Zmags
Zmags Corp (DBA Fastr) is a Boston-based AI-native digital experience platform serving enterprise and mid-market commerce teams, offering no-code design, AI-driven CRO, digital catalogs, payments, and subscription management on a unified SaaS workspace with professional services.
- Company typePrivate
- Founded2006
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zmags does
Zmags Corp, doing business as Fastr, is a Boston-based digital experience platform company serving enterprise and mid-market commerce teams. Founded in 2006, the company originated as a digital publishing tool (Publicator) and repositioned itself as an AI-native Digital Experience Platform (DXP) following the 2022 acquisition of e-commerce agency Be A Part Of and a 2023 corporate rebrand to Fastr. The platform combines a no-code visual designer, AI-driven conversion rate optimization (Fastr Optimize), AI-native experience design and personalization (Fastr Frontend), interactive digital catalog creation (Fastr Publications), enterprise checkout (Fastr Payments), and subscription management (Fastr Subscriptions), with AI Co-Pilots embedded across the workflow.
The underlying technology stack includes a frontend visual designer, Figma import, immersive 3D rendering, accessibility compliance automation, and SEO/GEO/AEO optimization. The platform supports use cases spanning homepages, PLPs, PDPs, lookbooks, quizzes, content hubs, and seasonal campaigns, targeting e-commerce brands and enterprise commerce teams that need to launch and personalize digital experiences without developer involvement. Integration with e-commerce platforms, enterprise data systems, and Figma broadens the addressable workflow from design through deployment.
Revenue is generated primarily through SaaS subscriptions on the Fastr Workspace and its modular add-ons, supplemented by a substantial professional services arm covering design, development, replatforming, performance optimization, data management, and training. Go-to-market is hybrid: enterprise field sales for larger accounts (with custom pricing on annual contracts) and self-serve product logins (Fastr Workspace, Fastr Frontend, Publicator) for mid-market. The company reported $9.1M ARR and an 83-person team as of 2025, and is backed by Akmazo Capital.
Zmags firmographics
Firmographics- Name
- Zmags
- Legal name
- Zmags Corp
- Website
- https://creatorbyzmags.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zmags Corp (DBA Fastr) is a Boston-based AI-native digital experience platform serving enterprise and mid-market commerce teams, offering no-code design, AI-driven CRO, digital catalogs, payments, and subscription management on a unified SaaS workspace with professional services.
- Ownership category
- akta.pro rank
Zmags industry classification
Industry- Product category
- Digital Experience Platform (DXP)
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)
- akta.pro secondary industries
- Document Management Systems (DMS) (HDAEAGAA), Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)
Keywords
Where Zmags is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zmags business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS Subscriptions: Fastr generates revenue primarily through SaaS subscriptions for its digital experience platform, including products like Fastr Workspace, Fastr Frontend, Fastr Optimize, Fastr Payments, and Fastr Subscriptions. The platform offers tiered pricing with professional services add-ons.
- Professional Services: Additional revenue from professional services including design services, content & ecommerce strategy consulting, development, replatforming, performance optimization, data management, and platform training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise-grade platform with configurable feature sets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zmags product offering
Product offeringCore offering
Zmags Corp, doing business as Fastr, operates an AI-native Digital Experience Platform (DXP) that enables commerce teams to design, launch, test, and personalize digital experiences without developers. The platform combines content creation, commerce optimization, and experience management through modular products including Fastr Workspace, Fastr Optimize (AI-driven CRO), Fastr Frontend, Fastr Publications, Fastr Payments, and Fastr Subscriptions, complemented by a professional services arm covering design, development, replatforming, and performance optimization.
Product overview
Zmags Corp, doing business as Fastr, operates as a digital commerce and experience platform. The core Fastr platform is complemented by modular products including Fastr Optimize (AI-driven CRO), Fastr Frontend (AI-native DXP), Fastr Publications (interactive digital catalogs), Fastr Payments (enterprise checkout), and Fastr Subscriptions (subscription management). These products work together to enable commerce teams to design, launch, test, and personalize digital experiences. The company also maintains a legacy product, Publicator, for digital publishing. Fastr originated from Zmags (founded in 2006) and the agency Be A Part Of, which Zmags acquired in 2022, unified under the Fastr corporate identity in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Fastr Workspace
Quantifiable outcome
- AI-driven CRO identifies revenue leaks and prescribes fixes that drive conversion lift
Companies that use Zmags
Customer profileSegments2 records
Ideal customer profiles2 records
Zmags technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Zmags partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Zmags competitors and assessment
Company assessmentDirect peers
- Bloomreach: Bloomreach is an AI-native digital experience platform built for e-commerce, combining content, search, and personalization. It is the closest direct competitor to Fastr's AI-driven commerce experience suite.
- Sitecore: Sitecore is an enterprise DXP with content, personalization, and commerce modules, competing head-to-head with Fastr for enterprise commerce experience budgets.
- Optimizely: Optimizely offers a DXP with experimentation, personalization, and content management — overlapping directly with Fastr Frontend and Fastr Optimize's CRO capabilities.
- Contentful: Contentful is a composable DXP/content platform with a visual editor for marketing teams — a direct alternative to Fastr Frontend for no-code digital experience delivery.
Emerging players
- Klaviyo: Klaviyo is a commerce-focused marketing automation and data platform with embedded AI; it competes with parts of Fastr's personalization and analytics layer for DTC e-commerce brands.
- Insider: Insider is an AI-native personalization and customer experience platform for enterprise marketers, overlapping with Fastr Optimize and Fastr Frontend's personalization capabilities.
Broad incumbents
- BigCommerce: BigCommerce is a headless commerce platform with a partner ecosystem for DXP, payments, and CRO — comparable to Fastr's commerce experience + payments/subscriptions model.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a large enterprise commerce suite with personalization, content, and AI features (Einstein) that compete with Fastr's AI-native stack.
- Shopify (Shopify Plus): Shopify Plus is a leading enterprise commerce platform with native CMS, checkout, and personalization tools that overlap with Fastr's e-commerce experience layer.
- Adobe Experience Cloud: Adobe Experience Manager, Target, and Sensei offer enterprise content, personalization, and CRO that overlap directly with Fastr Frontend and Fastr Optimize.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Zmags social profiles
Digital presenceZmags financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zmags leadership team
Management profileNumber of profiles
Profiles5 records
Zmags subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zmags funding detail
Funding detailFunding overview
Funding rounds17 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zmags M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zmags
What does Zmags do?
Zmags Corp, doing business as Fastr, operates an AI-native Digital Experience Platform (DXP) that enables commerce teams to design, launch, test, and personalize digital experiences without developers. The platform combines content creation, commerce optimization, and experience management through modular products including Fastr Workspace, Fastr Optimize (AI-driven CRO), Fastr Frontend, Fastr Publications, Fastr Payments, and Fastr Subscriptions, complemented by a professional services arm covering design, development, replatforming, and performance optimization.
Is Zmags a public or private company?
Zmags is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zmags founded?
Zmags was founded in 2006. It employs 51 to 100 people.
Where is Zmags based?
Zmags is headquartered in Boston, United States, in the North America region.
How does Zmags make money?
Two revenue lines are on record. Platform SaaS Subscriptions are the primary driver. The others are professional Services.
Who are Zmags's main competitors?
Direct peers on record are Bloomreach, Sitecore, Optimizely and Contentful. Emerging players are Klaviyo and Insider. Broad incumbents are BigCommerce, Salesforce Commerce Cloud, Shopify (Shopify Plus) and Adobe Experience Cloud.
Does Zmags have an API?
No public API is recorded for Zmags.
What industry is Zmags in?
Zmags's product category is Digital Experience Platform (DXP). Its primary akta.pro industry code is HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals), with a secondary code of HDAEAGAA, Document Management Systems (DMS). Its NAICS code is 541511 and its SIC code is 7372.