Geberit
- Company typePublic
- Founded1874
- HeadquartersRapperswil, Switzerland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Geberit firmographics
Firmographics- Name
- Geberit
- Legal name
- Geberit International AG
- Website
- https://geberit.com
- Company type
- Public
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Geberit is headquartered
LocationHeadquarters
- HQ city
- Rapperswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices13 records
Markets served
Geberit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sanitary Products Sales: Sale of sanitary products and systems including installation/flushing systems, piping systems, and bathroom ceramics. Revenue driven by renovation demand (approximately 70% of sales) and new construction. Product portfolio includes over 35,000 individual items.
- Replacement Parts and Services: Spare parts availability for 50 years for concealed cistern components, ensuring long-term revenue from existing installed base. Replacement and maintenance services for installed products.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Geberit product offering
Product offeringCore offering
Geberit manufactures and sells sanitary technology and bathroom ceramics, including concealed cisterns, installation systems, piping systems, shower toilets (AquaClean), and bathroom furniture. Products are sold primarily to professional installers, sanitary wholesalers, planners, and architects across European core markets and internationally, with 26 production plants supplying more than 50 countries.
Product overview
Geberit offers a comprehensive sanitary product portfolio of over 35,000 individual items across three core product areas: Installation and Flushing Systems (concealed cisterns, installation elements, actuator plates, flush valves), Piping Systems (supply systems like Mapress, FlowFit, Mepla, PushFit; drainage systems like PE, Silent-PP, Silent-Pro, Silent-db20; roof drainage Pluvia; and SuperTube space-saving technology), and Bathroom Systems (shower toilets under the AquaClean brand including Mera, Tuma, Sela, Alba and Cama; bathroom ceramics including WCs, washbasins, urinals; shower solutions including CleanLine channels, CleanFloor and Setaplano shower surfaces; and bathroom furniture series including iCon, Smyle, Acanto, Xeno², Renova, Citterio, and Geberit ONE). The company also operates regional ceramic brands Twyford (UK), Kolo (Poland), and Ifö/IDO/Porsgrund (Scandinavia), and Chicago Faucets for commercial plumbing fittings in North America.
Differentiator
Problem solved
Functional benefit
Brands
- AquaClean: Shower toilet product line including Mera, Sela, Tuma, Alba, and Cama models
- Duofix
- Mapress
- Mepla
- Silent-PP
- Silent-db20
- Pluvia
- Monolith
- GIS
- SuperTube
Products and services
- AquaClean shower toilets Premium shower-toilet range integrating WhirlSpray, Rimfree and warm-air dryer technology; intended for end consumers seeking integrated hygiene and comfort in residential bathrooms.
- Duofix installation system Pre-wall installation frame system used in dry-wall construction for mounting WCs, washbasins, urinals and bidets; specified by planners and installed by sanitary professionals.
- GIS installation system Wet-wall and block-wall installation system for masonry construction, used to mount sanitary elements and supply/discharge pipes in solid-wall builds.
- Monolith sanitary module Glass-fronted sanitary module housing a concealed cistern for retrofits and renovations where no pre-wall installation frame exists; targets installers and renovators.
- Sigma actuator plates Designer flush actuator plates (Sigma20, Sigma30, Sigma50, Sigma60, Sigma70, Sigma80, Sigma21) paired with Geberit concealed cisterns for dual-flush and odour-extraction operation.
- Mapress press-fitting piping system Stainless steel, copper and carbon steel press-fitting piping system used by installers for potable water, heating and gas distribution in commercial and residential buildings.
- FlowFit supply piping system Multilayer composite piping system for hot and cold potable water distribution, designed for fast, secure installation in residential and commercial projects.
- Mepla multilayer piping system PE-Al-PE multilayer piping for drinking water installations, combining plastic corrosion resistance with metal stability; aimed at sanitary installers.
- PushFit piping system Push-to-connect plastic piping system for sanitary installations requiring tool-free, fast assembly in residential applications.
- SuperTube drainage system High-rise soil-stack drainage technology that uses a parallel-vortex flow to eliminate the need for parallel venting pipes; specified for high-rise building projects.
- Silent-db20 sound-insulated drainage system Heavy-duty sound-insulated PE-HD soil-stack and wastewater system designed to meet elevated acoustic requirements in multi-storey residential and hotel construction.
- Silent-Pro drainage system Sound-insulated waste-water and soil-stack drainage system engineered for mid-range acoustic performance in residential and commercial buildings.
- Silent-PP drainage system Mineral-reinforced polypropylene drainage system providing sound insulation at a lower price point for residential projects.
- Pluvia roof drainage system
Quantifiable outcome
- Water consumption reduced by 80% since 1952 (from 70L to 14L per person per day)
- +4 more outcomes
Companies that use Geberit
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Geberit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Geberit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HelblingsupportingGeberit partnered with consulting firm Helbling to implement Dassault Systèmes' 3DEXPERIENCE platform for modernizing and standardizing ceramics product development across its production facilities.
Scale indicators15 records
Recent moves14 records
Expansion highlights7 records
Geberit competitors and assessment
Company assessmentDirect peers
- Duravit AG: Duravit is a German manufacturer of designer bathroom ceramics, sanitaryware, and wellness products. It competes directly with Geberit in premium bathroom ceramics and complete bathroom solutions, serving overlapping European architect and developer channels.
- Hansgrohe SE: Hansgrohe is a German premium manufacturer of showers, shower systems, and faucets, now part of Masco Corporation. The brand competes with Geberit's Mapress, FlowFit, and Mepla piping/faucet categories and shares Geberit's specification-based B2B distribution model.
- Roca Sanitario: Roca is a Spanish global sanitaryware manufacturer with a strong European and Latin American presence. Roca competes with Geberit in bathroom ceramics, installation systems, and complete bathroom solutions, particularly in the Southern European and emerging-market segments.
- Kohler Co. Kohler is a US-headquartered, family-owned leader in kitchen and bath products, including sanitaryware, faucets, and bathroom furniture. Kohler competes directly with Geberit in premium bathroom ceramics, installation systems, and the high-end residential and hospitality segments globally.
- LIXIL Group: LIXIL owns Grohe, American Standard, and INAX — major sanitaryware and faucet brands that directly compete with Geberit across installation systems, faucets, and bathroom ceramics globally. The portfolio overlap and international footprint make LIXIL Geberit's closest large-scale global competitor.
- Villeroy & Boch: Villeroy & Boch is a German manufacturer of bathroom ceramics, sanitaryware, and tableware with a strong premium European brand. It directly overlaps with Geberit's ceramics and bathroom furniture lines (e.g., Geberit Citterio competes with Villeroy & Boch design lines) and competes in the same architectural specification channels.
- Ideal Standard International: Ideal Standard is a UK-headquartered manufacturer of bathroom and sanitaryware products including ceramics, faucets, and installation systems. The company competes directly with Geberit across European markets in commercial and residential sanitary fixtures.
- Toto Ltd: Toto is a Japanese global leader in sanitaryware and bathroom fixtures, most famous for its Washlet shower toilet range that directly competes with Geberit's AquaClean line. Both companies compete in premium ceramic fixtures, water-saving technology, and the global shower toilet category.
Emerging players
- RAK Ceramics: RAK Ceramics is a UAE-based global sanitaryware and tiles manufacturer with a strong Middle East, Africa, and South Asia footprint. It competes with Geberit primarily in bathroom ceramics at more accessible price points and represents the regional/emerging competitive pressure Geberit faces in growth markets.
Broad incumbents
- Masco Corporation: Masco is a US-listed broad building products company owning Delta Faucet, Hansgrohe, and other brands. It overlaps with Geberit through Hansgrohe in showers/faucets and competes across plumbing fixtures globally, though Masco's portfolio spans paints, cabinets, and other categories beyond sanitaryware.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Customer concentration
Geberit social profiles
Digital presenceGeberit compliance and trust
Trust signalCompliance8 records
Geberit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geberit leadership team
Management profileNumber of profiles
Profiles13 records
Geberit subsidiaries and ownership
Company hierarchySubsidiaries8 records
Geberit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geberit M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geberit
What does Geberit do?
Geberit manufactures and sells sanitary technology and bathroom ceramics, including concealed cisterns, installation systems, piping systems, shower toilets (AquaClean), and bathroom furniture. Products are sold primarily to professional installers, sanitary wholesalers, planners, and architects across European core markets and internationally, with 26 production plants supplying more than 50 countries.
Is Geberit a public or private company?
Geberit is a public company. It is classified as public and is currently operating.
When was Geberit founded?
Geberit was founded in 1874. It employs 5,001 to 10,000 people.
Where is Geberit based?
Geberit is headquartered in Rapperswil, Switzerland, in the Europe region.
How does Geberit make money?
Two revenue lines are on record. Sanitary Products Sales are the primary driver. The others are replacement Parts and Services.
Who are Geberit's main competitors?
Direct peers on record are Duravit AG, Hansgrohe SE, Roca Sanitario, Kohler Co., LIXIL Group, Villeroy & Boch, Ideal Standard International and Toto Ltd. RAK Ceramics is listed as an emerging player. Masco Corporation is listed as a broad incumbent.
Does Geberit have an API?
No public API is recorded for Geberit.