OneMRI

What OneMRI does

OneMRI is an Australian preventive health company that operates a national full-body MRI screening service targeting health-conscious consumers who want early detection of structural conditions before symptoms emerge. The core offering is a single 60-minute radiation-free MRI session covering 13 organs and systems (brain, spine, chest, abdomen, pelvis, blood vessels, and musculoskeletal structures), screening for signs linked to over 500 potential conditions. Scans are reviewed by AHPRA-registered Australian radiologists, and results are explained to customers in plain language by a doctor during a post-scan consultation. Each scan is priced at AUD $2,990, structured as a three-stage payment ($100 refundable deposit, $900 at confirmation, $1,990 after scan).

The business operates on an asset-light, partner-driven model rather than owning MRI equipment. OneMRI has built a network of more than 40 partner radiology clinics across 10 Australian cities (Brisbane, Sydney, Melbourne, Perth, Adelaide, Canberra, Gold Coast, Sunshine Coast, Wollongong, Newcastle), with the partner clinics providing scanning capacity and OneMRI handling marketing, bookings, and reporting infrastructure. Revenue is generated through one-time scan fees, gift card sales, promotional pricing (Men's Health Week, Household Health Program referrals), and partner clinic revenue-share arrangements. Customer acquisition relies on a direct-to-consumer model (self-serve online booking without GP referral), influencer marketing, referral programs, and extensive earned media across major Australian outlets.

The company was founded in August 2025 by Vu Tran and Andrew Barnes (co-founders of edtech unicorn Go1) alongside entrepreneur Gopi Sara (CEO). It closed a AUD $2.5 million seed round in August 2025 led by OIF Ventures, with Antler and nine other investors participating. Headcount is 1-10 employees, and the company has signaled plans to expand into the Asia Pacific region following Australian market establishment.

Name

OneMRI

Legal name

One Imaging Pty Ltd

Website

https://onemri.com.au

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

OneMRI is an Australian preventive health company offering radiation-free full-body MRI scans for $2,990, screening 500+ conditions across 13 organs via a network of 40+ partner radiology clinics nationwide, targeting health-conscious consumers without GP referral.

Ownership category

akta.pro rank

Product category

Preventive Diagnostic Imaging

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Teleradiology Platforms & Reading Workflow (HLACALAK)

akta.pro secondary industries

Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)

Keywords

• Preventative MRI scans
• Whole-body imaging
• Radiologist review services
• Early detection screening
• Medical diagnostic imaging

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Full-Body MRI Scan: One-time scan service at $2,990 covering comprehensive full-body MRI with radiologist report and doctor consultation. Payment structured in three stages: $100 refundable deposit for consultation, $900 at appointment confirmation, $1,990 after scan completion.
2. Promotional Offers and Discounts: Various promotional contributions ($500 discounts, Men's Health Week offers, influencer codes) that reduce the standard price, driving customer acquisition and referrals.
3. Partner Clinic Network Revenue Share: Partnership model where radiology clinics generate recurring revenue from patient scans while OneMRI handles marketing, bookings, and reporting infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OneMRI provides comprehensive radiation-free, contrast-free full-body MRI scans covering 13 organs and systems (brain, spine, chest, abdomen, pelvis, blood vessels, musculoskeletal) and screening for 500+ potential conditions. The offering includes AHPRA-registered radiologist-reviewed reports, a 15-minute plain-language doctor consultation, and full digital image access, delivered through a national network of 40+ partner radiology clinics across Australia without requiring a GP referral.

Product overview

OneMRI offers a single comprehensive product: a full-body MRI preventive health scan. The core service includes the scan itself, a radiologist-reviewed report prepared by AHPRA-registered Australian radiologists, a doctor consultation to explain results in plain language, and digital image access for patients to retain as a personal health baseline. The service is available across over 40 partner clinics in 10 Australian cities. Additional offerings include gift cards and promotional programs (Men's Health Offer, Household Health Program). The company operates a self-service booking platform, an online health quiz, and a secure referrer portal for healthcare professionals to access patient images and reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Body MRI Scan A comprehensive 45-60 minute radiation-free whole-body MRI scan covering 13 organs and systems (brain, spine, chest, abdomen, pelvis, blood vessels, musculoskeletal) screening for 500+ potential conditions. Includes AHPRA-registered radiologist-reviewed report, plain-language doctor results consultation, and full digital image access for use as a personal health baseline. Priced at AUD $2,990.
• OneMRI Gift Cards

Quantifiable outcome

• Over 500 conditions can be screened across 13 organs and systems in a single 60-minute session
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• LongevminorStrategic or Co-development PartnerHealth optimization company founded by Dr. Sebastian Pedersen. Partnership for proactive healthcare initiatives. Dr. Pedersen quoted as enthusiastic about collaborating with OneMRI team.
• Melbourne Functional MedicineminorChannel Partner/ Reseller/ DistributorLiv Brown, Health Optimisation Lead, uses OneMRI as first choice for patient referrals for comprehensive health checks. Partnership in the health/wellness space.
• Evergreen DoctorsminorChannel Partner/ Reseller/ DistributorDr. Chris Chappel, Director, partners with OneMRI as patients want thorough health checks. Referral partnership for comprehensive preventative health services.
• Radiology Clinics (Partner Network)coreChannel Partner/ Reseller/ DistributorOver 40 radiology clinic partners across Australia providing MRI scanning facilities. Clinics minimize machine downtime and generate recurring revenue while OneMRI handles marketing, bookings, and reporting infrastructure. Zero operational lift for clinics.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ezra: New York-based whole-body MRI screening startup offering full-body and targeted cancer screening scans at a similar price point. Direct DTC competitor with similar preventive-health positioning, AI-assisted reporting, and partner clinic model.
• Prenuvo: US-based whole-body MRI preventive screening provider with 100+ clinic locations. Direct competitor offering similar radiation-free full-body scans with radiologist review, often cited as the category leader. Recently raised large funding rounds and expanding globally, posing a competitive threat to OneMRI's APAC plans.
• Neko Health: Swedish preventive health startup founded by Spotify's Daniel Ek, offering full-body scans combining imaging and blood tests. Comparable DTC preventive screening model with global expansion plans, including entry into the UK. Competes for the same longevity-focused consumer segment.

Broad incumbents

• Radiology Partners: US-based largest radiology practice with 3,200+ radiologists and 1,500+ hospital and clinic partners. Broad incumbent demonstrating the scale potential of radiology networks; relevant comparator for OneMRI's partner-clinic aggregation model and future teleradiology expansion.
• SimonMed Imaging: One of the largest outpatient imaging providers in the US with 170+ locations. Broad incumbent demonstrating the scale and economics of multi-modality diagnostic imaging networks; relevant comparator for clinic-level operations and AI-assisted screening rollouts.
• Healthcare Imaging Services: Major Australian diagnostic imaging provider (owned by Healius) operating 140+ sites nationwide. Large incumbent with GP-referral-based imaging services; relevant comparator for clinic-network scale and potential direct competitor if they expand into preventive screening.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with 250+ clinics. Incumbent player with owned MRI equipment and broad referral-based imaging services; could launch a competing preventive whole-body product or partner with OneMRI's competitor given existing infrastructure.

Emerging players

• InsideTracker: Personalized health analytics platform focused on blood biomarkers and longevity. Targets a similar biohacker/longevity-focused customer segment as OneMRI but does not currently offer imaging; could expand into whole-body MRI as a category convergence play.
• Function Health: US preventive health platform offering comprehensive lab testing (100+ biomarkers) with member-based subscription model. Adjacent competitor for the health-conscious consumer segment; partial overlap with OneMRI's preventive positioning but focuses on blood-based diagnostics rather than imaging.

Regional players

• InHealth Group: UK-based diagnostic imaging and healthcare services provider with 800+ locations. Comparable European peer demonstrating scale potential of multi-modality diagnostic networks; relevant for benchmarking the international expansion trajectory OneMRI targets in APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onemri
• Facebookfacebook.com/onemri.scan
• LinkedInlinkedin.com/company/onemri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneMRI