Activity Japan
Activity Japan operates one of Japan's largest online activity and cultural experience reservation marketplaces, connecting 8,000+ operators offering 20,000+ plans across 450 activity types to domestic and inbound tourists via a five-language platform, with revenue from booking commissions, B2B API partnerships, and operator SaaS tools.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Activity Japan does
Activity Japan (株式会社アクティビティジャパン) is an online travel platform operating one of Japan's largest activity and experience reservation marketplaces. Founded in March 2016 and headquartered in Shinjuku, Tokyo, the company connects consumers with more than 8,000 registered operators offering 20,000+ experience plans across approximately 450 activity types — including marine sports, outdoor adventures (bungee jumping, paragliding), cultural and craft experiences (pottery, sword-making, soba-making), and event ticketing. The platform is available in five languages (Japanese, English, Traditional and Simplified Chinese, Korean, and Thai), explicitly designed to capture both domestic and inbound tourist demand. Activity Japan is a wholly-owned subsidiary of the KKday Group, a Taiwan-headquartered Asian online travel experience platform, and is concurrently undergoing a strategic restart and rebrand under the H.I.S. Group announced for March 2026.
The company's product portfolio is built around four components: (1) the consumer-facing Activity Japan marketplace with online reservation, payment processing (including Paidy and PayPal), and multi-channel access; (2) the "rezio" operator-facing backend system for sales, inventory, and reservation management; (3) the "Actim" site controller for centralized multi-OTA inventory management; and (4) an API product exposing Information and Booking APIs to partner websites and apps across 17,000+ plans. The company holds a Tokyo travel agency license (#2-7581) and a Privacy Mark certification (obtained April 2023), and is governed by CEO 大淵公晴 (also KKday Japan Branch Manager) and Representative Director 陳明明.
The business model is transaction-commission based: operators list for free, pay no monthly fixed fee, and pay approximately 15% only on successfully completed bookings, creating a product-led growth motion with zero upfront cost for supply. Secondary revenue comes from API partnerships via affiliate contracts (redirect) and sales agent contracts (in-platform booking). Distribution extends beyond the owned platform through the KKday global network (92+ countries, 550+ cities, 350,000+ products), the JR East JRE MALL storefront, multi-language ambassador programs, and government partnerships (Ministry of the Environment, regional DMOs, prefectural campaigns), plus corporate/group event services and a regional revitalization consulting line.
Activity Japan firmographics
Firmographics- Name
- Activity Japan
- Legal name
- 株式会社アクティビティジャパン
- Website
- https://activityjapan.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Activity Japan operates one of Japan's largest online activity and cultural experience reservation marketplaces, connecting 8,000+ operators offering 20,000+ plans across 450 activity types to domestic and inbound tourists via a five-language platform, with revenue from booking commissions, B2B API partnerships, and operator SaaS tools.
- Ownership category
- akta.pro rank
Activity Japan industry classification
Industry- Product category
- Online Travel Activities Marketplace
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking (HSACAKAF)
- akta.pro secondary industries
- Tour/Activities/Attractions Reservation Systems (THALADAG), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)
Keywords
Where Activity Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Activity Japan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction Commission (成果報酬型): Commission-based revenue where operators pay a fee only when reservations are completed and experiences are delivered. Zero listing fees, zero monthly fees, zero advertising costs for operators.
- API Partnership Revenue: Revenue from affiliate contracts (redirect to Activity Japan for booking) and sales agent contracts (complete booking within partner platform) through API partnerships with travel agencies and media sites
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Operator Listing - Free to list with commission on sales |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Activity Japan product offering
Product offeringCore offering
Activity Japan operates an online reservation marketplace connecting travelers with operators of recreational activities, cultural experiences, and regional tourism programs across Japan. The platform lists more than 20,000 experience plans from 8,000+ partner companies spanning 450 activity types, with multi-language support in Japanese, English, Chinese (Traditional/Simplified), Korean, and Thai for domestic and inbound tourists. Operators list experiences free of charge and pay a commission only when bookings are completed and experiences are delivered.
Product overview
Activity Japan operates a platform portfolio centered on its core activity reservation marketplace (アクティビティジャパン), complemented by operator-facing tools (rezio backend system, Actim site controller, listing services), an API product for partner integrations, and regional revitalization support services. The platform serves both consumers seeking activities and operators needing booking management, with multi-language support across Japanese, English, Chinese, Korean, and Thai.
Differentiator
Problem solved
Functional benefit
Brands
- rezio: 旅ナカ事業者用 基幹システム - reservation management and point-of-sale system for travel activity operators
Products and services
- Activity Japan Booking Platform (アクティビティジャパン) Japan's large-scale activity and experience reservation web platform allowing users to search and book marine sports, outdoor adventures, cultural experiences, craft workshops, and tourism tours offered by third-party operators nationwide.
- rezio (旅ナカ事業者用 基幹システム) Core reservation management and point-of-sale system for travel activity operators that unifies sales channels across their own website and OTA channels, with centralized reservation and inventory management.
- Actim (アクティム) Site Controller System Site controller system that allows activity operators to manage reservations and inventory across multiple online activity booking platforms from a single dashboard.
- Activity Japan API Service (アクティビティジャパンAPIサービス) API product offering an Information API for displaying activity plans and a Reservation/Booking API for completing reservations, available under affiliate or sales agent contract models for travel agencies, media sites, and other partners.
- Operator Listing & Publishing Service (体験事業者様 向け掲載サービス) Service for activity operators to list experiences on Activity Japan with zero initial cost, zero monthly fee, and zero advertising cost; commission-based pricing applies only on successful booking completion.
- Regional Revitalization Support Service (地域活性化支援サービス) Service providing marketing, product development, web production, PR, and sales analytics support to local governments and tourism associations for regional tourism promotion.
- Group Experience Package Service (企業や組織向けの体験) End-to-end service for companies and organizations covering consulting through reservation for group experiences such as corporate training, employee trips, and team-building events.
Companies that use Activity Japan
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles4 records
Activity Japan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Activity Japan partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor, significant and regional.
- Okinawa Prefectural Police (沖縄県警察)coreThree-party safety partnership with KKday and Okinawa Police to prevent water accidents for international tourists. Promotes 'Maruyu' (safety-certified) marine operators and multilingual safety awareness campaigns
- KKday ( 케이크데이)coreParent company partnership - Activity Japan is part of KKday Group, leveraging KKday's global platform covering 92 countries, 550+ cities, and 350,000+ travel products for international distribution
- Autobacs Seven (オートバックスセブン)minorMOBILA partnership for promoting driving-related tourism activities and experiences
- JR East (東日本旅客鉄道)coreIntegration with JR East's JRE Activity&Biz service and JRE MALL storefront for selling activity experiences through JR's customer channels
- Ministry of the Environment (環境省)significantNational Park Official Partnership - Activity Japan participates in promoting Japan's national parks through experience tourism content, contributing to environmental conservation awareness and sustainable tourism development
- Okazaki City Tourism Association (冈崎观光协会)regionalPartnership with Okazaki City Tourism Association to develop, refine, and promote local tourism experiences in Okazaki, Aichi Prefecture
- Setouchi DMO (せとうちDMO)regionalPromotion partnership for Setouchi region's 7 prefectures, enhancing tourism content distribution across the Setouchi area
- airKitchen (エアキッチン)minorBusiness partnership for cooking experience services targeted at inbound tourists
- and factory (and factory株式会社)minorIntegration with 'tabii' hotel/ryokan tablet service to provide experience booking capabilities within accommodations
- BEER EXPERIENCE (远野ビアツーリズム)regionalPartnership with BEER EXPERIENCE company in Tono City, Iwate Prefecture for beer tourism experiences featuring local hop farming region
- Actim (アクティム)coreSite controller system allowing operators to manage reservations and inventory across multiple online activity booking platforms from a single dashboard
- Neppan! (ねっぱん！)minorCloud-based site controller partnership to promote local activities and leisure information to accommodation guests
- Iide Town, Yamagata (山形県飯豊町)regionalRegional activation partnership to create and sell original experience plans in Iide Town, Yamagata Prefecture
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Activity Japan competitors and assessment
Company assessmentBroad incumbents
- KKday: KKday is Activity Japan's parent group and operates a global activity and experience booking platform covering 92+ countries and 550+ cities with 350,000+ products. As the parent company, KKday both owns and directly distributes Activity Japan's Japanese inventory to global travelers, making it the most strategic peer.
- H.I.S. H.I.S. is a major Japanese travel agency and was Activity Japan's original parent group before its transition to KKday and the announced March 2026 rebrand back under H.I.S. The companies share historical ownership, travel agency credentials, and Japanese inbound tourism positioning, creating both partnership and competitive overlap.
- JTB (Japan Travel Bureau): JTB is Japan's largest traditional travel agency, offering packaged tours, activities, and cultural experiences through extensive domestic retail and online channels. It is a broad incumbent whose activity and experience offerings partially overlap with Activity Japan's SMB operator catalog.
- Rakuten Travel Experiences: Rakuten Travel is a major Japanese OTA offering accommodation, tours, and activities, with strong domestic consumer brand recognition and Rakuten ecosystem integration. It competes with Activity Japan for domestic Japanese traveler bookings and operator supply.
Emerging players
- Peek.com: Peek is a US-based activity booking platform focusing on curated experiences and direct operator partnerships, with growing international presence. It represents an emerging global competitor in the same niche of experience booking marketplaces.
- Headout: Headout is a global activity and attraction booking platform specializing in last-minute and mobile-first bookings. It competes for Japanese activity inventory in the inbound tourism market and represents an emerging global player with technology-driven differentiation.
Direct peers
- GetYourGuide: GetYourGuide is a global activity booking platform headquartered in Europe with strong penetration in inbound tourist markets and a similar marketplace/operator aggregation model. It is a direct competitor for Japanese experience bookings, especially from European and American inbound visitors.
- Klook: Klook is a leading Asia-Pacific-based activity and experience booking platform with substantial Japanese inventory and strong inbound tourism brand recognition across Chinese, Southeast Asian, and Western source markets. It directly competes with Activity Japan for both Japanese operator supply and inbound traveler demand.
- Veltra (ベルトラ): Veltra is a Japan-headquartered online platform specializing in tours, activities, and cultural experiences for both domestic and inbound travelers, with multi-language support and similar operator aggregation model. It is the closest direct competitor to Activity Japan in the Japanese activity reservation market.
- Viator (Tripadvisor Experiences): Viator is a global activity and experience booking marketplace owned by Tripadvisor, with significant Japanese inventory and one of the largest global marketing footprints in the category. It is a direct competitor particularly for inbound bookings and operates a similar commission-based operator model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Activity Japan social profiles
Digital presenceActivity Japan compliance and trust
Trust signalCompliance1 record
Activity Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activity Japan leadership team
Management profileNumber of profiles
Profiles2 records
Activity Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activity Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activity Japan
What does Activity Japan do?
Activity Japan operates an online reservation marketplace connecting travelers with operators of recreational activities, cultural experiences, and regional tourism programs across Japan. The platform lists more than 20,000 experience plans from 8,000+ partner companies spanning 450 activity types, with multi-language support in Japanese, English, Chinese (Traditional/Simplified), Korean, and Thai for domestic and inbound tourists. Operators list experiences free of charge and pay a commission only when bookings are completed and experiences are delivered.
Is Activity Japan a public or private company?
Activity Japan is a private company. It is classified as corporate owned and is currently operating.
When was Activity Japan founded?
Activity Japan was founded in 2016. It employs 51 to 100 people.
Where is Activity Japan based?
Activity Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Activity Japan make money?
Two revenue lines are on record. Transaction Commission (成果報酬型) is the primary driver. The others are API Partnership Revenue.
Who are Activity Japan's main competitors?
Broad incumbents on record are KKday, H.I.S., JTB (Japan Travel Bureau) and Rakuten Travel Experiences. Emerging players are Peek.com and Headout. Direct peers are GetYourGuide, Klook, Veltra (ベルトラ) and Viator (Tripadvisor Experiences).
Does Activity Japan have an API?
Yes. Activity Japan offers two types of APIs: (1) Information API for displaying product information (activity plans), and (2) Reservation API for booking functionality. Partners can integrate product listings and booking capabilities into their websites or apps. Two contract types available: Affiliate Contract (users redirected to Activity Japan for booking) and Sales Agent Contract (full booking/settlement within partner service). Development takes approximately 2 weeks for Information API only, 4 weeks for both APIs. API requires fixed IP address for reservation API. No connection limits stated, but may be imposed if affecting other partners. Developer documentation is at pr.activityjapan.co.jp/api.
What industry is Activity Japan in?
Activity Japan's product category is Online Travel Activities Marketplace. Its primary akta.pro industry code is HSACAKAF, Tours, Activities & Experiences Booking, with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 56159 and its SIC code is 7900.