MetalForming
MetalForming is the exclusive North American distributor of nine European and international sheet metal fabrication equipment brands (Schechtl, Schroeder, Schlebach, Jorns, Krasser, Stolarczyk, VIETSTEEL, New Tech, Bendex), serving architectural and precision metal fabricators across the US with capital equipment, software, and lifecycle service.
- Company typePrivate
- Founded1997
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MetalForming does
MetalForming, LLC is a privately held industrial equipment distributor headquartered in Peachtree City, Georgia, founded in 1997 by Geoff Stone to bring German-engineered sheet metal folding machines to the US market. The company is the exclusive North American distributor for nine equipment brands — Jorns, Schechtl, Schlebach, Schroeder, New Tech Machinery, Stolarczyk, VIETSTEEL, Krasser, and Bendex — covering the full sheet metal fabrication workflow including folders and handbrakes for bending, shears for cutting, rollforming machines for standing seam and profile panels, coil processing systems for slitting and cut-to-length, curving machines for radius panels, and complementary design-to-production software. MetalForming reports 8,000+ machines deployed across North America and operates from a five-acre, three-building campus that supports sales, technical support, customer service, field service, parts inventory, a product demonstration showroom, a training facility, and a machine refurbishment operation.
The company's revenue model blends capital equipment sales (one-time hardware purchases, typically with financing support) with recurring aftermarket streams including OEM replacement parts, Training for Life and Service for Life contracts, field service, remote support, and Bendex software licensing. Go-to-market is consultative and sales-led, organized by segment (Architectural and Precision) with regional sales managers assigned to territories, supported by inside sales and an extensive trade show presence at events including FABTECH, METALCON, the International Roofing Expo, NFBA, FRSA, and CRA. Pricing is quote-based with no e-commerce channel for equipment. Customers span architectural metal fabricators (roofing contractors, sheet metal shops producing standing seam roofing, flashings, gutters), precision/industrial fabricators (heavy-gauge and structural components), and coil processing operations; no named enterprise customer accounts are publicly disclosed. Leadership transitioned from founder Geoff Stone to a new management team under President and CEO Stephen Gosk, with the company securing a $31.3 million facility from Main Street Capital in October 2022 to support working capital and growth.
MetalForming firmographics
Firmographics- Name
- MetalForming
- Legal name
- MetalForming, LLC.
- Website
- https://metalforming-usa.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetalForming is the exclusive North American distributor of nine European and international sheet metal fabrication equipment brands (Schechtl, Schroeder, Schlebach, Jorns, Krasser, Stolarczyk, VIETSTEEL, New Tech, Bendex), serving architectural and precision metal fabricators across the US with capital equipment, software, and lifecycle service.
- Ownership category
- akta.pro rank
MetalForming industry classification
Industry- Product category
- Sheet Metal Fabrication Machinery
- NAICS
- Metalworking Machinery Manufacturing (33351), Rolling Mill and Other Metalworking Machinery Manufacturing (333519)
- SIC
- Metalworkg Machinery & Equipment (3540), Sheet Metal Work (3444)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
- akta.pro secondary industry
- Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)
Keywords
Where MetalForming is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MetalForming business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of sheet metal folding, shearing, rollforming, and coil processing machines from exclusive brand partners including Schechtl, Schroeder, Jorns, Schlebach, New Tech, Stolarczyk, VIETSTEEL, and Krasser. Sales are conducted through direct enterprise field sales, with equipment typically sold as one-time capital purchases with financing options available.
- Aftermarket Parts and Service: Replacement OEM parts, technical support, field service, remote support, preventative maintenance, and training services. Parts support maintains extensive inventory of OEM parts at the Peachtree City facility with rapid shipping. Service offerings include Training for Life and Service for Life programs.
- Software (Bendex): Bendex sheet metal design and production planning software sold alongside equipment or as standalone, enabling sales-to-production workflow, part design, capacity planning, and machine data transfer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Capital equipment sales with financing available |
| Subscription | Annual | Service contracts and training programs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
MetalForming product offering
Product offeringCore offering
MetalForming is the exclusive North American distributor of sheet metal folding, shearing, rollforming, coil processing, curving, and software equipment from leading international manufacturers, sold alongside installation, training, maintenance, replacement parts, and application consulting services. The company offers a single-partner solution covering the full sheet metal fabrication workflow, from consultative equipment procurement through Bendex design-to-production software and lifecycle service programs such as Training for Life and Service for Life.
Product overview
MetalForming is a specialized industrial equipment distributor — not a single unified product but a portfolio of exclusive brands plus a suite of support services. Its core offering spans 9 exclusive equipment brands (New Tech Machinery, Jorns, Schechtl, Schlebach, Schroeder, Stolarczyk, VIETSTEEL, Bendex, and Krasser) covering the full sheet metal fabrication workflow: folders and handbrakes for bending, shears for cutting, rollforming machines for standing seam and profile panels, coil processing systems for slitting and cut-to-length, and curving machines for radius panels. Bendex software provides a complementary design-to-production platform for part drawing, job scheduling, online ordering, and machine data transfer. Services including Training for Life, Service for Life, field/remote/application support, replacement parts, and operator training complete the offering, making MetalForming a one-partner solution from equipment procurement through long-term operational support.
Differentiator
Problem solved
Functional benefit
Brands
- Training for Life: Training program designed to help customers achieve and maintain operator productivity, quality products, and safety goals.
- Service for Life
Products and services
- Folders (Short and Long Sheet Metal Folding Machines) Automated sheet metal folding machines that reduce labor, eliminate handling challenges, increase accuracy, and streamline downstream operations for architectural and precision metal fabricators; available in short and long variants across Schechtl, Schroeder, and Jorns brands.
- Handbrakes Manual and semi-automated box-and-pan brakes and handbrakes including Schechtl HA, HBM, UKV, and UKF models for single-piece and flexible architectural bending applications.
- Rollforming Machines Standing seam and profile rollforming machines for roofing, wall, and floor deck applications, spanning portable site machines to in-plant production systems with cassette-based quick-change technology.
- Coil Processing Systems Slit-to-width and cut-to-length systems including Stolarczyk slitting/cutting systems, Schlebach Slasher 1250, Krasser Optima, and Krasser Centurio, ranging from manual setups to fully automated coil processing with integrated coil storage.
- Shears Sheet metal shear machines including Schechtl SMT, MSB, MSC, and Schroeder MHSU for precision cutting, available in various gauge capacities with front-return and ergonomic stacking options.
- Curving Machines Panel curving machines including Schlebach RBM 25.38 and RBM 50 for curving mechanical seam standing seam panels to variable radii, and the Spider Seamer for single/double lock seaming of straight and curved panels.
- Bendex Sheet Metal Design and Production Software Comprehensive sheet metal design and production planning software covering part conception, freehand drawing, customer/dealer online ordering, job scheduling, material management, and direct machine data transfer, developed by MicroSea System Solutions GmbH and distributed in North America by MetalForming.
- New Tech Machinery Rollforming Equipment Portable and in-plant rollforming machines for roof and wall panel production, including multi-profile systems, crimp panel machines, and an online configurator for quoting and financing.
Quantifiable outcome
- Reduced labor requirements through automatic folding technology
- +5 more outcomes
Companies that use MetalForming
Customer profileSegments3 records
Ideal customer profiles3 records
MetalForming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MetalForming partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Stolarczyk CompanycoreMetalForming is the exclusive North American distributor of Stolarczyk products. Stolarczyk is a family-owned machinery manufacturer based in Tarnow, Poland, designing and building equipment for metal coil processing since 1995. Products include decoilers, slitting-cutting systems, stacking tables, and tension stand/recoilers.
- KRASSER GmbHcoreKRASSER GmbH, founded in 1999, is a leading automation company specializing in automated sheet metal cutting systems and automated coil handling solutions. MetalForming distributes Krasser products including the Centurio (world's most automated coil processing system) and Optima (automated slit-to-width and cut-to-length) in North America.
- Microsea System Solutions GmbH (Bendex)coreMicrosea System Solutions GmbH developed Bendex software, the most sophisticated sheet metal design software solution for the industry. MetalForming distributes Bendex in North America. Microsea has over 2,000 customers and partners worldwide and specializes in 2D/3D visualization systems, online configurators, database applications, and information systems.
- New Tech MachinerycoreMetalForming is the exclusive North American distributor for New Tech Machinery, a US-based manufacturer of portable rollforming machines including the SSQ3 MultiPro Roof Panel Machine, SSQ II Roof and Wall Panel, SSH MultiPro, SSR MultiPro Jr., WAV Wall Panel Machine, and 5VC-5V CRIMP Roof Panel Machine.
- JornscoreMetalForming is the exclusive North American distributor for Jorns, a German manufacturer of advanced bending machines including the Jorns Bender (JB) and Jorns Double Bender (JDB) - an all-new next-generation fully automated double bending machine with up to 11g mild steel capacity.
- SchechtlcoreMetalForming is the exclusive North American distributor for Schechtl, a German manufacturer of sheet metal folders and shears including the MAX, MAX-F, MAX-I, MAZ, MAB, MAE, MBM, SMT Shear, MSC Shear, MSB Shear, TBS, and handbrakes (UKV, UKF, HBM, HA).
- SchlebachcoreMetalForming is the exclusive North American distributor for Schlebach, a German manufacturer of standing seam rollforming, coil processing, and curving machines including the Quadro Plus, Quadro XL, Quadro FLX, Mini Prof-Plus, SPM 30/80, EPM, Slasher 1250, Hem Pro, Spider Seamer, RBM 25.38, and RBM 50.
- SchroedercoreMetalForming is the exclusive North American distributor for Schroeder, a German manufacturer (75 years old, 3 generations) of sheet metal folding equipment including the EVO Center, EVO DuoBend, EVO Heavy Duty, PowerBend Industrial, PowerBend Multi, PowerBend Professional, PowerBend Universal, PowerBend Architectural (PBA), MAK4 Evolution, MHSU Shear, and Bending Center.
- VIETSTEELcoreMetalForming is the exclusive US distributor for VIETSTEEL, a Vietnamese company leading the industry in high-quality in-plant roll forming machines for roofing, purlins, and floor deck applications. VIETSTEEL equipment is newly available in North America and is known for exceptional value, short lead times, and customizability.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MetalForming competitors and assessment
Company assessmentDirect peers
- Haco-Atlantic: North American subsidiary of HACO (Belgium) that distributes sheet metal machinery including press brakes, shears, and plate processing equipment. Most direct comparable to MetalForming's multi-brand European equipment distribution model serving similar architectural and industrial fabrication customers.
- Mate Precision Tooling: US manufacturer and distributor of tooling for press brakes, punch presses, and laser cutting. Comparable as a specialized tooling/equipment distributor serving the same sheet metal fabrication customer base as MetalForming.
- Wilson Tool International: Global manufacturer and distributor of tooling for punch presses, press brakes, and stamping. Adjacent distributor model serving the same sheet metal fabrication customer segments with comparable consultative sales and lifecycle service approach.
- Baileigh Industrial: US-based manufacturer and direct distributor of metalworking machinery including sheet metal brakes, shears, rollformers, and tube/pipe fabrication equipment. Competes in similar product categories with a direct-to-customer distribution model.
Broad incumbents
- Cincinnati Incorporated: Established US manufacturer of press brakes, shears, and laser cutting systems with direct sales and service across North America. Broad incumbent competing in the same architectural and industrial fabrication equipment category as MetalForming's distributed brands.
- Amada America: US subsidiary of Amada (Japan), one of the largest global manufacturers of sheet metal fabrication equipment including press brakes, laser cutters, and punching systems. Direct OEM channel competing for MetalForming's precision and architectural fabrication customer base.
- Trumpf: German global leader in machine tools and laser technology with established direct North American sales and service. Competes in press brake and sheet metal fabrication equipment with similar premium positioning to the European brands MetalForming distributes.
- Bystronic: Swiss manufacturer of press brakes, laser cutting systems, and automation solutions with significant North American direct presence. Competes in the same architectural and industrial sheet metal fabrication equipment category.
- Salvagnini America: Italian manufacturer of flexible sheet metal fabrication systems including panel benders, punch-laser combos, and FMS lines with US subsidiary serving similar architectural and industrial customers.
- Murata Machinery USA: US subsidiary of Murata Machinery (Japan) manufacturing press brakes, turret punch presses, and material handling automation. Competes in the architectural and precision sheet metal fabrication equipment space served by MetalForming's distributed brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MetalForming social profiles
Digital presenceMetalForming financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetalForming leadership team
Management profileNumber of profiles
Profiles7 records
MetalForming funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetalForming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetalForming
What does MetalForming do?
MetalForming is the exclusive North American distributor of sheet metal folding, shearing, rollforming, coil processing, curving, and software equipment from leading international manufacturers, sold alongside installation, training, maintenance, replacement parts, and application consulting services. The company offers a single-partner solution covering the full sheet metal fabrication workflow, from consultative equipment procurement through Bendex design-to-production software and lifecycle service programs such as Training for Life and Service for Life.
Is MetalForming a public or private company?
MetalForming is a private company. It is classified as private equity controlled and is currently operating.
When was MetalForming founded?
MetalForming was founded in 1997. It employs 11 to 50 people.
Where is MetalForming based?
MetalForming is headquartered in Peachtree City, United States, in the North America region.
How does MetalForming make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are aftermarket Parts and Service and software (Bendex).
Who are MetalForming's main competitors?
Direct peers on record are Haco-Atlantic, Mate Precision Tooling, Wilson Tool International and Baileigh Industrial. Broad incumbents are Cincinnati Incorporated, Amada America, Trumpf, Bystronic, Salvagnini America and Murata Machinery USA.
Does MetalForming have an API?
No public API is recorded for MetalForming.
What industry is MetalForming in?
MetalForming's product category is Sheet Metal Fabrication Machinery. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping), with a secondary code of IMAKABAL, Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling). Its NAICS code is 33351 and its SIC code is 3540.