Revv

Car Rental and Subscription Servicesrevv.co.in

Revv is an India-based self-drive car rental and subscription platform operating 500+ vehicles across 22+ cities, serving individual consumers, corporate clients and tourists with hourly, daily and monthly plans via a mobile-first app with doorstep delivery.

Company typePrivate
Founded2015
HeadquartersGurugram, India
Headcount251–500
GTM typeB2C
OfferingServices

What Revv does

Revv (legally Primemover Mobility Technologies Pvt Ltd) is an India-based self-drive car rental and subscription platform founded in 2015 and headquartered in Gurgaon. The company operates a fleet of 500+ vehicles across 22+ Indian cities and has served more than one million customers who have collectively driven over 50 million kilometres, per company-reported metrics. Its primary customer segments are individual consumers (Gen-Z and millennials seeking flexible access over ownership), corporate clients with short- and long-term vehicle needs, and tourists requiring intercity mobility; all customers are restricted to driving within India. The platform monetizes through two complementary streams: usage-based rentals billed hourly (₹61-110/hr), daily (₹2,000-6,384/day), weekly or monthly, and a recurring zero-down-payment monthly subscription covering insurance, service and maintenance with flexible return, extend or buy-out terms.

The technical stack is a mobile-first self-serve platform with native iOS and Android apps, city-specific SEO landing pages, and an integrated doorstep delivery/pickup logistics layer. Fleet vehicles are equipped with GPS trackers for real-time location monitoring and FASTag for automated toll payments, and the booking flow includes KYC plus selfie verification. Partnerships with Hyundai Motor India and Mahindra provide OEM-validated fleet supply and underpin the subscription product. The company is privately held and has been a majority-owned subsidiary of CarDekho Group since December 2023, following earlier strategic investment from Hyundai Motor Company ($14.3M in August 2018) and Mahindra Finance-led Series B funding (~$9M in December 2016). Revv now operates as part of CarDekho's broader auto-tech ecosystem alongside used-car listings, auto finance and content verticals.

Revv firmographics

Firmographics

Name: Revv
Legal name: Primemover Mobility Technologies Pvt Ltd
Website: https://revv.co.in
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 251–500 employees
Short description: Revv is an India-based self-drive car rental and subscription platform operating 500+ vehicles across 22+ cities, serving individual consumers, corporate clients and tourists with hourly, daily and monthly plans via a mobile-first app with doorstep delivery.
Ownership category
akta.pro rank

Revv industry classification

Industry

Product category: Car Rental and Subscription Services
NAICS: Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112), Passenger Car Rental (532111)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry: Self-Drive Car Rental (THADAAAF)
akta.pro secondary industry: Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

Self-drive car rental
Car subscription service
Vehicle leasing
Mobility solutions
Car sharing

Where Revv is headquartered

Location

Headquarters

HQ city: Gurugram
HQ country: India
HQ region: Asia

Offices9 records

Markets served

Revv business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Hourly/Daily/Weekly Car Rentals: Pay-per-use model where customers rent cars for hours, days, weeks, or months. Pricing varies by car model, duration, and plan type (limited or unlimited km). Security deposit is refundable.
Car Subscription: Monthly subscription fee covering insurance, service, and maintenance. Zero down payment required. Customers can return, extend, or buy-out the car anytime. No long-term commitment.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Hourly rentals starting at ₹61 per hour
Usage-based	Pay-as-you-go	Daily rentals ranging from ₹2,000-6,384 per day
Subscription	Monthly	Monthly car subscription with all-inclusive pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Revv product offering

Product offering

Core offering

Revv operates a self-drive car rental and monthly car subscription service across 22+ Indian cities. It offers doorstep delivery of vehicles on hourly, daily, weekly, and monthly plans, with a fleet of 500+ cars accessible via its mobile app and website. The service targets urban consumers seeking short- or long-term vehicle access without ownership commitments.

Product overview

Revv operates two interconnected core offerings: Revv Self-Drive Car Rental (hourly, daily, weekly, and monthly rentals for hours and days) and Revv Car Subscription (for more than 7 days). The rental service provides access to 500+ vehicles across 22+ Indian cities with doorstep delivery, while the subscription model offers monthly plans covering insurance, maintenance, and flexibility to return or buy out the vehicle. Both services share the same technology platform, mobile app, and fleet, with partnerships with Hyundai, Mahindra, Toyota, and Maruti Suzuki.

Differentiator

Problem solved

Functional benefit

Products and services

Self-Drive Car Rental
Car Subscription
Revv Mobile App

Quantifiable outcome

1 Million+ customers served
+2 more outcomes

Companies that use Revv

Customer profile

Segments4 records

Ideal customer profiles1 record

Revv technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Revv partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and core.

Hyundai Motor IndiaflagshipStrategic or Co-development Partner · 1 March 2019Car-sharing partnership with Hyundai Motor India to launch subscription model in 6 cities. Hyundai led $14.3M investment in Revv in August 2018. Partnership enables Hyundai vehicles to be offered through Revv's subscription service.
MahindracoreStrategic or Co-development PartnerMahindra partnered with Revv to bring subscription-based plans for retail customers, expanding the range of vehicles available through the subscription model.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Revv competitors and assessment

Company assessment

Direct peers

Zoomcar: Zoomcar is India's largest self-drive car rental platform, operating a near-identical model of hourly/daily/weekly self-drive rentals with doorstep delivery. It is Revv's most direct head-to-head competitor across overlapping Indian cities.
Myles (Carzonrent): Myles by Carzonrent offers self-drive car subscriptions and rentals across India, including zero-down-payment subscription plans. It competes directly with Revv in the subscription and self-drive rental segments.

Broad incumbents

Avis India: Avis India is the local franchise of the global car rental brand, operating airport and city rentals with chauffeur and self-drive options. It competes with Revv on the traditional short-term rental side with a more airport-counter-driven model.
Hertz India: Hertz India provides car rental services through franchise partners in major Indian cities. It offers a comparable self-drive product but is more reliant on airport locations and corporate accounts than Revv's consumer-led doorstep model.
CarDekho: CarDekho is Revv's parent company and India's largest auto-tech platform for new/used car listings and financing. It is comparable as a parent that provides funnel, financing, and distribution synergies to Revv's subscription and rental business.
Ola Cabs: Ola operates one of India's largest ride-hailing platforms with driver-supplied mobility. While not self-drive, Ola absorbs a portion of urban mobility demand that would otherwise be addressable by Revv's hourly rentals, making it a broader mobility competitor.

Emerging players

Bounce: Bounce is an Indian mobility platform primarily known for two-wheeler rentals and shared mobility. It overlaps with Revv on the asset-light urban mobility and subscription themes but operates a different vehicle category.
BluSmart: BluSmart is an Indian EV-only ride-hailing and mobility platform. While chauffeur-driven, it competes for the same Gen-Z/millennial urban mobility wallet share and signals where subscription-based electric mobility is heading in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revv financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Revv leadership team

Management profile

Number of profiles

Profiles4 records

Revv funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Revv M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revv

What does Revv do?

Is Revv a public or private company?

Revv is a private company. It is classified as corporate owned and is currently operating.

When was Revv founded?

Revv was founded in 2015. It employs 251 to 500 people.

Where is Revv based?

Revv is headquartered in Gurugram, India, in the Asia region.

How does Revv make money?

Two revenue lines are on record. Hourly/Daily/Weekly Car Rentals are the primary driver. The others are car Subscription.

Who are Revv's main competitors?

Direct peers on record are Zoomcar and Myles (Carzonrent). Broad incumbents are Avis India, Hertz India, CarDekho and Ola Cabs. Emerging players are Bounce and BluSmart.

Does Revv have an API?

No public API is recorded for Revv.

What industry is Revv in?

Revv's product category is Car Rental and Subscription Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADACAD, Long-Term / Fixed-Term Car Subscriptions (6–36 months). Its NAICS code is 5321 and its SIC code is 7510.