Winich Farms
Winich Farms is a Nigerian agritech marketplace connecting 300,000+ smallholder farmers directly with food processors and bulk buyers via mobile apps, an agent network, and integrated financial services including the WinichCard debit product and harvest-collateralized credit.
- Company typePrivate
- Founded2019
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Winich Farms does
Winich Farms is a Nigerian agritech marketplace operating a multi-sided digital platform that connects smallholder farmers directly with food processors and bulk buyers, eliminating layers of intermediaries in agricultural supply chains. The company serves 300,000+ active farmers across Nigeria growing crops including paddy, soybeans, maize, cassava, shea nut, groundnut, millet, yam, potatoes, sesame seeds, and sorghum, alongside a network of 4,000+ field agents who onboard farmers and aggregate produce, and 2,000+ business offtakers including rice mills and grain processors. The platform is delivered through dedicated mobile applications (Winich Farmers App, Winich Agent App, and Winich Offtakers App) available on Android and iOS, supplemented by a web platform at winichfarms.com. Quality and quantity are assessed at designated agent centers and warehouses, with produce then matched to buyers.
The technology stack combines marketplace functionality, logistics aggregation, quality verification, and integrated financial services. The proprietary WinichCard is a free prepaid/debit card issued to registered farmers via Providus Bank and Verve Card, providing instant liquidity with a daily spending limit up to ₦500,000. Farmers can access collateralized credit of up to ₦500,000 using stored harvest as security at 2-4.3% monthly interest over 1-3 month tenures, with financing provided by Seedfi. The Offtakers App includes real-time order tracking via disposable chip technology, KYC capture, and secure payment handling. Free storage is offered for up to 3 months. The company is NDPA-compliant for data protection and has participated in the GSMA AgriTech Accelerator, which has documented an 86% income improvement among farmers using the platform.
Winich Farms generates revenue through three primary streams: (1) transaction/marketplace commissions of 0.3-5% of GMV depending on seasonality and produce type, (2) interest income from the harvest-collateralized credit product, and (3) a farm-sponsorship program where sponsors contribute to farm plots and profits are split 40/40/20 between sponsor, farmer, and Winich. B2B pricing for processors is custom-negotiated through a direct sales team. The company was founded in 2019 by Riches Attai (CEO), Winner Attai (COO), and Chichebem Jibunoh (CTO) and is headquartered in Ikoyi, Lagos. Total disclosed funding is approximately $3.92M across a 2022 seed round from Founders Factory Africa, Expert Dojo, and 54 Collective; a $3M pre-series A in October 2024 led by impact investors (Acasia Ventures, Acumen, Climate Resilient Africa Fund, Marula Square, Plug and Play, Tekedia Capital) plus debt from Sahel Capital; and subsequent participation in the DisrupTech Ventures and Visa Accelerator programs. GMV grew from $10M (2022) to $30M (2023), with operations expanding into Tanzania and stated plans for broader pan-African and MENA entry.
Winich Farms firmographics
Firmographics- Name
- Winich Farms
- Legal name
- WINICH FARMS Limited
- Website
- https://winichfarms.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Winich Farms is a Nigerian agritech marketplace connecting 300,000+ smallholder farmers directly with food processors and bulk buyers via mobile apps, an agent network, and integrated financial services including the WinichCard debit product and harvest-collateralized credit.
- Ownership category
- akta.pro rank
Winich Farms industry classification
Industry- Product category
- Agritech Marketplace / Agricultural Supply Chain Platform
- NAICS
- Farm Product Warehousing and Storage (493130), Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where Winich Farms is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winich Farms business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Marketplace Commission: Winich Farms charges commission on agricultural transactions facilitated through its platform. The company connects farmers with off-takers (processors, businesses) and facilitates the sale of produce. Commission is earned on the gross merchandise value (GMV) of aggregated produce. Agent commissions range from 0.3% to 5% of GMV depending on seasonality.
- Financial Services (Interest Income): Revenue generated from collateralized credit products offered to farmers. Farmers borrow up to ₦500,000 using harvest as collateral with 2-4.3% monthly interest over 1-3 month tenure. Loans are financed in partnership with Seedfi.
- Farm Sponsorship/Investment Platform: Winich Farms operates a sponsorship model where individuals can sponsor farm plots. Profits from farming cycles are shared between Sponsor (40%), farmer (40%), and Winich Farms (20%). This model has been active since 2019.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Winich Collateralized Credit - Borrow against harvest |
| Transaction based/ take rate | Pay-as-you-go | Custom Pricing for Offtakers |
| Other | Multi-year contract | Farm Sponsorship - Profit-sharing model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Winich Farms product offering
Product offeringCore offering
Winich Farms operates a multi-sided digital agritech marketplace that directly connects smallholder farmers in Nigeria with food processors, rice mills, and bulk buyers via mobile applications and a 4,000+ agent aggregation network. The platform is monetized through transaction commissions on produce sales, interest income from harvest-collateralized credit products, and a profit-sharing farm sponsorship program, and is supported by the WinichCard prepaid debit card and free warehousing for up to three months.
Product overview
Winich Farms is a technology-driven agribusiness platform operating as a unified digital marketplace with integrated financial services. The core Winich Platform connects farmers directly with off-takers, while supporting modules include the WinichCard (debit card for payments and credit access), Winich Collateralized Credit (harvest-backed loans), Winich Aggregation services, and free storage. Dedicated mobile apps serve different user segments: the Winich Offtakers App for businesses to source produce, and the Winich Agent App for the agent network. The platform also offers BNPL financing for businesses and real-time tracking capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- WinichCard: A free prepaid debit card issued to registered farmers, serving as the gateway to all Winich services including direct payments, free storage access, collateralized loans, and ATM/POS withdrawals.
Products and services
- Winich Platform (Digital Agritech Marketplace) A digital agritech marketplace connecting smallholder farmers directly with off-takers (processors, traders, and businesses) to facilitate the sale of produce, manage aggregation and quality verification, and process instant digital payments via the WinichCard.
- Winich Offtakers App Mobile application for businesses and food processors to source quality farm produce directly from farmers, with real-time order tracking, order management, custom pricing negotiation, and flexible payment options.
- Winich Agent App Mobile application for the Winich agent network to register farmers, capture KYC, issue WinichCards, aggregate produce, and facilitate instant digital payments to farmers.
- WinichCard (Prepaid Debit Card) A free prepaid/debit card issued to registered farmers via Providus Bank and the Verve Card network, enabling direct digital crop payments, free storage access, collateralized loan access, and ATM/POS withdrawals across Nigeria.
- Winich Collateralized Credit A credit product allowing registered farmers to borrow up to ₦500,000 using harvested crops stored in Winich warehouses as collateral, at 2-4.3% monthly interest over a 1-3 month tenure, with disbursement and repayment via the WinichCard.
- Buy Now, Pay Later (BNPL) for Businesses Low-interest Buy Now, Pay Later financing option for business off-takers to manage cash flow when sourcing farm produce through the platform.
- Winich Aggregation Service Physical aggregation service connecting farmers directly to trusted buyers through designated Winich agent centers and warehouses, where produce quality and quantity are assessed before instant payment is made to the farmer's WinichCard.
- Free Storage Service Free warehousing for registered farmers for up to 3 months in approved Winich warehouses, reducing post-harvest losses and enabling farmers to time market sales for better prices.
- Farm Sponsorship Program Sponsorship program in which individuals sponsor farm plots and share profits from farming cycles with the farmer and Winich Farms under a 40/40/20 profit-sharing split.
Quantifiable outcome
- 86% income improvement for farmers using the platform
- +4 more outcomes
Companies that use Winich Farms
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Winich Farms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Winich Farms partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- GSMA AgriTech AcceleratorsupportingWinich Farms participated in the GSMA AgriTech Accelerator program, which supports agritech companies in using Monitoring, Evaluation and Learning (MEL) frameworks to demonstrate farmer outcomes to partners and investors including development finance institutions. GSMA featured Winich as a case study showing 86% farmer income improvement.
- Providus BankcoreProvidus Bank partners with Winich Farms to provide instant card issuance for the WinichCard, enabling faster payments and instant liquidity for farmers through Verve Card integration.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Winich Farms competitors and assessment
Company assessmentDirect peers
- Twiga Foods: Kenya-based B2B food distribution platform that aggregates produce from smallholder farmers and delivers to urban vendors and processors. Operates a similar farmer-to-business marketplace with embedded logistics and payments, making it the closest direct peer to Winich Farms.
- ThriveAgric: Nigerian agritech platform connecting smallholder farmers to finance and offtake markets, with a strong agent network and crowdsourced funding model. Competes with Winich for the same smallholder farmers and processor customers in Nigeria.
- Babban Gona: Nigerian agricultural social enterprise supporting smallholder farmer cooperatives with input financing, training and guaranteed offtake for maize, rice and soybean. Overlaps directly with Winich's farmer aggregation, input credit and offtake matching in the same geographies.
- Farmerline: Ghana-headquartered agritech providing market access, digital advisory and financial services to smallholder farmers across West Africa. Closely comparable business model around farmer aggregation, mobile tools and embedded finance for offtake.
Emerging players
- Apollo Agriculture: Kenyan agritech that bundles input financing, advisory and offtake support for smallholder farmers using mobile and machine-learning credit models. Comparable in farmer financial inclusion and digital onboarding but more focused on inputs than Winich's marketplace model.
- Pula Advisors: Pan-African insurtech focused on agricultural insurance and risk tools for smallholder farmers. Adjacent to Winich's credit and risk-management offerings and often referenced in the same impact-investor universe.
Broad incumbents
- AFEX: Africa's largest commodities exchange operator, running warehouses, financing and aggregation for grains across multiple countries. Provides broader commodity-market infrastructure that intersects with Winich's warehousing and aggregation activities but at a different scale.
- Tingo Group: Nigerian-listed agri-fintech with mobile payments, marketplace and farmer wallet services across Nigeria. Operates a broader, publicly funded platform overlapping Winich's farmer payments and marketplace layers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Winich Farms social profiles
Digital presenceWinich Farms compliance and trust
Trust signalCompliance1 record
Winich Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winich Farms leadership team
Management profileNumber of profiles
Profiles7 records
Winich Farms funding detail
Funding detailFunding overview
Funding rounds8 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winich Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winich Farms
What does Winich Farms do?
Winich Farms operates a multi-sided digital agritech marketplace that directly connects smallholder farmers in Nigeria with food processors, rice mills, and bulk buyers via mobile applications and a 4,000+ agent aggregation network. The platform is monetized through transaction commissions on produce sales, interest income from harvest-collateralized credit products, and a profit-sharing farm sponsorship program, and is supported by the WinichCard prepaid debit card and free warehousing for up to three months.
Is Winich Farms a public or private company?
Winich Farms is a private company. It is classified as venture growth investor backed and is currently operating.
When was Winich Farms founded?
Winich Farms was founded in 2019. It employs 11 to 50 people.
Where is Winich Farms based?
Winich Farms is headquartered in Middletown, United States, in the North America region.
How does Winich Farms make money?
Three revenue lines are on record. Transaction/Marketplace Commission is the primary driver. The others are financial Services (Interest Income) and farm Sponsorship/Investment Platform.
Who are Winich Farms's main competitors?
Direct peers on record are Twiga Foods, ThriveAgric, Babban Gona and Farmerline. Emerging players are Apollo Agriculture and Pula Advisors. Broad incumbents are AFEX and Tingo Group.
Does Winich Farms have an API?
No public API is recorded for Winich Farms.
What industry is Winich Farms in?
Winich Farms's product category is Agritech Marketplace / Agricultural Supply Chain Platform. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 493130 and its SIC code is 700.