Niu Technologies
Niu Technologies designs, manufactures, and sells smart electric two-wheelers — scooters, e-motorcycles, kickscooters, and e-bikes — across 52+ countries, serving 4.2M+ urban commuters and riders through 4,500+ China stores and 2,000+ US dealers.
- Company typePublic
- Founded2014
- HeadquartersChangping, China
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Niu Technologies does
Niu Technologies is a Beijing-headquartered, NASDAQ-listed (ticker: NIU) designer and manufacturer of smart electric two-wheelers, founded in 2014 and operating in 52+ countries with 4.2 million+ riders and 40+ billion kilometers of cumulative riding distance. Its portfolio spans electric scooters and mopeds (NQi, MQi, UQi, FQi, RQi series), off-road electric motorcycles (XQi3, XQi 400, XQi 500), kickscooters (KQi series), and e-bikes (BQi series), unified by the proprietary Cloud-ECU connected vehicle platform, in-house battery management system (BMS) with UL-certified batteries, and a 4+ million-user NIU App that delivers OTA updates, GPS anti-theft, digital key (Apple Wallet/Apple Watch), and ride analytics. The company manufactures at a solar-powered (32%) Changzhou Gigafactory with ISO 14001 certification, is the first Chinese e-2W manufacturer listed on CDP, and holds 17 international design awards including Red Dot Best of the Best.
The business model is hardware-led: NIU generates the vast majority of revenue through one-time sales of electric vehicles, with a smaller aftermarket parts and accessories stream distributed through authorized dealers via the 24/7 NIU Portal B2B platform. Go-to-market is omnichannel and dealer-centric — 4,540 franchised stores in China (across three tiers from Standard Dealer to Flagship Store), 2,000+ dealers in the US, and 1,200+ dealers in Europe — supplemented by direct e-commerce through shopeu.niu.com and shop.niu.com plus marketplace listings on Amazon, Walmart, Best Buy, and Shopify. Enterprise and fleet sales flow through the NIU Fleet platform, while brand-building leverages powersports partnerships (GT Arenacross), international trade shows (AIMExpo, EICMA), and design awards. Customer segmentation is dominated by Chinese urban commuters (95%+ of unit volumes), with growth segments in European markets, US micromobility, off-road/powersports, and youth/kids riders.
Niu Technologies firmographics
Firmographics- Name
- Niu Technologies
- Legal name
- Niu International Co. Ltd.
- Website
- https://niu.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Niu Technologies designs, manufactures, and sells smart electric two-wheelers — scooters, e-motorcycles, kickscooters, and e-bikes — across 52+ countries, serving 4.2M+ urban commuters and riders through 4,500+ China stores and 2,000+ US dealers.
- Ownership category
- akta.pro rank
Niu Technologies industry classification
Industry- Product category
- Electric Two-Wheelers (Electric Scooters, Motorcycles, and Kickscooters)
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Micromobility Electrical/Electronic Components Manufacturing (Wiring/Displays/Telematics/IoT) (IMACAOAI), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
Keywords
Where Niu Technologies is headquartered
LocationHeadquarters
- HQ city
- Changping
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
Niu Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Two-Wheeler Hardware Sales: NIU generates the majority of revenue through the sale of electric vehicles including e-scooters (NQi, MQi, UQi, RQi series), electric motorcycles (XQi series for off-road), kickscooters (KQi series), and e-bikes (BQi series). Revenue is generated on a one-time purchase basis with no recurring hardware revenue.
- Aftermarket Parts and Accessories: Revenue from spare parts, accessories, and aftersales services through authorized dealers and service networks. Dealers order spare parts through the NIU Portal B2B platform 24/7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level kickscooters and kids bikes |
| One time/ perpetual license | Pay-as-you-go | Mid-range kickscooters for urban mobility |
| One time/ perpetual license | Pay-as-you-go | Premium kickscooters with advanced features |
| One time/ perpetual license | Pay-as-you-go | 125cc equivalent electric scooters |
| One time/ perpetual license | Pay-as-you-go | E-bikes for urban and off-road use |
| One time/ perpetual license | Pay-as-you-go | High-performance electric motorcycles |
| One time/ perpetual license | Pay-as-you-go | Promotional/Black Friday pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Niu Technologies product offering
Product offeringCore offering
Niu Technologies designs, manufactures, and sells smart electric two-wheelers including electric scooters, electric motorcycles, off-road/powersports electric motorcycles, electric kickscooters, and electric bicycles. All vehicles are connected via the proprietary Cloud-ECU with OTA updates, in-house battery management system, and the NIU App ecosystem (4+ million users) providing GPS tracking, anti-theft, and remote diagnostics. The company distributes through a global network of 4,500+ franchised stores in China, 2,000+ US dealers, and 1,200+ European dealers, plus direct-to-consumer e-commerce and major marketplace partnerships.
Product overview
NIU Technologies is a global electric mobility company offering a comprehensive portfolio of smart electric vehicles spanning multiple categories: electric motorcycles (RQi Sport, NQiX Series, MQi GT, MQi+ Sport, UQi GT), off-road powersports (XQi3, XQi 400, XQi 500), micromobility kickscooters (KQi Air, KQi 300, KQi 200, KQi 100, KQi3, KQi2, KQi1, KQi Youth), and e-bikes (BQi C3, BQi Fat Tire 300, BQi Utility). The product ecosystem is unified by the proprietary NIU App which provides connectivity, GPS tracking, anti-theft protection, battery management, and OTA updates across all vehicle lines. Key technology differentiators include Cloud-ECU architecture, in-house battery management systems, and integration with Hesai LiDAR sensors in newer models. The company operates a direct-to-consumer and dealer model with presence in 52+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- NQi Series: Urban electric mopeds/scooters including NQiX, NQi GTS, NQi Sport models
- MQi Series
- KQi Series
- BQi Series
- XQi Series
- RQi Series
- UQi Series
- FQi Series
- NIU App
- NIU Energy
- NIU Premium Connectivity
Products and services
- XQi3 Electric Off-Road Motorcycle Electric off-road motorcycle for trail, adventure, and competition riding with OTA 2.0 software update capability, dual-channel ABS, and competition-grade performance.
- XQi 400 Electric Off-Road Motorcycle High-performance electric off-road motorcycle in the XQi series for trail and adventure riding.
- XQi 500 Electric Off-Road Motorcycle Top-tier electric off-road motorcycle in the XQi series, representing the pinnacle of NIU's powersports electric motorcycle capabilities.
- NQiX Series Electric Scooter Urban classic electric scooter in 500, 300, and 150 variants with enhanced range and torque, classified as 125cc equivalent (A1) or 50cc equivalent (AM) depending on model.
- NQi GTS Electric Scooter 125cc equivalent (A1 class) electric scooter in NIU's flagship N-series lineup with enhanced performance and full connectivity features for urban commuting.
- NQi Sport Electric Scooter 50cc equivalent (AM class) electric scooter in the NQi series designed for urban mobility with accessible performance levels.
- MQi GT Electric Scooter High-performance electric scooter in 100, 70, and 45 variants with up to 100 km/h top speed, 100 km range, 6500W motor, 14-inch wheels, and premium connectivity features.
- MQi+ Sport Electric Scooter Two-rider electric scooter with 45 km/h top speed, up to 65 km range, 1400W Bosch motor, FOC vector controller, 360-degree lighting system, CBS braking, OTA updates, and removable battery.
- UQi GT Electric Scooter Urban electric scooter in Standard Range (50 km) and Extended Range (60 km) variants with 45 km/h top speed, 1500W max power, 14-inch wheels, CBS braking, BOSCH motor, and full NIU app connectivity.
- FQi Electric Scooter 125cc equivalent (A1 class) electric scooter offering from NIU's F-series lineup for urban mobility.
- FQiX 300 Electric Scooter 125cc equivalent (A1 class) electric scooter in the FQiX series featuring enhanced performance specifications for urban commuting.
- FQiX 150 Electric Scooter 50cc equivalent (AM class) electric scooter in the FQiX series, designed for urban commuting with lower speed requirements.
- RQi Sport Electric Motorcycle High-performance electric motorcycle with 110 km/h top speed, 7500W motor, 0-50 km/h in 2.9 seconds, Brembo brakes, dual-channel ABS, TCS traction control, dual removable 72V batteries, and cloud-connected LTE features with NFC and Bluetooth Smart integration.
- KQi3 Electric Kickscooter Urban kickscooter with 32 km/h top speed, 65 km range, 900W max power, 48V battery, dual disc brakes, aerospace-grade aluminum frame, IP54 water resistance, and Bluetooth app connectivity.
- KQi2 Electric Kickscooter Entry-level urban kickscooter with 28 km/h top speed, 40 km range, 600W max power, drum brake technology with no exposed wiring, customizable griptape design, and 10-inch pneumatic tires.
- KQi1 Electric Kickscooter Entry-level kickscooter with 25 km/h top speed, 25 km range, 250W motor, 14% hill climb capability, automotive-grade steel frame, and integrated battery controller with NIU Smart BMS.
- KQi Youth Electric Kickscooter Kids kickscooter featuring colorful LED light ring with 6 riding modes, swappable griptape designs, half-twist throttle, IP54 water resistance, safe learning mode, and up to 70 minutes of riding time.
- KQi Air Electric Kickscooter Ultra-lightweight, foldable kickscooter for last-mile urban mobility combining portability with sufficient range for daily commuting needs.
- KQi 300 Electric Kickscooter Long-range capable kickscooter for last-mile mobility, designed to provide extended range without sacrificing portability or convenience.
- KQi 100 Electric Kickscooter Compact kickscooter in NIU's micromobility lineup, designed for urban commuting and portability.
- BQi Fat Tire 300 Electric Bike Off-road electric bike with 28 mph top speed, 50+ mile range, 750W motor, torque sensor, Shimano ALTUS 8-speed drivetrain, 4-inch fat tires, 180mm front suspension, Class 2/3 e-bike classification, and IP54 water resistance.
- BQi C3 Electric Bike Urban commuter e-bike with up to 90-mile range using dual 920Wh swappable battery system, Gates Carbon Belt Drive (33x longer lasting than chains), 28 mph top speed, step-through frame design, IP54 water resistance, and built-in cargo rack with 66-pound capacity.
- NXT2 Electric Motorcycle with LiDAR Electric motorcycle featuring first large-scale integration of Hesai FTX fully solid-state blind-spot lidar sensors combined with D-Robotics Sunrise series intelligent computing chips for omnidirectional perception and detection of pedestrians, vehicles, and complex road conditions.
- NX2 Electric Motorcycle with LiDAR Electric motorcycle sibling to NXT2, also featuring Hesai lidar technology for advanced urban perception capabilities in the electric two-wheeler sector.
- NIU App Mobile smartphone application serving as a digital cockpit for NIU vehicles, providing real-time anti-theft protection, GPS tracking, battery management, digital key via Apple Wallet and Apple Watch, ride data analytics, and CO2 savings tracking with 4+ million registered users.
- NIU Fleet Platform Fleet management platform for business customers to manage multiple NIU vehicles with administrative controls, usage analytics, and operational management capabilities for delivery, corporate mobility, and shared mobility operators.
- Carbon-Fiber Ultra-Lightweight Scooters Carbon-fiber ultra-lightweight electric kick scooters targeting the premium lightweight kickscooter segment.
- Aftermarket Parts and Accessories Spare parts, accessories, and aftersales services sold through authorized dealers, with dealers ordering spare parts through the NIU Portal B2B platform 24/7.
Quantifiable outcome
- 40 billion+ kilometers ridden emission-free by NIU community
- +7 more outcomes
Companies that use Niu Technologies
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles5 records
Niu Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature7 records
Niu Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hesai GroupcoreStrategic technology partnership for lidar integration. Hesai supplies FTX fully solid-state blind-spot lidar sensors for the NXT2 and NX2 electric motorcycles, marking the first large-scale integration of lidar into the electric two-wheeler sector. Hesai has reduced lidar prices from 300,000+ yuan to approximately 200 USD through chip integration and mass production.
- GT ArenacrosscoreOfficial partnership for 2025-2026 Arenacross season. NIU is the only electric two-wheel company actively partnering with any Arenacross series. Features the all-electric XQi3 dirt bike with OTA 2.0 software update boosting top speed to 56 mph and power from 8 kW to 11.0 kW.
- D-RoboticscoreD-Robotics supplies Sunrise series intelligent computing chips integrated into NIU's omnidirectional perception system for NXT2, enabling pedestrian, vehicle, and complex road condition detection in urban environments.
- Club MXminorMotorsports collaboration and testing partnership for NIU electric motorcycles. Award-winning, race-tested product development with real-world feedback.
- Saddlemen Race DevelopmentminorRace-tested product development partnership. NIU products recognized in independent tests and proven in real-world conditions through Club MX and Saddlemen Race Development collaborations.
- NIU Dealer NetworkcoreOver 4,500 franchised stores in China, 2,000+ dealers in US, 1,200+ dealers in Europe. Direct relationships with local NIU entities (no importers). NIU provides free B2B Portal, NIU Academy training, on-site support, and 48-72 hour delivery through local warehouses.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Niu Technologies competitors and assessment
Company assessmentOthers
Direct peers
- Gogoro: Taiwan-listed smart electric scooter maker with battery-swap network and connected vehicle platform. Closest peer to NIU's connected urban mobility thesis, with similar app ecosystem, OTA approach, and premium design positioning.
- Aima Technology: Major Chinese electric two-wheeler OEM competing head-to-head with NIU in the MQi/UQi/NQi equivalent segments. Comparable in scale, channel structure, and product breadth across urban commuter and mid-performance scooters.
- Vmoto (Super Soco): Australian-listed electric scooter and motorcycle maker with manufacturing in China. Directly competes in the same urban e-moped and electric motorcycle segments, particularly in European markets where both brands target dealer-led distribution.
- Segway-Ninebot: Directly competes in NIU's KQi kickscooter and BQi e-bike categories, and is a major Chinese micromobility player. Overlaps on connected features, app ecosystem, and global e-commerce distribution (Amazon, Best Buy).
- Yadea Group: China's largest electric two-wheeler manufacturer by volume. Directly competes with NIU in urban electric scooters and e-mopeds, with overlapping product lines (NQiX vs Yadea G5/G6) and similar distribution through franchised dealer networks in China and abroad.
Broad incumbents
- Honda Motor: Global motorcycle incumbent (PCX Electric, EM1 e:, upcoming electric models) with massive dealer/service infrastructure. Overlaps with NIU's 125cc-equivalent urban scooter category but Honda operates across ICE and EV, plus a much broader portfolio.
- Yamaha Motor: Major motorcycle OEM with electric scooter entries (E-Vino, NEO's) and broader two-wheeler portfolio. Competes in the same 50cc/125cc urban electric scooter category and brings deep R&D and dealer scale that NIU lacks.
- Trek Bicycle: Major bicycle and e-bike maker with global dealer network. Competes with NIU's BQi Fat Tire 300 and BQi C3 in the e-bike category, with broader portfolio but less focus on smart/connected features.
- Specialized Bicycle Components: Premium bicycle and e-bike incumbent competing in NIU's BQi e-bike category through its Turbo series. Brings strong brand, IBD (independent dealer) distribution, and proprietary motor/battery technology.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Niu Technologies social profiles
Digital presenceNiu Technologies compliance and trust
Trust signalCompliance4 records
Niu Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niu Technologies leadership team
Management profileNumber of profiles
Profiles5 records
Niu Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niu Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niu Technologies
What does Niu Technologies do?
Niu Technologies designs, manufactures, and sells smart electric two-wheelers including electric scooters, electric motorcycles, off-road/powersports electric motorcycles, electric kickscooters, and electric bicycles. All vehicles are connected via the proprietary Cloud-ECU with OTA updates, in-house battery management system, and the NIU App ecosystem (4+ million users) providing GPS tracking, anti-theft, and remote diagnostics. The company distributes through a global network of 4,500+ franchised stores in China, 2,000+ US dealers, and 1,200+ European dealers, plus direct-to-consumer e-commerce and major marketplace partnerships.
Is Niu Technologies a public or private company?
Niu Technologies is a public company. It is classified as public and is currently operating.
When was Niu Technologies founded?
Niu Technologies was founded in 2014. It employs 501 to 1,000 people.
Where is Niu Technologies based?
Niu Technologies is headquartered in Changping, China, in the Asia region.
How does Niu Technologies make money?
Two revenue lines are on record. Electric Two-Wheeler Hardware Sales are the primary driver. The others are aftermarket Parts and Accessories.
Who are Niu Technologies's main competitors?
LiveWire (Harley-Davidson) is listed as an others. Direct peers are Gogoro, Aima Technology, Vmoto (Super Soco), Segway-Ninebot and Yadea Group. Broad incumbents are Honda Motor, Yamaha Motor, Trek Bicycle and Specialized Bicycle Components.
Does Niu Technologies have an API?
No public API is recorded for Niu Technologies.
What industry is Niu Technologies in?
Niu Technologies's product category is Electric Two-Wheelers (Electric Scooters, Motorcycles, and Kickscooters). Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 33632 and its SIC code is 3751.