RocketRez
RocketRez is a Canada-based SaaS company that provides an all-in-one cloud platform unifying ticketing, POS, inventory, events, staffing, memberships, dynamic pricing, and guest communications for tours and attractions operators across 11 verticals including zoos, aquariums, theme parks, museums, and boat tours.
- Company typePrivate
- Founded2021
- HeadquartersSteinbach, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RocketRez does
RocketRez is a Canada-based software company headquartered in Winnipeg, Manitoba, that operates an all-in-one cloud platform for tours and attractions operators. The platform unifies ticketing and reservations, point of sale, inventory management, event management, retail and dining, staffing, memberships, dynamic pricing, omnichannel sales, payments, and guest communications into a single system, with purpose-built solutions for 11 attraction verticals including zoos, aquariums, theme parks, water parks, boat tours, museums, wildlife parks, scenic railways, towers and observatories, race car experiences, and immersive experiences. Core technology rests on a centralized RocketPASS guest experience hub, around which more than 20 add-on modules are organized across Operations, Reporting, Marketing, and Guest Experience categories.
Underlying technology includes a public-facing API for third-party integrations, native connectivity with Google Analytics 4, Power BI, PayPal (including Pay Later and Venmo), Affirm, OTAs, Salesforce, and HubSpot, and support for 130+ currencies. The RocketRez Relay module, launched in November 2024 and built on technology absorbed from the March 2023 acquisition of TourOpp Go!, adds AI-driven automated guest communications. The company also publishes the Signal podcast and operates RocketRez Academy for customer enablement.
Revenue is generated through four streams: SaaS subscriptions for platform access, transaction and booking fees on ticket sales, add-on module fees for premium features such as RocketPhoto and Relay, and professional services for implementation and onboarding. Pricing is quote-based and tailored to attraction size and feature requirements, sold through a consultative direct sales motion (Schedule a Demo) targeting mid-market and enterprise operators, with self-serve options for smaller accounts and OTA/reseller distribution as a secondary channel. The company has raised approximately US$21.6 million across a 2021 round led by Blueprint Equity and a US$15 million Series B led by Level Equity in January 2023, and currently operates with 11-50 employees.
RocketRez firmographics
Firmographics- Name
- RocketRez
- Legal name
- RocketRez
- Website
- https://rocketrez.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RocketRez is a Canada-based SaaS company that provides an all-in-one cloud platform unifying ticketing, POS, inventory, events, staffing, memberships, dynamic pricing, and guest communications for tours and attractions operators across 11 verticals including zoos, aquariums, theme parks, museums, and boat tours.
- Ownership category
- akta.pro rank
RocketRez industry classification
Industry- Product category
- Tour and Attraction Management Software
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)
- akta.pro secondary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where RocketRez is headquartered
LocationHeadquarters
- HQ city
- Steinbach
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RocketRez business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based pricing model for access to the all-in-one platform. Includes core ticketing, POS, inventory, event management, staffing, and guest experience features. Pricing varies by attraction size and feature requirements.
- Transaction/Booking Fees: Revenue from processing ticket sales, reservations, and bookings across online and on-site channels. The platform manages ticketing and integrates sales for tourism attractions.
- Add-on Modules: Additional revenue from premium add-ons including RocketPhoto (photo system), Relay (guest communications), Upsells & Cross Sells, and specialized solutions for retail, dining, and membership management.
- Professional Services: Implementation, setup, and onboarding services for new customers deploying the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large attractions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
RocketRez product offering
Product offeringCore offering
RocketRez is a cloud-based, all-in-one SaaS platform built for tour and attraction operators. It unifies ticketing, point of sale, inventory, event management, staffing, payments, memberships, dynamic pricing, guest communications, and reporting under one system. The platform is purpose-built for 11 attraction verticals including zoos, aquariums, theme parks, water parks, museums, boat tours, wildlife parks, scenic railways, towers, race car experiences, and immersive experiences. Revenue is generated primarily through annual SaaS subscriptions tailored to attraction size, with add-on modules such as RocketRez Relay (AI guest communications) and RocketPhoto available as premium extensions.
Product overview
RocketRez is a Canada-based (Manitoba/Winnipeg) all-in-one guest experience and business operations software platform for tours and attractions. The platform follows a unified platform-plus-modules architecture built around the core RocketRez Platform and RocketPASS guest experience hub, with 20+ add-on modules covering Operations (Ticketing & Reservations, Point of Sale, Inventory Management, Event Management, Retail & Dining, Staffing), Reporting (Insights, Power BI, API Access), Marketing (Relay, Upsells & Cross Sells, Customizable Checkout, Dynamic Pricing), and Guest Experience (Memberships, Photo System, OTA & Resellers, Omnichannel Sales, Payments). In March 2023, RocketRez acquired Miami-based TourOpp Go!, absorbing its AI-driven communications automation technology into RocketPASS. The platform targets mid-sized attractions across industries including zoos, aquariums, theme parks, water parks, boat tours, museums, wildlife parks, scenic railways, towers, immersive experiences, and race car experiences. RocketRez also maintains RocketRez Academy (training/resources) and the Signal Podcast (thought leadership).
Differentiator
Problem solved
Functional benefit
Brands
- RocketPASS: Guest experience platform integrating ticketing, communications, and operational tools for attractions.
- Relay
- RocketPhoto
Products and services
- RocketRez Platform All-in-one guest experience and business operations platform for tours and attractions that unifies ticketing, reservations, point of sale, inventory, event management, retail, dining, staffing, payments, reporting, marketing, and guest communications into a single cloud-based SaaS solution. Sold as a subscription to tour and attraction operators across 11 verticals.
- RocketRez Relay AI-powered guest communication platform that automates messaging workflows throughout the guest journey. Includes an AI-powered workflow builder, real-time communications for weather and schedule updates, automated booking confirmations, reminders, post-visit review requests, and timed upsell opportunities. Available as an add-on product for tour and attraction operators.
- RocketPASS RocketRez's core guest experience platform integrating ticketing, communications, and operational tools for attractions. Enhanced with AI-driven communication automation technology acquired from TourOpp Go! in March 2023.
Quantifiable outcome
- Dynamic pricing can increase revenue by up to 8%
- +4 more outcomes
Companies that use RocketRez
Customer profileSegments8 records
Ideal customer profiles2 records
RocketRez technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature7 records
RocketRez partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TourOpp Go!coreAcquired on March 2, 2023, TourOpp Go! is a communications automation technology company based in Miami, Florida. The acquisition integrates AI-driven communication technology into RocketRez's RocketPASS guest experience platform to improve customer engagement and operational efficiency.
- PayPalcorePayPal integration provides payment processing including PayPal, Pay Later (BNPL), and Venmo (US) options. Integration claims 46% higher checkout conversion rates and 35% increase in cart size with Pay Later offers. Venmo integration available at no additional cost. PayPal's $1.36 trillion total payment volume and 400+ million active accounts provide significant credibility and trust signals for checkout.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
RocketRez competitors and assessment
Company assessmentBroad incumbents
- Galaxy Digital: Provider of CRM, ticketing, and fundraising software for arts, cultural, and entertainment attractions. Competes with RocketRez in museums, aquariums, and performing arts centers.
- Blackbaud: Enterprise software suite for nonprofits and cultural attractions, including ticketing, CRM, and fundraising. Overlaps with RocketRez in zoos, museums, and aquariums where membership and donor management matter.
- Tessitura Network: Widely adopted CRM and ticketing platform for arts and cultural attractions, including museums. Competes with RocketRez in the museum and immersive-experience segments via deep CRM and membership functionality.
- Vendini: Cloud-based ticketing, marketing, and fundraising platform for live entertainment and attractions. Adjacent competitor for mid-market operators needing unified box-office and marketing tools.
- Accesso Technology Group: Publicly traded provider of ticketing, point-of-sale, and guest management solutions primarily for theme parks, water parks, and major attractions. A much larger incumbent that competes with RocketRez at the upper end of the attraction market.
Direct peers
- Ticket Tailor: Self-serve and white-label ticketing platform widely used by small and mid-sized attractions and events. Closest open-market analog to RocketRez's online ticketing and checkout modules, particularly for SMB and event-driven operators.
- FareHarbor: Leading SaaS booking and reservation platform for tours, activities, and attractions globally. Direct competitor to RocketRez across boat tours, wildlife parks, and immersive experiences with similar mid-market and enterprise GTM.
- CenterEdge Software: Provider of integrated point-of-sale, ticketing, and guest management software for family entertainment centers, water parks, and amusement attractions. Directly comparable across POS, ticketing, and operational modules.
- Peek: Online booking marketplace and software platform for tours and attractions, including a Pro SaaS product for operators. Competes head-to-head with RocketRez on online ticketing, checkout conversion, and operator-direct distribution.
Emerging players
- Rollar: Emerging booking and operations platform targeting tours and activity operators with a modern, mobile-first product. Represents the next generation of direct competitors challenging RocketRez in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RocketRez social profiles
Digital presenceRocketRez financial estimates
Financial estimateRevenue estimate
Valuation estimate
RocketRez leadership team
Management profileNumber of profiles
Profiles5 records
RocketRez subsidiaries and ownership
Company hierarchySubsidiaries1 record
RocketRez funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RocketRez M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RocketRez
What does RocketRez do?
RocketRez is a cloud-based, all-in-one SaaS platform built for tour and attraction operators. It unifies ticketing, point of sale, inventory, event management, staffing, payments, memberships, dynamic pricing, guest communications, and reporting under one system. The platform is purpose-built for 11 attraction verticals including zoos, aquariums, theme parks, water parks, museums, boat tours, wildlife parks, scenic railways, towers, race car experiences, and immersive experiences. Revenue is generated primarily through annual SaaS subscriptions tailored to attraction size, with add-on modules such as RocketRez Relay (AI guest communications) and RocketPhoto available as premium extensions.
Is RocketRez a public or private company?
RocketRez is a private company. It is classified as venture growth investor backed and is currently operating.
When was RocketRez founded?
RocketRez was founded in 2021. It employs 11 to 50 people.
Where is RocketRez based?
RocketRez is headquartered in Steinbach, Canada, in the North America region.
How does RocketRez make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction/Booking Fees, add-on Modules and professional Services.
Who are RocketRez's main competitors?
Broad incumbents on record are Galaxy Digital, Blackbaud, Tessitura Network, Vendini and Accesso Technology Group. Direct peers are Ticket Tailor, FareHarbor, CenterEdge Software and Peek. Rollar is listed as an emerging player.
Does RocketRez have an API?
Yes. RocketRez offers API Access as a reporting/insights feature. The platform enables integrations through its API, as evidenced by GA4 integration requiring code changes in the Web Sales Editor and connectivity with tools like HubSpot and Salesforce CRM for marketing personalization. RocketRez also powers web-based booking engine integrations, Google Analytics 4 tracking, and supports PayPal API integration for payment processing. Specific API type (REST/GraphQL), authentication method, rate limits, and sandbox availability are not stated in source material.
What industry is RocketRez in?
RocketRez's product category is Tour and Attraction Management Software. Its primary akta.pro industry code is THALADAN, White-Label Booking Engine Platforms (SaaS/Widget), with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 71311 and its SIC code is 7990.