What Anker does

Anker is a globally distributed consumer electronics company that designs, manufactures, and sells mobile power, audio, smart-home, projection, and energy-storage products under a portfolio of sub-brands: Anker (chargers, power banks, docking stations, hubs), Soundcore (earbuds, headphones, speakers), Eufy (security cameras, robot vacuums, baby monitors), Eufy Baby, eufyClean, EufyLife, Nebula (portable projectors), SOLIX (portable power stations, electric coolers, whole-home backup), AnkerWork and SoundCore Work (workplace audio and AI recording), and eufyMake (UV 3D-texture printers). The technology stack is anchored by proprietary GaN (gallium nitride) charging, the custom Thius AI audio chip co-developed by an in-house German engineering team, ActiveShield 2.0 temperature monitoring (3M readings/day), Neo-Lithium-Ion and LiFePO4 battery chemistries, TEC active cooling for high-wattage wireless charging, USB-C Power Delivery, Qi2/Qi2.2 wireless charging, and NebulaMaster projection contrast enhancement.

The company serves consumers and prosumer/small-business buyers across charging-anxious mobile device users, audio and music enthusiasts, home-backup and outdoor power users, smart-home and security buyers, and productivity/laptop users seeking accessory expansion. Products span $15–$4,000 and the bulk of demand is generated through Amazon (which also handles US logistics), the company's own Shopify storefront, Best Buy, and Woot, with seasonal event-driven campaigns (Prime Day, Memorial Day, summer sales) producing 20–50% off MSRP. A nascent software subscription motion ($8.33–$19.99/month for AI note-taker features) overlays flagship earbuds and AI voice recorders. Anker maintains regional legal and operating subsidiaries in Hong Kong, Shenzhen/PRC (primary operations), Singapore (primary governing entity), the US, UK, Germany, Netherlands, Australia, and Canada, and ships into 100+ countries. The company is privately held; no equity funding rounds are disclosed beyond a single minor 2024 financing event, and it operates with 1001–5000 employees under founder/CEO Steven Yang.

Name

Anker

Legal name

Anker Technology (SG) Pte., Ltd.

Website

https://us.anker.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anker is a global consumer electronics company that designs and sells charging accessories, audio (Soundcore), smart-home (Eufy), portable projectors (Nebula), and power stations (SOLIX) across 100+ countries via Amazon, its own Shopify storefront, and retail partners. It serves consumers and prosumer buyers seeking value-priced mobile power, connectivity, and home energy products.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)

akta.pro primary industry

Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)

akta.pro secondary industries

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Consumer electronics accessories
• USB charging solutions
• Portable power stations
• Wireless earbuds speakers
• Smart home cameras

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Consumer Electronics Hardware Sales: Anker generates the vast majority of its revenue from selling physical consumer electronics products directly to end consumers through Amazon, its own e-commerce storefront, and retail partners. Product categories span charging accessories (power banks, wall chargers, cables), audio (earbuds, headphones, speakers), smart home (security cameras, robot vacuums, baby monitors), projectors, portable power stations, and emerging categories like 3D printers.
2. AI Software Subscriptions: Some premium products such as the Soundcore Liberty 5 Pro Max offer AI-powered features (AI notetaker, meeting recording, transcription) that require an ongoing subscription fee ($8.33-$19.99/month) to unlock full functionality. This represents a nascent software revenue stream tied to hardware purchases.
3. Accessories and Peripherals: Anker sells cables, adapters, and travel accessories as standalone products and in bundles, including USB-C cables, travel adapters, and car chargers, contributing to overall revenue through high-volume, lower-ASP transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Anker designs, manufactures (via contracted Shenzhen manufacturing), and sells consumer electronics primarily through Amazon and its own e-commerce storefront, spanning USB charging accessories (GaN wall chargers, power banks, hubs, docks, wireless charging stations), Soundcore audio (true wireless earbuds, Bluetooth speakers, over-ear headphones), Nebula projectors, Eufy smart home devices (security cameras, doorbells, baby monitors), SOLIX portable power stations and EverFrost electric coolers, plus the eufyMake E1 UV printer. Products are priced from sub-$20 accessories up to ~$3,999 premium power stations and are sold largely through aggressive promotional discounts.

Product overview

Anker is a consumer electronics company offering a diversified portfolio of charging solutions, audio products, smart home devices, and portable power solutions under multiple sub-brands. The product lineup centers on Anker-branded chargers and power banks (Nano, Prime series), Soundcore audio (Liberty earbuds, Boom speakers, Nebula projectors), Eufy smart home (security cameras, baby monitors), EufyMake (UV printers), and SOLIX portable power stations. The ecosystem is unified by shared technology platforms including Thius AI chips for audio processing, ActiveShield 2.0 safety systems, GaN charging technology, and Qi2 wireless charging standards. Products range from budget accessories under $20 to premium power stations exceeding $2,000, targeting consumers, travelers, and professionals seeking reliable mobile power and connectivity solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Soundcore: Audio brand specializing in headphones, earbuds, speakers, and wearable audio devices
• Eufy
• Nebula
• AnkerWork
• eufyMake
• SOLIX
• Eufy Baby
• eufyClean
• EufyLife
• SoundCore Work

Products and services

• Soundcore Liberty 5 Pro and Liberty 5 Pro Max Premium wireless earbuds for commuters, remote workers, and music listeners, featuring the THUS AI chip, Adaptive ANC 4.0, Dolby Atmos spatial audio, IP55 water resistance, and 28-hour battery life. The Pro Max adds a 1.78-inch AMOLED touchscreen charging case with AI Note-Taker requiring optional subscription.
• Soundcore Space 2 Over-ear ANC headphones for commuters and remote workers, offering 50-hour battery life with ANC on, LDAC and Hi-Res Audio support, and a V-shaped audio profile.
• Soundcore Boom 2 Portable Bluetooth speaker with 80-watt max output, BassUp 2.0 technology, dedicated subwoofer, 24-hour playtime, IPX7 waterproof rating, LED lighting, and built-in power bank for outdoor and travel use.
• Soundcore Boom 2 Plus Portable Bluetooth speaker with 140W output using dual woofers and tweeters, BassUp 2.0, 20-hour battery life, IPX7 waterproof rating, and customizable EQ for outdoor gatherings.
• Soundcore Boom 3I Floating Bluetooth speaker with IP68 waterproof and dust resistance, auto-corrects to keep drivers upright, 16-hour battery, 96-decibel emergency alarm for pools, beaches, and emergency use.
• Nebula X1 4K Triple Laser Portable Projector Premium portable home entertainment projector delivering 4K triple-laser clarity up to 300 inches with NebulaMaster contrast enhancement and auto-alignment for home theater buyers.
• Soundcore Nebula P1 Portable Projector Portable 1080p projector with Google TV platform, rotating lens, IP33 splash resistance, 5.3 lbs with detachable speakers providing up to 20 hours battery for portable entertainment.
• eufy SoloCam E30 Wireless Outdoor Security Camera Wireless outdoor solar security camera for homeowners, with 2K video, AI motion detection for people and vehicles, solar charging requiring only two hours daily sun, and local storage without subscription.
• eufy SoloCam S220 Solar Security Camera Solar-powered outdoor security camera with 2K video, night vision, IP67 weather resistance, AI human detection, and local 8GB storage with no monthly fees.
• eufy Baby Monitor C10 Baby monitor with 2K HD camera, 351-degree panoramic vision, 4x zoom, two-way talk, smart movement and sound detection, hybrid Wi-Fi/local monitoring, and up to 12 hours wireless battery life.
• Eufy Video Doorbell S4 Video doorbell for residential entryways launched in spring 2026 with Eufy smart home integration.
• eufyMake E1 UV Printer Desktop UV printer for small businesses and custom merchandise, building 3D textures up to 5mm tall on ceramic, metal, wood, leather, glass, and 300+ other materials using integrated LED curing.
• SOLIX F3800 Plus Portable Power Station Portable power station with 6,000W output, expandable capacity, smart remote control, designed for home backup, RV, and emergency use with battery expansion to over 53,000kWh.
• SOLIX F3800 Portable Power Station Portable power station with 3,840Wh capacity, 6,000W output, and expandable capacity for home backup and off-grid use.
• SOLIX S2000 Portable Power Station Portable power station with 2,010Wh LiFePO4 battery, 1,500W continuous output, 15-year lifespan (~10,000 charge cycles), Wi-Fi app connectivity, Time of Use energy savings, and Storm Guard weather monitoring for home backup and outdoor power.
• SOLIX EverFrost 2 Portable Electric Cooler Portable cordless electric cooler with -4°F to 68°F range, 40L and 58L dual-compartment options, 288Wh battery providing up to 52 hours runtime, recharging via AC, 12V car, solar, or USB-C for outdoor and travel use.
• SOLIX E10 Whole-Home Backup System Hybrid whole-home backup system for power continuity during outages, designed to integrate with the broader SOLIX ecosystem.
• Prime 3-in-1 Qi2 25W Smart Charging Station with Display Premium wireless charging station for iPhone, Apple Watch, and AirPods featuring TEC Active Cooling that keeps phones below 89°F, a 1.65-inch display showing real-time charging stats, and Qi2 25W output. Includes a 65W GaN wall charger.
• Anker Prime 3-in-1 Foldable 25W Qi2.2 MagSafe Charger Foldable MagSafe charging station delivering 25W Qi2.2 wireless charging for iPhone, Apple Watch, and AirPods with active cooling, designed for travelers.
• Anker 3-in-1 Cube with Qi2 Compact 3-in-1 Qi2 wireless charger for iPhone, Apple Watch, and AirPods designed for home or travel charging stations.
• Anker Prime Charger 250W 6-Port Desktop charging station with 6 ports (4 USB-C, 2 USB-A), 250W total output, integrated display for monitoring charging speeds, and Wi-Fi with smart power optimization for offices and power users.
• Anker Prime 160W GaN Charger Compact 3-port GaN USB-C charger with 160W total output, three USB-C ports delivering up to 140W from a single port, marketed for travelers needing laptop-grade power.
• Anker 100W USB-C GaN Charger Compact GaN wall charger with foldable plug, up to 100W output, and ActiveShield 2.0 temperature monitoring (3 million checks daily) for laptops and USB-C devices.
• Anker 45W Nano Smart Display Charger Compact 45W charger with built-in smart display, smart iPhone recognition, TÜV-certified Care Mode for battery health, and foldable prongs for travel-friendly charging.
• Anker Nano Power Bank (MagGo, Plus) 10,000mAh MagSafe power bank with neo-lithium-ion battery featuring enhanced pressure, fire, and puncture resistance, 15W Qi2 wireless charging, 30W USB-C output, and 15mm profile for travel use.
• Anker Power Bank 165W 25,000mAh with Built-in Cable High-capacity 25,000mAh power bank with dual integrated retractable USB-C cables, USB-C and USB-A ports, smart display, and 165W total output (100W single-port) for charging multiple devices on the go.
• Anker Laptop Power Bank 25,000mAh 165W High-capacity 25,000mAh portable power bank with three 100W USB-C ports, 165W total output, built-in retractable USB-C cables, FAA 100Wh compliance, and ActiveShield 2.0 temperature monitoring.
• Anker 0.3-inch Qi2 MagSafe Power Bank 5,000mAh Ultra-thin 5,000mAh MagSafe power bank with 15W wireless charging, 20W USB-C wired charging, metal frame with soft-touch rear panel and graphene cooling for everyday carry.
• Anker Nano 13-in-1 Laptop Docking Station Hybrid docking station with detachable 6-in-1 portable hub, USB-C data transfer up to 10Gbps, up to 100W Power Delivery, and triple 1080p display support for laptop users.
• Anker 10-in-1 Nano Power Strip Clamp-style desktop power strip with six AC outlets, two USB-C ports (up to 70W GaN), and two USB-A ports for dual-zone desk connectivity.
• Anker 8-in-1 USB-C Hub Tablet Stand Foldable aluminum iPad stand with built-in USB-C hub, dual adjustable hinges, pass-through charging, USB-A ports, 4K HDMI output, SD card readers, and 3.5mm headphone jack for iPad and tablet users.
• Anker 5-Port Nano Travel Adapter Universal travel adapter supporting use in over 200 countries with four plug types, AC outlet plus dual USB-A (20W) and dual USB-C ports for international travelers.
• SoundCore Work AI Voice Recorder Ultra-compact AI voice recorder (23.2mm diameter, 10g) with AI-powered transcription supporting 150+ languages at up to 97% accuracy, speaker differentiation, noise reduction, voice enhancement, AES-256 encryption, and SOC2 Type I certification for professionals.
• Anker x Pokémon Tech Collection Licensed co-branded consumer electronics collection with Pokémon IP featuring a 70W USB-C fast charger, travel adapter, open-ear earbuds, and travel pouch with Pikachu and Eevee designs.

Quantifiable outcome

• Liberty 5 Pro earned Guinness World Record for highest speech quality score for true wireless stereo headphones in independent laboratory testing
• +7 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature16 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Wireless Power ConsortiumcoreStrategic or Co-development Partner · 22 June 2026Anker is an active member of the Wireless Power Consortium, participating alongside Apple, Google, Huawei, Xiaomi, OPPO, vivo, and over 20 other companies in developing the unified Qi 50W wireless charging standard (Qi3). Representatives from Anker attended the Qi Off-cycle Meeting at Xiaomi's Beijing headquarters (June 22-25) to finalize hardware parameters for the new standard, double the current Qi2 output, targeting 2028 launch.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as Anker's primary logistics partner and dominant sales channel, handling all US order fulfillment and shipping. Amazon chooses the carrier that works best for customers. Anker's official Amazon storefront runs continuous promotions, Prime Day deals, and flash sales.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is available as a payment processing option on Anker's e-commerce storefront, providing customers with an alternative payment method alongside credit cards and Shop Pay.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Sony: Sony is a broad incumbent in personal audio that competes with Anker's Soundcore earbuds and headphones (WF-1000XM series, WH-1000XM series), as well as home projectors (Sony Bravia Projector line competing with Nebula). Sony's ANC technology and brand premium represent the upper bound of Anker's competitive set in audio.
• Apple (AirPods): Apple AirPods are a broad incumbent in true wireless earbuds that compete directly with Soundcore Liberty 5 Pro/Pro Max. Independent reviews (Tom's Guide, TechRadar) explicitly benchmark Anker's ANC against AirPods Pro 3, making Apple a primary competitive reference for Anker's premium audio positioning.

Direct peers

• Xgimi: Xgimi is a direct peer to Anker's Nebula brand in portable and home entertainment projectors, with comparable 1080p and 4K portable Google TV projectors at overlapping price points ($300–$3,000). Both brands target the cordless, ambient-lighting consumer projector segment with similar feature sets.
• Belkin: Belkin is one of Anker's closest direct peers in consumer charging accessories, USB-C hubs, and GaN wall chargers, with overlapping product lines (wall chargers, power banks, cables) and a similar presence in retail and online channels. Belkin also participates in the Wireless Power Consortium, making it a direct competitive counterpart to Anker in Qi-standard accessories.
• Mophie: Mophie (a ZAGG brand) is a direct peer in portable power banks and charging accessories, with overlapping product lines including battery cases, wireless chargers, and high-capacity power stations. Mophie's retail presence in carriers and big-box stores mirrors Anker's distribution strategy.
• EcoFlow: EcoFlow is a direct peer to Anker SOLIX in portable power stations and whole-home backup, with comparable DELTA and RIVER product lines, similar Watt-hour capacities, and similar LiFePO4 chemistry. EcoFlow also offers solar panels and whole-home integration, overlapping with Anker's expandability roadmap.
• Jackery: Jackery is the category-defining direct peer to Anker's SOLIX line of portable power stations, selling competing LiFePO4-based home backup and outdoor power products (Explorer series) at similar price points ($500–$4,000). Both companies target the same off-grid, RV, and emergency backup use cases and compete head-to-head on Amazon.
• Arlo Technologies: Arlo is a direct peer to Anker's Eufy brand in wireless, solar-powered home security cameras and video doorbells. Both target the no-subscription, AI-detection consumer segment, and compete head-to-head at similar price points in retail and online channels.
• JBL (Harman International): JBL is a direct peer to Anker's Soundcore brand in portable Bluetooth speakers (Boom, Charge, Flip lines), with overlapping waterproof, LED-lit, and bass-boosted product positioning at similar price points. Both brands compete in the outdoor/portable speaker category on Amazon and Best Buy.
• Ugreen: Ugreen is a direct peer in GaN wall chargers, USB-C hubs, docking stations, and power banks, with comparable product positioning across Nano-style compact chargers and multi-port stations. Ugreen's recent expansion into NAS and broader consumer electronics places it in the same value-for-money competitive lane as Anker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ankerofficial
• Facebookfacebook.com/Anker.fans
• LinkedInlinkedin.com/company/ankerinnovations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anker