RocketRez

What RocketRez does

RocketRez is a Canada-based software company headquartered in Winnipeg, Manitoba, that operates an all-in-one cloud platform for tours and attractions operators. The platform unifies ticketing and reservations, point of sale, inventory management, event management, retail and dining, staffing, memberships, dynamic pricing, omnichannel sales, payments, and guest communications into a single system, with purpose-built solutions for 11 attraction verticals including zoos, aquariums, theme parks, water parks, boat tours, museums, wildlife parks, scenic railways, towers and observatories, race car experiences, and immersive experiences. Core technology rests on a centralized RocketPASS guest experience hub, around which more than 20 add-on modules are organized across Operations, Reporting, Marketing, and Guest Experience categories.

Underlying technology includes a public-facing API for third-party integrations, native connectivity with Google Analytics 4, Power BI, PayPal (including Pay Later and Venmo), Affirm, OTAs, Salesforce, and HubSpot, and support for 130+ currencies. The RocketRez Relay module, launched in November 2024 and built on technology absorbed from the March 2023 acquisition of TourOpp Go!, adds AI-driven automated guest communications. The company also publishes the Signal podcast and operates RocketRez Academy for customer enablement.

Revenue is generated through four streams: SaaS subscriptions for platform access, transaction and booking fees on ticket sales, add-on module fees for premium features such as RocketPhoto and Relay, and professional services for implementation and onboarding. Pricing is quote-based and tailored to attraction size and feature requirements, sold through a consultative direct sales motion (Schedule a Demo) targeting mid-market and enterprise operators, with self-serve options for smaller accounts and OTA/reseller distribution as a secondary channel. The company has raised approximately US$21.6 million across a 2021 round led by Blueprint Equity and a US$15 million Series B led by Level Equity in January 2023, and currently operates with 11-50 employees.

Name

RocketRez

Legal name

RocketRez

Website

https://rocketrez.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RocketRez is a Canada-based SaaS company that provides an all-in-one cloud platform unifying ticketing, POS, inventory, events, staffing, memberships, dynamic pricing, and guest communications for tours and attractions operators across 11 verticals including zoos, aquariums, theme parks, museums, and boat tours.

Ownership category

akta.pro rank

Product category

Tour and Attraction Management Software

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN)

akta.pro secondary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Attraction management software
• Cloud ticketing platform
• Tour operator software
• Guest experience platform
• Point of sale system

Headquarters

HQ city

Steinbach

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Subscription-based pricing model for access to the all-in-one platform. Includes core ticketing, POS, inventory, event management, staffing, and guest experience features. Pricing varies by attraction size and feature requirements.
2. Transaction/Booking Fees: Revenue from processing ticket sales, reservations, and bookings across online and on-site channels. The platform manages ticketing and integrates sales for tourism attractions.
3. Add-on Modules: Additional revenue from premium add-ons including RocketPhoto (photo system), Relay (guest communications), Upsells & Cross Sells, and specialized solutions for retail, dining, and membership management.
4. Professional Services: Implementation, setup, and onboarding services for new customers deploying the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

RocketRez is a cloud-based, all-in-one SaaS platform built for tour and attraction operators. It unifies ticketing, point of sale, inventory, event management, staffing, payments, memberships, dynamic pricing, guest communications, and reporting under one system. The platform is purpose-built for 11 attraction verticals including zoos, aquariums, theme parks, water parks, museums, boat tours, wildlife parks, scenic railways, towers, race car experiences, and immersive experiences. Revenue is generated primarily through annual SaaS subscriptions tailored to attraction size, with add-on modules such as RocketRez Relay (AI guest communications) and RocketPhoto available as premium extensions.

Product overview

RocketRez is a Canada-based (Manitoba/Winnipeg) all-in-one guest experience and business operations software platform for tours and attractions. The platform follows a unified platform-plus-modules architecture built around the core RocketRez Platform and RocketPASS guest experience hub, with 20+ add-on modules covering Operations (Ticketing & Reservations, Point of Sale, Inventory Management, Event Management, Retail & Dining, Staffing), Reporting (Insights, Power BI, API Access), Marketing (Relay, Upsells & Cross Sells, Customizable Checkout, Dynamic Pricing), and Guest Experience (Memberships, Photo System, OTA & Resellers, Omnichannel Sales, Payments). In March 2023, RocketRez acquired Miami-based TourOpp Go!, absorbing its AI-driven communications automation technology into RocketPASS. The platform targets mid-sized attractions across industries including zoos, aquariums, theme parks, water parks, boat tours, museums, wildlife parks, scenic railways, towers, immersive experiences, and race car experiences. RocketRez also maintains RocketRez Academy (training/resources) and the Signal Podcast (thought leadership).

Differentiator

Problem solved

Functional benefit

Brands

• RocketPASS: Guest experience platform integrating ticketing, communications, and operational tools for attractions.
• Relay
• RocketPhoto

Products and services

• RocketRez Platform All-in-one guest experience and business operations platform for tours and attractions that unifies ticketing, reservations, point of sale, inventory, event management, retail, dining, staffing, payments, reporting, marketing, and guest communications into a single cloud-based SaaS solution. Sold as a subscription to tour and attraction operators across 11 verticals.
• RocketRez Relay AI-powered guest communication platform that automates messaging workflows throughout the guest journey. Includes an AI-powered workflow builder, real-time communications for weather and schedule updates, automated booking confirmations, reminders, post-visit review requests, and timed upsell opportunities. Available as an add-on product for tour and attraction operators.
• RocketPASS RocketRez's core guest experience platform integrating ticketing, communications, and operational tools for attractions. Enhanced with AI-driven communication automation technology acquired from TourOpp Go! in March 2023.

Quantifiable outcome

• Dynamic pricing can increase revenue by up to 8%
• +4 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• TourOpp Go!coreStrategic or Co-development Partner · 2 March 2023Acquired on March 2, 2023, TourOpp Go! is a communications automation technology company based in Miami, Florida. The acquisition integrates AI-driven communication technology into RocketRez's RocketPASS guest experience platform to improve customer engagement and operational efficiency.
• PayPalcoreTechnology or IntegrationPayPal integration provides payment processing including PayPal, Pay Later (BNPL), and Venmo (US) options. Integration claims 46% higher checkout conversion rates and 35% increase in cart size with Pay Later offers. Venmo integration available at no additional cost. PayPal's $1.36 trillion total payment volume and 400+ million active accounts provide significant credibility and trust signals for checkout.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Galaxy Digital: Provider of CRM, ticketing, and fundraising software for arts, cultural, and entertainment attractions. Competes with RocketRez in museums, aquariums, and performing arts centers.
• Blackbaud: Enterprise software suite for nonprofits and cultural attractions, including ticketing, CRM, and fundraising. Overlaps with RocketRez in zoos, museums, and aquariums where membership and donor management matter.
• Tessitura Network: Widely adopted CRM and ticketing platform for arts and cultural attractions, including museums. Competes with RocketRez in the museum and immersive-experience segments via deep CRM and membership functionality.
• Vendini: Cloud-based ticketing, marketing, and fundraising platform for live entertainment and attractions. Adjacent competitor for mid-market operators needing unified box-office and marketing tools.
• Accesso Technology Group: Publicly traded provider of ticketing, point-of-sale, and guest management solutions primarily for theme parks, water parks, and major attractions. A much larger incumbent that competes with RocketRez at the upper end of the attraction market.

Direct peers

• Ticket Tailor: Self-serve and white-label ticketing platform widely used by small and mid-sized attractions and events. Closest open-market analog to RocketRez's online ticketing and checkout modules, particularly for SMB and event-driven operators.
• FareHarbor: Leading SaaS booking and reservation platform for tours, activities, and attractions globally. Direct competitor to RocketRez across boat tours, wildlife parks, and immersive experiences with similar mid-market and enterprise GTM.
• CenterEdge Software: Provider of integrated point-of-sale, ticketing, and guest management software for family entertainment centers, water parks, and amusement attractions. Directly comparable across POS, ticketing, and operational modules.
• Peek: Online booking marketplace and software platform for tours and attractions, including a Pro SaaS product for operators. Competes head-to-head with RocketRez on online ticketing, checkout conversion, and operator-direct distribution.

Emerging players

• Rollar: Emerging booking and operations platform targeting tours and activity operators with a modern, mobile-first product. Represents the next generation of direct competitors challenging RocketRez in the same vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@rocketrez
• Xx.com/rocketrez
• Facebookfacebook.com/rocketrez
• LinkedInlinkedin.com/company/rocketrez

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RocketRez