Naked Energy
- Company typePrivate
- Founded2009
- HeadquartersCrawley, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Naked Energy firmographics
Firmographics- Name
- Naked Energy
- Legal name
- Naked Energy
- Website
- https://nakedenergy.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Naked Energy industry classification
Industry- Product category
- Solar Thermal Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC) (EUAMABAL)
- akta.pro secondary industries
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)
Keywords
Where Naked Energy is headquartered
LocationHeadquarters
- HQ city
- Crawley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Naked Energy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Solar Thermal Hardware Sales: Sale of Virtu solar collectors (evacuated tube technology) for commercial and industrial heat generation. Includes VirtuHOT (solar thermal) and VirtuPVT (hybrid solar thermal and photovoltaic) products.
- Heat-as-a-Service: Zero carbon heat provided without upfront capital costs to C&I customers. Recurring revenue model through long-term service contracts.
- System Design Services: Expert system design ensuring quality and maximising benefits for solar heat infrastructure installations.
- Operations & Maintenance: Ongoing operations and maintenance services through certified maintenance partners ensuring long-term performance and safety for Virtu systems.
- Clarity Software: Design and monitoring software including Clarity24-7 and Clarity360 for system performance tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Heat-as-a-Service: No upfront capital costs for zero carbon heat |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Naked Energy product offering
Product offeringCore offering
Naked Energy designs, manufactures, and sells the Virtu family of solar thermal and hybrid photovoltaic-thermal (PVT) collectors (VirtuHOT, VirtuPVT, VirtuMAX), along with the Clarity software suite for system design and monitoring. It also delivers Heat-as-a-Service, system design, and operations & maintenance to commercial and industrial customers seeking to decarbonise their heat supply without upfront capital costs.
Product overview
Naked Energy offers a platform-plus-modules architecture centered on its Virtu solar collector product family and Clarity software suite. The Virtu product line includes VirtuHOT (solar thermal), VirtuPVT (hybrid photovoltaic thermal), and VirtuMAX (ground-mounted thermal). The Clarity platform provides system design and monitoring capabilities through modules including Clarity24-7 and Clarity360. The company also offers Heat-as-a-Service, System Design, and Operations & Maintenance services. All products are supported by TUV Rhineland certification and target commercial and industrial heat decarbonization.
Differentiator
Problem solved
Functional benefit
Brands
- Virtu: Solar collector product range including VirtuHOT (solar thermal) and VirtuPVT (hybrid solar thermal and photovoltaic) products certified by TUV Rheinland.
- VirtuHOT
- VirtuPVT
- VirtuMAX
- Clarity
Products and services
- Virtu TÜV Rheinland-certified flagship solar collector product range that generates heat and/or electricity from solar energy, producing more energy per m² than conventional solar panels. Sold to commercial and industrial customers for heat decarbonisation.
- VirtuHOT Solar thermal collector variant of Virtu that generates heat from solar energy for water heating and space heating applications in commercial and industrial settings.
- VirtuPVT Hybrid solar photovoltaic-thermal collector that simultaneously generates both electricity and heat from solar energy, for commercial and industrial customers seeking combined heat and power.
- VirtuMAX Ground-mounted evacuated tube solar thermal system designed for district heating networks and industrial facilities. Uses a tubular design that utilises up to 85% of available land space compared to ~40% for traditional flat panel installations and delivers up to 10× more carbon savings than conventional PV.
- Clarity Proprietary design and monitoring software suite for Naked Energy solar systems, enabling system design, performance monitoring, and operational management of Virtu solar thermal and PVT installations.
- Heat-as-a-Service Outcome-based service delivering zero-carbon heat to commercial and industrial customers without upfront capital costs, with multi-year contracts. Enabled by strategic partnership with E.ON Energy Infrastructure Solutions for financing and delivery.
- System Design Expert system design service ensuring quality installation and maximising benefits of Virtu solar thermal and PVT systems for commercial and industrial customers.
- Operations & Maintenance Ongoing operations and maintenance services delivered through certified maintenance partners to ensure long-term performance and safety of Virtu solar thermal and PVT installations.
Quantifiable outcome
- 3.62 GWh heat generated per year across installations
- +5 more outcomes
Companies that use Naked Energy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Naked Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Naked Energy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- E.ON Energy Infrastructure SolutionsflagshipStrategic partnership led Series B funding (£17M) and enables delivery of Heat-As-A-Service technology to commercial and industrial clients across multiple territories. E.ON provides distribution capability and market access for Naked Energy's solar thermal technology.
- Certified Developers and Installers NetworkcoreNetwork of vetted, trusted partners delivering Virtu solar collector installations around the world. Partners receive system design support and work with certified maintenance partners for ongoing operations.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Naked Energy competitors and assessment
Company assessmentBroad incumbents
- ENGIE: Global energy utility and services company with a large district heating and C&I energy services footprint across Europe—competes with Naked Energy's Heat-as-a-Service model at the utility and infrastructure scale, and could be a partner, customer, or competitor depending on territory.
- Bosch Thermotechnology: Division of Bosch producing solar thermal collectors, heat pumps, and HVAC equipment—competes in the same commercial and industrial heat decarbonization space as Naked Energy but at much larger scale and with broader product portfolios.
- Viessmann: Large German heating systems manufacturer with a comprehensive solar thermal product line alongside heat pumps, boilers, and integrated heating solutions—competes with Naked Energy in C&I and district-level heat decarbonization across Europe.
- Statkraft (Solarcentury): Norwegian state-owned renewable energy generator that acquired Solarcentury; operates in solar development, generation, and increasingly heat decarbonization services across Europe—relevant competitor and potential channel partner for industrial heat decarbonization projects.
- Vaillant: European heating manufacturer offering solar thermal collectors, heat pumps, and combined heating solutions—directly comparable to Naked Energy's Virtu line for C&I customers seeking renewable heat, with stronger brand recognition and installer networks.
Direct peers
- Apricus: Global manufacturer of evacuated tube solar thermal collectors for hot water and heating—directly comparable to Naked Energy's Virtu evacuated tube technology and serving similar C&I and residential heat decarbonization use cases.
- Solvis: German specialist manufacturer of solar thermal systems for residential and commercial heating—closest regional competitor to Naked Energy in the European evacuated tube and flat plate collector market.
- DualSun: French manufacturer of hybrid PVT (photovoltaic thermal) solar panels that simultaneously generate electricity and heat—the same core product category as Naked Energy's VirtuPVT, targeting residential and commercial rooftops across Europe.
Emerging players
- Sunamp: UK-based thermal energy storage company addressing C&I and residential heat decarbonization with heat battery technology—comparable to Naked Energy in target market (UK C&I heat decarbonization) but solving the problem with storage rather than solar generation.
- GreenCom Networks: European energy IoT and software platform enabling distributed energy and heat management—comparable to Naked Energy's Clarity software suite for solar thermal monitoring and design, with a broader multi-asset energy focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Naked Energy social profiles
Digital presenceNaked Energy compliance and trust
Trust signalCompliance5 records
Naked Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naked Energy leadership team
Management profileNumber of profiles
Profiles4 records
Naked Energy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naked Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naked Energy
What does Naked Energy do?
Naked Energy designs, manufactures, and sells the Virtu family of solar thermal and hybrid photovoltaic-thermal (PVT) collectors (VirtuHOT, VirtuPVT, VirtuMAX), along with the Clarity software suite for system design and monitoring. It also delivers Heat-as-a-Service, system design, and operations & maintenance to commercial and industrial customers seeking to decarbonise their heat supply without upfront capital costs.
Is Naked Energy a public or private company?
Naked Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Naked Energy founded?
Naked Energy was founded in 2009. It employs 1 to 10 people.
Where is Naked Energy based?
Naked Energy is headquartered in Crawley, United Kingdom, in the Europe region.
How does Naked Energy make money?
Five revenue lines are on record. Solar Thermal Hardware Sales are the primary driver. The others are heat-as-a-Service, system Design Services, operations & Maintenance and clarity Software.
Who are Naked Energy's main competitors?
Broad incumbents on record are ENGIE, Bosch Thermotechnology, Viessmann, Statkraft (Solarcentury) and Vaillant. Direct peers are Apricus, Solvis and DualSun. Emerging players are Sunamp and GreenCom Networks.
Does Naked Energy have an API?
No public API is recorded for Naked Energy.
What industry is Naked Energy in?
Naked Energy's product category is Solar Thermal Equipment. Its primary akta.pro industry code is EUAMABAL, Solar Thermal & CSP Systems (Collectors, Receivers, Thermal Storage, CSP EPC), with a secondary code of EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring). Its NAICS code is 3334 and its SIC code is 3585.