Unu motors
unu motors is a Berlin-based electric scooter company selling connected Move and Pro models directly to consumers and corporate fleets across Germany, France, and the Netherlands via e-commerce, dealers, and subscription financing, operating as a brand under emco electroroller GmbH.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Unu motors does
unu motors is a Berlin-designed, German-engineered electric scooter company selling directly to consumers and businesses across Germany, France, and the Netherlands. The product portfolio centers on two connected e-scooter models: the value-positioned unu Scooter Move and the premium unu Scooter Pro, the latter powered by a 4kW Bosch electric motor and equipped with an LCD dashboard, smart keycard for keyless entry, and the proprietary unu mobile app (iOS and Android) that handles Bluetooth pairing, ride settings, and last-known-location tracking. A signature technical feature is the removable battery design, which addresses urban charging-infrastructure constraints by allowing users to swap or charge batteries indoors rather than relying on fixed charging points.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce via shop.unumotors.com, an exclusive dealer network in three European countries, and a dedicated corporate sales program ("unu for Business") offering outright purchase, corporate leasing, and service scooter leasing for employee fleets. Revenue is generated primarily through one-time hardware sales (Move and Pro units priced from €2,999), supplemented by recurring monthly payment plans starting at €69 that lower the entry barrier for individual buyers and corporate clients. Customers are split between urban individual commuters seeking a car replacement at sub-public-transport cost and corporate sustainability buyers electrifying employee mobility.
The company has raised approximately $43.3M across multiple funding rounds between 2013 and 2021, with the most recent being a $21.5M Series B in February 2021 from Capnamic, IRIS, and Ponooc. It was founded in 2013 by Pascal Leonard Blum (CEO) and Mathieu Caudal (COO), is led today from Berlin with Jonas Huth as VP Legal, and operates as a brand under the legal entity emco electroroller GmbH, headquartered in Lingen (Ems), Germany, providing manufacturing scale behind the design-led consumer brand.
Unu motors firmographics
Firmographics- Name
- Unu motors
- Legal name
- emco electroroller GmbH
- Website
- https://unumotors.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- unu motors is a Berlin-based electric scooter company selling connected Move and Pro models directly to consumers and corporate fleets across Germany, France, and the Netherlands via e-commerce, dealers, and subscription financing, operating as a brand under emco electroroller GmbH.
- Ownership category
- akta.pro rank
Unu motors industry classification
Industry- Product category
- Electric Scooters
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Unu motors is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Unu motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Electric Scooter Sales: Direct sales of electric scooters (unu Scooter Move and unu Scooter Pro) to consumers and businesses through online shop and dealer network. One-time purchase model with prices starting from €2,999.
- Corporate/Lease Sales: Offering electric scooters as employee vehicles to businesses through outright purchase, corporate leasing, or service scooter leasing options
- Flexible Payment Options: Financing and installment payment plans enabling customers to purchase scooters with monthly payments starting from €69
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level electric scooter with essential features and excellent value |
| Unit Pricing | Pay-as-you-go | Premium electric scooter with smart features including app, keycard, and Bosch motor |
| Subscription | Monthly | Flexible monthly payment option for all scooter models |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Unu motors product offering
Product offeringCore offering
Unu motors designs, manufactures, and sells battery-powered smart electric scooters under the unu brand (models: unu Scooter Move and unu Scooter Pro), featuring Bosch motors, removable batteries, and proprietary smartphone app connectivity. Products are designed in Berlin and sold directly to consumers online as well as through an exclusive dealer network spanning Germany, France, and the Netherlands, with flexible payment plans and dedicated corporate fleet programs.
Product overview
Unu motors offers a portfolio of electric scooters consisting of two core models: the entry-level unu Scooter Move (prioritizing budget-quality ratio with enhanced comfort via two-sided swing arm) and the premium unu Scooter Pro (featuring a 4 kW Bosch motor, LCD display, smart keycard, and smartphone app integration). The company also provides a companion mobile app for scooter connectivity and management, plus a dedicated business fleet solution offering purchase, corporate leasing, or service leasing options. Products are designed in Berlin and sold primarily online with flexible payment options, supported by dealer networks in Germany, France, and the Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- unu Scooter Move: Electric scooter with budget-quality ratio and two-sided swing arm for comfort
- unu Scooter Pro
Products and services
- unu Scooter Move
Quantifiable outcome
- Replace car for price of monthly ticket
- +1 more outcomes
Companies that use Unu motors
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Unu motors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unu motors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- emco electroroller GmbHcoreunu motors is now part of the emco electroroller GmbH family. The website states 'The journey continues with emco' indicating an acquisition or merger. emco is the legal entity behind the unu brand, combining emco's manufacturing expertise with unu's design and brand identity for electric scooters.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Unu motors competitors and assessment
Company assessmentDirect peers
- NIU Technologies: Chinese smart electric scooter/moped maker with global distribution including Europe. Directly comparable to unu on product category (premium e-mopeds), smart-app feature set, and target urban commuter customer.
- Gogoro: Taiwan-based smart electric scooter company with a connected vehicle platform and battery-swapping infrastructure. Comparable to unu on the connected e-scooter product and app-driven user experience, though stronger in Asia.
- Vmoto (Super Soco): Australian-listed electric two-wheeler company selling under the Super Soco brand in Europe. Directly comparable to unu as an electric moped/scooter brand targeting European urban consumers with similar price points.
- Silence Urban Ecomobility: Spanish electric moped manufacturer focused on European urban markets with removable/swappable batteries. Closely comparable to unu on e-moped category, removable-battery design, and European dealer-led GTM.
- Askoll: Italian e-moped and e-bike brand targeting European consumers. Comparable to unu as a European-designed, consumer-focused electric moped manufacturer in similar price tiers.
- Horwin: European electric motorcycle and scooter brand selling e-mopeds and light EVs across DACH and broader EU. Direct competitor to unu on category and customer base, with overlapping dealer channels.
Broad incumbents
- Piaggio (Vespa Elettrica): Italian incumbent scooter manufacturer whose Vespa Elettrica competes in the urban e-moped category. Comparable on product overlap but Piaggio's much broader portfolio and global scale place it as a larger incumbent competing for the same buyer.
- Yadea: China's largest electric two-wheeler manufacturer with massive scale and global distribution. Comparable to unu on core e-scooter product but competes primarily on price and scale rather than design-led premium positioning.
Emerging players
- Cake: Swedish premium electric motorbike maker focused on urban and light off-road segments. Comparable to unu as a design-forward European e-two-wheeler brand, though positioned further upmarket in price and use case.
Others
- Bosch eBike Systems: Bosch is unu's key drivetrain partner (4kW motor). It is also a broader e-bike/e-mobility systems supplier to competitors, making it an enabling ecosystem peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Unu motors social profiles
Digital presenceUnu motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unu motors leadership team
Management profileNumber of profiles
Profiles3 records
Unu motors funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unu motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unu motors
What does Unu motors do?
Unu motors designs, manufactures, and sells battery-powered smart electric scooters under the unu brand (models: unu Scooter Move and unu Scooter Pro), featuring Bosch motors, removable batteries, and proprietary smartphone app connectivity. Products are designed in Berlin and sold directly to consumers online as well as through an exclusive dealer network spanning Germany, France, and the Netherlands, with flexible payment plans and dedicated corporate fleet programs.
Is Unu motors a public or private company?
Unu motors is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unu motors founded?
Unu motors was founded in 2013. It employs 11 to 50 people.
Where is Unu motors based?
Unu motors is headquartered in Berlin, Germany, in the Europe region.
How does Unu motors make money?
Three revenue lines are on record. Electric Scooter Sales are the primary driver. The others are corporate/Lease Sales and flexible Payment Options.
Who are Unu motors's main competitors?
Direct peers on record are NIU Technologies, Gogoro, Vmoto (Super Soco), Silence Urban Ecomobility, Askoll and Horwin. Broad incumbents are Piaggio (Vespa Elettrica) and Yadea. Cake is listed as an emerging player. Bosch eBike Systems is listed as an others.
Does Unu motors have an API?
No public API is recorded for Unu motors.
What industry is Unu motors in?
Unu motors's product category is Electric Scooters. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.