What ECOALF does

ECOALF is a Madrid-based sustainable fashion company founded in 2009 by Javier Goyeneche that designs, produces, and markets apparel, footwear, and accessories manufactured primarily from recycled and upcycled materials. Its core technology is Ocean Yarn—a 100% recycled polyester derived from recovered plastic bottles—along with the Upcycling the Oceans initiative, which partners with 4,775 fishermen across Spain, France, Italy, Greece, and Egypt to remove waste from ocean floors for transformation into finished inputs. The company has held B Corp certification since 2018 and was ranked in the top 5% of B Corps globally and as Spain's most environmentally responsible company by Merco in 2022 and 2023. In 2025, ECOALF reported revenue of €64.8 million (14% growth), EBITDA of €5.6 million (9% of sales), and its first profit of €400,000, a turnaround from losses of €1.8 million in 2024 and €5.3 million the prior year.

ECOALF operates a hybrid distribution model combining direct-to-consumer e-commerce (shipping to 60+ countries via localized storefronts) with 14+ company-owned physical retail stores across Spain, Italy, France, Japan, and Andorra, complemented by multibrand retailer partnerships across Europe. Pricing is unit-based, with T-shirts priced at roughly $28-$60, jackets at $75-$300, and sneakers at $86-$130, with seasonal discounts of up to 40%. The product portfolio spans women's, men's, and sports clothing (527 women's SKUs and 541 men's SKUs), footwear (sneakers, ballet flats, sandals), and accessories (handbags, backpacks, caps, bottles, socks), with distinctive sub-collections including the first fully circular denim collection, the Neoprene collection (water-restoring dye technology saving 6 million liters), and the Great Planet Limited Series (artisanal bags from recycled billboard canvas). All stores are CO2-neutral and powered by renewable energy since 2023.

The company employs 101-250 people and is privately held, with funding historically provided by Treïs (2017, undisclosed) and COFIDES (€565,000 in 2023 debt for Italy expansion). The ECOALF Foundation, established in 2015 as a wholly-owned nonprofit, operates the Upcycling the Oceans program. Customer segments are primarily end consumers in women's and men's fashion, with secondary segments in sports/active, wellness-conscious consumers, and workwear; the company has no disclosed named enterprise customers, and the workwear mentions reference category participation rather than a customer roster. Founder Javier Goyeneche remains the principal operational leader.

Name

ECOALF

Legal name

ECOALF

Website

https://ecoalf.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

ECOALF is a Madrid-based sustainable fashion company that designs and markets apparel, footwear, and accessories made from recycled materials including ocean plastics, serving eco-conscious consumers across 60+ countries via e-commerce and 14+ retail stores.

Ownership category

akta.pro rank

Product category

Sustainable Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Footwear Manufacturing (3162)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

akta.pro secondary industries

Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM), Repair, Refurbishment & Upcycling Services (Industrial Scale) (IMAOAMAK)

Keywords

• Sustainable fashion
• Recycled apparel
• Circular fashion
• Eco-friendly clothing
• Recycled textiles

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: ECOALF generates revenue through direct-to-consumer sales of sustainable fashion products including clothing, footwear, accessories, and bags through its e-commerce platform and physical retail stores. The company achieved revenue of 64.8 million euros in 2025 with 14% growth, and first profit of 400,000 euros.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

ECOALF designs and markets high-quality textile products and accessories—including clothing, footwear, and bags—made entirely from recycled and upcycled materials such as ocean plastics, discarded fishing nets, tyres, and post-consumer waste. The company sells its own branded products through a global e-commerce platform (ecoalf.com), 14+ company-owned retail stores across Spain, Italy, France, and Japan, and multibrand retail partnerships across Europe.

Product overview

ECOALF is a Madrid-based sustainable fashion company founded in 2009, operating as a multi-category apparel and accessories brand built around a circular economy model. Its product portfolio spans women's, men's, and sports clothing collections; footwear (sneakers, ballet flats, sandals); and accessories (handbags, backpacks, caps, bottles, socks). Distinctive sub-brands and collections include the Fully Circular Denim Collection (first fully circular denim), the Neoprene Collection (water-saving dye technology), the Pacho Bag Collection (foldable tote from leftover fabrics, with 10% of sales funding ocean cleanup), the Great Planet Limited Series (artisanal bags from recycled billboard canvas made with vulnerable women), and the Hemp Blazer line. ECOALF also operates over 14 physical stores across Spain, Italy, France, and Japan, all CO2 neutral since 2023, and runs the Ecoalf Foundation which runs the Upcycling the Oceans initiative — recovering ocean waste transformed into Ocean Yarn (100% recycled polyester) used across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Collection Women's clothing line featuring coats, jackets, vests, knitwear, sweatshirts, shirts, T-shirts, dresses, skirts, trousers, shorts, and denim, all crafted from recycled polyester, recycled cotton, organic cotton, hemp, linen, and TENCEL. Includes seasonal sub-lines for denim, linen, neoprene, hemp blazers, and regenerative cotton. 527 products available in the collection.
• Men's Clothing Collection Men's collection including coats, jackets, vests, knitwear, sweatshirts, shirts, polo shirts, T-shirts, trousers, shorts, swimwear, and denim, made from recycled cotton, organic cotton, recycled polyester, recycled nylon, and linen. 541 products available.
• Sports Collection Sportswear line offering tops, T-shirts, jackets, pants, leggings, sweatshirts, and accessories for both women and men, plus padel and tennis shoes, designed with recycled materials for active and outdoor use.
• Footwear (Sneakers, Ballet Flats, Sandals) Footwear range including sustainable sneakers, ballet flats, sandals, flip-flops, and padel/tennis shoes for men and women, constructed from recycled materials including Ocean Yarn and post-consumer plastics (sneakers priced $86.30–$129.53).
• Accessories (Handbags, Backpacks, Caps, Bottles, Socks, Toiletry Bags) Accessories line including handbags, backpacks, toiletry bags, travel suitcases, caps, reusable bottles, and socks, all produced from recycled and sustainable materials.
• Neoprene Collection Neoprene collection for men and women featuring sweatshirts and hybrid garments made from neoprene alternatives, with dye technology that restores water back to the ecosystem clean and unpolluted, saving over 6 million liters of water (equivalent to the annual consumption of 110 people).
• Great Planet Limited Series Limited-edition collection of bags and caps produced locally in Madrid in collaboration with 'Ellas lo Bordan', a social integration project. Each piece transforms over 1,000 meters of discarded billboard canvas into unique, 100% recyclable bags and caps. Includes the Great Shopper Bag, Great Green Cap, Great Blue Cap, and Great Pink Cap.
• Pacho Bag Collection Foldable, reusable, and recyclable tote bag made from ECOALF's leftover fabrics to replace plastic bags. Priced at $29.40 with 10% of each sale donated to the Ecoalf Foundation to support the Upcycling the Oceans project. Each bag represents 3.69 kg of waste collected from the bottom of the ocean.
• Fully Circular Denim Collection ECOALF's first fully circular denim collection, designed under circularity criteria with minimal water impact, composed of regenerative and recycled cotton offering a durable fabric that retains its character without synthetic fibres.

Quantifiable outcome

• 2.1 million kilograms of ocean waste removed since 2015
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ellas lo BordanminorStrategic or Co-development PartnerSocial integration project made up of women in vulnerable situations that collaborates with ECOALF on the Great Planet Limited Series. Each bag is locally produced in Madrid representing unique craftsmanship with positive social impact, transforming over 1,000 meters of canvas into unique, recyclable products.
• Sioux & CyranosminorGTM or Marketing PartnerAdvertising agency that collaborated with ECOALF on the Great Planet campaign, creating the message 'From a Billboard to a Bag. Make Planet Earth Great Again.'
• Upcycling the Oceans Fishermen NetworkcoreStrategic or Co-development PartnerNetwork of 4,775 fishermen across Spain, France, Italy, Greece, and Egypt participating in the Upcycling the Oceans project since 2015, removing waste from ocean floors to be transformed into recycled materials.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• People Tree: Pioneering UK sustainable fashion brand certified by Fair Trade and GOTS. Comparable in certified-ethical positioning, multichannel retail, and emphasis on transparency in supply chain.
• Mud Jeans: Dutch circular denim brand that pioneered leased/returnable jeans and recycled cotton. Highly comparable in circular fashion innovation, particularly relevant to ECOALF's first fully circular denim collection.
• Reformation: US-based sustainable fashion brand focused on recycled and lower-impact materials with strong DTC and retail presence. Comparable in mission-driven positioning, recycled-material sourcing, and lifestyle premium pricing strategy.
• Veja: French sustainable sneaker and apparel brand that uses recycled and organic materials with a similar direct-to-consumer plus multibrand wholesale model. Comparable mid-sized sustainable fashion company operating across Europe and global markets.
• Armedangels: German sustainable fashion brand offering organic and recycled apparel across men's, women's, and children's lines. Closely comparable in size, European footprint, sustainable positioning, and multi-channel retail/wholesale strategy.
• Thought Clothing: UK sustainable fashion brand using organic cotton, hemp, and recycled materials across men's and women's apparel. Closely comparable in sustainable materials sourcing, mid-market positioning, and European DTC + wholesale distribution.

Broad incumbents

• Patagonia: Largest established sustainable outdoor apparel brand, privately held and B Corp certified. Overlaps with ECOALF on circular materials, recycled polyester, and DTC retail, but operates at far greater scale and broader product breadth.
• Stella McCartney: Luxury fashion house long positioned at the intersection of high fashion and sustainability. Overlaps with ECOALF on circular materials, recycled polyester, and B Corp-adjacent commitments, but operates at much higher price points and brand visibility.
• Eileen Fisher: US sustainable women's apparel brand with a renowned Renew take-back and circular program. Comparable in circularity-first design philosophy, women's outerwear focus, and B Corp-aligned practices.

Emerging players

• Rapanui: UK-based sustainable apparel brand using organic and recycled materials with on-demand manufacturing. Comparable in sustainability messaging and circular ambitions but smaller scale and narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7_eR7Uf2yN5CD7IHutf5_A
• Facebookfacebook.com/ECOALF
• Instagraminstagram.com/ecoalf
• TikToktiktok.com/@ecoalf
• Xx.com/ecoalf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOALF