Asoview

What Asoview does

Asoview (アソビュー株式会社) is a Japanese online booking marketplace that connects consumers with leisure activities, tours, attractions, and experiences across Japan. Founded in 2011 and headquartered in Tokyo, the company operates the asoview.co.jp digital platform where individual consumers can discover and book experience-based activities ranging from tourism to entertainment. Its revenue model is marketplace-commission based: Asoview earns a share of each booking transacted through the platform, monetizing a two-sided network of experience providers (largely SMB operators) on one side and Japanese leisure consumers on the other.

The company has raised approximately $68.7M across seven funding rounds spanning 2014 to 2024. Notable investors include Fidelity International, Global Brain Corporation, JAFCO, Globis Capital Partners, JTB Corp. (the largest Japanese travel agency group, which led the 2015 Series B), YJ Capital, and more recently Upsider Blue Dream Fund (leading the February 2024 round). Asoview employs between 251 and 500 staff, with a 130-person full-time core cited in a March 2026 disclosure. Founder Tomohisa Yamano continues to serve as Representative Director; the executive bench includes a CFO, CTO, COO, and CPO.

In March 2026, Asoview announced the deployment of its "AI Leader System" in partnership with AI Native Inc., a company-wide AI utilization program through which 50 of 130 full-time employees were trained on AI-assisted workflows. The initiative reportedly produced a sixfold increase in marketing article output within eight months. The AI deployment is positioned as an internal operational and content-marketing productivity program rather than a customer-facing AI product, and Asoview's geographic footprint remains confined to Japan.

Name

Asoview

Legal name

アソビュー株式会社

Website

https://asoview.co.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Asoview operates asoview.co.jp, a Japanese online marketplace where consumers discover and book tours, attractions, and leisure experiences, earning marketplace commissions from a distributed base of SMB experience providers across Japan.

Ownership category

akta.pro rank

Product category

Online Travel & Experience Marketplace

NAICS

All Other Travel Arrangement and Reservation Services (561599), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking (HSACAKAF), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

Keywords

• Online experience booking
• Tour booking platform
• Leisure activity marketplace
• Attraction reservation services
• Japan tourism platform

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Experience/tourism platform services: Based on company name 'Asoview' (suggesting 'asoview' as an experience/tourism platform in Japan), the company likely operates a marketplace for leisure activities and experiences. The AI implementation is aimed at increasing article production sixfold for content marketing purposes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asoview operates an online booking website (asoview.co.jp) that provides booking services for tours, attractions, and activities/experiences across Japan. The platform connects individual consumers with third-party experience providers, functioning as a marketplace for leisure and tourism activities. The company also runs internal AI-driven content and operational automation programs to support its marketplace operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Asoview Online Booking Platform (asoview.co.jp) An online marketplace platform serving Japanese consumers that aggregates tours, attractions, and leisure activities/experiences from third-party operators and enables online booking and reservation. The platform also supports content marketing through AI-enabled article production to help consumers discover experiences.

Quantifiable outcome

• Article production increased sixfold within eight months

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AI Native Inc.coreTechnology or Integration · 24 March 2026AI Native Inc. supported Asoview Inc. in implementing the AI Leader System and company-wide AI promotion program. This involved redesigning business workflows and encouraging organization-wide AI utilization, resulting in significant operational automation and cultural change. The partnership enabled a sixfold increase in article production within eight months.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Viator (Tripadvisor): Viator is a major global tours and activities booking platform owned by Tripadvisor. It competes directly with Asoview for Japanese attractions inventory and serves the same leisure traveler segment via marketplace commissions.
• Klook: Klook is a leading Asia-based tours, activities, attractions and experiences booking marketplace. It directly competes with Asoview in Japan while operating across APAC, sharing marketplace commission model and target customer base of leisure travelers.
• Tiqets: Tiqets is a global online ticketing platform for museums, attractions, and cultural experiences. It competes with Asoview for attractions ticketing inventory in Japan and shares the consumer-facing booking marketplace model.
• Activity Japan: Activity Japan is a domestic Japanese tours, activities and experience booking marketplace. It is one of Asoview's closest direct competitors in Japan, sharing the same product category, customer base, and marketplace model.
• GetYourGuide: GetYourGuide is a global online marketplace for tours, activities and attractions bookings. It overlaps with Asoview in Japan inventory and shares the marketplace commission model targeting leisure travelers seeking bookable experiences.

Broad incumbents

• Booking.com: Booking.com is a global online travel agency that has expanded into attractions and experiences. As a broad incumbent OTA, it overlaps with Asoview's offerings at the consumer booking layer while serving a much wider travel product portfolio.
• JTB Corporation: JTB is one of Japan's largest travel agencies and an investor in Asoview. It is comparable as a broad incumbent in Japanese travel services that overlaps with Asoview's experiences inventory and customer segments, though JTB's portfolio extends well beyond experiences.

Regional players

• KKday: KKday is an Asia-headquartered tours and activities marketplace with strong presence across APAC including Japan. It is comparable to Asoview in product and customer type, though it is more regionally diversified across Asia.
• AirTrip (AirTrip Corp.): AirTrip is a Japanese online travel agency offering flights, hotels, and tours/activities packages. It overlaps with Asoview in Japan tours and activities booking, serving a similar domestic leisure customer base through an OTA-style platform.

Emerging players

• Peek: Peek is a US-based tours and activities booking platform focused on quality experiences. While geographically distinct, it competes for the same consumer demand in attractions booking and offers a similar curated marketplace experience to Asoview.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/asoviewofficial
• Facebookfacebook.com/asoview

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asoview