1000Farmacie
1000Farmacie is an Italian online parapharmacy marketplace aggregating 60+ Italian pharmacies to offer 100,000+ health, wellness, and personal care products to Italian consumers via website, mobile apps, and home delivery with smart cart-based price optimization.
- Company typePrivate
- Founded2020
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What 1000Farmacie does
1000Farmacie S.p.A. is an Italian online parapharmacy marketplace founded in 2020 and headquartered in Milano, Italy. The platform aggregates products from 60+ Italian pharmacies and parapharmacies, offering 100,000+ health, wellness, cosmetic, and personal care products to Italian consumers through its website (1000farmacie.it) and native mobile applications on iOS and Android. Product categories span supplements, cosmetics, OTC medications, homeopathic and herbal remedies, mother-and-baby items, veterinary products, and medical supplies, with the company facilitating nationwide delivery through third-party logistics providers GLS, SDA, and Bartolini. The platform serves over 5 million annual visitors and has delivered 500,000+ products, accumulating 97,886 customer reviews on Trustpilot at a 4.5-star average rating.
The company operates a multi-vendor marketplace model centered on a proprietary smart cart optimization algorithm that automatically selects the partner pharmacy offering the best total cart price when customers add multiple products to their cart, ensuring price competitiveness across the partner network. Customer-facing touchpoints include professional pharmacological consultation via chat and telephone, an editorial blog authored by healthcare professionals covering health topics (skincare, supplements, CBD, sun protection, diet), and promotional partnerships with consumer health brands including Eucerin, Galderma (Benzac, Cetaphil), Vichy, and Miamo. The platform integrates PayPal, GooglePay, and ApplePay for payments and maintains PCI DSS compliance alongside AIFA-aligned pharmacovigilance standards for medication safety monitoring.
1000Farmacie generates revenue through a transaction-fee model: a €0.79 service fee per order, a 7% margin on parapharmaceutical products, and shipping fees of €4.90 (waived on orders above €24.90, with a €5.99 cash-on-delivery supplement). The company has introduced a Care Plan subscription service providing a 7% discount on parapharmaceuticals and reduced service fees for subscribers, creating a recurring revenue layer on top of the transaction model. The company has raised approximately $27 million in total funding across four rounds (2020-2023), with lead investors including HBM Healthcare Investments, P101, and Healthware Ventures, and was recognized in 2025 as a TECH5 Southern Europe Finalist at the TNW Conference.
1000Farmacie firmographics
Firmographics- Name
- 1000Farmacie
- Legal name
- 1000Farmacie S.p.A.
- Website
- https://1000farmacie.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 1000Farmacie is an Italian online parapharmacy marketplace aggregating 60+ Italian pharmacies to offer 100,000+ health, wellness, and personal care products to Italian consumers via website, mobile apps, and home delivery with smart cart-based price optimization.
- Ownership category
- akta.pro rank
1000Farmacie industry classification
Industry- Product category
- Online Pharmacy Marketplace
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health, Wellness & Pharmacy Marketplaces (CRAFABAF)
- akta.pro secondary industry
- Telepharmacy & Prescription Fulfillment Marketplaces (HLALALAF)
Keywords
Where 1000Farmacie is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
1000Farmacie business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Transaction Revenue: 1000Farmacie generates revenue by facilitating transactions between customers and partner pharmacies. The company charges a service fee of €0.79 per order and earns a 7% discount on parapharmaceutical products. The platform aggregates multiple pharmacies and parapharmacies, taking a commission on sales through its marketplace model.
- Shipping Fees: Customers pay shipping fees of €4.90 for orders under €24.90, with free shipping for orders above this threshold. Cash on delivery orders incur an additional €5.99 supplement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Order - Free Shipping Threshold |
| Transaction based/ take rate | Pay-as-you-go | Standard Order - Below Free Shipping Threshold |
| Transaction based/ take rate | Pay-as-you-go | Cash on Delivery Orders |
| Subscription | Monthly | Care Plan Subscription - 7% Discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
1000Farmacie product offering
Product offeringCore offering
1000Farmacie operates an Italian online marketplace that aggregates over 60 partner pharmacies and parapharmacies to offer more than 100,000 health, wellness, and personal care products to consumers nationwide. Its proprietary smart-cart algorithm automatically selects the partner offering the best total cart price across multiple products, and the platform provides home delivery across Italy together with professional consultation support via chat and telephone.
Differentiator
Problem solved
Functional benefit
Products and services
- 1000Farmacie Online Marketplace Platform
Quantifiable outcome
- Over 5 million annual visitors to the platform
- +3 more outcomes
Companies that use 1000Farmacie
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
1000Farmacie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
1000Farmacie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Italian Pharmacy and Parapharmacy Partnerscore60+ Italian pharmacies and parapharmacies partner with 1000Farmacie to sell their products through the platform. Partners benefit from increased online visibility and access to the platform's 5M+ annual visitors. The platform aggregates products across partners to offer competitive pricing.
- GLS, SDA, and BartolinicoreThird-party logistics providers handling delivery across Italy. GLS, SDA, and Bartolini ensure nationwide coverage for order fulfillment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
1000Farmacie competitors and assessment
Company assessmentDirect peers
- Farmae: Italian online parapharmacy platform retailing supplements, cosmetics, and health products to Italian consumers. Comparable to 1000Farmacie as a domestic e-commerce channel for parapharmaceutical and wellness products with similar delivery logistics.
- AmicaFarmacia: Italian online pharmacy and parapharmacy marketplace offering home delivery of OTC, supplements, cosmetics, and personal care products. Closely comparable to 1000Farmacie in geography (Italy), catalog (parapharma/OTC focus), and direct-to-consumer marketplace model.
- eFarma: Italian online pharmacy and parapharmacy with home delivery of OTC, supplements, cosmetics, and personal care. Closely comparable to 1000Farmacie in geography, catalog scope, and D2C online pharmacy/parapharmacy model.
- DocMorris: Leading European online pharmacy operating across multiple countries including Germany, Switzerland, and Italy. Comparable to 1000Farmacie in marketplace/e-commerce pharmacy model and prescription/OTC fulfillment, though at significantly larger scale and broader geographic footprint.
- Shop Apotheke: Major European online pharmacy serving Germany, Austria, Italy, and other markets with OTC, Rx, and parapharmaceutical products. Comparable to 1000Farmacie in online pharmacy model and overlapping Italian customer base, with deeper Rx dispensing capabilities.
- PromoFarma: Online parapharmacy marketplace operating in Spain, Italy, France, and Portugal. Comparable to 1000Farmacie as a multi-country parapharma marketplace aggregator with similar catalog breadth and competitive pricing focus.
Broad incumbents
- Amazon Pharmacy: Global e-commerce giant with pharmacy fulfillment operations in the US and expanding online health retail in Europe. Comparable to 1000Farmacie as a broad-based consumer channel for OTC and health products, with vastly greater catalog, logistics scale, and pricing power.
Others
- Subito: Italian horizontal classifieds marketplace. Comparable as an adjacent Italian online marketplace with similar product-led growth dynamics, though operating in non-pharma verticals; useful as a benchmark for Italian marketplace user behavior and traffic acquisition.
Regional players
- LloydsFarmacia: Italian pharmacy chain (part of Admenta Italia) operating physical stores and an online parapharmacy channel. Comparable to 1000Farmacie in Italian online parapharmacy retail, though anchored by a brick-and-mortar footprint.
- Antica Farmacia della Cerchiaia: Italian pharmacy chain with growing online presence. Comparable as a domestic competitor in the Italian online parapharmacy/OTC category, though primarily offline-first.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
1000Farmacie social profiles
Digital presence1000Farmacie compliance and trust
Trust signalCompliance2 records
1000Farmacie financial estimates
Financial estimateRevenue estimate
Valuation estimate
1000Farmacie leadership team
Management profileNumber of profiles
Profiles4 records
1000Farmacie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1000Farmacie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1000Farmacie
What does 1000Farmacie do?
1000Farmacie operates an Italian online marketplace that aggregates over 60 partner pharmacies and parapharmacies to offer more than 100,000 health, wellness, and personal care products to consumers nationwide. Its proprietary smart-cart algorithm automatically selects the partner offering the best total cart price across multiple products, and the platform provides home delivery across Italy together with professional consultation support via chat and telephone.
Is 1000Farmacie a public or private company?
1000Farmacie is a private company. It is classified as venture growth investor backed and is currently operating.
When was 1000Farmacie founded?
1000Farmacie was founded in 2020. It employs 51 to 100 people.
Where is 1000Farmacie based?
1000Farmacie is headquartered in Milan, Italy, in the Europe region.
How does 1000Farmacie make money?
Two revenue lines are on record. E-commerce Transaction Revenue is the primary driver. The others are shipping Fees.
Who are 1000Farmacie's main competitors?
Direct peers on record are Farmae, AmicaFarmacia, eFarma, DocMorris, Shop Apotheke and PromoFarma. Amazon Pharmacy is listed as a broad incumbent. Subito is listed as an others. Regional players are LloydsFarmacia and Antica Farmacia della Cerchiaia.
Does 1000Farmacie have an API?
No public API is recorded for 1000Farmacie.
What industry is 1000Farmacie in?
1000Farmacie's product category is Online Pharmacy Marketplace. Its primary akta.pro industry code is CRAFABAF, Health, Wellness & Pharmacy Marketplaces, with a secondary code of HLALALAF, Telepharmacy & Prescription Fulfillment Marketplaces. Its NAICS code is 456 and its SIC code is 5912.