Quid
Quid is a Santa Monica-based fintech that offers non-recourse loans to employees and shareholders of pre-IPO technology companies, letting them access cash against private stock or stock options without selling their shares.
- Company typePrivate
- Founded2024
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Quid does
Quid is a US-based fintech that provides non-recourse loans to individual employees and shareholders of pre-IPO technology companies, allowing them to access liquidity against their private stock or stock options without selling their shares. The company's core product is collateralized financing — borrowers pledge shares in a Quid-approved "Target Company," receive cash typically within 36 hours of signing a term sheet, and repay the loan (principal plus an initial fee, ongoing interest, and an incentive fee tied to the target stock's value at any future liquidity event) while retaining upside in the equity. Borrowers generally carry no personal liability on the loan, and the structure is designed to comply with each issuer's equity compensation policy.
The platform is web-based and combines self-service tools with a consultation-led sales motion. Two interactive calculators — an Options Calculator for estimating option exercise costs and taxes, and a Liquidity Calculator for estimating cash available against owned pre-IPO shares — serve as top-of-funnel qualification and lead generation. A "Learn" content hub publishes educational articles on ISO vs NSO taxation, early-exercise strategy, and pre-IPO liquidity. Loan origination, underwriting, identity verification, and loan servicing are handled through the platform, with financing actually disbursed by an affiliated entity, Quid Capital Fund, LLC, operating under California Financing Law License #60DBO-125918.
Quid's commercial model is transaction-based rather than subscription-based. Revenue is generated per loan via the initial fee, interest, and the contingent incentive fee that scales with the realized value of the pledged stock at a future liquidity event. The company distributes directly through its website, supplemented by an employer-partnership channel in which it becomes an approved financing option within target companies' equity programs. The Liquidity Calculator's support for ten countries suggests international shareholder ambitions, though the legal entity (Troy Capital Group Intermediate SPV, LLC, d/b/a Quid) is headquartered in Santa Monica, California, and operates with a small team of 11-50 employees.
Quid firmographics
Firmographics- Name
- Quid
- Legal name
- Troy Capital Group Intermediate SPV, LLC
- Website
- https://getquid.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quid is a Santa Monica-based fintech that offers non-recourse loans to employees and shareholders of pre-IPO technology companies, letting them access cash against private stock or stock options without selling their shares.
- Ownership category
- akta.pro rank
Quid industry classification
Industry- Product category
- Pre-IPO Equity Financing
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Direct Lending — Asset-Based Lending (ABL) (FSAHAJAE)
- akta.pro secondary industry
- Asset-Based Lending (ABL) (FSANADAD)
Keywords
Where Quid is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Non-recourse loan origination and servicing: Quid provides non-recourse financing loans to individuals holding pre-IPO equity. Revenue is generated through an initial fee, ongoing interest charges, and an incentive fee representing a percentage of the Target Stock owned or its value. The cost of financing varies based on whether the Target Company achieves a liquidity event and the value of the shares at that time. This is a one-time transaction model per loan, not a subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing tailored to individual equity profile |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Quid product offering
Product offeringCore offering
Quid provides non-recourse financing loans collateralized by shares of pre-IPO private companies, enabling individual employees and shareholders to access cash without selling their equity. Loans carry no personal liability for the borrower, fund within 36 hours of signing a term sheet, and are priced via an initial fee, ongoing interest, and an incentive fee tied to the target stock's value at a future liquidity event. The platform is complemented by self-service Options and Liquidity Calculators that estimate exercise costs, tax obligations, and potential financing amounts.
Product overview
Quid is a pre-IPO equity financing company offering a single core product: non-recourse loans that allow employees to access cash from their stock options or owned shares without selling them. The company provides two complementary tools—the Options Calculator and Liquidity Calculator—that help users estimate financing amounts and exercise costs. An educational resource center covers stock option fundamentals and exercise strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-IPO Equity Financing Non-recourse financing loans collateralized by shares of approved pre-IPO private companies, providing individual employees and shareholders with cash without selling their equity. Borrowers have no personal liability, retain upside in share value, and can repay early with no prepayment penalties. Funding is provided within 36 hours of signing a term sheet for qualified applicants, with cost comprising an initial fee, ongoing interest, and an incentive fee tied to the target stock's value at a future liquidity event.
Quantifiable outcome
- On average, early option exercise decreases taxes owed by 13% (depending on state)
Companies that use Quid
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles2 records
Quid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quid partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Quid competitors and assessment
Company assessmentDirect peers
- Secfi: Secfi offers non-recourse financing and equity planning tools to startup employees and shareholders, directly competing with Quid's core product for pre-IPO option exercise and share liquidity. Both target the same customer persona and use a hybrid self-serve + consultation model.
- ESO Fund: ESO Fund provides non-recourse loans to employees for exercising stock options at venture-backed companies, mirroring Quid's option-exercise financing use case. Both compete on speed of funding and ability to handle private company collateral.
- Equitybee: Equitybee enables pre-IPO option exercise funding by syndicating capital from outside investors, addressing the same pain point as Quid but using a marketplace/funding model rather than balance-sheet lending. Overlap is in serving the same employee shareholder segment.
- Nifty (formerly Sliced Investing): Nifty offers non-recourse loans to startup employees against private company shares, directly competing with Quid's liquidity-financing product. Both operate digital lending platforms focused on pre-IPO equity holders.
Emerging players
- EquityZen: EquityZen runs a private investment marketplace that allows shareholders to sell shares and investors to buy pre-IPO equity, providing an alternative liquidity path to Quid's lending product for the same customer base.
- Forge Global: Forge operates a secondary marketplace for private company shares, addressing the same pre-IPO liquidity need as Quid but through share sales rather than collateralized lending. Comparable customer segment of pre-IPO equity holders.
- SharesPost: SharesPost provides a platform for private company secondary transactions and research, offering shareholders a sale-based liquidity alternative that overlaps with Quid's borrower segment though via a different mechanism.
Others
- Carta: Carta is the dominant cap table and equity management platform used by Quid's customers to retrieve share data for loan applications. It is both an indirect referral source and a potential competitor if it expands into financing/secondary services.
- Shareworks (by Morgan Stanley): Shareworks is an equity plan administration platform that Quid customers use to look up grant details. It is an ecosystem participant in the pre-IPO equity lifecycle rather than a financing competitor.
Regional players
- Wix (employee financing via its treasury): Wix's treasury arm has historically offered cashless exercise programs to its own employees through partnerships, representing an in-house employer-funded alternative to third-party lenders like Quid for option exercise financing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Quid social profiles
Digital presenceQuid compliance and trust
Trust signalCompliance3 records
Quid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quid leadership team
Management profileNumber of profiles
Profiles1 record
Quid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quid
What does Quid do?
Quid provides non-recourse financing loans collateralized by shares of pre-IPO private companies, enabling individual employees and shareholders to access cash without selling their equity. Loans carry no personal liability for the borrower, fund within 36 hours of signing a term sheet, and are priced via an initial fee, ongoing interest, and an incentive fee tied to the target stock's value at a future liquidity event. The platform is complemented by self-service Options and Liquidity Calculators that estimate exercise costs, tax obligations, and potential financing amounts.
Is Quid a public or private company?
Quid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Quid founded?
Quid was founded in 2024. It employs 11 to 50 people.
Where is Quid based?
Quid is headquartered in Los Angeles, United States, in the North America region.
How does Quid make money?
One revenue line is on record: non-recourse loan origination and servicing.
Who are Quid's main competitors?
Direct peers on record are Secfi, ESO Fund, Equitybee and Nifty (formerly Sliced Investing). Emerging players are EquityZen, Forge Global and SharesPost. Others are Carta and Shareworks (by Morgan Stanley). Wix (employee financing via its treasury) is listed as a regional player.
Does Quid have an API?
No public API is recorded for Quid.
What industry is Quid in?
Quid's product category is Pre-IPO Equity Financing. Its primary akta.pro industry code is FSAHAJAE, Direct Lending — Asset-Based Lending (ABL), with a secondary code of FSANADAD, Asset-Based Lending (ABL). Its NAICS code is 522 and its SIC code is 6199.