Salesboost

What Salesboost does

SalesBoost is a US-based SaaS company that provides a patented voice-activated role simulation training platform primarily for the hospitality industry. Founded in 2015 by Gretta Brooks, a 30-year hospitality sales veteran formerly with Omni Hotels, Hilton, and Aimbridge Hospitality, the company is headquartered in Dallas, Texas (previously Plano). The core technology, protected by US Patent 10629200, combines voice analysis software with AI-driven scenario generation and adaptive micro-learning to deliver on-demand, self-paced skill rehearsals that the company claims lift information retention from approximately 20% (passive classroom training) to 90%. The platform supports audio, text, and multimodal rehearsal loops that capture learner speech and deliver immediate feedback on cadence, tempo, tone, and persuasiveness.

The platform serves multiple customer segments through distinct deployment models: enterprise contracts sold to hotel management companies and chains (e.g., Aimbridge Hospitality, Buffalo Lodging, GF Hotels & Resorts, Davidson Hospitality, Driftwood, Pyramid Global Hospitality, Crescent, Magna, Azul, OTH, Peachtree, Southern Management), a self-serve subscription tier for individual professionals and small teams, a white-label/private-label platform for organizations hosting proprietary content under their own brand, and an integration offering that embeds the active-learning engine into existing LMS systems. The platform hosts approximately 200 active courses spanning group sales, business travel sales, catering sales, conference services, front desk operations, revenue management, leadership, and personal development, with an additional 72 courses in development.

SalesBoost monetizes through individual monthly or annual subscriptions, quote-based multi-year enterprise contracts, white-label platform licensing, and professional services. Distribution occurs via direct enterprise field sales, a self-serve e-commerce storefront on salesboost.com, marketplace integrations (notably with Beekeeper's employee communications app), referral alliances with hospitality consulting firms (Strategic Solutions Partners, SearchWide Global), and higher-education partnerships (University of North Texas). The company is privately held, founder-led, and has been recognized by Training Industry, HSMAI, and the Dallas Business Journal among other industry bodies.

Name

Salesboost

Legal name

SalesBoost, LLC

Website

https://salesboost.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SalesBoost is a Dallas-based SaaS company that delivers a patented voice-activated role simulation training platform with AI-driven coaching, primarily serving US hospitality enterprises and hotel management companies through subscriptions, white-label deployments, and a Beekeeper marketplace integration.

Ownership category

akta.pro rank

Product category

Hospitality Sales Training Software

NAICS

Professional and Management Development Training (61143), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Solution Selling & Value-Based Selling (EDABABAD)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Sales Management & Coaching (Frontline Leadership) (EDABABAI), Customer & Go-to-Market Onboarding (Sales/CS/Support) (EDABAOAH)

Keywords

• Sales training software
• Hospitality training
• Role simulation
• Voice-activated learning
• Microlearning platform

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscriptions: Monthly or annual self-serve subscriptions purchased by individuals and small teams to access the full course catalog on salesboost.com.
2. Enterprise / Organization Contracts: Quote-based enterprise contracts sold to hotels, hotel management companies, and chains (e.g., Aimbridge, GF Hotels & Resorts, Buffalo Lodging, Peachtree Hotel Group). Pricing tied to scope of deployment and number of authorized users/hotels.
3. Private-Label / White-Label Platform Licensing: Organizations can customize an enterprise solution with a private-label website and proprietary course content, licensing the SalesBoost engine and content framework.
4. Other / Professional Services: Additional services such as white-labeling the Training Services and implementation support, mutually agreed in writing under the Training Services Agreement.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

SalesBoost sells a patented SaaS skill-based simulation training platform that delivers on-demand, self-paced, role-based microlearning combined with voice-activated role-play rehearsals, AI-generated unlimited business scenarios, and immediate performance feedback. The platform targets primarily the hospitality industry (hotels, resorts, hotel management companies) but is also marketed to cross-industry sales, customer service, operations, leadership, and personal development learners through self-serve subscriptions, enterprise contracts, white-label deployments, and partner integrations.

Product overview

SalesBoost is a single unified SaaS platform - the Skill-Based Simulation Training Platform - that combines a patented voice-activated role simulation engine (US Patent 10629200) with AI-driven scenario generation, micro-learning courses, and immediate performance feedback, primarily serving the hospitality industry. That core platform is delivered to market through four packaging/deployment models listed on the homepage: a Certification Program for individuals and small teams, an Integration Provider offering that activates a customer's existing training system, a Private Label Platform that hosts proprietary content under the customer's brand, and an eLearning Solution providing on-demand access to the public course catalog. The platform's curriculum spans roughly 200 active courses (with 72 in development) across group sales, business travel, catering sales, conference services, restaurants, front desk, sales initiatives, marketing initiatives, leadership, and personal development, and the platform itself is also accessible from within Beekeeper's frontline workforce app, where the HR Compliance Training module is delivered as an add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• SalesBoost Skill-Based Simulation Training Platform Patented SaaS platform (US Patent 10629200) delivering on-demand, self-paced, role-based microlearning combined with voice-activated role-play simulations, unlimited business scenario replication, and immediate AI feedback to improve sales and communication effectiveness, primarily for the hospitality industry.
• Patented Voice-Activated Role Simulation Training Program Voice-analysis-driven rehearsal engine that simulates scenarios for users to practice and rehearse, then provides feedback on what to say and how to say it — measuring confidence, persuasiveness, empathy, cadence, tempo, tone, and positivity. Covered by US Patent 10629200.
• SalesBoost Certification Program Packaged offering for individuals or small teams to gain certifications in specific subjects (e.g., Sales & Marketing, Customer Service, Operations, Leadership, Personal Development), delivered through the same simulation platform used by enterprise customers.
• SalesBoost Private Label Platform White-label/private-label offering that houses a customer's proprietary content on a dedicated SalesBoost site, giving the customer all the benefits of the active-learning component under its own brand.
• HR Compliance Training Program (SalesBoost via Beekeeper) Compliance training program from SalesBoost delivered through the Beekeeper app, positioned as an onboarding requirement for new hotel hires and a continuing-education tool for managers on how to interview and onboard candidates.
• Revenue Optimization Course Bundle (with RevenueTree) Eight revenue optimization courses covering Revenue Optimization Concepts, Data Facts and Stats, and Pricing Parity Essentials, added to the SalesBoost platform through a partnership with RevenueTree, LLC to expand the platform's course catalog with role-based revenue management content.
• Innovative Leadership Course Series (with Tia Graham / Arrive At Happy) A series of innovative leadership courses on the SalesBoost platform developed in collaboration with Tia Graham of Arrive At Happy, extending the platform beyond sales training into leadership development for hospitality professionals.

Quantifiable outcome

• 90% learning retention versus ~20% with traditional classroom/webinar training
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Arrive At Happy (Tia Graham)coreStrategic or Co-development Partner · 9 July 2024Partnership announced July 9, 2024, to launch an innovative series of leadership courses on the SalesBoost platform. Co-developed leadership content targeting hospitality leaders.
• Buffalo LodgingcoreChannel Partner/ Reseller/ Distributor · 24 April 2024April 24, 2024 partnership giving Buffalo Lodging's 50+ hotels, 14 brands, and 6,400 rooms access to SalesBoost's mobile/desktop training across front desk, housekeeping, bellmen, and guest-facing roles. Part of Buffalo Lodging's broader team-development initiative.
• RevenueTreecoreStrategic or Co-development Partner · 9 June 2023Partnership announced June 9, 2023 to deliver 8 courses covering revenue optimization concepts, data facts/stats, and pricing parity essentials — distributed via SalesBoost's micro-learning platform and role-specific simulation rehearsals.
• GF Hotels & ResortscoreStrategic or Co-development Partner · 20 April 2022Strategic partnership announced April 20, 2022 (PLANO, Texas and PHILADELPHIA) to provide a career advancement program for emerging hospitality leaders via SalesBoost's on-demand skill-based learning platform.
• BeekeeperflagshipTechnology or Integration · 23 September 2020Strategic partnership to integrate SalesBoost's skill-based learning platform inside Beekeeper's employee communications app, including a new HR Compliance Training program. Co-marketed via webinars (e.g., 'Technology Must-Haves in The Next Normal') alongside LUA.
• Ulrich BoserminorOthers · 23 July 2020Founder of the Learning Agency; senior fellow at the Center for American Progress; author of 'Learn Better'. Joined SalesBoost Strategic Advisory Board to help guide the science-of-learning vision.
• J. Kim FennellminorOthers · 23 July 2020Former CEO of deCarta (acquired by Uber) and ex-Uber Head of Business Development for US & Canada. Joined SalesBoost Strategic Advisory Board.
• Winston G. GuilloryminorOthers · 23 July 2020Managing Director of Belisarius Capital; former CEO of GeoSentric and President of AT&T CruiseCast. Joined SalesBoost Strategic Advisory Board.
• Michael DominguezminorOthers · 23 July 2020President & CEO of Associated Luxury Hotels International (AHLI); former SVP & CSO at MGM Resorts. Joined SalesBoost Customer Advisory Board.
• Greg MountminorOthers · 23 July 2020Former CEO of RLH Corporation and Richfield Hospitality; ex-Starwood and Sage Hospitality executive. Joined both SalesBoost Strategic and Customer Advisory Boards.
• Strategic Solutions Partners (SSP)coreImplementation/ SI/ Consulting Partner · 15 July 2020Three-way alliance (SSP, SearchWide Global, and SalesBoost) providing a comprehensive hospitality talent + training solution. Mutual referral arrangement for post-pandemic workforce rebuild.
• SearchWide GlobalcoreImplementation/ SI/ Consulting Partner · 15 July 2020Executive-search partner in the SSP/SearchWide/SalesBoost strategic alliance; pairs SearchWide's C-level and director-level hospitality placements with SalesBoost's training and coaching.
• University of North Texas (UNT) College of Merchandising, Hospitality, and TourismcoreStrategic or Co-development Partner · 7 August 2019First university to adopt SalesBoost as part of hospitality curriculum; integration into UNT's introductory hospitality courses and internship course beginning fall 2020. Nearly 200 active courses available to UNT students.
• University of North Texas (UNT) Dean's Advancement BoardminorOthers · 7 August 2019Gretta Brooks appointed to UNT College of Merchandising, Hospitality & Tourism Dean's Advancement Board, supporting curriculum and student development.
• Cornell Center for Innovative Hospitality Labor and Employment Relations (CIHLER)minorOthers · 24 January 2019Gretta Brooks (SalesBoost CEO/Founder) appointed to CIHLER's Industry Advisory Board, contributing hospitality sales training and HR expertise.
• Council of Hotel and Restaurant Trainers (CHART)minorGTM or Marketing Partner · 30 November 2018Silver Partner sponsorship of CHART, providing SalesBoost access to the association's hospitality training professionals and validating the platform as a real-world sales training resource.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindtickle: AI-driven sales readiness and enablement platform offering role-play simulations, coaching, and micro-learning for enterprise sales teams — the closest functional analogue to SalesBoost's voice-simulation training engine, albeit with a broader cross-vertical focus.
• Typsy: Hospitality-specific online training and micro-learning subscription platform serving hotels and restaurants globally; directly comparable vertical, business model (subscription eLearning), and target buyer (hotel GMs and training managers).
• Allego: Sales learning, coaching, and readiness platform with AI-powered role-play and conversation simulation features; comparable product surface (simulation + coaching + LMS) and overlap in sales-training buyer personas.
• American Hotel & Lodging Educational Institute (AHLEI): Hospitality industry's primary certification and training body, offering courses in operations, sales, and front-office; competes for the same hospitality training budget and buyer as SalesBoost's certification program.
• Brainshark (now Bigtincan): Sales readiness and enablement platform with practice/rehearsal and coaching features; comparable AI-driven sales coaching and onboarding workflows for enterprise sales organizations.
• eCornell: Cornell University's online professional development subsidiary with deep hospitality and revenue-management course catalog; competes for the same hotel training and certification budgets as SalesBoost.

Broad incumbents

• Docebo: AI-powered enterprise LMS with learning content, coaching, and content-authoring capabilities; broader portfolio than SalesBoost but increasingly adding simulation and AI-coaching features that overlap with SalesBoost's offering.
• Cornerstone OnDemand: Large-scale enterprise talent and learning platform used by global hotel groups; competes for enterprise training wallet share even if it lacks SalesBoost's voice-simulation specialization.

Others

• Beekeeper: Frontline employee communications and operations platform for hospitality and other shift-based industries; SalesBoost is a distribution partner and embedded training provider within Beekeeper's app — adjacent rather than competitive.

Emerging players

• Workramp (Trainual competitor in onboarding/training): All-in-one training and enablement platform with growing AI-coaching and role-play capabilities for customer-facing teams; partial product overlap, particularly on the SalesBoost integration-provider use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalesboostLLC

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesboost