Circuit of The Americas
Circuit of The Americas operates a 1,500-acre motorsports and entertainment complex near Austin, Texas, hosting Formula 1, MotoGP, NASCAR, and FIA WEC races alongside concerts, karting, an RV park, car condos, and the forthcoming COTALand theme park for approximately 1 million annual guests.
- Company typePrivate
- Founded2012
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Circuit of The Americas does
Circuit of The Americas (COTA) is a privately held motorsports and entertainment venue operator headquartered on a 1,500-acre campus at 9201 Circuit of The Americas Blvd in Austin, Texas. Founded in 2011 and operational since 2012, the company owns and operates a 3.41-mile purpose-built racetrack with 130 feet of elevation change, designed to host premier international championships including the Formula 1 United States Grand Prix, MotoGP Red Bull Grand Prix of The Americas, NASCAR, and the FIA World Endurance Championship's Lone Star Le Mans. The facility also encompasses the 14,000-capacity Germania Insurance Amphitheater (Pollstar's Best New Major Concert Venue), COTA Karting, COTA RV Park, the T11 Car Condos at Turn 11, and the forthcoming COTALand theme park scheduled to open in 2026. The venue hosts 300+ events annually and serves approximately 1 million guests per year.
COTA's business model is built on six core revenue streams: (1) ticketing for motorsports championships and concerts, distributed primarily through Ticketmaster and the circuitoftheamericas.com website, with American Express card member presales; (2) corporate sponsorship and Global Partnerships across 20+ official partners including naming rights (Germania Insurance), ticketing (Ticketmaster), payments (Shift4), technology (Dell), logistics (DHL), and a deep beverage portfolio (Coca-Cola, PATRÓN, Tito's, Michelob Ultra, Karbach, Balcones, Estrella Jalisco, Waterloo); (3) premium hospitality and VIP packages such as the Paddock Club, Club SI, COTA Club, and Le Mans Spirit Club; (4) year-round experiences including karting, RV camping, Bike Night, Cars & Coffee, and Driving Experiences; (5) new product lines spanning the COTALand theme park and T11 Car Condos real estate; and (6) event-driven F&B and merchandise sales processed via Shift4. Pricing is event-specific — Formula 1 Sunday single-day tickets start at $249+, MotoGP three-day passes have historically been offered at promotional pricing around $99, and hospitality packages are positioned at premium price points.
COTA is led by founding partners Bobby Epstein, Tavo Hellmund, and Billy Joe McCombs, with Richard McComb and Anna Panossian serving in CFO/CFO-equivalent roles. The company has raised approximately $229.7M in disclosed funding across multiple rounds since 2014, including a $36.15M round in January 2025, and operates with a lean 51-100 employee base supplemented by extensive event-day contractor support. Its marketing spans owned digital channels (website, mobile app on iOS and Android, email newsletter "Stay Up To Speed"), social platforms (Instagram, YouTube, TikTok, Facebook, Twitter/X with 900K+ combined digital fans), partner channels (American Express presales, Ticketmaster), and significant earned media driven by F1's cultural resurgence and landmark concerts such as Taylor Swift's 2016 USGP performance.
Circuit of The Americas firmographics
Firmographics- Name
- Circuit of The Americas
- Legal name
- Circuit of The Americas
- Website
- https://circuitoftheamericas.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Circuit of The Americas operates a 1,500-acre motorsports and entertainment complex near Austin, Texas, hosting Formula 1, MotoGP, NASCAR, and FIA WEC races alongside concerts, karting, an RV park, car condos, and the forthcoming COTALand theme park for approximately 1 million annual guests.
- Ownership category
- akta.pro rank
Circuit of The Americas industry classification
Industry- Product category
- Motorsports Entertainment Venue
- NAICS
- Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports & Racing Experiences (THAJAFAF), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Circuit of The Americas is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Circuit of The Americas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Motorsports Event Tickets: COTA generates primary revenue through ticket sales for Formula 1 US Grand Prix, MotoGP Red Bull Grand Prix of The Americas, NASCAR at COTA, and FIA World Endurance Championship (Lone Star Le Mans) events. Tickets range from general admission grounds passes to premium hospitality suites.
- Concert and Entertainment Events: The venue hosts major concerts at Germania Insurance Amphitheater (up to 14,000 capacity) featuring world-class performers, generating revenue through ticket sales, food, beverage, and merchandise.
- Corporate Sponsorship and Partnerships: COTA's global partnerships program includes 20+ official partners across categories including naming rights (Germania Insurance Amphitheater), ticketing (Ticketmaster), beverage (PATRÓN Tequila, Tito's Vodka, Coca-Cola, Michelob Ultra, Karbach, Balcones), automotive/logistics (DHL), financial services (American Express, Shift4), and technology (Dell). Partners gain brand activation at events with multiple consumer touchpoints.
- Hospitality and Premium Experiences: Revenue from Paddock Club access, Club SI hospitality, COTA Club suites, Le Mans Spirit Club, and VIP experiences including driver encounters and exclusive viewing areas.
- Year-Round Experiences: Ongoing revenue from COTA Karting, RV Park camping, Bike Night, Cars & Coffee, Driving Experiences, Speed City, and the forthcoming COTALand theme park and T11 Car Condos.
- Official Formula 1 Partners at USGP: Official F1 partners including Barilla and PATRÓN Tequila activate at the US Grand Prix through promotional events, exclusive cocktails, and free product sampling, contributing to overall event revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Formula 1 Grand Prix Sunday Single-Day Tickets |
| One time/ perpetual license | Pay-as-you-go | MotoGP Americas GP Early Bird / Presidents Day Special |
| One time/ perpetual license | Pay-as-you-go | Formula 1 3-Day General Admission Grounds Passes |
| One time/ perpetual license | Pay-as-you-go | Hospitality and VIP Packages |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
Circuit of The Americas product offering
Product offeringCore offering
Circuit of The Americas operates a 3.41-mile purpose-built racetrack and multi-purpose entertainment venue on 1,500 acres outside Austin, Texas, hosting world-class motorsports championships (Formula 1 United States Grand Prix, MotoGP Red Bull Grand Prix of The Americas, NASCAR, FIA World Endurance Championship Lone Star Le Mans), concerts at the Germania Insurance Amphitheater, the COTALand theme park, karting, RV camping, car condos, and driving experiences. The venue sells tickets, hospitality packages, corporate sponsorships, and camping accommodations to consumers and global brand partners.
Product overview
Circuit of The Americas is a premier motorsports and entertainment venue complex located on 1,500 acres outside Austin, Texas. The facility operates as a multi-purpose destination hosting world-class racing championships and entertainment events. The core offering centers on the 3.41-mile purpose-built racetrack designed to host Formula 1, MotoGP, NASCAR, and FIA World Endurance Championship events. Beyond the track, COTA operates a portfolio of venue experiences including the Germania Insurance Amphitheater (14,000-capacity concert venue), COTALand theme park (opening 2026), COTA Karting (outdoor karting track), COTA RV Park (year-round camping), T11 Car Condos (vehicle storage at Turn 11), and Speed City experiences. The venue also hosts 300+ annual events including concerts, community events, and corporate functions. COTA generates revenue through event ticket sales (powered by Ticketmaster), sponsorships, hospitality packages, camping reservations, and merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Formula 1 United States Grand Prix
- MotoGP Red Bull Grand Prix of The Americas
- NASCAR at COTA
- Lone Star Le Mans (FIA World Endurance Championship)
- Germania Insurance Amphitheater Concerts
- COTALand Theme Park
- COTA Karting
- COTA RV Park
- T11 Car Condos
- COTA Driving Experience
- F1 Hospitality & Paddock Club
- Bike Night
- Cars & Coffee Sunday morning community event featuring an eclectic mix of Texas's finest automobiles on display at COTA, catering to car enthusiasts and collectors.
Quantifiable outcome
- Taylor Swift's 2016 performance at COTA drew 80,000 fans and pioneered the integration of live music into F1 events.
- +3 more outcomes
Companies that use Circuit of The Americas
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Circuit of The Americas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Circuit of The Americas partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core, major, regional and minor.
- Germania InsuranceflagshipGermania Insurance holds the naming rights to the Germania Insurance Amphitheater, COTA's 14,000-capacity open-air concert venue that won Pollstar's Best New Major Concert Venue award. This is a flagship naming rights partnership.
- TicketmastercoreTicketmaster serves as the official ticketing platform for all COTA events, providing digital ticket sales infrastructure and distribution through Ticketmaster.com and the Ticketmaster app. COTA's Account Manager is hosted on Ticketmaster's platform.
- Coca-ColamajorCoca-Cola is a COTA 365 partner with branded presence at the venue. The partnership includes digital advertising placements on the COTA website and event-day activations.
- American ExpressmajorAmerican Express Card Members receive exclusive early access presale tickets for the Formula 1 US Grand Prix as an Amex benefit. This is a co-marketing partnership driving ticket sales to Amex card holders.
- Dell TechnologiesmajorDell Technologies is a COTA 365 partner, providing technology infrastructure and digital presence support for the venue's operations and online platforms.
- PATRÓN TequilamajorPATRÓN Tequila served as the official cocktail sponsor at the 2025 US Grand Prix, launching exclusive activations including a pop-up cantina with signature cocktail, Hacienda PATRÓN space at the track, and reimagined distillery experience. COTA has created a signature cocktail called The PATRÓN Citrus Circuit for the event.
- DHLmajorDHL is a COTA 365 partner and the official logistics partner for motorsports events at the venue. DHL has branded presence and web banner advertising on the COTA website.
- Balcones DistillingregionalBalcones Distilling is a Texas-based COTA 365 partner, offering locally-sourced spirits branding at the venue.
- Karbach Brewing CompanyregionalKarbach Brewing Company is a COTA 365 partner providing craft beer offerings at the venue. Also produces Ranch Water brand in partnership.
- Tito's Handmade VodkamajorTito's Handmade Vodka is a COTA 365 partner, with the brand visible across venue signage and beverage offerings.
- Michelob UltramajorMichelob Ultra is a COTA 365 partner, positioning itself as the light beer choice for sports and active lifestyle events at the venue.
- Estrella JaliscoregionalEstrella Jalisco is a COTA 365 partner providing Mexican beer branding at the venue, complementing the diverse food and beverage offerings.
- TecovasregionalTecovas is a COTA 365 partner, offering Texas-inspired apparel and footwear branding at the venue.
- Shift4 PaymentscoreShift4 is the official payment technology partner for COTA, processing payments for tickets, merchandise, food, and beverage across the venue.
- United Site ServicescoreUnited Site Services is a COTA 365 partner providing portable sanitation, waste management, and site services for events at the venue.
- HolmatrominorHolmatro is a COTA 365 partner providing rescue and safety equipment, relevant for motorsports safety operations.
- WaterloominorWaterloo is a COTA 365 partner providing sparkling water and beverage offerings at the venue.
- Texas Destination Resort AllianceregionalTexas Destination Resort Alliance is a COTA 365 partner promoting Texas tourism and resort accommodations for COTA visitors.
- BarillaminorBarilla is an official partner of Formula 1 that activated at the 2025 US Grand Prix at COTA, delivering 5,513 free pasta meal kits to fans and hosting promotional events and partnerships with local Austin restaurants to celebrate Italian tradition (Domenica Italiana).
- Apple (Broadcasting Partner)flagshipApple has signed a reported $750 million deal to become the exclusive broadcast partner for Formula 1 races over five years, positioning F1 events at venues like COTA within Apple's premium sports broadcasting portfolio. Apple Studios' F1 film grossed $189.5 million domestically, further elevating F1's profile.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Circuit of The Americas competitors and assessment
Company assessmentDirect peers
- Sonoma Raceway: California road course hosting NASCAR Cup, IndyCar, and NHRA events, with a comparable mix of motorsports weekends and on-site consumer experiences like karting and driving schools.
- Indianapolis Motor Speedway: Iconic U.S. motorsports venue that also hosts F1, MotoGP, and NASCAR events, with comparable large-scale grandstands, hospitality programs, and a similar role as a multi-series anchor venue on the North American calendar.
- Sebring International Raceway: Florida endurance racing venue hosting the 12 Hours of Sebring (IMSA/FIA WEC), directly comparable to COTA's Lone Star Le Mans in FIA WEC hosting and endurance-racing positioning.
- Daytona International Speedway: NASCAR's flagship circuit and a multi-series motorsports venue comparable to COTA in scale, event portfolio, and on-site entertainment offerings, now owned by NASCAR's parent company.
- Watkins Glen International: U.S. road course hosting IMSA, FIA WEC, and NASCAR events, directly comparable in road-course format and championship hosting mix to COTA's motorsports programming.
- Road America: Wisconsin road course hosting IMSA, IndyCar, and motorcycle events with on-site camping and consumer experiences, comparable to COTA in road-course format and year-round event programming.
- Laguna Seca Recreation Area (WeatherTech Raceway): Premier U.S. road course operated by a county motorsports authority, comparable to COTA in road-course configuration and championship hosting (IMSA, MotoAmerica).
Broad incumbents
- Live Nation Entertainment: Global live entertainment and venue operator that owns/manages concert venues and promotes tours — comparable to COTA's Germania Insurance Amphitheater business and concert-promotion model, though at much broader scale and across multiple verticals.
- International Speedway Corporation (now NASCAR-owned): Formerly public owner of Daytona and Talladega; now part of NASCAR Holdings. Operates premier U.S. oval and road-course venues, making it the closest publicly-comparable motorsports venue operator.
- Speedway Motorsports: Publicly-traded owner-operator of 11 motorsports facilities (including Bristol, Charlotte, Texas Motor Speedway) — comparable in motorsports venue economics but operates an entire portfolio rather than a single flagship asset.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Circuit of The Americas social profiles
Digital presenceCircuit of The Americas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuit of The Americas leadership team
Management profileNumber of profiles
Profiles5 records
Circuit of The Americas subsidiaries and ownership
Company hierarchySubsidiaries5 records
Circuit of The Americas funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuit of The Americas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuit of The Americas
What does Circuit of The Americas do?
Circuit of The Americas operates a 3.41-mile purpose-built racetrack and multi-purpose entertainment venue on 1,500 acres outside Austin, Texas, hosting world-class motorsports championships (Formula 1 United States Grand Prix, MotoGP Red Bull Grand Prix of The Americas, NASCAR, FIA World Endurance Championship Lone Star Le Mans), concerts at the Germania Insurance Amphitheater, the COTALand theme park, karting, RV camping, car condos, and driving experiences. The venue sells tickets, hospitality packages, corporate sponsorships, and camping accommodations to consumers and global brand partners.
Is Circuit of The Americas a public or private company?
Circuit of The Americas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Circuit of The Americas founded?
Circuit of The Americas was founded in 2012. It employs 51 to 100 people.
Where is Circuit of The Americas based?
Circuit of The Americas is headquartered in Austin, United States, in the North America region.
How does Circuit of The Americas make money?
Six revenue lines are on record. Motorsports Event Tickets are the primary driver. The others are concert and Entertainment Events, corporate Sponsorship and Partnerships, hospitality and Premium Experiences, year-Round Experiences and official Formula 1 Partners at USGP.
Who are Circuit of The Americas's main competitors?
Direct peers on record are Sonoma Raceway, Indianapolis Motor Speedway, Sebring International Raceway, Daytona International Speedway, Watkins Glen International, Road America and Laguna Seca Recreation Area (WeatherTech Raceway). Broad incumbents are Live Nation Entertainment, International Speedway Corporation (now NASCAR-owned) and Speedway Motorsports.
Does Circuit of The Americas have an API?
No public API is recorded for Circuit of The Americas.
What industry is Circuit of The Americas in?
Circuit of The Americas's product category is Motorsports Entertainment Venue. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711212 and its SIC code is 7948.