What WATS does

WATS (Waste Administration + Tracking Software), operated by WIN WIN TECH, INC. (DBA WA+TS), is a cloud-based SaaS platform that centralizes and automates waste data management for multi-site organizations. Founded in 2021 by Laura Rosenshine (CEO) and Meredith Danberg-Ficarelli (COO), both previously operators at Common Ground Compost LLC and Foodprint Group, the company is headquartered in New York and serves enterprises in commercial real estate, airports, healthcare, higher education, sports and entertainment venues, restaurants, and sustainability/waste consulting. Named customers include Vornado Realty Trust, The Durst Organization, LaGuardia Gateway Partners, Caltech, Taylor Farms, Rudin, and Boulder County, with deployments spanning 65 to 400+ sites per account. The company has raised approximately $7M in aggregate across four rounds from 2022 through May 2024, with Gutter Capital, Everywhere Ventures, C2 Ventures, Female Founders Fund, and New York Ventures (Empire State Development) as backers.

The platform combines OCR and machine learning with human-in-the-loop review to ingest and structure data from invoices, hauler reports, scanned documents, and on-site surveys. It exposes seven modules: Automatic Data Ingestion, Metrics Dashboard, Customized Insights, Reporting/Exports (supporting eight-plus frameworks including GRESB, TRUE, LEED, GRI, ENERGY STAR Portfolio Manager, and WatchWire), Data Flags for quality control, Waste By Schedule for volume-to-weight estimation, and Mobile Survey Tools. Integrations with downstream ESG reporting platforms (WatchWire, ESPM, GRESB, TRUE) embed WATS into clients' certification and sustainability reporting pipelines. SOC 2 Type 2 certification was achieved in 2024 with Secureframe continuous monitoring.

WATS generates revenue through enterprise SaaS subscriptions sold under Master Service Agreements on annual billing terms, with pricing not publicly disclosed. Distribution is sales-led and direct, with 30-minute CEO-led demos as the primary conversion mechanism, supplemented by consultant referrals and an official Green Sports Alliance membership. Marketing emphasizes case-study-led content marketing and education around waste certifications. The company employs 1-10 people and is operating across the United States and Canada.

Name

WATS

Legal name

WIN WIN TECH, INC. DBA WA+TS

Website

https://getwats.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

WATS (Waste Administration + Tracking Software) is a cloud-based SaaS platform that centralizes and automates waste data management for multi-site enterprises using OCR and machine learning, serving commercial real estate, airports, healthcare, higher education, sports venues, and restaurant chains across the United States and Canada.

Ownership category

akta.pro rank

Product category

Waste Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Business Support Services (5614), Waste Management and Remediation Services (562)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Waste Audits, Diversion Tracking & ESG Reporting (On-site Data Programs) (BPABALAL)

Keywords

• Waste data management
• Waste tracking software
• ESG reporting software
• Waste analytics platform
• Sustainability SaaS

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: WATS provides software as a service access to their waste data management platform pursuant to Master Service Agreements with customers. Customers enroll for software services to access the Platform. The platform supports automated data ingestion, metrics dashboards, customized insights, and ESG reporting exports.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

WATS (Waste Administration + Tracking Software) is a cloud-based SaaS platform that centralizes waste data from multiple vendors and sites for multi-site organizations. The platform uses OCR and machine learning to automate ingestion of invoices, hauler reports, and scanned documents; provides portfolio-level dashboards; delivers customized cost-saving insights; and exports audit-ready data for ESG reporting frameworks including GRESB, TRUE, LEED, and GRI.

Product overview

WATS (Waste Administration + Tracking Software) is a cloud-based waste data management platform designed for multi-site organizations. The platform consists of a unified core system with integrated modules: Automatic Data Ingestion handles invoice and document processing using OCR and machine learning; the Metrics Dashboard provides portfolio-wide visualization; Customized Insights delivers site-specific optimization recommendations; Reporting/Exports enables ESG platform integration and certification submissions (GRESB, TRUE); Data Flags manages data quality; Waste By Schedule estimates weights from service schedules; and Mobile Survey Tools collect on-site waste measurements. The platform serves industries including commercial real estate, airports, healthcare, higher education, sports venues, restaurants, and municipalities, centralizing waste data from multiple vendors into a single system of record.

Differentiator

Problem solved

Functional benefit

Products and services

• WATS Platform
• WATS Surveys

Quantifiable outcome

• 19% reduction in waste collection expenses for CRE clients
• +5 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Green Sports AlliancecoreStrategic or Co-development PartnerWATS is an official Alliance member and supports sports venues and teams with waste data management tools. The partnership includes co-marketing and member benefits for sports organizations seeking waste data solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Re-TRAC Connect: Re-TRAC Connect (by Quest Resource Management) is a waste reporting and diversion tracking platform used by municipalities, haulers, and large generators. It is the most direct comparable to WATS on the waste-data-for-organizations workflow, including recycling and ESG-style reporting outputs.
• Rubicon Technologies: Rubicon's RUBICONConnect and related software provide waste and recycling management tools, including hauler routing, customer reporting, and diversion analytics. It competes with WATS for the multi-site organization's waste data system of record, though Rubicon is more hauler-anchored.
• Compology: Compology uses cameras and computer vision on dumpsters to measure waste fill levels and contamination, feeding dashboards and diversion analytics. It targets the same multi-site enterprise customer as WATS (CRE, retail, restaurants) with a hardware-anchored approach to the same waste data problem.
• Enevo: Enevo provides ultrasonic fill-level sensors and analytics for waste and recycling containers, optimizing pickups and reporting diversion data. It addresses the same enterprise waste visibility use case as WATS, with a sensor-first rather than invoice-first data model.

Broad incumbents

• Watershed: Watershed is an enterprise sustainability/climate platform covering emissions, energy, and waste across a customer's full footprint. It overlaps with WATS on the ESG-reporting system-of-record layer and is the most likely broad incumbent to absorb waste into a wider ESG suite.
• Workiva: Workiva is a public reporting and ESG disclosure platform (CSRD, SEC, GRI, GRESB). It competes for the same sustainability reporting budget as WATS at large enterprises, and it already ingests waste data, positioning it as an upstream aggregator that could displace or embed waste analytics.
• Persefoni: Persefoni is a climate management and carbon accounting platform with expanding scope 3 coverage including waste. It competes with WATS for the sustainability-tech budget at large enterprises and could subsume waste workflows into its broader carbon stack.
• Sphera: Sphera offers enterprise ESG, EHS, and operational risk software including waste and materials management modules. It targets the same enterprise sustainability buyer as WATS with a broader, established suite that could either partner with or compete against WATS depending on go-to-market motion.
• Intelex Technologies: Intelex is an EHS and sustainability platform with waste tracking capabilities for multi-site enterprises. It competes for the same compliance and ESG reporting budget as WATS at industrial and facility-based customers and represents the established-suite alternative to a focused vertical tool.

Emerging players

• Sweep: Sweep is an ESG data management platform aimed at mid-market and enterprise sustainability teams, with growing waste and supply-chain emissions coverage. It is comparable to WATS as a newer, more focused entrant competing for the same system-of-record budget but with a broader ESG remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getwats

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WATS