grocery channels where De'Longhi competes on value-tier products.
• BSH Hausgeräte (Bosch): Bosch-Siemens home appliances joint venture. Broad incumbent in major and small kitchen appliances with espresso/coffee machine exposure (Bosch Tassimo, VeroCafe, Siemens EQ series) competing for similar retail shelf space and consumer occasions.

Direct peers

• Nespresso (Nestlé): Both competitor (Vertuo capsule ecosystem marketed directly by Nespresso) and licensor (De'Longhi manufactures Nespresso-compatible machines). As the capsule coffee category leader, Nespresso shapes the competitive landscape in which De'Longhi's licensed capsule machines operate.
• Keurig Dr Pepper: North American capsule/pod coffee leader (K-Cup ecosystem) and parent of Green Mountain Coffee Roasters. Competes with De'Longhi in the U.S. home brewing market via single-serve capsule systems and broader home coffee equipment categories.
• Gaggia (Evoca Group): Italian espresso machine heritage brand owned by Evoca Group. Direct competitor across manual, semi-automatic, and super-automatic categories, including prosumer models (Gaggia Classic Pro, Cadorna, Accademia) that compete with De'Longhi's La Specialista and Magnifica lines.
• Breville Group (Sage in Europe): Australian premium kitchen appliance maker with Sage brand in Europe. Directly competes with De'Longhi across semi-automatic (Sage Barista Express/ Touch), super-automatic (Sage Oracle), and bean-to-cup machines, targeting the same prosumer and premium home consumer segments with similar price points.
• Jura Elektroapparate: Swiss super-automatic espresso specialist. Direct competitor in the premium fully-automatic segment (Jura E8, S8, J8, Z10), competing head-to-head with De'Longhi's PrimaDonna, Eletta, and Magnifica lines on bean-to-cup quality, milk systems, and price ($1,000-$3,500 range).
• Saeco (Philips Domestic Appliances): Italian heritage espresso brand now owned by Philips. Direct competitor in the automatic espresso machine category (Saeco Xelsis, Incanto) with overlapping distribution through consumer electronics retailers; both target mainstream-to-premium consumer segments with bean-to-cup machines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/delonghiusa
• Facebookfacebook.com/delonghi.na
• Instagraminstagram.com/delonghi.na

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De'Longhi