re_ grocery
re_ grocery Inc. is a Los Angeles-based package-free refill grocery retailer operating four storefronts and nationwide e-commerce, selling 500+ bulk goods by weight to eco-conscious consumers and corporate breakrooms via its Snack Rack B2B program.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What re_ grocery does
re_ grocery Inc. is a privately held, Los Angeles-based refill grocery retailer operating four physical storefronts (Highland Park as headquarters, plus Virgil Village, Mar Vista, and Studio City) and an e-commerce channel shipping plastic-free orders nationwide via UPS Ground. Founded on Earth Day 2020 by co-founders Lauren and Joseph Macrino, the company sells over 500 bulk goods across categories including Snacks, Bath & Body, Household/Cleaning, Reusables, Oils/Vinegars/Honey, Nuts & Seeds, Coffee & Tea, and Superfoods. Customers purchase by weight using a tare system in which they bring or buy reusable containers, weigh them at a tare station, fill with product, and pay only for product weight; the company also accepts EBT/SNAP/CalFresh. The technology stack is a Shopify-based storefront with a packaging/refill tracking workflow and a loyalty layer ("club/re_") that awards points for purchases and container reuse.
The business operates multiple revenue streams: in-store retail across four LA locations (transaction-based), e-commerce with local pickup and nationwide shipping with free delivery above $150, a PopUp Shop events service, a wholesale channel offering 10% off full-case sizes, and a Snack Rack B2B subscription program targeting corporate breakrooms. Supporting the retail model are closed-loop recycling partnerships with Plastic Beach, ReCORK, and Aarke, and an editorial blog ("The Scoop") that functions as a content-marketing and SEO asset for the zero-waste category. Since opening, the company reports having diverted over 500,000 items of packaging from landfill.
The company is incorporated in California as re_ grocery Inc., with no parent company and no disclosed institutional control beyond two funding rounds (Centre Street Partners in 2021 and Able Partners in 2023) totaling approximately $4.2M, making it predominantly bootstrapped relative to comparable specialty-retail peers. Operational scale remains modest (11–50 employees) and concentrated in a single metro, with growth expressed primarily through new LA storefronts rather than geographic expansion beyond Southern California.
re_ grocery firmographics
Firmographics- Name
- re_ grocery
- Legal name
- re_ grocery Inc.
- Website
- https://regrocery.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- re_ grocery Inc. is a Los Angeles-based package-free refill grocery retailer operating four storefronts and nationwide e-commerce, selling 500+ bulk goods by weight to eco-conscious consumers and corporate breakrooms via its Snack Rack B2B program.
- Ownership category
- akta.pro rank
re_ grocery industry classification
Industry- Product category
- Zero-Waste Refill Grocery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Other Specialty Food Retailers (44529)
- SIC
- Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Bulk Food & Refill Stores (Package-Free/Zero-Waste) (CRAHAMAA)
- akta.pro secondary industries
- Eco-Friendly Household & Zero-Waste Refill Stores (CRAHAEAG), Online Bulk & Pantry Staples Retail (CRAHAIAG), Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
Keywords
Where re_ grocery is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
re_ grocery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - In-Store: Physical retail sales at four Los Angeles locations. Customers purchase by weight using the tare system for refillable bulk goods including snacks, pantry staples, bath & body products, household cleaners, and reusables. Also accepts EBT/SNAP/CalFresh benefits.
- E-commerce Sales: Online ordering with plastic-free packaging for nationwide UPS Ground shipping. Dry goods sealed in backyard-compostable plant-based cellulose; liquids packed in reusable glass jars. Orders over $150 receive free shipping.
- Corporate Snack Rack Program: B2B service offering package-free office snacks for corporate sustainability goals. Includes customization options for team preferences with menu categories: Sweet + Salty, Coffee + Cereal, Fruit + Nuts, Plant-Based/Vegan. Also offers bath & laundry liquid refills.
- PopUp Shop Events: Mobile popup retail service for events, parties, and farmers markets. Offers made-to-order menu with customizable snack selections including compostable packaging and closed-loop fulfillment.
- Wholesale: 10% discount on full case sizes (typically 10, 25, or 50 pounds) for wholesale/special orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit Pricing (Pay-by-Weight) |
| Transaction based/ take rate | Pay-as-you-go | Free Shipping Threshold |
| Unit Pricing | Pay-as-you-go | Wholesale Discount |
| Subscription | Monthly | Corporate Snack Rack |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
re_ grocery product offering
Product offeringCore offering
re_ grocery operates a package-free refill grocery model selling over 500 organic, non-GMO bulk goods by weight using a tare weight system where customers bring their own containers. The company runs four retail locations across Los Angeles (Highland Park, Mar Vista, Virgil Village, and Studio City), ships nationwide via plastic-free packaging, and operates supporting programs including a corporate Snack Rack B2B service and mobile PopUp Shop events.
Product overview
re_ grocery is a zero-waste refill grocery store offering over 500 bulk/refillable goods across multiple product categories including Snacks, Bath & Body, Household/Cleaning, Reusables, Oils & Vinegars, Nuts & Seeds, Coffee & Tea, and Superfoods. The core offering is package-free bulk goods sold by weight using a tare system where customers bring their own containers. The business also operates supporting services including the PopUp Shop (mobile event shopping), Snack Rack (corporate breakroom solutions), and club/re_ rewards program. The company has four retail locations in Los Angeles (Virgil Village, Highland Park, Mar Vista, Studio City) and offers online ordering with plastic-free delivery across the U.S.
Differentiator
Problem solved
Functional benefit
Products and services
- Refill Grocery Shopping Package-free, pay-by-weight refill grocery shopping at four Los Angeles locations offering over 500 organic, non-GMO bulk goods across categories including snacks, nuts and seeds, coffee and tea, oils and vinegars, bath and body, household cleaning, and reusables. Customers bring their own containers, weigh them on the tare station, fill with product, and pay only for product weight. Accepts EBT/SNAP/CalFresh.
- PopUp Shop
- Snack Rack
- Nationwide Plastic-Free Shipping
- Wholesale
Quantifiable outcome
- 500,000+ items of packaging diverted from landfill since Earth Day 2020
Companies that use re_ grocery
Customer profileSegments2 records
Ideal customer profiles2 records
re_ grocery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
re_ grocery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Plastic BeachminorSouthern California nonprofit partnership for collecting clean, dry plastic film and bags. Collected materials are repurposed by Trex into eco-friendly decking and furniture. Helps close the loop on flexible plastic waste.
- ReCORKminorPartnership to recycle natural cork wine corks into carbon-negative materials for shoes and other sustainable products. Only natural corks accepted - no plastic or synthetic versions.
- AarkeminorCarbonated water appliance brand. re_ grocery accepts empty Aarke CO2 canisters for recycling and offers discount toward new canister purchase when returning empties.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
re_ grocery competitors and assessment
Company assessmentDirect peers
- The Bulk House: Minnesota-based zero-waste refill grocery selling bulk foods, household, and personal care items, often on a pay-by-weight or bring-your-own-container model — directly comparable to re_ grocery's core store and online offering.
- Verde Refill Market: St. Louis-area refill shop offering package-free bulk foods and home essentials, mirroring re_ grocery's bring-your-own-container refill model and curated natural product assortment.
- Go Zero Refillery: New York-based zero-waste refill store offering bulk food, household, and personal care with a BYOC container model; directly comparable as a physical refill grocery targeting eco-conscious urban shoppers.
- Bulk Market: Canadian package-free bulk retailer offering zero-waste foods and household items across physical locations, comparable in assortment, tare-style pricing, and sustainability positioning.
- Fillery: Mobile and brick-and-mortar refill grocer offering package-free staples, produce, and household essentials, with a comparable BYOC refill model and a national e-commerce component.
Broad incumbents
- Thrive Market: Large online natural and organic grocery membership retailer with a strong sustainability and non-GMO value proposition; competes with re_ grocery for the same eco-conscious online shopper, though without the refill/zero-waste mechanism.
- Misfits Market: Online grocer focused on sustainable, surplus, and organic food delivery; addresses a portion of re_ grocery's mission-aligned online grocery demand at a national scale.
- Imperfect Foods: National online grocer marketing sustainable and 'imperfect' food with a waste-reduction narrative; overlapping audience and e-commerce channel, though without the in-store refill experience.
- Public Goods: Online essentials retailer with a curated, sustainable, and clean-label assortment across pantry, household, and personal care; competes for the same conscious consumer basket as re_ grocery's e-commerce and household categories.
- Whole Foods Market: National natural and organic grocery banner (Amazon-owned) with increasingly curated zero-waste and sustainable product sets; sets the competitive ceiling on assortment and pricing for eco-conscious LA shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
re_ grocery social profiles
Digital presencere_ grocery financial estimates
Financial estimateRevenue estimate
Valuation estimate
re_ grocery leadership team
Management profileNumber of profiles
Profiles2 records
re_ grocery funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
re_ grocery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about re_ grocery
What does re_ grocery do?
re_ grocery operates a package-free refill grocery model selling over 500 organic, non-GMO bulk goods by weight using a tare weight system where customers bring their own containers. The company runs four retail locations across Los Angeles (Highland Park, Mar Vista, Virgil Village, and Studio City), ships nationwide via plastic-free packaging, and operates supporting programs including a corporate Snack Rack B2B service and mobile PopUp Shop events.
Is re_ grocery a public or private company?
re_ grocery is a private company. It is classified as venture growth investor backed and is currently operating.
When was re_ grocery founded?
re_ grocery was founded in 2020. It employs 11 to 50 people.
Where is re_ grocery based?
re_ grocery is headquartered in Los Angeles, United States, in the North America region.
How does re_ grocery make money?
Five revenue lines are on record. Retail Sales - In-Store is the primary driver. The others are E-commerce Sales, corporate Snack Rack Program, popUp Shop Events and wholesale.
Who are re_ grocery's main competitors?
Direct peers on record are The Bulk House, Verde Refill Market, Go Zero Refillery, Bulk Market and Fillery. Broad incumbents are Thrive Market, Misfits Market, Imperfect Foods, Public Goods and Whole Foods Market.
Does re_ grocery have an API?
No public API is recorded for re_ grocery.
What industry is re_ grocery in?
re_ grocery's product category is Zero-Waste Refill Grocery. Its primary akta.pro industry code is CRAHAMAA, Bulk Food & Refill Stores (Package-Free/Zero-Waste), with a secondary code of CRAHAEAG, Eco-Friendly Household & Zero-Waste Refill Stores. Its NAICS code is 445110 and its SIC code is 5411.