Cuts Clothing
Cuts Clothing is a Culver City-based DTC performance apparel brand selling men's and women's clothing through Shopify e-commerce and mobile apps, targeting athletes and professionals with proprietary fabric technologies across tees, polos, bottoms, and outerwear.
- Company typePrivate
- Founded2016
- HeadquartersCulver City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cuts Clothing does
Cuts Clothing is a direct-to-consumer performance apparel brand founded in 2016 and headquartered in Culver City, California, operating under the tagline "For the Sport of Business." The company designs, manufactures, and sells men's and women's clothing through its Shopify-hosted e-commerce storefront and native iOS and Android mobile applications, with no disclosed physical retail or wholesale distribution. Its product portfolio spans t-shirts, polos, button-ups, shorts, pants, joggers, sweatshirts, outerwear, and accessories, anchored by a portfolio of proprietary fabric technologies — PYCA Pro®, Versaknit®, Enduratech™, Hyperloop, Riviera Knit, Tomboy-Cotton™, Crossover Aeroknit, SoHo Stretch Ponte, and Divine Fleece — engineered to deliver performance attributes such as 4-way stretch, moisture-wicking, quick-dry, anti-odor, and wrinkle resistance while maintaining everyday wearability.
The business monetizes primarily through one-time apparel sales priced between $32 and $150 per item, supplemented by a recurring VIP membership subscription ($2/month or $24/year) under the Cuts Club loyalty program that offers 10% cashback, free shipping, and early product access. A complimentary "Legacy" tier provides 5% cashback, and tiered bundle offerings (3-, 4-, 5-, and 6-pack configurations) drive higher average order values. The customer base consists of style-conscious professionals, athletes, and quality-focused consumers seeking versatile apparel that bridges active and business-casual contexts, with a women's line (Cuts Women) operating as a sub-brand. Marketing is concentrated in owned digital channels — Instagram, TikTok, Facebook, YouTube, X, email, and PR earned through GQ, Forbes, Wired, and Uncrate — with no disclosed enterprise or B2B customers.
Cuts Clothing firmographics
Firmographics- Name
- Cuts Clothing
- Legal name
- Cuts Clothing
- Website
- https://cutsclothing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cuts Clothing is a Culver City-based DTC performance apparel brand selling men's and women's clothing through Shopify e-commerce and mobile apps, targeting athletes and professionals with proprietary fabric technologies across tees, polos, bottoms, and outerwear.
- Ownership category
- akta.pro rank
Cuts Clothing industry classification
Industry- Product category
- Performance Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performance Outerwear & Technical Apparel (CRAAAEAB)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)
Keywords
Where Cuts Clothing is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Markets served
Cuts Clothing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel Product Sales: Direct-to-consumer sales of men's and women's clothing through Shopify e-commerce platform. One-time product purchases across categories including tees, polos, button-ups, pants, shorts, outerwear, and accessories. Seasonal sales promotions drive revenue peaks.
- VIP Membership Subscription: Annual/m monthly subscription loyalty program offering 10% cashback, free express shipping, and early access to new products. $2/month or $24/year subscription fee.
- Bundles and Gift Cards: Bundle offerings with volume discounts (3-pack, 4-pack, 5-pack, 6-pack options) and gift card sales drive additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual apparel items with tiered volume discounts |
| Subscription | Monthly | VIP Membership subscription with cashback and premium benefits |
| Freemium | Pay-as-you-go | Legacy Membership (complimentary tier) |
| Unit Pricing | One time | Gift Cards |
| Other | Pay-as-you-go | Seasonal sale promotions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cuts Clothing product offering
Product offeringCore offering
Cuts Clothing designs and sells men's and women's performance apparel directly to consumers through its Shopify-hosted e-commerce site and mobile apps. The product range spans t-shirts, polos, button-ups, pants, joggers, shorts, sweatshirts, outerwear, and accessories, centered on multiple proprietary fabric technologies (PYCA Pro, Versaknit, Enduratech, Riviera Knit, Tomboy-Cotton, Crossover Aeroknit, Hyperloop, SoHo Stretch Ponte) built to deliver technical features with everyday wearability from boardroom to active settings.
Product overview
Cuts Clothing is a Shopify-native DTC fashion brand offering premium performance apparel for men and women under the tagline 'For the Sport of Business®'. The product portfolio centers on men's and women's clothing lines including t-shirts, polos, button-ups, shorts, pants, sweatshirts, layers, and outerwear. The company differentiates through proprietary fabric technologies: PYCA Pro® for breathable performance in tops, Versaknit® for 4-way stretch in bottoms, Enduratech™ for durability, Tomboy-Cotton™ for women's cotton apparel, Hyperloop for premium lightweight pieces, and Divine Fleece for fleece comfort. Collections are organized around seasonal launches (Crossover Collection, Riviera Knit Collection) and fabric technologies. The business model includes a Cuts Club loyalty program (VIP at $24/year with 10% cashback, Legacy free tier with 5% cashback), gift cards, and bundle value packs. The brand targets ambitious professionals and athletes seeking technical yet fashionable everyday attire.
Differentiator
Problem solved
Functional benefit
Brands
- Cuts Women: Women's clothing line featuring performance apparel including tops, bottoms, and accessories designed for the active professional.
Products and services
- Crossover Collection Performance apparel line featuring breathable fabrics (including the Crossover Aeroknit performance blend) with timeless style, including polos, button-ups, active tees, and shorts designed for versatility from work to active settings. Targeted at athletes and active lifestyle consumers seeking technical garments with everyday wearability.
- Riviera Knit Collection Summer-ready knit collection featuring button-ups, polos, and shirts crafted from a breathable, anti-odor Riviera Knit fabric (52% cotton, 48% polyester) for warm days and cool evenings with refined comfort. Targeted at style-conscious consumers seeking versatile warm-weather wear.
- Bundle Collections Value bundles offering multi-pack t-shirts, henleys, and long-sleeve curve-hem tees at discounted prices, including AO Curve Tee 4-Pack ($97), AO Curve Tee 6-Pack ($129), AO Long Sleeve Henley 3-Pack ($143), and AO L/S Curve-Hem Tee 5-Pack ($192). Designed to lift average order value and stock wardrobe staples.
- Cuts Club Loyalty Program (VIP and Legacy tiers) Membership-based loyalty program with two tiers: VIP membership at $2/month (billed annually at $24/year) offering 10% cashback, free express US shipping, early access to new products, and 20% cuts credit on orders; and a complimentary Legacy tier offering 5% cuts credit on purchases and free US standard shipping on orders over $125. Designed to drive retention, repeat purchase, and customer lifetime value.
- Gift Card Digital gift cards available in denominations of $50, $75, $100, $250, and $500 for purchasing Cuts Clothing products. Sold as standalone items usable across the entire catalog.
- Men's Apparel line Complete men's clothing catalog built on Cuts' proprietary fabric technologies, including t-shirts (AO Curve-Hem, AO Forever Tee, Overtime Oversized), polos and button-ups (Crossover Polo, Riviera Knit Button-Up), shorts (AO Short, Crossover Short), pants (AO Jogger Pant, SoHo Trouser), sweatshirts, layers, outerwear, and accessories. Targeted at style-conscious professionals and active men seeking versatile, premium everyday apparel.
- Women's Apparel line Women's clothing line operated under the Cuts Women sub-brand, including the Almost Friday Tee 3-Pack, Essential Pant, and Tomboy Tee built on Tomboy-Cotton™ proprietary fabric for a comfortable slim-fit silhouette. Targeted at women seeking the same elevated, performance-driven aesthetic as the men's line.
Quantifiable outcome
- 4.4-4.9 star average ratings across product catalog with thousands of verified reviews
- +1 more outcomes
Companies that use Cuts Clothing
Customer profileSegments4 records
Ideal customer profiles3 records
Cuts Clothing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Cuts Clothing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering cutsclothing.com website. Provides storefront infrastructure, payment processing, and operational tools for DTC operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cuts Clothing competitors and assessment
Company assessmentDirect peers
- Vuori: Premium DTC performance apparel brand rooted in active-to-everyday menswear. Vuori directly mirrors Cuts's 'performance meets lifestyle' positioning at a higher price point and broader assortment.
- Rhone: DTC men's performance apparel brand focused on versatile, technical everyday clothing. Closely comparable to Cuts in target customer (ambitious professional), product mix (tees, polos, bottoms), and DTC-first GTM.
- Mack Weldon: DTC men's basics brand emphasizing comfort, quality, and technical fabrics. Overlaps directly with Cuts on premium basics, subscription/loyalty mechanics, and direct e-commerce distribution.
- Public Rec: DTC apparel brand built around elevated, comfort-first everyday clothing with performance fabrics. Highly comparable product philosophy and customer profile to Cuts.
- Western Rise: DTC men's apparel brand specializing in versatile, technical, travel-friendly everyday clothing. Comparable on product positioning, fabric technology claims, and DTC-first distribution.
- Ministry of Supply: DTC performance professional apparel brand (notably performance button-downs and knits). Direct overlap with Cuts's 'boardroom to weekend' use case and technical fabric story.
- Buck Mason: Premium DTC men's basics and casual wear brand. Comparable customer segment (style-conscious men) and emphasis on elevated everyday essentials, though with less explicit performance fabric positioning.
- Tracksmith: DTC performance apparel brand targeting ambitious, lifestyle-driven amateur athletes. Comparable on premium performance fabric positioning and curated, brand-led DTC merchandising.
Broad incumbents
- Lululemon: Global performance apparel incumbent with men's line targeting similar lifestyle-and-athletic customer. Overlaps with Cuts on technical fabric positioning but operates at vastly larger scale and channel breadth.
- Nike (Men's Training/Lifestyle): Massive performance and athleisure incumbent overlapping with Cuts's performance casual positioning. Broad incumbent rather than direct competitor due to scale, distribution, and category breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cuts Clothing social profiles
Digital presenceCuts Clothing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuts Clothing leadership team
Management profileNumber of profiles
Profiles2 records
Cuts Clothing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuts Clothing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuts Clothing
What does Cuts Clothing do?
Cuts Clothing designs and sells men's and women's performance apparel directly to consumers through its Shopify-hosted e-commerce site and mobile apps. The product range spans t-shirts, polos, button-ups, pants, joggers, shorts, sweatshirts, outerwear, and accessories, centered on multiple proprietary fabric technologies (PYCA Pro, Versaknit, Enduratech, Riviera Knit, Tomboy-Cotton, Crossover Aeroknit, Hyperloop, SoHo Stretch Ponte) built to deliver technical features with everyday wearability from boardroom to active settings.
Is Cuts Clothing a public or private company?
Cuts Clothing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cuts Clothing founded?
Cuts Clothing was founded in 2016. It employs 11 to 50 people.
Where is Cuts Clothing based?
Cuts Clothing is headquartered in Culver City, United States, in the North America region.
How does Cuts Clothing make money?
Three revenue lines are on record. Apparel Product Sales are the primary driver. The others are VIP Membership Subscription and bundles and Gift Cards.
Who are Cuts Clothing's main competitors?
Direct peers on record are Vuori, Rhone, Mack Weldon, Public Rec, Western Rise, Ministry of Supply, Buck Mason and Tracksmith. Broad incumbents are Lululemon and Nike (Men's Training/Lifestyle).
Does Cuts Clothing have an API?
No public API is recorded for Cuts Clothing.
What industry is Cuts Clothing in?
Cuts Clothing's product category is Performance Apparel. Its primary akta.pro industry code is CRAAAEAB, Performance Outerwear & Technical Apparel, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 458110 and its SIC code is 5600.