Trende

Name

Trende

Legal name

TRENDE株式会社 (TRENDE Inc.)

Website

https://trende.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Trende is a Tokyo-based Japanese renewable energy company offering zero-upfront solar and battery leasing subscriptions (Teraris), a B2B electricity retail platform (Utility Suite), and a blockchain-based P2P electricity trading platform, serving residential households, energy retailers, and agricultural cooperatives in partnership with ITOCHU, ZEN-NOH, and Tokyu Land.

Ownership category

akta.pro rank

Product category

Residential Renewable Energy Services

NAICS

Solar Electric Power Generation (221114), Electric Power Transmission, Control, and Distribution (22112)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Community Solar Development & Subscription Management (EUAMAJAA)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Ancillary Services Aggregation & Bidding Optimization (DER/VPP participation) (EUAFALAJ), Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)

Keywords

• Residential solar leasing
• Peer-to-peer energy trading
• Electricity retail services
• Renewable energy platform
• Battery storage solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Solar and Battery Leasing (Teraris / Marumaru Denki): Monthly subscription-based leasing of solar PV systems and batteries with zero upfront cost. Customers pay a fixed monthly fee for 15-year contract periods. At contract end, equipment is transferred to the customer free of charge. Revenue recognized monthly over the contract term.
2. Utility Suite B2B Platform Licensing: B2B licensing of the Utility Suite electricity retail platform to new entrant energy retailers, municipalities, and companies in transport, telecom, and XaaS sectors. Revenue from platform licensing and implementation fees.
3. P2P Electricity Trading Platform Fees: P2P trading platform enabling prosumers to sell surplus solar electricity to neighboring consumers. Platform monetizes through transaction facilitation fees. Commercially launched in Gunma Prefecture with ZEN-NOH / JA Group.
4. Electricity Retail (Legacy - Ashita Denki): Previously operated retail electricity service to households. Supply ended June 30, 2022 due to soaring resource prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Trende delivers zero-upfront solar PV and battery storage leasing subscriptions to Japanese residential households under brands such as Teraris and Marumaru Denki on 15-year contracts with equipment transfer at term end, paired with bundled retail electricity supply. It also operates Utility Suite, a B2B AI-powered electricity retail platform licensed to energy retailers and municipalities, and a peer-to-peer electricity trading platform using blockchain and AI trading agents to enable direct energy transactions between prosumers and consumers.

Product overview

TRENDE is a Japanese renewable energy company operating as a retail electricity provider offering a portfolio of solar and battery services plus a P2P electricity trading platform. The core offerings include Teraris (solar/battery monthly subscription), Utility Suite (B2B white-label power retail platform), and the P2P Electricity Trading Platform. Consumer-facing brands include Ashita Denki, Hot Denki, Hidamari Denki, and Marumaru Denki (most now discontinued or transitioned). The company also offers regional variants like Higashihiroshima sun2 Solar. All services connect to the P2P trading platform vision enabling local energy production and consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Teraris (テラリス): Solar and battery leasing service allowing customers to install equipment with zero upfront cost for a monthly fee, with equipment transferred to customer upon contract completion.
• Marumaru Denki (まるまるでんき)
• Utility Suite
• trex

Products and services

• Teraris (テラリス) Solar PV and battery storage monthly subscription service offered to Japanese residential customers with zero upfront cost. Customers pay a fixed monthly fee over a 15-year contract, with full equipment maintenance included during the contract period and free transfer of equipment ownership to the customer at the end of term. Designed to lower the barrier to residential solar and battery adoption.
• Marumaru Denki (まるまるでんき) Bundled subscription service combining residential solar PV equipment, battery storage, and grid electricity supply at a fixed monthly rate of ¥32,780 (tax inclusive) with zero initial cost. Includes battery backup power during outages; 15-year contract with equipment transfer to the customer at the end of term. No longer accepting new applications.
• Higashihiroshima sun2 Solar (ひがしひろしまsun2ソーラー) Regional residential solar panel and battery storage service offered in Higashihiroshima City through partnership with Higashihiroshima Smart Energy. Zero initial cost with 15-year contract and equipment transferred to customer at end of term; targets designated decarbonization zone neighborhoods in Hiroshima Prefecture.
• Utility Suite AI-powered electricity retail platform with demand forecasting, consumption visualization, customer management, meter data management, billing, administrative reporting, and accounting. Licensed to energy retailers, municipalities, and new market entrants (transport, telecom, XaaS) to launch or operate electricity retail without building proprietary infrastructure. Sharp Energy Solutions uses it for the COCORO POWER new-home PPA service.
• P2P Electricity Trading Platform Peer-to-peer electricity trading platform that enables prosumers (solar PV and battery owners) and consumers to directly trade electricity using dynamic pricing driven by supply and demand. Uses blockchain for transaction recording and AI-powered energy trading agents that measure solar generation/consumption via HEMS controllers, forecast demand, and execute buy/sell orders on the P2P market. Commercially launched in Gunma Prefecture with ZEN-NOH/JA Group and ITOCHU; deployed in Setagaya Ward with JERA Cross.

Quantifiable outcome

• Up to 9% electricity cost reduction for households participating in P2P trading pilot (overall 8.6%; consumers 6.1%; prosumers 18.0%; EV owners 25.4%)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and regional.

• JERA Cross Inc.coreStrategic or Co-development Partner · 1 July 2025Subsidiary of JERA, collaborating on the Setagaya P2P electricity trading demonstration project. JERA Cross provides GX strategy and renewable energy supply for the project involving ~300 households in Setagaya Ward. Project runs July 2025 to March 2027 with demand response and digital regional currency incentives.
• Setagaya Ward (Tokyo Metropolitan Government)coreStrategic or Co-development Partner · 1 July 2025Setagaya Ward collaborates with TRENDE and JERA Cross on a P2P and demand response pilot targeting 300 households. Part of Tokyo Metropolitan Government's environmental policy acceleration program. The ward provides community engagement and local government support.
• All Japan Agricultural Cooperative Confederation (JA Group / Zennoh)coreStrategic or Co-development Partner · 1 July 2025JA Group and Zennoh Energy supply electricity to Setagaya households through the P2P trading pilot. TRENDE's P2P platform connects households with surplus solar to other Setagaya residents via JA Group's energy subsidiary.
• Tokyu Land CorporationmajorStrategic or Co-development Partner · 13 June 2025Strategic capital and business alliance as extension of Series C. Tokyu Land joined as new shareholder. Collaboration areas include: strategic operation of residential solar and battery generation businesses; joint development of P2P electricity trading platforms for property owners and residents; leveraging Tokyu Land's 'ReENE' renewable energy brand with TRENDE's P2P technology.
• National Federation of Agricultural Cooperative Associations (ZEN-NOH)majorStrategic or Co-development Partner · 19 March 2025Part of ZEN-NOH's Smart Agri Community Project. TRENDE partners with Zen-Noh Energy through its 'JA Denki' retail electricity brand to pilot P2P electricity trading in Gunma Prefecture. AI and blockchain enable direct energy transactions between prosumers and consumers in agricultural communities, with plans to expand nationwide to farming communities.
• Zen-Noh Energy CorporationmajorStrategic or Co-development Partner · 19 March 2025Retail electricity subsidiary of ZEN-NOH providing 'JA Denki' brand. Collaborates with TRENDE on P2P trading in Gunma Prefecture. Enables local energy circulation through agricultural cooperative network.
• Toshiba Infrastructure Systems & Solutions Corporation (TISS)majorStrategic or Co-development Partner · 19 March 2025TISS and TRENDE collaborated in Ehime Prefecture's 'Digital Implementation Acceleration Project,' integrating TISS's V2X systems with TRENDE's P2P platform. Uses solar, battery, and EV assets at TISS's Matsuyama factory. Both companies plan to promote this model across Japanese municipalities for regional decarbonization.
• Higashihiroshima Smart Energy Corporation (HSE)regionalStrategic or Co-development Partner · 7 August 2024Regional power company backed by Higashihiroshima City. Partnership to promote household renewable energy and local energy circulation in Hiroshima Prefecture. First joint service is 'Higashihiroshima Sun2 Solar' (Teraris white-label) launched November 2025 targeting designated decarbonization zone neighborhoods.
• Sharp Energy Solutions CorporationmajorTechnology or Integration · 18 May 2021Sharp Energy Solutions licenses Utility Suite for its 'COCORO POWER' new-home PPA service. TRENDE provides the electricity retail platform while Sharp sells solar and battery systems with zero upfront cost. First external customer of Utility Suite, demonstrating B2B platform licensing model.
• University of Tokyo (Tanaka Lab)coreStrategic or Co-development Partner · 23 May 2019Multi-year R&D collaboration with Tokyo University's School of Engineering (Tanaka Lab) and Toyota Motor Corporation on blockchain-enabled P2P electricity trading. First worldwide demonstration combining solar, battery, and PHV (plug-in hybrid vehicles) in a P2P trading system. Tokyo University built the electricity exchange and office/trading agent systems.
• Toyota Motor CorporationcoreStrategic or Co-development Partner · 23 May 2019Co-develops P2P energy trading with TRENDE and Tokyo University. Toyota contributes vehicle-side power trading agents (PHV) and conducted the pilot at its East Fuji Research Institute and surrounding area. PHVs serve as distributed power resources in the P2P trading ecosystem.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sharp Energy Solutions Corporation: Operates COCORO POWER, a residential solar PPA service that licenses TRENDE's Utility Suite platform. Both target Japanese homeowners with zero-upfront solar and battery subscriptions, making Sharp both a customer and a direct competitor in residential solar leasing.
• Looop Inc. Japanese renewable energy retailer offering residential solar, battery storage, and electricity retail plans. Competes directly with TRENDE's Teraris and Marumaru Denki services in the zero-upfront solar subscription segment.
• Next Energy Resources Co., Ltd. Operates the 'Nippon no Denki' and 'ENEOS Denki' residential electricity brands with bundled solar subscription offerings. Direct competitor in residential solar PPA and retail electricity in Japan.
• EneCo Inc. Tokyo Electric Power Company (TEPCO) group retail electricity and renewable energy subsidiary. Competes in Japanese residential electricity retail and rooftop solar services, overlapping with TRENDE's discontinued Ashita Denki and current Teraris offerings.
• RENOVA Energy, Inc. Japanese renewable energy developer with activities in solar power generation, retail electricity, and P2P energy initiatives. Comparable in its dual focus on renewable generation and electricity retail innovation in the Japanese market.

Broad incumbents

• Tokyo Gas Co., Ltd. Major Japanese utility expanding into residential solar, battery, and electricity retail as part of its decarbonization strategy. Provides overlapping capabilities to TRENDE but at much greater scale and with full-stack infrastructure.
• JERA Co., Inc. Japan's largest power generator and a strategic partner in the Setagaya P2P pilot. Competes broadly in the energy retail and renewable generation space and could leverage its scale to develop competing distributed energy platforms.
• Sunrun Inc. US residential solar leasing and PPA market leader. Comparable business model (zero-upfront solar/battery subscriptions with long-duration contracts) at much larger scale, providing a benchmark for what scaled residential solar leasing can become.
• Tesla Energy: Operates residential solar subscription, Powerwall battery leasing, and virtual power plant aggregation globally. Comparable to TRENDE's Teraris service model and emerging VPP ambitions, though at vastly different scale and with vertical hardware integration.

Emerging players

• Power Ledger Pty Ltd: Australia-based peer-to-peer energy trading platform company using blockchain. Shares TRENDE's P2P trading thesis but operates in different geographies (Australia, Asia-Pacific pilots) and focuses on platform licensing rather than own-asset solar leasing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trendejp
• Facebookfacebook.com/trende.jp
• LinkedInlinkedin.com/company/trende-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trende