bttn
bttn is a Seattle-based B2B wholesale medical supplies marketplace founded in 2021, connecting 10,000+ healthcare clinics, labs, and practices with manufacturers via a 60,000+ SKU platform offering direct-from-manufacturer pricing and automated reordering.
- Company typePrivate
- Founded2021
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
bttn firmographics
Firmographics- Name
- bttn
- Legal name
- bttn
- Website
- https://bttnusa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- bttn is a Seattle-based B2B wholesale medical supplies marketplace founded in 2021, connecting 10,000+ healthcare clinics, labs, and practices with manufacturers via a 60,000+ SKU platform offering direct-from-manufacturer pricing and automated reordering.
- Ownership category
- akta.pro rank
bttn industry classification
Industry- Product category
- Medical Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- OTC & Consumer Health Distributors (HLAIAJAC)
- akta.pro secondary industry
- OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)
Keywords
Where bttn is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
bttn business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Medical Supplies Sales: Revenue generated from direct sales of medical supplies to healthcare providers including clinics, hospitals, labs, and practices. Transaction-based pricing with bulk discounts available. Offers flexible payment options including credit card and ACH transfer.
- Bulk/Wholesale Orders: Volume-based pricing for bulk orders with free shipping on orders over $349. Repeat order rate drives recurring revenue from established customer base of 10,000+ clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard wholesale pricing with bulk discounts |
| Other | Multi-year contract | Enterprise/bulk order pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
bttn product offering
Product offeringCore offering
bttn operates a wholesale medical supplies marketplace platform that connects healthcare providers with manufacturers and distributors, offering 60,000+ products across categories including dental merchandise, gloves, infection control, instruments, lab supplies, pharmaceuticals, PPE, and specialty items. The platform provides direct-from-manufacturer pricing, automated purchasing and reordering from purchase history, same-day shipping on in-stock items, bulk discounts, and flexible payment options to clinics, labs, and practices across the U.S.
Product overview
bttn is a wholesale medical supplies marketplace platform offering a comprehensive portfolio of 60,000+ medical products across 17 major categories including dental merchandise, equipment & furniture, gloves, infection control, instruments, laboratory & point-of-care supplies, needles/syringes/IV supplies, orthopedic & physical therapy, patient care & exam room supplies, pharmaceuticals & OTC, protective apparel, safety & emergency, skin & wound care, incontinence & extended care, veterinary supplies, and housekeeping items. The platform connects healthcare providers including clinics, labs, and practices with leading manufacturers and distributors, offering direct-from-manufacturer pricing with features like same-day shipping on in-stock items, bulk discounts, and flexible payment options. The company serves 10,000+ customers and provides curated specialty collections for 13 medical specialties including surgery, cardiology, physical therapy, and dental care.
Differentiator
Problem solved
Functional benefit
Products and services
- bttn Medical Supplies Platform Cloud-based wholesale medical supplies marketplace platform offering 60,000+ products from leading manufacturers and distributors, with direct-from-manufacturer pricing, automated reordering, same-day shipping on in-stock items, bulk discounts, and flexible payment options for healthcare providers across the U.S.
- Specialty Collections Curated product collections tailored to specific medical specialties including emergency readiness, surgery, cardiology, gastroenterology, physical therapy, physician practice, pediatrics, oncology, veterinary, home healthcare, dental care, clinical laboratory, and radiology, enabling specialty providers to source complete product portfolios in a single curated storefront.
Quantifiable outcome
- Customer base grew from 300 to 7,000 customers in under one year (Aug 2021 to June 2022)
- +3 more outcomes
Companies that use bttn
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
bttn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bttn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Healthcare AssociationscoreStrategic partnerships announced with healthcare associations to expand reach and credibility within the healthcare provider community. These partnerships support market expansion and customer acquisition.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
bttn competitors and assessment
Company assessmentBroad incumbents
- McKesson: McKesson is the largest US pharmaceutical and medical supplies distributor with massive scale, GPO contracts, and broad product coverage. It is the dominant incumbent against which bttn's direct-from-manufacturer pitch must compete, particularly for any expansion beyond SMB clinics.
- Cardinal Health: Cardinal Health is a Fortune 500 medical distributor operating the Medical segment that serves physician offices, clinics, and labs with medical/surgical supplies. Closely comparable to bttn in target customer and product categories but operates at vastly greater scale and with established contracts.
- Medline Industries: Medline is the largest privately held manufacturer and distributor of medical supplies in the US, serving hospitals, surgery centers, and physician offices. Directly comparable product breadth and customer overlap, but operates as a vertically integrated incumbent with scale bttn cannot match.
- Owens & Minor: Owens & Minor distributes medical and surgical supplies to hospitals, GPOs, and the acute care market. Comparable medical/surgical product portfolio and channel, though more skewed to large hospital systems than bttn's SMB clinic base.
Direct peers
- NDC (National Distribution & Contracting): NDC is a network of independent medical supply distributors serving physician offices and clinics, with a comparable SMB distribution model and broad medical supply catalog. Operates in the same procurement niche as bttn.
- Concordance Healthcare Solutions: Concordance Healthcare Solutions is a US medical/surgical distributor serving independent hospitals, clinics, and GPO members with acute-care supplies. Direct overlap with bttn's medical supplies business model and SMB/mid-market customer profile.
- Patterson Companies: Patterson distributes dental, animal health, and rehabilitation supplies primarily to SMB practitioners—a target customer and category mix closely aligned with bttn's dental, veterinary, and orthopedic collections. Comparable unit economics and sales motion.
- Henry Schein: Henry Schein is a leading distributor of dental, medical, and animal health supplies, with a strong catalog and SMB focus that overlaps directly with several of bttn's top categories (dental merchandise, veterinary, clinical lab). It is the closest large-scale comparably distributed competitor.
- IMCO (Independent Medical Co-op): IMCO is a member-owned distributor of medical, dental, and veterinary supplies serving independent healthcare providers. Comparable target customer (independent SMB practitioners) and product breadth, representing bttn's most direct SMB distribution peer.
Emerging players
- Quorum (Premier healthcare alliance): Quorum Health Resources/Premier's supply chain services aggregate purchasing for member hospitals and providers, competing for the same procurement wallet but with a GPO-driven rather than e-commerce marketplace model. Reflects the alternative path of aggregating healthcare demand at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
bttn social profiles
Digital presencebttn financial estimates
Financial estimateRevenue estimate
Valuation estimate
bttn leadership team
Management profileNumber of profiles
Profiles1 record
bttn funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bttn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bttn
What does bttn do?
bttn operates a wholesale medical supplies marketplace platform that connects healthcare providers with manufacturers and distributors, offering 60,000+ products across categories including dental merchandise, gloves, infection control, instruments, lab supplies, pharmaceuticals, PPE, and specialty items. The platform provides direct-from-manufacturer pricing, automated purchasing and reordering from purchase history, same-day shipping on in-stock items, bulk discounts, and flexible payment options to clinics, labs, and practices across the U.S.
Is bttn a public or private company?
bttn is a private company. It is classified as venture growth investor backed and is currently operating.
When was bttn founded?
bttn was founded in 2021. It employs 51 to 100 people.
Where is bttn based?
bttn is headquartered in Seattle, United States, in the North America region.
How does bttn make money?
Two revenue lines are on record. Wholesale Medical Supplies Sales are the primary driver. The others are bulk/Wholesale Orders.
Who are bttn's main competitors?
Broad incumbents on record are McKesson, Cardinal Health, Medline Industries and Owens & Minor. Direct peers are NDC (National Distribution & Contracting), Concordance Healthcare Solutions, Patterson Companies, Henry Schein and IMCO (Independent Medical Co-op). Quorum (Premier healthcare alliance) is listed as an emerging player.
Does bttn have an API?
No public API is recorded for bttn.
What industry is bttn in?
bttn's product category is Medical Supplies Distribution. Its primary akta.pro industry code is HLAIAJAC, OTC & Consumer Health Distributors, with a secondary code of CRAOAHAB, OTC Medicines & Consumer Health Products Distribution. Its NAICS code is 423450 and its SIC code is 5047.