Duravit

What Duravit does

Duravit AG is a German manufacturer of premium bathroom ceramics, faucets, bathtubs, bathroom furniture, and accessories, headquartered in Hornberg in the Black Forest region and founded in 1817 as an earthenware factory before transitioning to sanitary porcelain in the 1950s and adopting the Duravit brand name in 1960. The company operates 11 production sites globally with more than 7,000 employees and sells its products through an authorized dealer and retailer network spanning 130+ countries. Its product portfolio is organized around proprietary material and coating technologies (DuraShield® antibacterial glaze, DuroCast® and DuroCast Plus mineral composites, DuraCeram® thin-walled ceramic, WonderGliss water-repellent coating, Duravit Rimless® flush geometry, AirPlus, AquaControl, and the DuraSystem® concealed installation framework) and around design collections created in collaboration with internationally recognized designers including Philippe Starck, Patricia Urquiola, Studio F.A. Porsche, Sebastian Herkner, Cecilie Manz, Christian Werner, and Antonio Bullo.

The company serves four primary end markets — residential homeowners, hospitality, public/cultural buildings, and healthcare — plus a specification-driven architects-and-planners channel supported by the pro.duravit B2B portal (CAD files, technical specifications, planning tools). Pricing is positioned at the premium end of the market (for example, Collection One toilets at $645 and freestanding bathtubs at $9,370, with a lifetime warranty on ceramics), with a multi-tier architecture that includes an entry-level series (D-Code) alongside designer collections such as Balcoon, Collection One, White Tulip, Luv, and ME by Starck.

The business model is wholesale-driven hardware sales through a global channel partner network, augmented by direct enterprise/specification sales for large projects and brand-building investments in content marketing, designer collaborations, sports sponsorships (Porsche Tennis Grand Prix), and a global brand ambassadorship with WTA player Marta Kostyuk. Recent strategic activity is anchored by the 2025 opening of a fully automated, carbon-neutral bathroom ceramics plant in Matane, Quebec — Duravit's first North American manufacturing facility, supported by $30M in joint Canada-Quebec government funding — alongside three 2026 product launches (Balcoon range, Wave Faucet Range, Manhattan Faucet Series) and a stated commitment to climate neutrality by 2045.

Name

Duravit

Legal name

Duravit AG

Website

https://duravit.com

Company type

Private

Founded year

1817

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Duravit AG is a German premium bathroom fixtures manufacturer (ceramics, faucets, bathtubs, furniture) founded in 1817, serving residential, hospitality, public-building, and healthcare customers in 130+ countries through 11 production sites and 7,000+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Hornberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom ceramics and fixtures sales: Duravit generates revenue primarily through the sale of bathroom ceramics (toilets, sinks), bathroom furniture, faucets, bathtubs, and accessories. Products are sold through a global dealer and retailer network with distribution across more than 130 countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Duravit designs and manufactures premium bathroom ceramics, bathroom furniture, faucets, bathtubs, and accessories, organized into designer collections and sold through a global dealer network in more than 130 countries. The portfolio spans entry-level (D-Code) to premium/luxury tiers (Collection One, Balcoon, Luv, White Tulip) and includes proprietary materials and coatings such as DuraShield, DuraCeram, and DuroCast, with complementary services like the Duravit Bathroom Planner and pro.duravit professional portal.

Product overview

Duravit is a bathroom fixtures manufacturer offering a comprehensive portfolio of bathroom products across multiple design series. The core product range includes toilets (with rimless, bidet/SensoWash, and wall-mounted options), sinks (vessel, wall-mounted, countertop, double), faucets (sink, shower, bathtub), bathtubs & showers, bathroom furniture (vanity units, mirrors, cabinets), and accessories. These are organized into design collections including Collection One (Studio F. A. Porsche), Balcoon (Patricia Urquiola), Zencha, Luv, White Tulip, ME by Starck, D-Code, D-Neo, and others. The portfolio spans price segments from entry-level (D-Code) to premium/luxury. Proprietary technologies including DuraShield (antibacterial glaze), DuraCeram (thin-walled ceramic), DuroCast (mineral composite), and DuraSystem (installation infrastructure) differentiate the products. The company provides supporting services including an online bathroom planner and pro portal for architects and planners.

Differentiator

Problem solved

Functional benefit

Brands

• DuraShield: 2-in-1 protective glaze technology for ceramics offering easy-care and antibacterial properties.
• DuroCast
• DuroCast Plus
• DuraCeram
• c-bonded
• c-shaped
• Duravit Rimless
• WonderGliss
• SensoWash
• DuraSystem

Products and services

• Toilets High-quality ceramic toilets available in wall-mounted and floor-standing configurations, including rimless designs, bidet toilets (SensoWash), and accessible Vital models, sold to homeowners and project specifiers via the global dealer network.
• Sinks Ceramic and DuraCeram sinks in wall-mounted, hand-rinse, vessel, drop-in, semi-recessed, and double sink configurations, sold to residential and project customers through the global dealer network.
• Faucets Design-forward bathroom faucets covering sink, shower, and bathtub categories with AirPlus air-enriched flow, AquaControl jet shaping, and Click! diverter technology, sold with a 5-year warranty through the global dealer network.
• Bathtubs and Showers Freestanding, alcove, corner, and built-in bathtubs together with shower bases and related bathing products in acrylic and DuroCast mineral composite, marketed for residential and hospitality wellness use.
• Bathroom Furniture Vanity units, mirror cabinets, linen cabinets, medicine cabinets, and consoles in wood, lacquer, glass, and natural stone, designed to integrate with Duravit ceramics and sold through dealers and specifiers.
• Bathroom Accessories Towel racks, soap dispensers, toilet paper holders, toothbrush holders, grab bars, and makeup mirrors across multiple series including D-Code, Karree, Starck T, and Sivida.
• Collection One bathroom series Complete premium bathroom collection designed by Studio F. A. Porsche with minimalist elements inspired by stones smoothed by water, spanning sinks, vanities, freestanding bathtubs, and toilets in natural materials including wood, ceramic, and natural stone.
• Balcoon bathroom range Bathroom collection designed by Patricia Urquiola featuring ceramic items in earthy terracotta and neutral color options with matching faucets, DuraShield protective glaze, and water-efficient features like FreshStart and MinusFlow.
• SensoWash shower-toilet Range of high-quality shower-toilets combining toilet and bidet functions for hygienic water-based cleaning with modern design, sold through Duravit's global dealer and showroom network.
• DuraSystem installation system Pre-assembled concealed installation systems for toilets, urinals, vanities, and bidets with visible actuator plates and faucets, sold to professional installers and project specifiers.
• Duravit Bathroom Planner Online bathroom planning tool that helps consumers design their personal bathroom by selecting and combining Duravit products, offered as a free service on duravit.com.
• Wave Faucet Range New bathroom faucet collection featuring slender cylindrical base with rounded spouts, ergonomic handles, ceramic cartridges, AirPlus soft flow, EasyClean limescale removal, and scratch-resistant PVD coatings in multiple premium finishes, with a 5-year warranty and 15-year spare parts availability.
• Manhattan Faucet Series New faucet series targeting the North American market with modern design aesthetics, positioned within Duravit's broader faucet portfolio sold through the global dealer network.

Quantifiable outcome

• 99.99% of bacteria made harmless within 24 hours with DuraShield® protective glaze
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered minor and flagship.

• MeraBathroomminorChannel Partner/ Reseller/ DistributorMeraBathroom, a premium bathroom solutions provider based in Faridabad, India, has positioned itself as a destination for bathroom and plumbing solutions by partnering with international brands including GROHE, Hansgrohe, Duravit, VitrA, CERA, Viega, REHAU, and Stiebel Eltron. The company offers sanitaryware, faucets, plumbing systems, and water treatment solutions alongside consultative services.
• Studio F. A. PorscheflagshipStrategic or Co-development PartnerStudio F. A. Porsche, founded in 1972 by Ferdinand Alexander Porsche, designed the Collection One bathroom series for Duravit. The partnership represents a collaboration between two premium brands creating bathroom collections with clean, minimalist elements inspired by stones gently smoothed by water.
• Patricia UrquiolaflagshipStrategic or Co-development PartnerSpanish architect and designer Patricia Urquiola designed the Balcoon bathroom range for Duravit, featuring ceramic items in earthy terracotta and neutral color options with matching faucets. The collection incorporates DuraShield protective glaze and water-efficient features.
• Black Forest Nature ParkminorStrategic or Co-development PartnerDuravit is a partner of the Black Forest Nature Park, committed to protecting water, air, and soil. This partnership reflects Duravit's values around regionalism, environmental protection, and responsible manufacturing.
• International Designers (Philippe Starck, Sebastian Herkner, Cecilie Manz, Antonio Bullo, Christian Werner)flagshipStrategic or Co-development PartnerRenowned designers from product design, architecture, and interior design shape Duravit's signature style. Collaborations include Philippe Starck (White Tulip, ME by Starck), Sebastian Herkner (Zencha), Cecilie Manz (Luv), and others.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Roca: Roca is a Spanish global bathroom fixtures manufacturer with a comparable ceramics-plus-furniture portfolio. Roca operates at larger scale than Duravit across mass-market and premium tiers and competes in the same 130+ country distribution footprint, making it the closest global comparable.
• Ideal Standard: Ideal Standard is a European bathroom fixtures manufacturer with a comparable ceramics and fittings portfolio. Both companies target mid-to-premium residential and project segments across European markets and overlap heavily in specification sales channels.
• VitrA: VitrA is a Turkish global bathroom ceramics manufacturer with a full-range portfolio (ceramics, furniture, faucets, tiles). VitrA competes with Duravit in both residential and hospitality segments across EMEA and emerging markets and has comparable scale ambitions.
• Grohe: Grohe is a German premium faucet and shower brand owned by Japan's LIXIL. Grohe competes directly with Duravit's faucet line and shares the same global dealer and specification channels in residential and hospitality projects.
• Laufen: Laufen is a Swiss premium sanitaryware manufacturer owned by Roca, specializing in high-design ceramic bathroom collections. Laufen and Duravit compete directly in European hotel, residential, and public-project specification, both leveraging designer partnerships (e.g., Kartell by Laufen vs. Duravit Starck collections).
• Hansgrohe: Hansgrohe is a German premium shower, faucet, and bathroom systems manufacturer. Hansgrohe and Duravit both serve the premium specification segment with German engineering heritage and frequently co-specify on the same hotel and residential projects.
• Geberit: Geberit is a Swiss sanitary technology specialist whose concealed installation systems and actuator plates compete directly with Duravit's DuraSystem product line. Both companies serve the same European specification and behind-the-wall bathroom installation market.
• Villeroy & Boch: Villeroy & Boch is a German premium bathroom ceramics and tableware manufacturer with a directly comparable portfolio (toilets, sinks, bathtubs, furniture) and similar designer-led premium positioning. Both brands compete head-to-head in European specification sales and overlap on designer collections.

Broad incumbents

• Kohler: Kohler is a US-headquartered global bathroom and kitchen fixtures giant with a much broader portfolio (ceramics, faucets, furniture, engines, power) than Duravit. Kohler competes as a broad incumbent with deeper North American brand recognition and serves similar premium residential and hospitality segments.
• Toto: Toto is a Japanese global bathroom technology leader known for Washlet bidet toilets and high-tech ceramics. Toto competes with Duravit in toilets and washlet categories and is a broad incumbent with stronger smart-bathroom technology positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DuravitAG
• Xx.com/duravit
• Facebookfacebook.com/duravitIN

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duravit