Brick Technology

What Brick Technology does

Brick Technology AB is a Stockholm-based powerbank sharing platform operator founded in January 2020. The company provides a vertically integrated stack comprising Brick Core stations (stackable units with LCD screens, Wi-Fi/cellular connectivity, payment terminals, LED indicators, and capacity for up to 24 powerbanks), Brick Powerbanks (portable chargers with built-in iPhone, Type-C, and Micro USB cables capable of charging most phones from 5% to 100% in under one hour), and software including the iOS/Android Brick app, a Brick Appless web rental portal, and a partner-facing Brick Dashboard for remote station, venue, pricing, and analytics management. The company originated from a personal low-battery incident and was developed over six months prior to launch.

Brick operates a franchise-based go-to-market in which local partners (Network Partners starting at 20 stations for €4,580, and Market Operators starting at 100 stations with exclusivity) purchase hardware and operate local networks. Revenue is generated through three streams: upfront station hardware sales, recurring €5/month per-station platform fees, and a 15-30% share of rental transaction revenue (with a global average rental price of approximately €3.4). An additional B2B layer, Brick for Brands, enables sponsorships where brands cover rental costs in exchange for branded stations. End-users access the service via mobile app or appless portal across approximately 30-40 countries spanning Europe, North America, Latin America, Africa, Asia, and Oceania, with named venue and brand partners including Frankfurt Airport, Formula 1, Tomorrowland, Roskilde, Hard Rock Cafe, Burger King, Live Nation, IKEA/Ingka, Klarna, MEO, Atrium Ljungberg, and Alecta Fastigheter.

In July 2024, Brick expanded via acquisition of Volt ApS, a Northern European festival and event charging provider, for approximately 28.9 million Swedish Krona. The company is privately held, primarily bootstrapped with cumulative disclosed equity funding of roughly $2.3M across three rounds (2019-2022), and is led by CEO Emil Esselin and COO Jimmy Hagelfors. The headcount range of 11-50 employees is small relative to its geographic footprint, consistent with the asset-light franchise model.

Name

Brick Technology

Legal name

Brick Technology AB

Website

https://brick.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brick Technology AB operates a Stockholm-based, franchise-driven powerbank sharing platform serving end-users, venue operators, and local franchise partners across roughly 30-40 countries through Brick Core stations, portable powerbanks, iOS/Android apps, and partner management software.

Ownership category

akta.pro rank

Product category

Powerbank Sharing Services

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Powerbank sharing network
• Mobile charging stations
• Portable charging rentals
• Charging station franchise
• Shared powerbank service

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rental Transaction Fees: Brick earns a percentage of each powerbank rental transaction. Revenue is shared between Brick and franchise partners based on partnership tier (85% for Market Operators, 70% for Network Partners). The global average rental rate is approximately €3.4 per rental.
2. Station Sales: Partners purchase Brick stations as the primary hardware investment to launch their powerbank sharing networks. Minimum order quantities vary by partnership type (20 stations for Network Partners, 100 stations for Market Operators).
3. Monthly Station Fees: Partners pay a monthly fee of €5 per station for ongoing platform access and support services.
4. Market Operator Partnership Fees: Market Operators pay yearly or monthly partner fees for support, exclusivity, and beneficial growth terms in addition to station purchases and monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brick Technology operates a shared powerbank rental network built on a franchise model. The company designs and supplies the Brick Core charging station and the Brick Powerbank, which end-users rent through the Brick iOS/Android app or the Appless web portal and can return to any station worldwide. Brick sells stations to franchise partners (Network Partners and Market Operators) and charges recurring platform fees, while end-users pay a per-rental fee averaging approximately €3.4 per transaction.

Product overview

Brick Technology operates a powerbank sharing platform with a franchise-based business model. The core offering consists of Brick Powerbanks (portable charging units with built-in cables for multiple device types) rented through Brick Core stations (hardware units with LCD screens, stackable design up to 24 units, Wi-Fi/cellular connectivity, and payment terminals). The platform includes the Brick App (iOS/Android for consumers to locate stations, scan QR codes, and manage rentals) and the Brick Dashboard (partner-facing web platform for remote station management, pricing control, and business analytics). Additional offerings include Brick for Brands (B2B white-label/branded station solution for marketing purposes) and Brick Appless (no-app rental portal). The company also acquired Volt ApS, a Northern European event charging provider, to expand into the festival and events sector. Brick offers two partnership tiers: Network Partner (starting at 20 stations, 70% revenue share) and Market Operator (starting at 100 stations, 85% revenue share, market exclusivity).

Differentiator

Problem solved

Functional benefit

Products and services

• Brick Powerbank Portable shared powerbank with built-in cables for iPhone, Type-C and Micro USB, capable of charging most phones from 5% to 100% in 1 hour or less; rented from Brick Core stations and returnable to any Brick station worldwide.
• Brick Core Station Stackable powerbank rental station with LCD screen, capacity for up to 24 powerbanks, Wi-Fi and cellular connectivity, integrated payment terminal, and LED-light indicators; deployed by Brick and its franchise partners in venues worldwide.
• Brick App iOS and Android mobile application that lets end-users locate nearby stations, scan QR codes to rent powerbanks, manage their account and payment information, and find return locations.
• Brick Dashboard Partner-facing web dashboard that allows Network Partners and Market Operators to remotely manage stations, venues, powerbanks, rentals, and pricing, and provides analytics on rentals, venues, and network performance.
• Brick for Brands B2B branding solution that lets enterprises sponsor Brick stations and powerbanks, including custom-branded hardware, app branding, and sponsored-rental models where the sponsor underwrites user rental cost as a marketing channel.

Quantifiable outcome

• Over 100 rentals per month at single venue (Crazy Horse bar)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Volt ApScoreStrategic or Co-development Partner · 23 July 2024Acquisition of Volt ApS, a provider of smart charging solutions primarily at festivals in Northern Europe. Total consideration of approximately 28.9 million Swedish Krona. Integration of Volt's expertise into Brick's technology infrastructure to expand service offerings in the event sector and leverage Brick's franchise network in nearly 40 countries.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChargeSpot: Hong Kong-headquartered powerbank sharing network operating station-based rental of portable chargers across Asia, Europe, and other regions. Direct competitor to Brick with the same core product, similar app-driven rental flow, and comparable station-based deployment model.
• PopCharge: Powerbank sharing network placing stations in nightlife, retail, and transit venues. Closely comparable business model and customer base (bars, restaurants, malls, airports) to Brick, making it a direct peer in the on-the-go charging category.
• ChargeBox: Provides secure, station-based device charging lockers at venues such as airports, malls, and event spaces. Closely comparable venue-based charging model to Brick, although users leave their own phones in lockers rather than renting shared powerbanks.
• FuelRod: U.S.-based portable charger rental service deployed at airports, theme parks, and entertainment venues. Direct competitor in the on-the-go, venue-based powerbank rental category, with overlapping customer use cases (travelers, event attendees).

Broad incumbents

• Anker (AnkerPlay / AnkerMake sharing initiatives): One of the world's largest consumer powerbank manufacturers, with sharing/charging initiatives in China. Comparable in the underlying powerbank hardware category, but operates as a much broader consumer electronics incumbent rather than a specialized sharing network.

Emerging players

• Chargifi: Wireless charging network deployed in venues (hotels, retail, transport hubs). Targets the same low-battery use case as Brick but via wireless charging surfaces rather than shared powerbanks — a partial-overlap emerging peer in venue charging.

Regional players

• Rent2Charge: China-focused powerbank sharing network with large station footprint across Chinese cities. Directly comparable product and business model to Brick, but primarily regional and not directly competing in Brick's Western European and Americas markets.

Others

• Lime: Shared-mobility operator (scooters and bikes) with a station-and-app-based rental model. Not a powerbank peer, but a thematic comp demonstrating how shared physical-asset networks with interoperable stations can scale to multi-city and global footprints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brickapp
• LinkedInlinkedin.com/company/brick-technology
• Instagraminstagram.com/brick.app
• Xx.com/getbrick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brick Technology