Etix
Etix is a cloud-based ticketing platform processing over 100 million tickets annually across 1,800+ venues in 40+ countries. It serves fairs, festivals, arenas, performing arts centers, museums, and music venues with ticketing, POS, marketing, and secondary marketplace modules.
- Company typePrivate
- Founded2000
- HeadquartersMorrisville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Etix does
Etix is a cloud-based ticketing platform serving live entertainment venues across North America, Europe, and Asia. Founded in 2000 and headquartered in Morrisville, North Carolina, the company describes itself as the largest independent ticketing company in North America, processing over 100 million tickets annually across 1,800+ venues in 40+ countries. The platform covers fairs and festivals, sports arenas, performing arts centers, music venues, museums and attractions, casinos, comedy clubs, railroads, dance studios (via the TutuTix brand), and seasonal haunts.
The product stack centers on the Etix Box Office ticketing platform with an open API and an expanding suite of native modules: Octave Point of Sale for food, beverage, and merchandise; Seat Relay for venue-controlled secondary ticket resale; Etix Event Discovery Network for cross-platform distribution including Spotify; Dynamic Pricing for automated price optimization; Etix Scan, Etix Sell, Etix Parking, and Etix Wallet for mobile and on-site operations; Etix Community CRM with Mailchimp integration; Etix Analytics with Google Analytics 4; and ConnectFun for cashless fair transactions. Hardware includes Boca thermal printers, Alvarado scanners, Etix kiosks, and a proprietary PassPoint pedestal with NFC capability currently in development. Fraud protection combines Sift Science, 3D Secure 2.0, and the Etix Protect program, with a reported 76% reduction in chargebacks and 83% reduction in chargeback dollar amount from 3D Secure 2.0 deployment.
Revenue is generated primarily through per-ticket transaction fees on ticketed events, augmented by an in-house digital marketing agency (Rockhouse Partners, acquired 2011), hardware sales and rentals, and training and support services including the biannual Etix Live conference. Pricing is quote-based with no public tiers. Go-to-market combines enterprise field sales, inside sales for inbound inquiries, an event-driven model anchored by the annual Blast conference in Raleigh, and a self-serve consumer channel at etix.com. Etix has executed six acquisitions (Rockhouse Partners 2011; ExtremeTix 2017 for approximately $16.5M; TicketBiscuit 2017; Interactive Ticketing 2017; Star Tickets and TicketForce 2019) and received a single disclosed institutional investment from Parthenon Capital Partners in 2017. The company remains privately held and is described as bootstrapped with leadership concentrated under founder and CEO Travis Janovich.
Etix firmographics
Firmographics- Name
- Etix
- Legal name
- Etix, Inc.
- Website
- https://hello.etix.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Etix is a cloud-based ticketing platform processing over 100 million tickets annually across 1,800+ venues in 40+ countries. It serves fairs, festivals, arenas, performing arts centers, museums, and music venues with ticketing, POS, marketing, and secondary marketplace modules.
- Ownership category
- akta.pro rank
Etix industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Etix is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Etix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticketing Transaction Fees: Transaction-based ticketing platform processing tickets for venues. Revenue generated from per-ticket fees or percentage of ticket sales for event organizers, venues, fairs, festivals, and other ticketed events.
- Digital Marketing Services: Rockhouse Partners in-house digital marketing agency provides services including Meta marketing, Google Ads, email campaigns, and social media management for clients.
- Hardware Sales and Rental: Sales and rental of ticketing equipment including Boca thermal ticket printers, mobile selling stations, scanning equipment, credential cards, and ticket stock.
- Training and Support Services: Comprehensive training including webinars, how-to-videos, in-person training, Etix Live! biannual training conference, and onsite support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise ticketing platform with pricing based on transaction volume and service requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Etix product offering
Product offeringCore offering
Etix provides a cloud-based, web-based SaaS ticketing platform that processes more than 100 million tickets annually across 1,800+ venues in 40+ countries, serving fairs, festivals, arenas, music venues, performing arts centers, museums, sports, casinos, and other live event verticals. The offering bundles core ticketing with marketing services (Rockhouse Partners), CRM, donations/memberships, mobile and touchless solutions, cashless payments (ConnectFun), day-of-event operations hardware (kiosks, scanners, printers), point-of-sale (Octave), and a secondary marketplace (Seat Relay), accessible via an open API for third-party integrations.
Product overview
Etix is a web-based ticketing platform providing a comprehensive ecosystem of solutions for live event venues. The core Etix Ticketing Platform processes over 55 million tickets annually across 1,800+ venues in 40 countries. The product portfolio includes the core Etix Box Office platform plus specialized add-on modules: Octave Point of Sale for food/beverage/merchandise, Seat Relay for secondary ticket marketplace, Etix Event Discovery Network for multi-platform visibility, Dynamic Pricing for revenue optimization, Etix Scan for ticket validation, Etix Sell for mobile sales, Etix Parking for parking management, Etix Wallet for mobile tickets, Etix Analytics and Etix Community for reporting and CRM, and ConnectFun for cashless events. Rockhouse Partners provides in-house digital marketing services, while TutuTix (acquired brand) serves dance studios. The platform supports a wide range of verticals including fairs, festivals, arenas, music venues, performing arts centers, museums, sports, and casinos.
Differentiator
Problem solved
Functional benefit
Brands
- TutuTix: Dance studio ticketing solution - easiest way to sell and distribute tickets to dance performances
- Rockhouse Partners
- ConnectFun
- Octave
- Seat Relay
- Etix Sell
- Etix Scan
- Etix Parking
- Etix Wallet
- Etix Event Discovery Network
Products and services
- Etix Ticketing Platform Cloud-based, user-friendly ticketing system processing more than 100 million tickets per year in 40+ countries, serving 1,800+ venues including fairs, theaters, arenas, music clubs, festivals, performing arts centers, casinos, museums, and sports venues.
- Etix Box Office Comprehensive box office platform for managing ticket sales, venue operations, and event management including Venue POS, Quick Sale for general admission, cash drawer management, and audit reports.
- Octave Point of Sale Integrated POS solution for food, beverage, and merchandise sales at live events, with a 360-degree customer view and centralized reporting.
- Seat Relay
Quantifiable outcome
- 76% decrease in chargebacks and 83% decrease in chargeback dollar amount with 3D Secure 2.0 implementation
- +7 more outcomes
Companies that use Etix
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles6 records
Etix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature17 records
Etix partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, core and flagship.
- Event Ticketing Platform MarketminorIndustry market research partnership with Dataintelo for market intelligence and forecasting on global event ticketing platform industry growth projections.
- AlvaradocoreIntegration partner for access control and scanning hardware. Etix software integrated with Alvarado scanning technology for pedestals.
- Boca SystemscoreThermal ticket printer hardware partner. Boca thermal ticket printers provided as part of equipment needs.
- SpotifycoreEvent Discovery Network partner enabling Etix events to surface across Spotify platform for music discovery and ticket sales. Nearly 20 new regional and national EDN partners added.
- HivecoreSMS marketing partner for event communications. Co-presented session on leveraging SMS for live events including presale drops, contests, and fan engagement.
- Allianz Worldwide PartnerscoreTicket insurance partnership providing customers option to purchase protection for unforeseen circumstances like illness or weather emergencies. 63% of event goers more likely to purchase with insurance.
- Sift SciencecoreReal-time fraud detection integration to identify fraudulent orders in milliseconds without disrupting transactions. Part of comprehensive fraud prevention toolkit.
- 3D Securecore3D Secure 2.0 authentication integration for card-not-present transactions. Verified cardholder identity through issuer machine learning to reduce chargebacks and fraud.
- Stripe ConnectcorePayment processing partnership enabling modern payment methods including Apple Pay and Google Pay for faster, more seamless checkout experience.
- OctavecoreIntegrated point-of-sale solution for food, beverage, and merchandise sales. Developed in-house by Etix to provide 360-degree customer view and consolidated reporting.
- NIVA (National Independent Venues Association)flagshipFounding sponsor of NIVA providing critical funding for lobbying Congress. CEO Travis Janovich named to NIVA Advisory Board. Etix supported Save Our Stages Act advocacy.
- Hopscotch Music FestivalflagshipAnnual partnership hosting Etix Blast conference alongside festival in downtown Raleigh. Includes VIP Lounge sponsorship with view of festival.
- Prism.fmminorPodcast partner featuring Etix leadership on The Live Music Industry Podcast. Sponsored session at Blast conference.
- Delta Air LinesminorFlight discount partner for Blast conference attendees. Meeting code NM36Q provides travel discounts.
- United AirlinesminorFlight discount partner for Blast conference attendees. Promo code ZR2A601574 provides travel discounts.
- Sheraton Raleigh DowntownminorHotel partnership for Blast conference venue with discounted rates. VIP Lounge location for conference.
- Rockhouse PartnersflagshipIn-house digital marketing agency acquired in 2011. Handles digital advertising, social media, email marketing, website services, and mobile apps for Etix clients. Part of Etix family.
- ConnectFuncoreCashless event solution for fairs enabling transactions for rides, games, and food with branded companion apps and RFID wristbands.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Etix competitors and assessment
Company assessmentDirect peers
- Ticketmaster (Live Nation Entertainment): Dominant primary ticketing platform serving arenas, theaters, and sports venues globally. Most direct competitor to Etix and the de facto benchmark against which all independent ticketers compete, though much larger and integrated with Live Nation's exclusive venue contracts.
- Eventbrite: Self-serve ticketing and event management platform serving festivals, music venues, and community events. Closest independent comparison to Etix's mid-market and SMB vertical, especially around fairs, festivals, and arts programming.
- AXS (AEG): Ticketing and digital marketing platform operated by AEG. Competes head-to-head with Etix for arena, sports, and live entertainment venues, with similar full-stack capabilities including secondary marketplace and access control.
- Front Gate Tickets: Festival-focused ticketing provider (originally independent, now part of Live Nation). Direct competitor for the festival vertical that Etix highlights as a strength, especially around multi-day event ticketing and fan-to-fan resale.
- Tickets.com: Enterprise ticketing provider serving sports teams, performing arts centers, and venues. Direct peer across Etix's Sports & Arenas and Performing Arts Centers verticals with comparable professional services and box-office deployments.
- Vendini: Independent ticketing, marketing, and box-office platform serving performing arts centers, sports, and live entertainment venues. Closest independent competitor to Etix in the Performing Arts Centers and mid-market venue verticals.
- AudienceView: Ticketing and engagement platform for sports, arts, and live entertainment venues. Comparable to Etix in the performing arts and sports segments with a similar integrated CRM and patron management value proposition.
Emerging players
- Tixr: Modern cloud ticketing platform competing across festivals, sports, and live entertainment. Smaller scale than Etix but technologically comparable with native dynamic pricing, RFID, and cashless commerce focus.
Broad incumbents
- accesso Technology (Patron): Publicly traded provider of ticketing, point-of-sale, and guest experience solutions to theme parks, attractions, and entertainment venues. Overlaps with Etix in attractions, museums, and POS but operates at larger enterprise scale in the theme park segment.
- Cvent: Event management and registration platform with growing ticketing and attendee engagement capabilities. Competes with Etix more loosely in the MICE/corporate event and event-discovery space rather than primary venue ticketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Etix social profiles
Digital presenceEtix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etix leadership team
Management profileNumber of profiles
Profiles17 records
Etix subsidiaries and ownership
Company hierarchySubsidiaries8 records
Etix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etix M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etix
What does Etix do?
Etix provides a cloud-based, web-based SaaS ticketing platform that processes more than 100 million tickets annually across 1,800+ venues in 40+ countries, serving fairs, festivals, arenas, music venues, performing arts centers, museums, sports, casinos, and other live event verticals. The offering bundles core ticketing with marketing services (Rockhouse Partners), CRM, donations/memberships, mobile and touchless solutions, cashless payments (ConnectFun), day-of-event operations hardware (kiosks, scanners, printers), point-of-sale (Octave), and a secondary marketplace (Seat Relay), accessible via an open API for third-party integrations.
Is Etix a public or private company?
Etix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Etix founded?
Etix was founded in 2000. It employs 101 to 250 people.
Where is Etix based?
Etix is headquartered in Morrisville, United States, in the North America region.
How does Etix make money?
Four revenue lines are on record. Ticketing Transaction Fees are the primary driver. The others are digital Marketing Services, hardware Sales and Rental and training and Support Services.
Who are Etix's main competitors?
Direct peers on record are Ticketmaster (Live Nation Entertainment), Eventbrite, AXS (AEG), Front Gate Tickets, Tickets.com, Vendini and AudienceView. Tixr is listed as an emerging player. Broad incumbents are accesso Technology (Patron) and Cvent.
Does Etix have an API?
Yes. Etix provides an open API that enables third-party applications to share data including seat inventory, membership, order information, and more. The API allows auto-population of event lists directly to client websites, Google, third-party websites, and integration with membership/loyalty programs. Integration with the Etix API is mentioned as enabling organizations to grow their business and sell more tickets. Developer documentation is at api.etix.com/v3/docs/index.html.
What industry is Etix in?
Etix's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711310 and its SIC code is 7900.