Country Delight

What Country Delight does

Country Delight, legally Beejapuri Dairy Private Limited, is an India-based direct-to-consumer dairy and kitchen essentials platform founded in 2015 and headquartered in Gurugram. The company operates a farm-to-home supply chain that delivers cow and buffalo milk, dairy products, and pantry staples directly to urban Indian households on a subscription basis, currently serving over 1.5 million customers across more than 25 cities. Its GTM motion is a horizontal D2C subscription play, supported by UPI AutoPay for frictionless recurring payments and reported churn of approximately 12% versus an estimated 40% for cash-on-delivery orders.

The platform combines a subscription mobile app and website with technology-led monitoring across sourcing, production, testing, and distribution, including an end-to-end traceability framework for quality and food safety assurance. In December 2024, Country Delight expanded into quick commerce with a rapid delivery pilot in Gurugram, and in July 2025 launched an oat-based beverage as its entry into plant-based alternatives. The company also distributes packaged dairy pouches through retail channels alongside incumbents like Amul and Mother Dairy.

Country Delight generates revenue primarily through recurring subscription orders for daily and weekly dairy deliveries, supplemented by on-demand quick-commerce sales and retail pouch distribution. Reported revenue stood at over ₹600 crore for FY24, supported by cumulative capital of approximately $175 million across equity and debt. Key institutional backers include Temasek (via V-Sciences Investments, lead on Series E in March 2025 at a post-money valuation near $820 million) and Alteria Capital, which has provided multiple venture debt tranches, including India's largest domestic venture debt transaction to date at ₹200 crore in October 2024. The company has signaled intent toward a public listing.

Name

Country Delight

Legal name

Beejapuri Dairy Private Limited

Website

https://countrydelight.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Country Delight is an India-based D2C dairy and kitchen essentials platform that delivers farm-fresh milk and groceries via subscription to over 1.5 million households across 25+ cities, with growing quick-commerce and plant-based product lines.

Ownership category

akta.pro rank

Product category

Dairy Products & Subscription Delivery

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Fluid Milk & Cream Beverages (Whole/Skim, Half-and-Half) (AFAFAEAA)

akta.pro secondary industry

Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB)

Keywords

• Dairy delivery subscription
• Fresh milk delivery
• D2C dairy platform
• Kitchen essentials
• Plant-based beverages

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Subscription-based D2C Sales: Recurring subscription model for daily essential delivery including milk, dairy, and groceries. Customers subscribe for periodic delivery (daily/weekly) with discounts of 5-15% compared to retail pricing. UPI AutoPay enables frictionless recurring payments with low churn rates (12% vs 40% for COD).
2. Quick Commerce and D2C Platform Sales: On-demand and subscription-based sales through the company's app and website for dairy, essentials, and grocery delivery across 25+ cities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Country Delight operates a subscription-based direct-to-consumer platform that delivers fresh cow and buffalo milk, dairy products, and kitchen essentials directly to Indian households' doorsteps through a farm-to-home supply chain. The company sources milk from partner farms, runs quality testing, and distributes via a scheduled subscription model supported by UPI AutoPay for recurring payments. It has expanded into quick commerce delivery pilots and added a plant-based Oats Beverage to its portfolio.

Product overview

Country Delight operates as a subscription-based direct-to-consumer platform offering dairy products and kitchen essentials. The core offering consists of their D2C platform delivering farm-fresh dairy directly to consumers' homes, complemented by their new Oats Beverage product launched in July 2025 marking their entry into the plant-based segment. The company employs a farm-to-home supply chain model with technology-led monitoring across sourcing, production, and distribution operations.

Differentiator

Problem solved

Functional benefit

Products and services

• D2C Dairy and Essentials Subscription Platform Subscription-based platform delivering farm-fresh cow and buffalo milk, dairy products, and kitchen essentials directly to urban Indian households across 25+ cities with scheduled recurring deliveries via mobile app and website.
• Oats Beverage A plant-based oat milk beverage launched in July 2025 as Country Delight's entry into the plant-based alternatives segment, positioned as a wholesome and affordable alternative to dairy for consumers.
• Quick Commerce Delivery Service Instant delivery service pilot launched in Gurugram in late 2024, enabling rapid on-demand delivery of dairy products and kitchen essentials to compete in India's ultrafast delivery market.

Quantifiable outcome

• Serving over 1.5 million customers across 25+ cities
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Amul: India's largest dairy cooperative and the dominant fluid milk and dairy products brand. Amul competes with Country Delight in retail pouch milk and is the entrenched scale incumbent Country Delight must displace in metros.
• Mother Dairy: Major Indian dairy brand (subsidiary of NDDB) selling fluid milk, paneer, ghee, and dairy products via retail and direct channels. Directly comparable to Country Delight's pouch milk and staples offerings in NCR and other metros.
• Blinkit (Zomato): Quick commerce dark-store leader owned by Zomato, delivering groceries and essentials across Indian metros. Competes with Country Delight's quick commerce pilot and also threatens to commoditize fresh milk delivery.
• Swiggy Instamart: Swiggy-owned quick commerce platform delivering groceries and daily essentials in Indian cities. Direct competitor to Country Delight's quick commerce pilot and a key benchmark for rapid-delivery economics.

Direct peers

• Akshayakalpa Organic: India's leading organic D2C dairy brand delivering milk and dairy products via subscription to urban households. Direct competitor in the premium, farm-traceable, D2C subscription dairy segment that Country Delight helped define.
• Sid's Farm: Hyderabad-based D2C dairy startup delivering fresh, tested milk and dairy products to urban households via subscription. Direct regional competitor with similar quality-tested, farm-sourced subscription model.
• Heritage Foods: Listed Indian dairy and value-added dairy products company with strong South India presence in fluid milk, curd, and dairy. Comparable in core fluid milk processing and distribution, though it uses traditional retail rather than D2C subscription.
• Zepto: India's leading quick commerce platform delivering groceries and daily essentials in 10-15 minutes. Direct competitor in Country Delight's new quick commerce pilot and a critical benchmark for ultrafast delivery unit economics.

Emerging players

• Licious: India's leading D2C fresh meat and seafood brand with a tech-enabled cold chain and subscription model. Comparable as a premium D2C fresh-food brand with similar supply chain and consumer engagement, though in a different product category.
• Bigbasket (Tata): India's largest online grocery platform (Tata-owned) offering scheduled and same-day delivery of dairy and essentials. Indirect overlap with Country Delight's daily essentials subscription and a potential channel partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/4countrydelight
• LinkedInlinkedin.com/company/countrydelight
• Instagraminstagram.com/countrydelight
• Facebookfacebook.com/CountryDelightNatural

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds17 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Delight