What Prism.fm does

Prism.fm is a cloud-based SaaS platform purpose-built for the live music industry, founded in 2016 in Austin, Texas by live music professionals to solve booking, settlement, and reporting pain points endemic to venues, promoters, performing arts centers, and talent/booking agencies. The platform unifies the full booking lifecycle — calendar management, offer generation, deal and payment tracking, contract generation, show settlement, financial reporting, task management, and external-partner collaboration — into a single system of record. Its competitive differentiation comes from deeply industry-specific workflows: co-promotion settlement PDFs, performing arts center pro forma modeling, multi-venue touring management, agent-side offer-to-account imports ('Connected Show'), and a cross-vertical data benchmarking product (Prism Insights). Named customers include McMenamins, Pabst Theater Group, SaveLive, Rising Sun Presents, MOKB Presents, Ryman Hospitality, Salt Shed, The Auditorium Theatre, Kauffman Center, and Atlas Touring.

The underlying technology is a cloud-native AWS-hosted architecture with SOC 2 Type 2 compliance, role-based permissions, and an SDK for partner integrations. Real-time ticketing integrations with Tixr, Etix, Prekindle, Eventbrite, Ticketweb, and DICE enable automatic ingestion of ticket sales and revenue data, while webhook/Zapier-based automation extends workflows into third-party systems. Prism Insights — launched as an add-on in 2024 — pools opt-in anonymized box office reports across the network, delivering aggregated historical benchmarks unavailable elsewhere for independent operators.

Prism generates revenue through subscription licensing sold on a quote-based, multi-year basis. Distribution combines enterprise consultative sales ('Speak to an Expert' CTAs), self-serve web onboarding at app.prism.fm, and community-led growth via The Live Music Industry Podcast, NIVA advocacy since inception, and presence at IEBA and Pollstar trade conferences. The company has raised approximately $19.24M across seven funding rounds from 2016 through December 2023, led most recently by Frontier Growth. Customer base spans enterprise venue operators, independent promoters, performing arts centers, and agencies, with a stated footprint exceeding 10,000 venues globally.

Name

Prism.fm

Legal name

Prism.fm

Website

https://prism.fm

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prism.fm is a cloud-based SaaS platform providing booking, settlement, financial reporting, and deal-tracking software for live music venues, independent promoters, performing arts centers, and talent agencies, with a network spanning over 10,000 venues globally and deep ticketing system integrations.

Ownership category

akta.pro rank

Product category

Live Music Management Software

NAICS

Music Publishers (512230), Musical Groups and Artists (711130), Sound Recording Industries (5122), Record Production and Distribution (51225), Music Publishers (51223), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744), Services-Computer Programming Services (7371)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)

Keywords

• Live music management software
• Venue booking software
• Talent booking platform
• Event settlement software
• Promoter management SaaS

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based software licensing for live music management platform. Pricing is quote-based, not publicly disclosed. Supports venues, promoters, and agencies with tiered access based on organization size and feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Prism.fm provides an all-in-one live music management SaaS platform that serves as the central system of record for venues, promoters, performing arts centers, and talent/booking agencies to manage the full booking lifecycle from holds and offers through deals, payments, settlements, and financial reporting. The core platform is extended by Prism Insights (a pooled box office data network), the Prism SDK (integration tooling), and modules such as Co-Pro settlement and Pro Forma modeling tailored to live music workflows.

Product overview

Prism.fm offers a unified live music management platform with the core Prism software at its center, complemented by add-on modules and data services. The core Prism platform handles the complete booking lifecycle including calendar management, offer generation, deal and payment tracking, financial reporting, show settlements, and team collaboration. Prism Insights is a data-sharing add-on that pools box office reports across the partner network, enabling data-driven booking decisions. The Prism SDK provides integration capabilities for partners to extract data into their own internal systems. The platform serves venues, promoters, and talent agencies with industry-specific workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Prism Insights: A data-sharing platform available for Prism partners that pools together box office reports from real shows across the network, featuring artist research capabilities and filterable leaderboards.
• Prism SDK

Products and services

• Prism (Core Platform) The all-in-one live music management software platform that serves as the central system of record for venues, promoters, and talent agencies. Provides a unified platform for calendar management, offer generation, deal and payment tracking, financial reporting, show settlements, task management, contact management, contract generation, and team collaboration across the full booking lifecycle.
• Prism Insights A data-sharing add-on platform available to Prism partners that pools together box office reports from real shows across the Prism network on an opt-in basis. Features an interface for researching specific artists, historical box office reports, and filterable leaderboards by date, region, genre, and more, empowering promoters to make data-driven booking decisions backed by historical performance data.
• Prism SDK A software development kit enabling partners and internal teams to integrate Prism with internal systems and third-party tools. Allows extraction of show, financial, and event data into partner systems, giving IT teams flexibility to build custom integrations tailored to their organization.
• Prism Co-Pro A co-promotion deal management module that tracks all events and calculates splits between co-promotion partners, generating easy-to-understand Co-Pro settlement PDFs that break down profit splits, revenue collected, and expenses spent by each party. Used by venues such as The Auditorium Theatre to settle with co-promotion partners including Live Nation.

Quantifiable outcome

• Rising Sun Presents: 4x more efficient operations
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TixrcoreTechnology or IntegrationTicketing platform with deep Prism integration. Tixr developed and maintains the integration per MOKB's requirements, providing real-time ticket sales data into Prism. MOKB identified Prism integration as essential requirement when selecting ticketing platform.
• EtixcoreTechnology or IntegrationTicketing partner with Prism integration. McMenamins was instrumental in encouraging the Etix-Prism integration, which they use daily for eliminating errors, streamlining reporting, and simplifying settlements.
• NIVA (National Independent Venue Association)minorOthersPrism has been a proud supporter of NIVA since day one, demonstrating commitment to the independent venue community.
• AEGminorGTM or Marketing PartnerRick Mueller at AEG recommended Prism to SaveLive co-founder Marc Geiger, calling them 'best of breed.' This recommendation drove SaveLive's adoption of Prism.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/prismfm
• YouTubeyoutube.com/channel/UCUp240vyLvYp9RPSSSd9e1A
• Facebookfacebook.com/bookWithPrism
• LinkedInlinkedin.com/company/prism-fm
• Instagraminstagram.com/prismfm/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prism.fm