Aarke
Aarke is a Swedish premium home appliances company that designs and sells stainless steel sparkling water makers, coffee makers, kettles, French presses, and refillable water filter pitchers with minimalist Scandinavian aesthetics, targeting design-conscious consumers across 30+ countries via D2C webshops, Amazon, and retail partners.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aarke does
Aarke is a Swedish premium home appliances company founded in 2013 by industrial designers Jonas Groth and Carl Ljungh, headquartered in Stockholm at Hälsingegatan 49. The company designs and sells stainless steel and glass kitchen appliances with minimalist Scandinavian aesthetics — primarily sparkling water makers (Carbonator 3 and Carbonator Pro), coffee makers and grinders, electric kettles, French presses, and glass water filter pitchers (Purifier and Purifier Large). Its most differentiated technical component is the ReFilter System, a refillable filter granule mechanism for the Purifier line that replaces disposable plastic cartridges with sustainable consumables.
The company operates a primarily direct-to-consumer model via regional webshops (aarke.com for Europe, aarke.us for the US, uk.aarke.com for the UK, aarke.au for Australia and New Zealand), supplemented by Amazon marketplace presence across the US, EU, and UK under both Vendor and Seller models, and retail partnerships including Williams Sonoma. Revenue is generated through one-time hardware sales at premium price points (Carbonator 3 Starter Kit at €192–€240, Carbonator Pro at €300, Coffee Maker at €350, Kettle at €250) and recurring consumables revenue from CO2 cylinder exchanges via the Cylinder Loop program and replacement Pure and Enriched Filter Granules. The customer base targets "conscious minimalists" — design-driven consumers willing to pay premium prices for durable, sustainable kitchen essentials — distributed across more than 30 countries.
Aarke AB is a Swedish private limited company (registration number 556862-9991) with approximately 60 co-workers and €40M in stated turnover. The company received a funding round from Altor in November 2020 and operates independently under founder leadership, with Carl Ljungh serving as co-CEO and board member, Jonas Groth as co-CEO, Andreas Safwerang as Chairman of the Board, and Anna Korling as Chief People Officer. Distribution is supported by country-specific sites and local partners in Japan (aarke.jp), China (Tmall), and South Korea (GV Curate), and the product roadmap continues to extend into adjacent kitchen categories.
Aarke firmographics
Firmographics- Name
- Aarke
- Legal name
- Aarke AB
- Website
- https://www.aarke.com/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aarke is a Swedish premium home appliances company that designs and sells stainless steel sparkling water makers, coffee makers, kettles, French presses, and refillable water filter pitchers with minimalist Scandinavian aesthetics, targeting design-conscious consumers across 30+ countries via D2C webshops, Amazon, and retail partners.
- Ownership category
- akta.pro rank
Aarke industry classification
Industry- Product category
- Premium home beverage appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Bottled Water Manufacturing (312112)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Aarke is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Aarke business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware product sales: One-time sales of premium home appliances including sparkling water makers (Carbonator 3, Carbonator Pro), coffee machines, kettles, french presses, and water filter pitchers (Purifier, Purifier Large). Products feature premium materials (stainless steel, glass) and are positioned at higher price points.
- Consumables and accessories: Recurring revenue from replacement filters (Pure Filter Granules, Enriched Filter Granules), CO₂ cylinders through the Cylinder Loop exchange program, glassware, spare parts, and accessories. Filter refills and CO₂ cylinders require ongoing replacement.
- CO₂ Cylinder Loop subscription: The Cylinder Loop program exchanges empty CO₂ cylinders for full ones. No membership fee; customers pay per cylinder exchange. Returns are mandatory with each order. The program creates recurring engagement and revenue through consumable purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Carbonator 3 Starter Kit - Sparkling water maker |
| One time/ perpetual license | Pay-as-you-go | Carbonator Pro - Premium sparkling water maker |
| One time/ perpetual license | Pay-as-you-go | Coffee Maker Steel - Drip filter coffee brewer |
| One time/ perpetual license | Pay-as-you-go | Kettle Steel - Electric kettle with temperature control |
| One time/ perpetual license | Pay-as-you-go | Coffee Press (French Press) - Stainless steel french coffee press |
| One time/ perpetual license | Pay-as-you-go | Purifier/Purifier Large - Water filter pitcher |
| One time/ perpetual license | Pay-as-you-go | To-Go Bottle - Vacuum-insulated stainless steel bottle |
| Subscription | Pay-as-you-go | Filter refills |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Aarke product offering
Product offeringCore offering
Aarke designs, develops, and sells premium home beverage appliances — sparkling water makers (Carbonator 3, Carbonator Pro), coffee machines and grinders, French presses, electric kettles, and glass water filter pitchers with a proprietary refillable filter system. The products are positioned at premium price points using stainless steel and glass construction under a consistent Scandinavian minimalist design language, supported by recurring consumable revenue from filter granule refills and the Cylinder Loop CO2 exchange program.
Product overview
Aarke is a Swedish premium home appliances company offering a unified product ecosystem centered around water and coffee preparation. The core portfolio includes sparkling water makers (Carbonator 3 and Carbonator Pro), a complete Coffee System (Coffee Maker, Coffee Grinder, and French Press), electric Kettles with temperature control, and water filter pitchers (Purifier and Purifier Large) featuring the proprietary ReFilter System with refillable filter granules. Glassware accessories (Nesting Carafe, Nesting Glasses), travel bottles (To-Go Bottle), and replacement parts complete the offering. The products share a consistent Scandinavian minimalist design language in premium stainless steel and glass materials. The Cylinder Loop subscription service supports ongoing CO2 cylinder exchanges for carbonator users.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbonator 3 A premium stainless steel sparkling water maker in multiple color finishes, sold as a starter kit including a CO2 cylinder, that converts tap water into sparkling water for home use.
- Carbonator Pro A professional-grade sparkling water maker in stainless steel with matte finishes, sold with a glass bottle, for premium home kitchens.
- Coffee Maker A drip filter coffee brewer in stainless steel with glass carafe, using even water distribution for consistent extraction; available in Steel and Sand finishes.
- Coffee Grinder A burr coffee grinder designed to complement the Aarke Coffee Maker within the broader Coffee System.
- Coffee System A bundled home coffee system combining the Aarke Coffee Maker and Coffee Grinder.
- Coffee Press (French Press) A stainless steel French press producing rich, smooth coffee in a Scandinavian minimalist design, sold direct and via Williams Sonoma and Amazon UK.
- Kettle Electric stainless steel kettle with temperature control and a removable limescale filter; available in Steel, Matte Black, and Sand finishes.
- Purifier A glass water filter pitcher using the Aarke ReFilter System of refillable filter granules, removing contaminants without disposable plastic cartridges.
- Purifier Large A larger-capacity glass water filter pitcher using the same ReFilter System refillable filter granules as the standard Purifier.
- Pure Filter Granules Refill pack of Pure Filter Granules for the Aarke Purifier water filter pitchers, replacing contaminants and improving taste.
- Enriched Filter Granules Mineral-enriched refill Filter Granules for the Aarke Purifier that add essential minerals while removing contaminants.
- Cylinder Loop Subscription-style CO2 cylinder exchange program where customers receive full cylinders with a return box and slip, exchanging empty cylinders for full ones on an ongoing basis.
Quantifiable outcome
- ReFilter System eliminates plastic cartridge waste
Companies that use Aarke
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Aarke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aarke partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aarke competitors and assessment
Company assessmentDirect peers
- Fellow: Premium direct-to-consumer brand in coffee and kettle appliances (Stagg EKG kettle, Aiden brewer) targeting design-conscious, coffee-enthusiast consumers at similar premium price points to Aarke. Closest peer in positioning and GTM motion.
- PUR: Water filter pitcher competitor (disposable cartridge filters) competing with Aarie's Purifier. Like Brita, uses plastic-cartridge model that Aarie's ReFilter System is positioned against on sustainability.
- Brita: Market-leading water filter pitcher brand, the incumbent Aarie's Purifier competes against. Brita uses disposable plastic cartridges, which is structurally what Aarie's ReFilter System is designed to replace.
- SodaStream: Global leader in home sparkling water makers with CO2 cylinder exchange. Directly competes with Aarie's Carbonator line and benefits from significantly larger scale, broader retail distribution, and lower price points.
- Moccamaster: Premium drip coffee maker brand with strong enthusiast reputation and SCA certification. Competes directly with Aarie's Coffee Maker in the premium drip segment.
- Espro: Premium specialty coffee equipment brand (Calibrated French Press, P7). Direct competitor to Aarie's Coffee Press, compared by Tom's Guide. Similar premium pricing and design-conscious positioning.
Broad incumbents
- Breville: Established premium small kitchen appliance brand with broad coffee, kettle, and countertop cooking range. Competes with Aarie's Coffee Maker and Kettle but at lower price tiers and through much wider retail distribution.
- SMEG: Italian design-led home appliance brand (kettles, coffee machines, toasters) competing with Aarke on design-led premium positioning and aesthetics. Broader portfolio and global retail footprint than Aarke.
Emerging players
- Ratio: Premium direct-to-consumer coffee equipment brand offering high-end drip machines and grinders. Competes with Aarke's Coffee Maker/Grinder in the design-led premium segment.
Regional players
- Stelton: Danish/Scandinavian design-led home goods brand with kettles, thermos, and tableware. Adjacent peer sharing Scandinavian design DNA with Aarke but a broader, more established housewares focus.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aarke social profiles
Digital presenceAarke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aarke leadership team
Management profileNumber of profiles
Profiles4 records
Aarke funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aarke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aarke
What does Aarke do?
Aarke designs, develops, and sells premium home beverage appliances — sparkling water makers (Carbonator 3, Carbonator Pro), coffee machines and grinders, French presses, electric kettles, and glass water filter pitchers with a proprietary refillable filter system. The products are positioned at premium price points using stainless steel and glass construction under a consistent Scandinavian minimalist design language, supported by recurring consumable revenue from filter granule refills and the Cylinder Loop CO2 exchange program.
Is Aarke a public or private company?
Aarke is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aarke founded?
Aarke was founded in 2013. It employs 11 to 50 people.
Where is Aarke based?
Aarke is headquartered in Stockholm, Sweden, in the Europe region.
How does Aarke make money?
Three revenue lines are on record. Hardware product sales are the primary driver. The others are consumables and accessories and CO₂ Cylinder Loop subscription.
Who are Aarke's main competitors?
Direct peers on record are Fellow, PUR, Brita, SodaStream, Moccamaster and Espro. Broad incumbents are Breville and SMEG. Ratio is listed as an emerging player. Stelton is listed as a regional player.
Does Aarke have an API?
No public API is recorded for Aarke.
What industry is Aarke in?
Aarke's product category is Premium home beverage appliances. Its primary akta.pro industry code is CRAJAJAB, Pitcher & Dispenser Water Filters. Its NAICS code is 335210 and its SIC code is 3634.