What Shop-Apotheke does

Shop-Apotheke B.V. is a Netherlands-domiciled (Sevenum) online pharmacy operating under the corporate umbrella of Redcare Pharmacy N.V. (Amsterdam Stock Exchange: REDC). Founded in 2001 and serving seven European markets — Germany, Austria, Switzerland, Netherlands, Belgium, France, and Italy — the platform sells prescription medications, OTC drugs, wellness, beauty, family, and pet products through a 200,000+ SKU catalog, with licensed mail-order pharmacy operations and TÜV certifications (ISO 9001, 27001, 27701) underpinning regulatory compliance in each jurisdiction.

The company's technology stack combines a direct-to-consumer e-commerce storefront with a third-party marketplace (Drittanbieter) model, E-Rezept electronic prescription processing with automatic co-payment savings up to €20 per medication, a Zava-powered online doctor (Online-Arzt-Service) integration, a Wechselwirkungscheck drug-interaction checker, the Medikamenten-App/MyTherapy medication adherence tool, and a proprietary AI-powered prescription renewal NLP service reported at 98% accuracy with sub-60-second approvals, developed over two years and €25M of R&D with regulatory approval in Germany, Austria, and Switzerland. Fulfillment is delivered through a multi-carrier logistics network (DHL, Hermes, UPS, trans-o-flex) augmented by partner pharmacies offering NOW! same-day premium evening delivery.

Revenue is generated primarily from first-party product sales, marketplace commissions from third-party sellers, and prescription processing fees, with a unit-pricing model (free shipping above €19 or with a prescription, €3.99 otherwise), a 12% newsletter subscriber discount, and the RedPoints loyalty program supporting repeat purchase frequency. Customer acquisition is multi-channel — SEO/content marketing, email, social (Facebook, YouTube, Instagram), iOS/Android apps, and a retail media network — targeting European consumers across use cases including prescription fulfillment, chronic-condition management, and family health. The company explicitly does not operate in the United States and operates 1,001-5,000 employees.

Name

Shop-Apotheke

Legal name

Shop-Apotheke B.V.

Website

https://shop-apotheke.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shop-Apotheke is a Netherlands-based online pharmacy serving seven European markets with 200,000+ products, licensed mail-order dispensing, e-prescription integration, and an AI prescription renewal service under parent Redcare Pharmacy N.V.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Online pharmacy
• Prescription medications
• E-commerce healthcare
• Digital health platform
• OTC medicines

Headquarters

HQ city

Sevenum

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue from direct sale of OTC medicines, prescription medications, wellness products, beauty items, and pet medications through the e-commerce platform
2. Marketplace Commission: Revenue from third-party sellers (Drittanbieter) operating on the online marketplace platform, who sell products alongside Shop Apotheke's own inventory
3. Prescription Processing: Revenue from processing and fulfilling electronic prescriptions for customers in Germany, Austria, and Switzerland

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shop-Apotheke operates a licensed mail-order online pharmacy selling over 200,000 products including prescription medications, OTC medicines, wellness products, beauty items, baby and family care, pet medications, and medical supplies to consumers across Germany, Austria, the Netherlands, Belgium, France, Italy, and Switzerland. The platform combines a first-party e-commerce storefront with a third-party seller marketplace and adds digital health services including E-Rezept integration, AI-powered prescription renewal, online doctor consultations, same-day NOW! delivery, drug interaction checks, and medication management apps.

Differentiator

Problem solved

Functional benefit

Brands

• Redcare: The company's private label/own brand offering, positioned as high quality at lower prices. Available in product categories including health supplements and wellness products.
• RedPoints
• Now!
• Online-Arzt-Service

Products and services

• Shop Apotheke Online Pharmacy Platform Licensed mail-order online pharmacy platform selling over 200,000 products including prescription medications, OTC medicines, wellness products, beauty items, baby and family care, pet medications, and medical supplies to consumers across Germany, Austria, the Netherlands, Belgium, France, Italy, and Switzerland.
• E-Rezept (Electronic Prescription) Service

Quantifiable outcome

• 98% accuracy for AI-powered prescription renewal service
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• ZavacoreStrategic or Co-development PartnerOnline doctor consultation service integration. Customers can access Zava's online doctors through Shop Apotheke's platform, receive prescriptions if appropriate, and then order medications from Shop Apotheke. The service enables online diagnosis and e-prescription fulfillment.
• DHLcoreOthersPrimary logistics partner for package delivery to customers across Germany and Europe
• Hermes GermanycoreOthersLogistics partner for package delivery services
• UPScoreOthersLogistics partner for international package delivery
• trans-o-flex Logistics GroupcoreOthersSpecialized logistics partner, particularly for temperature-controlled shipping of cold-chain products
• NOW! PartnerapothekencoreChannel Partner/ Reseller/ DistributorNetwork of partner pharmacies providing same-day premium evening delivery service (NOW!) in specific geographic areas. These pharmacies sell products through Shop Apotheke's platform and handle local fulfillment for time-sensitive deliveries.
• AdyencoreTechnology or IntegrationPayment processing service provider handling credit card transactions, PayPal, and other payment methods
• PayPalcoreTechnology or IntegrationPayment method partner enabling customers to pay via PayPal checkout
• KlarnacoreTechnology or IntegrationBuy-now-pay-later and payment installment partner for flexible payment options
• Trusted ShopscoreGTM or Marketing PartnerCustomer protection and review platform providing buyer protection and displaying customer reviews and ratings

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• DocMorris: European online pharmacy operating in Switzerland and other EU markets under the same Redcare Pharmacy N.V. parent. Same core product (Rx + OTC mail-order) and shared AI prescription-renewal infrastructure. Most direct comparable on product, customer, and regulatory exposure.
• Apotal: German online pharmacy offering OTC, Rx, and wellness products via mail-order. Competes head-to-head with Shop-Apotheke in the German market on price, assortment, and shipping thresholds; serves the same German consumer with similar product categories.
• SANICARE: German mail-order pharmacy providing prescription and OTC medications plus wellness products. Operates a similar licensed-pharmacy model targeting German consumers and competes on price/free-shipping thresholds against Shop-Apotheke.
• Medikamente-per-Klick: German online pharmacy offering Rx, OTC, and healthcare products directly to consumers. Overlaps with Shop-Apotheke on assortment breadth, prescription dispensing, and DACH customer targeting.
• myCare Versandapotheke: German licensed mail-order pharmacy selling prescription medications, OTC products, and natural health lines. Closely matches Shop-Apotheke's licensed-pharmacy, multi-category model within the German market.
• Pharmeo: German online pharmacy (DocMorris-owned brand) selling OTC, Rx, and beauty products. Competes with Shop-Apotheke on price and assortment within Germany and represents an intra-Redcare competitive overlap to monitor.

Broad incumbents

• Amazon Pharmacy: US-based online pharmacy operated by Amazon offering Rx fulfillment and OTC delivery. While geographically separate from Shop-Apotheke's European footprint, it represents the most consequential broad incumbent threat if Amazon expands pharmacy into Europe, given logistics and marketplace advantages.
• Boots Online Pharmacy: UK high-street pharmacy chain's online channel offering Rx and OTC products. Comparable mail-order pharmacy business model with similar product breadth and trusted-brand dynamics; demonstrates broader incumbent pharmacy digitization strategy relevant to Shop-Apotheke.

Emerging players

• Hims & Hers Health: US-based digital health platform combining telehealth consultations with direct-to-consumer prescription and OTC fulfillment. Comparable e-commerce + telemedicine + prescription origination loop (Zava partnership analogy) targeting consumer health verticals.

Others

• Zava: European online doctor and telemedicine provider that partners with Shop-Apotheke to originate prescriptions. Functions as a complementary upstream channel for prescription origination rather than a direct pharmacy competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbJ7e_ABSL4eh6KvUlcSUrg
• Facebookfacebook.com/shopapothekecom
• Instagraminstagram.com/shopapothekecom
• LinkedInlinkedin.com/company/shop-apotheke-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop-Apotheke