Lumenaza
Lumenaza GmbH is a Berlin-based B2B SaaS provider offering a white-label Energy-as-a-Service platform that enables utilities, direct marketers, and OEMs to operate as electricity suppliers and aggregators in the German/DACH energy market, handling market communication, billing, balancing, and virtual power plant operations end-to-end.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Lumenaza does
Lumenaza GmbH, founded in 2013 and headquartered in Berlin, provides a modular Energy-as-a-Service SaaS platform that enables companies to operate as electricity suppliers and/or direct marketers under their own brand. The platform delivers end-to-end coverage of German energy market processes including market communication (MaKo), balancing group management, billing, CRM, customer portal, product catalog, redispatch, and virtual power plant aggregation across both large-scale generation facilities and small/medium generation units. Customers include incumbent utilities (EnBW, E.ON), international disruptors (Octopus Energy Germany), Cleantech scaleups (1KOMMA5°), and hardware OEMs (SMA), with documented time-to-market outcomes as short as 2 weeks for aggregation offerings and 2 months for household electricity tariff launches.
The company operates a white-label B2B SaaS model with three revenue streams: platform subscriptions, white-label licensing for partners operating as energy suppliers, and consulting services. Lumenaza also operates LUOX Energy (rebranded from Lumenaza.Community in July 2024) as a wholly-owned end-customer sub-brand offering dynamic electricity tariffs and direct marketing. Distribution combines direct enterprise sales (for major utilities) with white-label OEM partnerships and channel partnerships with solar installers and energy consultants. Marketing is concentrated in industry events (E-world, Intersolar), LinkedIn, and content marketing.
Lumenaza has raised approximately €10.5M in disclosed funding across a 2016 seed (€1.3M, led by EnBW New Ventures), a 2018 round (€2.5M, led by E.ON), and a 2021 Series B (€6.5M, led by First Imagine! and New Kraftwerk Technology). The company is led by founders Dr. Christian Chudoba (CEO), Dr. Bernhard Böhmer (CTO), and Managing Director Hong Thieu. Operating geographies span Germany with explicit DACH region expansion (Austria, Switzerland) and pan-European support for cross-border market processes.
Lumenaza firmographics
Firmographics- Name
- Lumenaza
- Legal name
- Lumenaza GmbH
- Website
- https://lumenaza.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lumenaza GmbH is a Berlin-based B2B SaaS provider offering a white-label Energy-as-a-Service platform that enables utilities, direct marketers, and OEMs to operate as electricity suppliers and aggregators in the German/DACH energy market, handling market communication, billing, balancing, and virtual power plant operations end-to-end.
- Ownership category
- akta.pro rank
Lumenaza industry classification
Industry- Product category
- Energy Market SaaS / Energy Management Software
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Electric Power Transmission, Control, and Distribution (22112), Custom Computer Programming Services (541511)
- SIC
- Electric Services (4911), Services-Management Services (8741)
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
- akta.pro secondary industries
- Balancing & Ancillary Services Optimization / Automated Bidding (Algo Trading) (EUAGAKAJ), Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI), Capacity Markets & Resource Adequacy (ICAP/UCAP, CRM) (EUAFALAC), Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)
Keywords
Where Lumenaza is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lumenaza business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Lumenaza operates as a SaaS provider, offering its energy platform on a subscription basis to energy suppliers, municipal utilities, and aggregators. The platform is delivered as white-label solutions, enabling partners to offer energy products under their own brand.
- White-Label Licensing: Partners license the Lumenaza platform to operate as electricity suppliers or direct marketers under their own brand. The company handles all energy market processes including market communication, contract management, billing, and aggregation.
- Consulting Services: Lumenaza provides consulting services for energy market topics, supporting partners in entering the German energy market or optimizing their energy processes.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Lumenaza product offering
Product offeringCore offering
Lumenaza provides a white-label Energy-as-a-Service SaaS platform that enables energy suppliers, municipal utilities, aggregators, and hardware OEMs to operate as electricity providers and/or direct marketers without building their own IT infrastructure. The platform covers the full energy market process chain — market communication, balancing group management, billing, CRM, virtual power plant aggregation, redispatch, and dynamic tariffs — and is supplemented by energy-market consulting services and the LUOX Energy end-customer sub-brand.
Product overview
Lumenaza offers a modular SaaS platform architecture for the energy market. The core Lumenaza SaaS Platform serves as an Energy-as-a-Service solution enabling companies to become electricity suppliers and/or direct marketers through white-label products. The main product modules include White Label Aggregation (Direktvermarktung), White Label Electricity Tariffs (Stromtarife), and Consulting services. The platform comprises integrated modules including Billing (Abrechnung), Balancing Group Management (Bilanzkreismanagement), CRM, Market Communication (Marktkommunikation), Virtual Power Plant (Virtuelles Kraftwerk), Customer Portal, Product Catalog, Redispatch, Electricity Trading (Stromhandel), Customer Communication, Flexibility management, and Business Process Outsourcing. The company also operates LUOX Energy as an end-customer sub-brand for dynamic electricity tariffs and direct marketing. Partners can integrate the platform via white-label model or marketing partnership for LUOX Energy.
Differentiator
Problem solved
Functional benefit
Brands
- LUOX Energy: End-customer brand offering green electricity via dynamic tariffs and direct marketing services for energy producers. Formerly known as Lumenaza.Community before rebranding in July 2024.
Products and services
- Lumenaza SaaS Platform Core Energy-as-a-Service platform that enables energy suppliers, municipal utilities, aggregators, and new market entrants to operate as electricity suppliers and/or direct marketers via white-label. Provides end-to-end digital infrastructure covering billing, balancing group management, CRM, market communication, virtual power plant capabilities, redispatch, dynamic tariffs, and customer portals, so partners can launch energy products without building their own IT.
- White Label Direktvermarktung (White Label Aggregation) White-label direct marketing solution that enables partner companies to become aggregators of decentralized renewable energy without complex IT investments. Handles plant registration, contract management, market communication, and revenue settlement for renewable energy assets, optimized for both large-scale facilities and small generation units.
- White Label Stromtarife (White Label Electricity Tariffs) White-label electricity tariff solution enabling partner companies to launch as energy suppliers under their own brand. Supports standard and dynamic electricity tariffs with features like THG quota integration and time-variable pricing, designed for rapid time-to-market.
- Consulting Advisory services for energy market topics, helping companies navigate German regulatory requirements (market communication, balancing group management, EEG compliance) and develop energy market strategies for entering or optimizing within the German energy market.
- LUOX Energy End-customer sub-brand of Lumenaza offering green electricity through dynamic electricity tariffs and direct marketing at exchange electricity prices. Formerly known as Lumenaza.Community before rebranding in July 2024. Marketed directly to consumers and prosumers and via marketing partnerships with companies such as Energy Storage, Kaufhaus, enerix One, and sunlink.
Quantifiable outcome
- Time-to-market reduced to 2 months for 1KOMMA5° household electricity tariff launch
- +6 more outcomes
Companies that use Lumenaza
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Lumenaza technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Lumenaza partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- SonneNextcorePartnership for AI optimization of electricity consumption and feed-in using Lumenaza's platform. SonneNext provides hardware and Lumenaza handles the energy market processes and optimization algorithms.
- SISSY Research ProjectstrategicLumenaza joined as 'Associated Partner' to support the BMWK-funded SISSY project. The project aims to develop intelligent metering systems into powerful communication interfaces for controllable grid connection points. Lumenaza brings over 10 years of direct marketing experience to test and optimize processes for direct marketing using Smart Meter Gateway infrastructure.
- Energy Hub AlliancecoreLumenaza GmbH officially joined the Energy Hub Alliance as a partner, marking a significant step for digitalization in the energy sector. The partnership focuses on driving digital transformation of the energy industry.
- EnBWcoreMajor German energy supplier using Lumenaza's white-label platform for energy market processes.
- E.ONcoreMajor German energy supplier using Lumenaza's white-label platform for energy market processes.
- SWW (Schwaben Wärme Werk)minorRegional municipal utility customer using Lumenaza SaaS platform.
- IBC SolarminorSolar energy company using Lumenaza's platform for aggregation services.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Lumenaza competitors and assessment
Company assessmentDirect peers
- envelio: German SaaS provider for grid operators offering the Intelligent Grid Platform for distribution network management; comparable to Lumenaza as a German energy-software specialist targeting utilities and DSOs.
- Lichtblick: Tech-forward German green energy supplier operating its own IT platform for customer management, dynamic tariffs and VPP operations; comparable to Lumenaza as a vertically integrated energy-as-a-service player.
- GridBeyond: Ireland-headquartered intelligent energy platform providing VPP, forecasting and battery optimization for C&I and grid customers; competes in the same flexibility-and-aggregation space as Lumenaza.
- Energy2market (e2m): European direct marketer and aggregator providing renewable energy marketing, balancing and market communication services; directly overlaps Lumenaza's core direct marketing and market communication modules.
- Next Kraftwerke: German VPP operator and direct marketer aggregating decentralized renewable assets for the energy market; competes directly with Lumenaza's white-label aggregation, balancing group management and VPP modules.
- Tiko: European VPP aggregator connecting residential batteries and distributed assets for flexibility markets; competes in the same small-scale DER aggregation space that Lumenaza targets with its white-label platform.
- Uplight: US-based energy SaaS provider offering customer energy management, dynamic pricing and DER orchestration tools to utilities; a comparable SaaS model serving the same utility customers Lumenaza targets.
Emerging players
- Piclo: UK-based flexibility marketplace and matching platform connecting DERs to grid services; an emerging peer addressing the same flexibility-market use cases that Lumenaza supports via its VPP module.
- Stromdao: German peer-to-peer and dynamic-tariff energy platform enabling direct marketing of small-scale PV; an emerging peer in prosumer aggregation and dynamic pricing that intersects with Lumenaza's white-label tariff offering.
Broad incumbents
- sonnen (Shell): German home battery manufacturer with an integrated VPP and energy community platform; a broader incumbent in residential storage and aggregation, partially overlapping Lumenaza's prosumer aggregation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumenaza social profiles
Digital presenceLumenaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumenaza leadership team
Management profileNumber of profiles
Profiles3 records
Lumenaza subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lumenaza funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumenaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumenaza
What does Lumenaza do?
Lumenaza provides a white-label Energy-as-a-Service SaaS platform that enables energy suppliers, municipal utilities, aggregators, and hardware OEMs to operate as electricity providers and/or direct marketers without building their own IT infrastructure. The platform covers the full energy market process chain — market communication, balancing group management, billing, CRM, virtual power plant aggregation, redispatch, and dynamic tariffs — and is supplemented by energy-market consulting services and the LUOX Energy end-customer sub-brand.
Is Lumenaza a public or private company?
Lumenaza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lumenaza founded?
Lumenaza was founded in 2013. It employs 51 to 100 people.
Where is Lumenaza based?
Lumenaza is headquartered in Berlin, Germany, in the Europe region.
How does Lumenaza make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are white-Label Licensing and consulting Services.
Who are Lumenaza's main competitors?
Direct peers on record are envelio, Lichtblick, GridBeyond, Energy2market (e2m), Next Kraftwerke, Tiko and Uplight. Emerging players are Piclo and Stromdao. sonnen (Shell) is listed as a broad incumbent.
Does Lumenaza have an API?
No public API is recorded for Lumenaza.
What industry is Lumenaza in?
Lumenaza's product category is Energy Market SaaS / Energy Management Software. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB), with a secondary code of EUAGAKAJ, Balancing & Ancillary Services Optimization / Automated Bidding (Algo Trading). Its NAICS code is 2211 and its SIC code is 4911.