What Blocklords does

Blocklords is a free-to-play, player-driven medieval grand strategy MMO developed and published by MetaKing Studios Limited, a privately held, BVI-domiciled company headquartered operationally in Shanghai and active across 8 countries. The product is distributed primarily through Steam, where players can choose between three archetypes — Farmer, Knight, or Raider — and engage in farming, combat, resource management, and kingdom governance within a shared open economy in which individual decisions have persistent consequences across the world.

The underlying technology combines a Unity-built MMO client with Web3 infrastructure: NFT-based Legendary Heroes are minted on Polygon and Immutable X, granting players verifiable ownership, evolving on-chain stats and traits, and tradeability; in-game virtual currency and items are distributed globally through Xsolla. In January 2024 the studio introduced the GameDrop event system, which splits rewards between NFT asset owners and gameplay-progressing players, and in February 2025 it announced the Age of Intelligent Heroes, integrating autonomous AI agents directly into gameplay. The game is geo-restricted from a long list of jurisdictions including China, the UK, Canada, and Japan.

Blocklords monetizes through NFT hero primary sales (minted as Lords, Ladies, and Farmers), Xsolla-distributed in-game item and virtual currency transactions, and the GameFi rewards loop; the base game itself is free. The company has raised approximately $31M+ across disclosed rounds from a broad syndicate spanning gaming strategics (Square Enix, Krafton, Makers Fund, BITKRAFT), crypto-native capital (Animoca Brands, Delphi Ventures, Jump Trading, Huobi Ventures, YGG, Republic, Shima, Spartan), and on-chain infrastructure providers (Polygon, Immutable X). Headcount is stated at 100+ spanning 8 countries, with founder David Johansson as CEO and Creative Director, founder Nicky Li as COO, and Tony Hua as CTO.

Name

Blocklords

Legal name

Metaking Studios Limited

Website

https://blocklords.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Blocklords, developed by MetaKing Studios, is a free-to-play Web3 medieval grand strategy MMO distributed on Steam, monetizing through NFT hero mints on Polygon/Immutable X and in-game purchases for gamers seeking true digital-asset ownership.

Ownership category

akta.pro rank

Product category

Blockchain/Web3 Strategy Gaming

NAICS

Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Web3/Blockchain Game Studios (MPAFAAAO)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG)

Keywords

• Web3 blockchain gaming
• Strategy MMO games
• NFT hero assets
• GameFi gameplay
• Player-driven economy

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. NFT Hero Sales: Players can own Legendary heroes as NFTs. Heroes are characters minted as Lords, Ladies and Farmers, all belonging to the user on creation. No refunds are provided for NFT minting.
2. GameFi Rewards: GameDrop events provide rewards for asset owners and gameplay progress. The game incorporates GameFi elements with an open economy.
3. In-Game Resources: Resources such as wood, stone, meat obtainable via gameplay or purchase, used for upgrading buildings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blocklords develops and operates BLOCKLORDS, a player-driven medieval grand strategy MMO available free to play on Steam. The game integrates Web3/GameFi mechanics via NFT Legendary Heroes minted on Polygon and Immutable X, allowing players true asset ownership. Players choose between farming, fighting, resource management, and ruling play styles within a shared open economy, with monetization from NFT Hero sales and in-game resource purchases.

Product overview

Blocklords is a single unified product — a player-driven medieval grand strategy MMO with GameFi elements. Developed by MetaKing Studios, the game is available for free on Steam and features an NFT-based Hero system (Legendary Heroes as NFTs) alongside free-to-play gameplay. Players choose from three primary play styles: Farmer, Knight, or Raider, engaging in farming, combat, resource management, and kingdom governance. The open economy allows player decisions and skills to shape the same shared world.

Differentiator

Problem solved

Functional benefit

Products and services

• BLOCKLORDS BLOCKLORDS is a player-driven medieval grand strategy MMO with GameFi elements, available free to play on Steam. Players choose between farming, fighting, resource management, and ruling gameplay styles, and can optionally own Legendary Hero NFTs minted on Polygon and Immutable X within a shared open economy. Target users are individual gamers interested in medieval strategy, Web3 gaming, and NFT asset ownership.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PolygoncoreTechnology or IntegrationPolygon provides blockchain infrastructure for BLOCKLORDS NFT and Web3 functionality.
• Immutable XcoreTechnology or IntegrationImmutable X provides blockchain infrastructure for BLOCKLORDS NFT and Web3 functionality.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Illuvium: Illuvium is a Web3 open-world RPG built on Immutable with NFT creatures and a player-driven economy, also targeting the same NFT-owning gamer audience as Blocklords. It is comparable in product depth (AAA-style), funding scale, and investor overlap (BITKRAFT, Animoca Brands).
• Star Atlas: Star Atlas is a Web3 space grand strategy MMO built on Solana with NFT ships and player-driven economies. It is one of the most direct category peers to Blocklords' 'Web3 grand strategy MMO' positioning and shares similar NFT-hero/ship asset mechanics and DAO/investor dynamics.
• Gods Unchained (Immutable): Gods Unchained is a Web3 TCG built on Immutable X with NFT cards and competitive gameplay. It shares Blocklords' blockchain infrastructure (Immutable X), investor ecosystem (BITKRAFT), and NFT-asset gameplay model, though the genre differs.
• Big Time Studios (Open Loot): Big Time is a Web3 multiplayer action RPG that mints in-game items as NFTs, partnered with Immutable X. Like Blocklords, it targets gamers interested in NFT asset ownership, uses L2 blockchain infrastructure, and has raised from tier-1 crypto/gaming VCs—making it one of the closest direct comparables in the Web3 MMO-adjacent space.

Emerging players

• Gala Games: Gala Games operates a portfolio of Web3 games (including strategy-leaning titles) using its own L1 blockchain. It is comparable as a multi-game Web3 publisher with NFT assets and token-driven economies, overlapping with Blocklords' gameplay/monetization model.

Broad incumbents

• Decentraland: Decentraland is a Web3 metaverse platform with NFT land and assets, comparable to Blocklords as a Web3 gaming/metaverse incumbent. While the gameplay model is closer to a virtual world than a strategy MMO, it competes for institutional Web3 gaming capital and gamer audiences.
• The Sandbox: The Sandbox is a leading Web3 virtual world platform with NFT land and assets, also backed by Animoca Brands. While focused on user-generated content rather than grand strategy, it competes for the same Web3-gamer mindshare, funding pool, and Polygon/Immutable ecosystem partnerships as Blocklords.
• Axie Infinity (Sky Mavis): Axie Infinity pioneered the Web3 gaming category with NFT creatures and a player-run economy. While its gameplay model differs from Blocklords, it is a broad incumbent that defines the segment's economic design and serves as the canonical benchmark for Web3 game token/NFT dynamics.

Others

• Yield Guild Games (YGG): YGG is a Web3 gaming guild and listed investor in Blocklords. It is an ecosystem peer rather than a direct competitor—it operates scholarship programs that can drive player acquisition for Web3 games like Blocklords and represents a key distribution and player-network channel in this market.
• Animoca Brands: Animoca Brands is a Web3 gaming conglomerate and listed investor in Blocklords. It is an ecosystem participant that publishes and incubates Web3 games comparable to Blocklords, including The Sandbox and many others—relevant as both a financial partner and a category benchmark for valuation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BLOCKLORDS
• LinkedInlinkedin.com/company/blocklords
• Facebookfacebook.com/blocklordsgame

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds6 records

Investors42 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blocklords