What Farmerline does

Farmerline is a Ghana-based agritech company founded in 2013 that provides integrated digital and physical services to smallholder farmers across West Africa, alongside supply chain intelligence and traceability tools to global food manufacturers, commodity traders, governments, and NGOs. The company's core product is Mergdata, a cloud-based, modular supply chain intelligence platform that digitizes farmer profiles, GPS-maps farm plots, traces commodities from source to shelf, monitors deforestation via satellite, and automates EUDR compliance reporting; Mergdata is white-labeled and licensed to over 3,000 corporate and development partners across 50+ countries and supports a network of 2.3 million farmers. The platform is augmented by Darli AI (an AI agronomist supporting 27+ local languages), Terra MD (satellite-based forest monitoring), Collect MD (offline-capable mobile data collection), and CocoaLink (a mobile app for cocoa farmers launched with The Hershey Company).

Farmerline generates revenue through six streams: SaaS platform licensing of Mergdata, agricultural input distribution with embedded input credit financing, commodity sourcing and trading (cocoa, rice, maize, soybeans, shea, etc.), input financing services, professional services (EUDR consulting, child labour monitoring, Fairtrade certification support), and business intelligence/analytics. Distribution combines hundreds of local field agents for last-mile farmer engagement, direct enterprise sales to large food manufacturers and governments, and self-service channels (399 helpline in Ghana, 8349 in Togo, 7349 in Benin, plus mobile apps). The company operates from headquarters in Kumasi with offices in Accra, Tamale, Wa, and Abidjan, serving Ghana, Côte d'Ivoire, Togo, Benin, and Sierra Leone.

The company is led by co-founders Alloysius Attah (CEO) and Emmanuel Owusu Addai (COO), with regional country managers across West Africa. It is venture-backed by impact investors including Oikocredit, FMO, Hivos-Triodos Fund, ARAF, and Acumen, with total disclosed funding exceeding $20 million since 2013. Farmerline holds ISO/IEC 27001:2022 certification, and its products have been recognized by TIME Magazine (Mergdata in 2019, Darli AI in 2024) and the World Economic Forum (Tech Pioneer 2023).

Name

Farmerline

Legal name

Farmerline Group

Website

https://farmerline.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmerline is a Ghana-based agritech company that provides smallholder farmers in West Africa with digital advisory, input financing, and market access, while licensing its Mergdata supply chain intelligence and EUDR traceability platform to global food manufacturers, commodity traders, governments, and NGOs across 50+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Supply Chain Intelligence / AgTech SaaS

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA)

akta.pro secondary industries

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Agricultural supply chain platform
• Farmer digitization software
• Commodity traceability solutions
• Smallholder farmer services
• Agronomic advisory technology

Headquarters

HQ city

Kumasi

HQ country

Ghana

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Licensing / Subscription: Mergdata is licensed or white-labeled to development partners, global food traders, governments, and NGOs who pay for access to the platform's customizable tools for farmer registration, traceability, and compliance reporting.
2. Agricultural Input Sales: Farmerline distributes quality agricultural inputs (fertilizers, seeds, crop protection products) to farmers, generating revenue through product margins. Farmers can access inputs via input credit programs and repay over the growing season.
3. Commodity Sourcing and Trading: Farmerline aggregates and sources crops (cocoa, rice, maize, soybeans, cowpea, groundnut, sorghum, cashew, yam) from its network of farmers and sells to food manufacturers and commodity brokers. Revenue is generated through the margin between procurement and sale prices.
4. Financing Services: Farmerline provides input credit to farmers, enabling them to access quality inputs when needed and repay over the season. Financing is facilitated through partnerships with financial institutions and may generate interest income or fee revenue.
5. Professional Services and Consulting: Farmerline generates revenue from professional services including EUDR compliance consulting, sustainability reporting, child labour monitoring and remediation (CLMRS), Fairtrade certification support, and customized software development and integration.
6. Business Intelligence & Analytics: Revenue from providing data analytics, market intelligence reports, and customized business intelligence services to corporate clients, governments, and development partners seeking insight into agricultural supply chains.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Farmerline provides a supply chain intelligence SaaS platform (Mergdata) that digitizes smallholder farmer profiles, GPS-maps farm plots, traces commodities from source to shelf, monitors deforestation via satellite, and automates EUDR compliance reporting for enterprise buyers. The company also distributes quality agricultural inputs on credit, aggregates and trades commodities (cocoa, maize, rice, soybean, etc.) through its logistics network, and delivers agronomic advisories to farmers via a multilingual AI (Darli AI) and shortcode helplines (399 in Ghana, 8349 in Togo, 7349 in Benin).

Product overview

Farmerline operates as a platform-plus-modules architecture centered on its Mergdata supply chain intelligence platform, which is augmented by specialized AI and data-collection sub-products (Darli AI, Terra MD, Collect MD). The platform is white-labeled or licensed to development partners, global food traders, and governments. Farmerline also offers complementary services including quality agro-inputs distribution, commodity sourcing with traceability, and a farmer helpline (399), creating an integrated digital marketplace that combines logistics, field agents, farm resources, and agribusiness partnerships to support African smallholder farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Mergdata: Supply chain intelligence platform that digitizes farmers, maps farm plots, traces commodities, and provides EUDR compliance tools. Supports over 3,000 corporate and development partners across 50 countries to reach over 2.3 million farmers.
• Darli AI
• Terra MD
• Collect MD
• Cocoalink

Products and services

• Mergdata Platform Cloud-based, modular SaaS supply chain intelligence platform that digitizes farmer profiles, GPS-maps farm plots, traces commodities from source to shelf, monitors deforestation via satellite, and automates EUDR compliance reporting for enterprise clients and development partners across 50+ countries. White-labeled or licensed to corporate and development partners.
• Darli AI AI agronomist that engages farmers via voice, text, and chatbot in 27+ local languages (including Dagbani, Konkomba, Buli, Sissale, Chokosi, and English) to deliver agronomic advice, weather updates, market information, and climate-smart farming practices.
• CocoaLink Mobile App Free mobile application providing interactive content, quizzes, weather updates, articles, and training courses on sustainable cocoa production to young cocoa farmers in West Africa. Launched in partnership with The Hershey Company.
• Farmer Helpline (399 / 8349 / 7349) Shortcode-based farmer helpline service providing agronomic content, training, market information, and weather updates to farmers via voice and SMS. Operates as shortcode 399 in Ghana, 8349 in Togo, and 7349 in Benin, with content delivered in local languages.
• Quality Inputs Distribution Digital financing and agro-input distribution service that enables businesses to sell and distribute fertilizers, seeds, and crop protection products to smallholder farmers through partnerships and field agents, with input credit repayment over the growing season.
• Commodity Sourcing Commodity sourcing and market intelligence service connecting food manufacturers and commodity brokers with verified smallholder farmer networks. Crops sourced include cocoa, rice, maize, soybeans, cowpea, groundnut, sorghum, cashew, and yam. Offers post-harvest facilities including cleaning, sorting, lab-testing, and bagging with full traceability.

Quantifiable outcome

• 2.5x increase in yields for farmers served
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, strategic and minor.

• Global Shea Alliance (GSA)coreStrategic or Co-development Partner · 11 September 2025Global Shea Alliance (GSA), in collaboration with Farmerline and New Markets Lab (NML), launched the Shea Tree Mapping Project (September 2025 – March 2026) across Ghana, Togo, and Benin. Funded by FCDO through Tetra Tech International Development Europe, the project digitally maps shea trees, conducts legal gap analysis on women's land rights, and hosts national workshops and an ECOWAS roundtable. The industry supports over 16 million women in 21 West African countries.
• New Markets Lab (NML)coreStrategic or Co-development Partner · 11 September 2025New Markets Lab (NML) collaborates with Farmerline and Global Shea Alliance on the Shea Tree Mapping Project, conducting legal and regulatory gap analysis to propose frameworks recognizing women's land and tree rights in shea-producing communities across West Africa.
• MoCTI Sierra Leone (Ministry of Technical Education)strategicStrategic or Co-development Partner · 1 July 2024Groundbreaking technology partnership announced July 2024 between Farmerline Group and Sierra Leone's Ministry of Technical Education (MoCTI) to transform agriculture in Sierra Leone through digital tools and farmer support systems.
• Ashesi University Ghana Climate Innovation Centre (GCIC)strategicStrategic or Co-development Partner · 16 May 2024Partnership between Farmerline and Ashesi University's Ghana Climate Innovation Centre (GCIC) launched in May 2024 to impact over 12,000 farmers through combined expertise in climate innovation, digital agriculture, and farmer support.
• Value4HerminorGTM or Marketing Partner · 8 March 2024Value4Her is mentioned as a partner in Farmerline's gender inclusion initiatives, focusing on organizational training and technical assistance provision for women-led agribusinesses.
• Technoserve Casa Technical Assistance FacilityminorGTM or Marketing Partner · 8 March 2024Technoserve Casa Technical Assistance Facility is a partner in Farmerline's gender inclusion programs, providing organizational training and technical assistance to support women farmers and gender-inclusive practices.
• BICEPS (Baltic International Centre for Economic Policy Studies)strategicStrategic or Co-development Partner · 1 January 2024Partnership with BICEPS, Latvian Permaculture Association (LPA), and CSIR-SARI on the 'Indigenous Crops for the Resilience of African Food Systems' project funded by LATDEV. Darli AI translates and disseminates agricultural lectures in 6+ local Ghanaian languages (Dagbani, Konkomba, Buli, Sissale, Chokosi, English). Over 10,000 farmers reached across Ghana's Northern, Upper East, and Upper West regions with 73.93% listening rate.
• Arnaud Loko (Regional Lead for Togo & Benin)minorOthers · 1 January 2024Arnaud Loko serves as Regional Lead for Togo & Benin, overseeing Farmerline's expansion operations in francophone West Africa including helpline launch and partner development.
• CSIR-SARI (Council for Scientific and Industrial Research – Savanna Agricultural Research Institute)strategicStrategic or Co-development Partner · 1 January 2024CSIR-SARI collaborates with Farmerline and BICEPS on the 'Indigenous Crops for the Resilience of African Food Systems' project, contributing agricultural research expertise on indigenous crops and climate resilience for Ghanaian farmers.
• Latvian Permaculture Association (LPA)minorStrategic or Co-development Partner · 1 January 2024The Latvian Permaculture Association contributes seed-saving traditions and heritage crop preservation expertise to the BICEPS-Farmerline indigenous crops project, creating a cross-continental knowledge exchange model.
• EnvirofitminorGTM or Marketing Partner · 8 June 2023Collaboration with Envirofit to provide female farmers access to clean cookstoves, helping them save fuel costs and protect health and environment. Partnership supports Farmerline's Mission 13 climate-smart agriculture initiative.
• CAREstrategicStrategic or Co-development Partner · 1 January 2022CARE, an international NGO, published supply chain resilience analysis in the cocoa sector featuring Farmerline alongside Mars and Mondelēz, examining Village Saving and Loan Associations (VSLAs) as a key intervention with 18:1 ROI on women's financial inclusion.
• ADVANSminorStrategic or Co-development Partner · 1 January 2022ADVANS is cited alongside Farmerline, Mars, and Mondelēz in CARE's supply chain resilience analysis focusing on smallholder farmer household-level interventions in cocoa-producing regions.
• The Hershey CompanycoreGTM or Marketing Partner · 1 January 2021Partnership with The Hershey Company to launch the CocoaLink Mobile App — a free mobile application providing interactive content for young cocoa farmers including quizzes, weather updates, articles, and training courses on sustainable cocoa production.
• ToutoncoreStrategic or Co-development Partner · 1 January 2021Touton, a French cocoa trading company, uses Farmerline's Mergdata platform to map and data-visualize tens of thousands of cocoa farms across Ghana, enabling harvest prediction, certification, sustainability monitoring, and quality assurance.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• BanQu: BanQu provides blockchain-based supply chain traceability and farmer identity solutions for global brands sourcing from emerging markets. Its traceability and farmer-profiling capabilities directly overlap with Mergdata's EUDR-focused offerings.
• Aerobotics: Aerobotics uses satellite imagery and AI for crop monitoring, yield prediction, and orchard management. Its satellite + AI stack overlaps with Farmerline's Terra MD and Mergdata for traceability, though it focuses on permanent crops rather than smallholder supply chains.
• AgUnity: AgUnity builds digital platforms that connect smallholder farmers to cooperatives, buyers, and financial services in emerging markets. Its smallholder-first cooperative and traceability functionality overlaps meaningfully with Farmerline's farmer-facing services.

Direct peers

• CropX: CropX offers a farm management platform combining soil sensors, satellite data, and agronomic analytics. While it focuses on larger farms, its FMIS capabilities and integration of precision agriculture data overlap with Mergdata's farm data management and decision support.
• Cropin: Cropin is a farm management and traceability SaaS platform that digitizes farms across emerging markets for agribusinesses, governments, and food companies. It competes head-to-head with Mergdata in farmer registration, plot mapping, traceability, and sustainability reporting.
• Apollo Agriculture: Apollo Agriculture uses data, satellite imagery, and mobile technology to deliver financing, inputs, and advisory to smallholder farmers in Africa. Comparable to Farmerline in its Africa focus, input credit offering, and farmer-services-plus-financing model.
• TraceX Technologies: TraceX is an agricultural supply chain traceability platform that maps farm plots, monitors sustainability, and supports compliance for food and agribusiness buyers. Its EUDR traceability and farm-mapping functionality is highly comparable to Mergdata's enterprise-facing offering.
• SourceTrace: SourceTrace provides digital solutions for smallholder farmer management, supply chain traceability, and sustainability compliance in agriculture. It is directly comparable to Farmerline's Mergdata platform, serving agribusinesses and cooperatives in emerging markets with similar farmer profiling and traceability functionality.
• Hello Tractor: Hello Tractor operates an agri-mechanization marketplace and IoT platform connecting smallholder farmers to tractor owners across Africa. It is highly comparable to Farmerline's planned 2026 mechanization and rent-to-own business and shares the West African smallholder target market.

Regional players

• Twiga Foods: Twiga Foods is a Kenya-based B2B agricultural supply chain platform digitizing sourcing and distribution for smallholder farmers. While primarily Kenya-focused and consumer-facing in distribution, it shares Farmerline's B2B sourcing, input financing, and farmer aggregation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/farmerline
• YouTubeyoutube.com/channel/UCPZpeSNgLt8WL6IfTjdz1KA
• Facebookfacebook.com/farmerline
• LinkedInlinkedin.com/company/farmerline
• Instagraminstagram.com/farmerline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds11 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmerline