What ITS does

ITS (Beijing Integrated Technology Services Co., Ltd. / 北京英睿得), operating under the consumer-facing brand 百修宝 (Baixiubao), is a Beijing-based third-party extended warranty and after-sales service provider founded in 2008. The company sells and services warranty products covering consumer electronics, home appliances, automotive, luxury goods, home maintenance, and furniture through four core channel verticals: telecommunications carriers (China Unicom, China Telecom/Beijing Telecom), platform and self-operated e-commerce (Tmall, JD.com), brand manufacturers (LG Electronics, ABB, Haier), and retail chains (Bubugao). Its service infrastructure spans repair capability across 2,000 brands and 150 product categories (covering nearly 10,000 appliance brands), supported by a nationwide door-to-door service network, an internet-based service management platform, and a 400-level customer call center.

The company's core technology is a proprietary Risk Cost Control (RCC) system that combines actuarial fault-rate calculations with repair big data accumulated from over 20 million users to manage pricing risk, moral hazard, and anomaly claims. ITS layers this with the LIFE full-lifecycle service framework (covering product "birth, aging, illness, death, and sub-health" states) and a systematized internet service platform that provides real-time repair-progress transparency. Customized product development cycles are compressed from approximately six months to four weeks, and the company reports a 4.87/5 customer satisfaction score for the 电保包 product on Tmall.

ITS generates revenue primarily through subscription/recurring extended warranty contracts sold via channel partners and bundled with product purchases at point of sale. The go-to-market blends a B2B channel-partner model (products embedded in carrier, platform, brand, and retail partner sales flows) with telephone sales and customer-care-driven upsell programs such as the Happy Call satisfaction survey. The company has cumulatively served over 40 million service contracts and reports nine consecutive years of revenue growth. Backed by modest disclosed funding (Legend Capital in 2009 and Tiantu Capital plus Lasa Hengyijufu in 2016), ITS remains a privately-held, founder-controlled company led by CEO and founder Sun Ye (孙晔), with operations expanding into new product categories, geographies (Chengdu office), and enterprise customers.

Name

ITS

Legal name

Beijing Integrated Technology Services Co., Ltd.

Website

https://its-cn.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Beijing-based third-party extended warranty and after-sales service provider operating as 百修宝 (Baixiubao), selling subscription warranty products through telecom carriers, e-commerce platforms, brand manufacturers, and retail chains, serving over 40 million cumulative contracts across consumer electronics, appliances, automotive, luxury goods, home maintenance, and furniture.

Ownership category

akta.pro rank

Product category

Extended Warranty and After-Sales Services

akta.pro primary industry

Appliance & Major Home Equipment Protection Plans (FSAJALAI)

akta.pro secondary industries

Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK), Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Extended warranty services
• After-sales service platform
• Consumer electronics repair
• Appliance maintenance services
• Third-party warranty provider

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Extended Warranty Services (延保服务): ITS generates revenue primarily through extended warranty contracts sold through channel partners including carriers, e-commerce platforms, brand manufacturers, and retail chains. Service contracts cover electronics, appliances, automotive, luxury goods, and home maintenance. The company serves as both service provider and service fulfillment party.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

ITS (百修宝/BaiXiuBao) is a third-party extended warranty and after-sales service provider that designs, prices, and fulfills repair and protection service contracts for consumer electronics, home appliances, automotive, luxury goods, home maintenance, and furniture. These service products are delivered through channel partners including telecom carriers (China Unicom, China Telecom), e-commerce platforms (Tmall, JD.com), brand manufacturers (LG Electronics, ABB), and retail chains (Bubugao), reaching consumers at point of sale and via door-to-door service.

Differentiator

Problem solved

Functional benefit

Brands

• 电保包: A value-added service product for consumer electronics sold on Tmall platform, covering accidental damage, extended warranty, and other protection services.

Products and services

• 百修宝 Extended Warranty Services (延保服务) Third-party extended warranty and after-sales service contracts covering consumer electronics, home appliances, automotive, luxury goods, home maintenance, and furniture, delivered to end consumers via telecom carriers, e-commerce platforms, brand manufacturers, and retail chains.
• 电保包 (DianBaoBao) - Tmall Extended Warranty Service A bundled value-added warranty service product on Tmall covering accidental damage, extended warranty, national joint warranty, and remote services for digital 3C and consumer electronics, available on listings of nearly 1,000 participating merchants.
• LIFE Full Lifecycle Service (LIFE全生命周期服务) Comprehensive lifecycle service solution for consumer electronics and appliances covering five stages — birth, aging, illness, death, and sub-health — providing protection and maintenance services across the product lifetime.
• Corporate Mobile Terminal Service Solution (for ABB Group) Integrated mobile device management and after-sales service solution covering contract handsets, service packages, and on-site repair for corporate clients, deployed across multiple cities in China.

Quantifiable outcome

• Customer satisfaction score of 4.87 out of 5 for '电保包' service
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• China Telecom Beijing (北京电信)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Joint partnership providing integrated terminal service solutions for ABB Group corporate clients, including contract mobile phones, service packages, and after-sales service. Successfully won the ABB contract through differentiated terminal services.
• LG Electronics (LG电子)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership providing differentiated extended warranty services for LG home appliances through telephone sales and customer care (Happy Call), achieving 80% customer coverage and 105% service marketing revenue growth within six months of launch.
• China Unicom (中国联通)coreChannel Partner/ Reseller/ DistributorITS (百修宝) serves as a quality partner and service provider for China Unicom, providing extended warranty and service upgrade solutions for telecommunications terminals. Participated in the 2018 China Unicom Partner Conference and Communications Information Terminal Trade Fair.
• Tmall (天猫)coreChannel Partner/ Reseller/ DistributorITS and Tmall jointly built supply chain services, launching the '电保包' service - a series of value-added service products for digital 3C and electronic products including extended warranty, accidental damage coverage, national joint warranty, and remote services. Nearly 1,000 merchants participate with millions of users receiving services annually.
• JD.com (京东)minorChannel Partner/ Reseller/ DistributorPartnership for 30-180 day shopping return protection services with JD.com e-commerce platform.
• ABB GroupcoreStrategic or Co-development PartnerABB Group contracted ITS and Beijing Telecom for integrated corporate mobile terminal solutions covering 56 cities nationwide, including on-site services in Beijing, Shanghai, and Xiamen.
• Bubugao Commercial Chain (步步高商业连锁)coreChannel Partner/ Reseller/ DistributorExtended warranty sales partnership with Bubugao retail chain stores. Partnership achieved 200% growth in 2017 extended warranty sales, growing from 800,000 RMB annual sales to over 1 million within six months.
• Haier (海尔)minorChannel Partner/ Reseller/ DistributorITS leverages repair service cooperation with Haier to build nationwide repair capability supporting enterprise service contracts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SquareTrade (Allstate Protection Plans): US-based extended warranty administrator for consumer electronics and major appliances, now part of Allstate. Most structurally analogous to ITS in pairing partner-embedded warranty distribution with owned fulfillment, including a digital claims platform.

Broad incumbents

• Assurant: Global warranty, protection plan and connected-living services administrator selling through carriers, retailers and OEMs. A scaled incumbent operating the same partner-channel warranty model as ITS at much larger international scale.
• Asurion: Largest US device protection and in-home tech support provider, distributing through carriers and big-box retailers. Directly comparable to ITS in partner-embedded warranty/admin plus owned repair-fulfillment networks.
• AIG (Personal Insurance - Protection Plans): Operates a global extended warranty and service contract business underwriting consumer electronics, appliances and auto protection. Sits above ITS as a capital-heavy insurance incumbent in the same product category.
• AppleCare (Apple): Apple's in-house extended warranty and technical support program for its own devices. Represents the most concentrated bring-in-house risk: an OEM running its own warranty/admin instead of partnering with a third party like ITS.
• Best Buy Geek Squad: Best Buy's in-store and in-home tech support and product protection arm. Comparable to ITS as a retailer-attached warranty, repair and installation service that monetizes through attached service plans at point of sale.

Emerging players

• ZhongAn Online P&C Insurance: Chinese insurtech offering consumer electronics return-and-breakdown cover and embedded e-commerce protection products. A partial-overlap competitor to ITS in Chinese online protection plans, with stronger capital but less deep service-fulfillment infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS