Tito’s Handmade Vodka
- Company typePrivate
- Founded1995
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Tito’s Handmade Vodka firmographics
Firmographics- Name
- Tito’s Handmade Vodka
- Legal name
- Fifth Generation Distilled Spirits, Inc.
- Website
- http://www.titosvodka.com/
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Tito’s Handmade Vodka industry classification
Industry- Product category
- Spirits
- NAICS
- Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
Keywords
Where Tito’s Handmade Vodka is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tito’s Handmade Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Spirits Product Sales: Core revenue from selling Tito's Handmade Vodka through retail (liquor stores), restaurant/bar/hospitality accounts, and direct-to-consumer online ordering with delivery. The brand sells multiple bottle sizes and has expanded portfolio through LALO Tequila acquisition.
- Merchandise: 100% of net proceeds from merchandise sold through store.titosvodka.com are donated to nonprofits supported year-round.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Tito’s Handmade Vodka product offering
Product offeringCore offering
Tito's Handmade Vodka distills and sells America's original craft vodka, made from corn in pot stills and certified gluten-free, at 40% alcohol by volume in multiple bottle sizes (1L, 750ml, and others). The flagship vodka is sold through retail liquor stores, on-premise hospitality accounts (restaurants, bars, hotels, entertainment venues), direct-to-consumer e-commerce with delivery, and an international distributor network reaching 50+ countries. The company has expanded its portfolio via the 2025 acquisition of a majority stake in LALO Tequila, and supplements sales with branded merchandise whose net proceeds are donated to charity.
Product overview
Tito's Handmade Vodka is a single-product spirits company offering America's original craft vodka. The product portfolio consists of the core Tito's Handmade Vodka (corn-based, gluten-free, 40% ABV) sold in various bottle sizes, supplemented by a merchandise line (with 100% proceeds donated to charity), a cocktail recipe database, and a loyalty program (Tito's Taster). The company operates two key philanthropy initiatives: Love, Tito's (supporting nonprofits with over $200M+ donated in 5 years) and Vodka for Dog People (animal welfare). The company acquired a majority stake in LALO Tequila in 2025, marking its first acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Tito's Handmade Vodka America's original craft vodka, distilled from corn and certified gluten-free by the Gluten-Free Certification Organization, sold at 40% alcohol by volume in multiple bottle sizes (1L, 750ml, and others). Marketed as 'handmade' vodka for adult consumers, hospitality accounts, and international markets across 50+ countries.
- LALO Tequila Premium Mexican tequila brand majority-owned by Tito's Handmade Vodka since September 2025; produced preserving traditional Mexican tequila-making heritage and distributed through Tito's expanded portfolio and distribution capabilities.
- Tito's Merchandise Store Branded merchandise including barware, apparel, and accessories sold through the Tito's online store at store.titosvodka.com; 100% of net proceeds are donated to nonprofits supported year-round as part of the Love, Tito's philanthropy program.
Quantifiable outcome
- Over 12 million cases sold in 2024
- +2 more outcomes
Companies that use Tito’s Handmade Vodka
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Tito’s Handmade Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tito’s Handmade Vodka partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- T-Mobile ArenacoreMulti-year venue sponsorship agreement giving Tito's naming rights to a newly reimagined hospitality area called 'The 1997 Lounge' on the arena's upper concourse. Includes custom fan activations, digital storytelling campaigns, and annual charitable donations to a mutually agreed community organization. Deal brokered by AEG Global Partnerships.
- LALO TequilacoreTito's Handmade Vodka acquired a majority stake in LALO Tequila, marking Tito's first-ever acquisition. The deal supports LALO's growth while preserving its Mexican tequila-making heritage, expanding Tito's portfolio and distribution capabilities.
- AEG Global PartnershipscoreBrokered the multi-year venue sponsorship deal between Tito's Handmade Vodka and T-Mobile Arena for the 'The 1997 Lounge' hospitality area.
- National Independent Venue Association (NIVA)minorTito's Vodka served as an underwriter for NIVA's State of Live economic impact survey, which found independent venues generated $153.1B in total economic output in 2024. Tito's supported the music and live entertainment industry ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Tito’s Handmade Vodka competitors and assessment
Company assessmentBroad incumbents
- Smirnoff: Smirnoff is the world's largest-selling vodka brand, owned by Diageo. While positioned at a mass-market price point, it competes with Tito's for the same retail shelf space and on-premise menu placement.
- Absolut Vodka: Absolut is a Swedish vodka brand owned by Pernod Ricard with deep global distribution. It overlaps with Tito's on premium and mid-tier retail positioning across the U.S. and international markets.
- Patron Tequila: Patron is a premium tequila owned by Bacardi. As Tito's expands into tequila via LALO, Patron represents the established premium benchmark Tito's LALO competes against in retail and on-premise.
Direct peers
- Stolichnaya (Stoli): Stolichnaya is a Russian-origin vodka brand now owned by SPI Group, distributed globally. It is a direct competitor in imported/European-style vodka positioning that Tito's faces in international markets.
- LALO Tequila: LALO is a premium tequila brand majority-acquired by Tito's parent in 2025. It is now part of Tito's portfolio, operating as a sub-brand and a peer in the high-end tequila category.
- Belvedere Vodka: Belvedere is a Polish rye vodka owned by LVMH/Moët Hennessy, a super-premium peer to Tito's in restaurants and high-end retail. Comparable craft production positioning and price-tier competition.
- Ketel One: Ketel One is a Dutch craft-style vodka owned by Diageo, positioned as a premium offering similar to Tito's. It is a direct competitor in the on-premise premium category and shares Tito's craft-heritage brand narrative.
- Casamigos Tequila: Casamigos is a celebrity-founded premium tequila brand owned by Diageo. Following Tito's acquisition of LALO Tequila, Casamigos is a direct peer in the tequila expansion strategy and a competitor within shared distributor relationships.
- Grey Goose: Grey Goose is a premium French wheat vodka owned by LVMH/Bacardi, widely distributed in retail and on-premise globally. It is Tito's most direct competitor in premium vodka at retail and in bars.
Emerging players
- Chopin Vodka: Chopin is a small-batch Polish potato vodka with a craft heritage story similar to Tito's. It competes in the premium and ultra-premium vodka segment with a comparable artisanal brand narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tito’s Handmade Vodka social profiles
Digital presenceTito’s Handmade Vodka compliance and trust
Trust signalCompliance1 record
Tito’s Handmade Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tito’s Handmade Vodka leadership team
Management profileNumber of profiles
Profiles1 record
Tito’s Handmade Vodka subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tito’s Handmade Vodka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tito’s Handmade Vodka M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tito’s Handmade Vodka
What does Tito’s Handmade Vodka do?
Tito's Handmade Vodka distills and sells America's original craft vodka, made from corn in pot stills and certified gluten-free, at 40% alcohol by volume in multiple bottle sizes (1L, 750ml, and others). The flagship vodka is sold through retail liquor stores, on-premise hospitality accounts (restaurants, bars, hotels, entertainment venues), direct-to-consumer e-commerce with delivery, and an international distributor network reaching 50+ countries. The company has expanded its portfolio via the 2025 acquisition of a majority stake in LALO Tequila, and supplements sales with branded merchandise whose net proceeds are donated to charity.
Is Tito’s Handmade Vodka a public or private company?
Tito’s Handmade Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tito’s Handmade Vodka founded?
Tito’s Handmade Vodka was founded in 1995. It employs 501 to 1,000 people.
Where is Tito’s Handmade Vodka based?
Tito’s Handmade Vodka is headquartered in Austin, United States, in the North America region.
How does Tito’s Handmade Vodka make money?
Two revenue lines are on record. Spirits Product Sales are the primary driver. The others are merchandise.
Who are Tito’s Handmade Vodka's main competitors?
Broad incumbents on record are Smirnoff, Absolut Vodka and Patron Tequila. Direct peers are Stolichnaya (Stoli), LALO Tequila, Belvedere Vodka, Ketel One, Casamigos Tequila and Grey Goose. Chopin Vodka is listed as an emerging player.
Does Tito’s Handmade Vodka have an API?
No public API is recorded for Tito’s Handmade Vodka.
What industry is Tito’s Handmade Vodka in?
Tito’s Handmade Vodka's product category is Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 312140 and its SIC code is 2080.