Myles

What Myles does

Myles is an Indian car subscription and self-drive rental platform that provides flexible vehicle access as an alternative to car ownership. The company operates two core subscription products: Smart Subscription (12-48 month fractional ownership where the car is registered in the customer's name with a preset buyback value) and Smart Plus Subscription (1-48 month flexible plans where the car remains in Myles or partner name, requiring no ownership obligation). Both subscription tiers include maintenance, insurance, roadside assistance, and zero down payment, with monthly fees ranging from approximately ₹12,659 to ₹44,000+ depending on vehicle model and city. The self-drive rental business offers hourly, daily, weekly, and monthly vehicle access with Smart Km distance packages (120-240 km/day).

The technology platform comprises a web application (mylescars.com) and native iOS/Android mobile apps (4.5 Google Play rating, 4,111 rated clients) that handle browsing, booking, KYC verification with Experian/CIBIL credit score integration, and fleet management via GPS tracking with geofencing. The platform supports 38+ car models across 10+ Indian cities with 250+ pickup locations, covering Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Goa, Chandigarh, Amritsar, and Vellore. Additional products include the Myles Secure damage waiver add-on (covering accidental damage and third-party property damage up to ₹7.5 lakhs) and a Business Partner program enabling car owners to list vehicles on the platform.

Myles generates revenue through recurring monthly subscription fees and usage-based self-drive rental charges, serving urban professionals, businesses, tourists, and car buyers in transition. Founded in 2013 and incorporated in 2018 as Myles Automotive Technologies Private Limited, the company is headquartered in New Delhi, employs 251-500 people, and operates exclusively in India. The company has a strategic partnership with Carzonrent for chauffeur-driven services and has no disclosed institutional funding, M&A activity, or public financial reporting.

Name

Myles

Legal name

Myles Automotive Technologies Private Limited

Website

https://mylescars.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Myles is an Indian car subscription and self-drive rental platform offering flexible monthly subscriptions and hourly-to-monthly self-drive rentals across 10+ cities. It serves urban professionals, businesses, and tourists seeking vehicle access without ownership burdens, operating 250+ pickup locations with a fleet of 38+ car models.

Ownership category

akta.pro rank

Product category

Car Subscription & Self-Drive Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)

akta.pro secondary industries

Self-Drive Car Rental (THADAAAF), All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Corporate / Employee Benefit Car Subscriptions (THADACAJ), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)

Keywords

• Self-drive car rental
• Car subscription services
• Vehicle leasing platform
• Mobility-as-a-service
• Flexible car access

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Car Subscription (Smart Plan): Long-term car subscription service (12-60 months) where customers pay monthly fees for access to a car. Car is registered in customer's name. Includes maintenance, insurance, and roadside assistance. Preset buyback value allows customers to own the car at end of tenure.
2. Car Subscription (Smart Plus Plan): Flexible short-to-medium term subscription (3-48 months) for new/used cars. Car registered in Myles/Business Partner name. No ownership obligation. Monthly fee covers maintenance, insurance, and roadside assistance.
3. Self-Drive Rentals: Hourly, daily, weekly, or monthly self-drive car rentals. Pricing based on package type, car model, and city. Includes zero maintenance, insurance cost, and roadside assistance. Additional charges for extra kilometers beyond package limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Myles operates an Indian car subscription and self-drive rental platform offering two subscription products — Smart Subscription (12-48 month fractional ownership with car registered in customer name) and Smart Plus Subscription (1-48 month flexible usage with car registered in Myles's name) — alongside hourly, daily, weekly, and monthly self-drive car rentals across 10+ cities. The all-inclusive monthly fee covers insurance, maintenance, and roadside assistance, and booking is facilitated through a website and mobile app with doorstep delivery in select cities.

Product overview

Myles is an Indian car subscription and self-drive rental platform offering two main subscription products: Smart Subscription (fractional ownership with car registered in customer name, 12-48 month tenures) and Smart Plus Subscription (flexible usage with car in Myles name, 1-48 month tenures). The platform also provides self-drive car rentals on hourly, daily, weekly, or monthly basis. Additional offerings include the Myles Secure damage waiver add-on, Smart Km packages for distance-based pricing, and chauffeur-driven car services through partner Carzonrent. Users access services via mobile app (iOS/Android) or web platform.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Subscription: Fractional ownership product where new cars can be subscribed for 12-48 months with car registered in customer's name.
• Smart Plus Subscription
• Myles Self-Drive

Products and services

• Myles Smart Subscription Fractional-ownership car subscription product where new cars are subscribed for 12-48 months and registered in the customer's name (white plate). Includes maintenance, insurance, roadside assistance, zero down payment, and a preset buyback value at end of tenure. Designed for medium-to-long term mobility needs of individual consumers and businesses.
• Myles Smart Plus Subscription Flexible subscription product for new and used cars with 1-48 month tenures and the vehicle registered in Myles's or its business partner's name. Includes maintenance, insurance, and roadside assistance in the monthly fee with no ownership obligation, supporting short-to-medium term mobility needs.
• Myles Self-Drive Rentals Self-drive car rental service providing vehicles on hourly, daily, weekly, or monthly basis. Includes zero maintenance, insurance cost, and roadside assistance, with security deposits, Smart Km Packages, and extra-kilometer charges. Available in 10+ Indian cities via 250+ pickup locations.
• Mercedes Benz GLA Subscription Luxury car subscription offering for the Mercedes Benz GLA, added to Myles's car subscription fleet as part of its premium segment.

Quantifiable outcome

• 4.5 rating on Google Play from 4111 clients
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CarzonrentcoreStrategic or Co-development PartnerCarzonrent provides chauffeur-driven car services and is linked from Myles website. Both operate under the Myles Automotive Technologies umbrella, with Carzonrent complementing Myles' self-drive offerings with driver services for customers who prefer not to drive.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• DriveU: On-demand chauffeur-driven car service in Indian metros. Adjacent mobility provider offering an alternative to self-drive/ownership; competes indirectly for the same urban-mobility wallet share.
• Savaari: India's largest chauffeur-driven intercity car rental platform. Adjacent mobility provider serving similar Indian metros; not a direct self-drive competitor but part of the broader alternative-to-ownership ecosystem.
• Carzonrent: Chauffeur-driven car rental brand linked from Myles' website and operating in the same Myles Automotive Technologies group. Adjacent/complementary mobility offering sharing infrastructure and customer pipelines with Myles.

Broad incumbents

• Avis India: Global car rental incumbent with India operations providing short- and long-term rentals and corporate fleet leasing. Overlaps with Myles on passenger car leasing and subscription use cases but as part of a broader portfolio.
• Hertz India: Global car rental brand with India franchise operations providing passenger car rentals and corporate leasing. Comparable on passenger car rental and leasing, with a broader product portfolio.

Emerging players

• Hyundai Subscribe: Hyundai's factory-backed vehicle subscription program in India. Comparable subscription offering that competes for the same upmarket customer base and could disrupt third-party fleet subscription models.
• Quiklyz (Mahindra Finance): OEM-backed car and commercial vehicle subscription service launched by Mahindra Finance. Comparable subscription product targeting the same Indian consumers but with OEM financing economics.

Regional players

• Eco Rent A Car: India-based car rental company offering self-drive and chauffeur-driven services across multiple Indian cities. Comparable regional self-drive competitor with overlapping urban-metro footprint.
• ORIX India: Indian arm of global mobility provider ORIX, offering car rental, leasing, and fleet management services. Comparable in passenger vehicle leasing and subscription-adjacent offerings.

Direct peers

• Zoomcar: India's largest self-drive car rental platform, which also offers subscription products. Direct overlap with Myles on self-drive rentals, subscription, and hourly/daily booking model across Indian metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mylescars
• Facebookfacebook.com/Mylescars
• LinkedInlinkedin.com/company/mylescar
• Instagraminstagram.com/mylescars/?hl=hi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myles