Buck Mason
Buck Mason is a Los Angeles-based DTC apparel brand founded in 2013, selling modern American menswear and womenswear through e-commerce, retail stores, and Bloomingdale's concessions, with in-house domestic manufacturing at Buck Mason Knitting Mills in Pennsylvania and international shipping to 20 countries.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Buck Mason does
Buck Mason is a Los Angeles-based, founder-owned direct-to-consumer apparel brand founded in 2013 by Sasha Koehn and Erik Allen Ford, originally launched out of a 350-square-foot garage in Venice, California. The company designs and sells modern American menswear and womenswear — organized into 66 men's and 40 women's collections — spanning tees (Pima/Supima, Slub, Field-Spec, Toughknit), Japanese selvedge denim, knitwear and sweaters (Seafarer, Herdsman, Highland Alpaca, California Cashmere), shirting, casual suiting and outerwear, plus accessories including Italian acetate eyewear, gift cards, footwear collaborations, and home fragrance. The core technology layer is a vertically integrated textile platform: Buck Mason Knitting Mills (formerly Mohnton Knitting Mills) in Mohnton, PA produces Made-in-USA cotton knit and terry fabrics, supplemented by specialist global partners such as Manteco Textile Mill in Tuscany for wool and Japanese mills for 14 oz selvedge denim.
The business model is a full-priced, anti-discount DTC retailer. Revenue is generated primarily through one-time apparel sales on buckmason.com and in owned US retail stores, with limited wholesale concessions at Bloomingdale's and supplementary income from gift cards, an affiliate program on ShareASale, and Stripe-processed transactions (Buck Mason is publicly cited in Stripe's BFCM 2025 announcement). Unit pricing ranges roughly from $48 for core tees to $798 for the Hollywood Jacket; free shipping applies over $150, 365-day returns are offered, free in-store hemming is provided on full-price jeans, and Afterpay BNPL is available on orders $35–$1,000. International shipping reaches 20 countries with duties and taxes pre-calculated at checkout. Brand building is editorial-led via 'The Journal' long-form content platform and a steady cadence of heritage co-branded collaborations (G.H. Bass, Lee, J. Press, Anatomica, Sanders, Rocky Mountain Featherbed, Moonstar, J. Mueser), reinforcing a premium everyman American-classics positioning rather than competing on promotional pricing.
Buck Mason firmographics
Firmographics- Name
- Buck Mason
- Legal name
- Buck Mason
- Website
- https://buckmason.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Buck Mason is a Los Angeles-based DTC apparel brand founded in 2013, selling modern American menswear and womenswear through e-commerce, retail stores, and Bloomingdale's concessions, with in-house domestic manufacturing at Buck Mason Knitting Mills in Pennsylvania and international shipping to 20 countries.
- Ownership category
- akta.pro rank
Buck Mason industry classification
Industry- Product category
- Premium Casual Apparel
- NAICS
- Apparel Knitting Mills (3151), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Knit Outerwear Mills (2253), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Denim & Casualwear Brands (CRAAAAAE)
- akta.pro secondary industry
- Denim & Twill Fabrics (CRAAAMAE)
Keywords
Where Buck Mason is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Buck Mason business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct-to-Consumer Apparel Sales: Primary revenue stream: one-time transactions from sale of men's and women's apparel (tees, denim, sweaters, knits, shirts, outerwear, dresses, accessories) through Buck Mason's own e-commerce site and owned retail stores. Per FAQ, 'Our products are only available on buckmason.com and at our stores.'
- Gift Card Sales: Physical and digital gift cards sold in denominations from $25 to $1,000; non-refundable and redeemable online or in-store. Sales tax is not applied to gift card purchases.
- Affiliate Channel Revenue: Affiliate commissions generated via ShareASale-based program with curated set of fashion/lifestyle publisher partners.
- Bloomingdale's Wholesale Concession Sales: Limited wholesale through Bloomingdale's store locations; transactions made at Bloomingdale's must be returned/exchanged through Bloomingdale's. Buck Mason retail locations cannot process these transactions.
- Drop-Ship / Stripe-Reliability Testimonial Sales: Buck Mason was publicly cited by Stripe as a notable customer providing testimonial on Stripe's reliability and scalability for supporting surging demand during peak BFCM periods, indicating transactional volume processed via Stripe infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Gift Cards — denominations from $25 to $1,000 (physical or digital) |
| Unit Pricing | One time/ perpetual license | Women's Tees — range $48–$198 |
| Unit Pricing | One time/ perpetual license | Featured Men's — entry tier products ~$98 swim shorts up to $798 Hollywood Jacket |
| Transaction based/ take rate | Pay-as-you-go | Afterpay BNPL option — orders $35–$1,000 USD |
| Unit Pricing | One time/ perpetual license | G.H. Bass x Buck Mason Larson Loafer collaboration — $295 |
| Unit Pricing | One time/ perpetual license | Seafarer Sweater expansion — starting at $188 |
| Unit Pricing | One time/ perpetual license | AW25 Herdsman Sweater Collection — starting at $278 |
| Other | One time/ perpetual license | No discount/promotion pricing policy |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Buck Mason product offering
Product offeringCore offering
Buck Mason is a direct-to-consumer American apparel brand designing and selling men's and women's casual clothing — tees, Japanese selvedge denim, sweaters, knitwear, shirting, casual suiting, outerwear, footwear, and accessories — through its own e-commerce site, owned retail stores, outlet locations, and limited Bloomingdale's concessions. The line is unified by signature proprietary fabric constructions (Slub, Pima/Supima, Field-Spec, Toughknit, Vintage Interloop French terry, Surplus Rib, Heirloom Rib, Seafarer, Felted Wool, Welterweight, Avalon Knit) developed in-house at Buck Mason Knitting Mills (Mohnton, PA) and through global partner mills in Italy and Japan.
Product overview
Buck Mason operates a unified direct-to-consumer apparel brand rather than a multi-product platform — the homepage, navigation, AI Site Map, and product collections all share one storefront at buckmason.com. The portfolio is organized into Men's and Women's product lines spanning tees (Pima, Slub, Toughknit, Field-Spec), denim (Maverick Slim, Ford Standard, Full Saddle, Cowboy, Roper, Jet Set, Off Duty jeans in Japanese selvedge), sweaters (Seafarer cotton line, Herdsman merino/cashmere, California Cashmere, Highland Alpaca), shirts (California Oxford BD, Draped Linen, Wornwell Camp), outerwear (Felted Wool Chore Coat, Felted Wool Blanket Coat, Hollywood Suiting, Carry-On tailoring), accessories (Buck Mason Eyewear in Italian acetate, gift cards, Lone Pine Candle), and footwear (G.H. Bass loafers, Moonstar Deck Shoe, officer shoes). Manufacturing is anchored by the Buck Mason Knitting Mills (formerly Mohnton Knitting Mills) in-house U.S. knitting operation, which powers the Made in USA collection, while broader production is supplemented by specialist partners such as Italian and Japanese mills. The line is unified by a "California roots" design ethos emphasizing Supima cotton, linen, merino wool, and Japanese selvedge denim.
Differentiator
Problem solved
Functional benefit
Brands
- Buck Mason Knitting Mills: Domestic knitwear manufacturing division of Buck Mason, originally established as Mohnton Knitting Mills and rebranded under the Buck Mason umbrella.
Products and services
- Buck Mason Tees (Men's) Men's t-shirt collection spanning Pima (Supima cotton), Slub (100% cotton slub jersey), Field-Spec Cotton Heavy Tee, Toughknit Tubular Tee, Sueded Cotton, Pima Curved Hem Tee, and Yuma Hemp Rib Knit Pocket Tee. Featured in GQ and Esquire as a top heavyweight white tee.
- Women's T-Shirts Collection Flagship women's tee assortment built around clean fits and signature fabrics. Includes Slub Easy Crew (100% cotton slub jersey, Made in USA), Pima Boxy Crew and Pima Slim Crew (120 GSM Supima cotton, Made in USA), Heirloom Rib S/S Tee (60% recycled cotton/40% cotton rib), Field-Spec Boyfriend Crop Tee and Mariner Tee (310 GSM Field-Spec cotton jersey), Surplus Rib S/S Tee, Coastline Crochet Tee, and Lighthouse Linen Roll Neck Tee. Priced $48–$198.
- Buck Mason Jeans & Denim Heritage-driven denim program featuring men's fits: Maverick Slim (straight through thigh, taper at knee), Ford Standard, Cowboy, and Full-Saddle. Built around 14 oz Japanese selvedge denim and Japanese loomstate selvedge; women's denim includes Japanese Loomstate Selvedge Original Jean, Jet Set Jean, Roper Jean, and Off Duty Jean.
- Buck Mason Seafarer Sweater Collection Fisherman-style sweater line featuring richly textured homespun cotton. Core styles include Seafarer Cotton Shrunken Crew, Seafarer Cotton Rib Crew, Seafarer Cotton Quarter-Zip, Seafarer Traveler Cotton Crew, rugby polos, and rib cardigans. Priced from $188.
- AW25 Herdsman Sweater Collection Fall/Winter 2025 seasonal capsule of heavyweight wool knits crafted from 95% Merino wool and 5% cashmere. Two styles: waffle crewneck with saddle shoulders and shawl collar cardigan with horn buttons. Priced starting at $278.
- Buck Mason Hollywood Suiting & Casual Tailoring Suiting and tailoring line spanning hemp-linen herringbone, cotton-linen twill, Irish linen, seersucker, wool, and Capitola Linen. Includes Hollywood Jacket, Graduate Jacket, Lightweight Seersucker Carry-On Jacket, Tropic Twill Carry-On Jacket, and Hutton Suiting (women).
- California Oxford BD Shirt Eased-up lightweight take on the classic American oxford cloth button-down in a cotton/tencel blend. Featured in GQ's 19 Best Men's Suits guide and the Buck Mason suiting ecosystem. Priced $148.
- Buck Mason Footwear Footwear program including G.H. Bass x Buck Mason loafers (Horween Chromexcel leather), Goodyear-welted officer shoes, suede chukka boots with crepe rubber soles, wholecut loafers, and the unisex Moonstar x Buck Mason Herringbone Deck Shoe vulcanized in Kurume, Japan.
- Buck Mason Eyewear Sunglasses made in Italy from Italian acetate. Core silhouettes include Nighthawk, Speedster, and Caddy, fitted with anti-reflective CR39 lenses. Positioned as Modern American essentials.
- Made in USA Collection Buck Mason's American-made line of Supima cotton tees, slub cotton tees, selvedge denim jeans, and thermals. Powered by Buck Mason Knitting Mills (formerly Mohnton Knitting Mills) in the U.S.
- Buck Mason Gift Cards (Physical & Digital) Gift cards redeemable online at buckmason.com and in Buck Mason stores. Available in both physical (shipped within 48 hours, 2–8 business day delivery) and digital (emailed shortly after checkout) formats. Denominations from $25 to $1,000; non-refundable.
- Lone Pine Candle Hand-poured candle in a ceramic vessel with 100% coconut wax. Scent profile features atlas cedar, charred hickory, musk, and amber. Priced $68, Made in USA.
- G.H. Bass x Buck Mason Larson Loafer Co-developed capsule loafer in Horween Chromexcel leather under the G.H. Bass x Buck Mason collaboration. Retails for $295; available through Ghbass.com, Buckmason.com, and select Buck Mason stores.
- Lee x Buck Mason Capsule Collection Menswear capsule collaboration between Lee and Buck Mason. Lee X Buck Mason: Part 2 features Western shirts in midweight Japanese cotton sateen with archival silhouettes and sawtooth pockets, leveraging Lee's denim heritage with Buck Mason's West Coast basics aesthetic.
- J. Press x Buck Mason Collection Co-branded menswear collection with J. Press combining J. Press's Ivy-trad tailoring heritage with Buck Mason's West Coast California-easy styling.
Quantifiable outcome
- 365-day full-refund return window
- +5 more outcomes
Companies that use Buck Mason
Customer profileSegments7 records
Buck Mason technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Buck Mason partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- StripecoreStripe serves as Buck Mason's payment processing infrastructure. Buck Mason is publicly cited as a Stripe customer in Stripe's BFCM 2025 press release, providing a testimonial on Stripe's reliability and scalability for supporting surging demand during peak periods (alongside URBN, La Redoute, Higgsfield). Stripe processed over $40 billion across 578 million transactions during BFCM 2025, with a record Cyber Monday exceeding $10 billion in payment volume.
- AfterpaycoreAfterpay is integrated as a Buy Now Pay Later (BNPL) payment option at checkout on buckmason.com. Available on orders between $35 and $1,000 USD (not applicable to gift cards). Customers pay in four equal installments every two weeks without interest. Late fee: $8 charged for missed payment, additional $8 after 7 days if unpaid, capped at 25% of order.
- G.H. BassflagshipBuck Mason and G.H. Bass have released multiple collaborations including the Larson Loafer in black (restock) and brown (new colorway), retailing at $295 and available through Ghbass.com, Buckmason.com, and select Buck Mason stores. The collaboration is among the first created for G.H. Bass under Aldo Product Services, which secured a seven-year exclusive licensing agreement with G-III Apparel Group to design, manufacture, and distribute G.H. Bass footwear, bags, and small leather goods starting spring/summer 2026.
- LeeflagshipLee and Buck Mason have collaborated on multiple menswear capsule collections (Lee X Buck Mason: Part 2 features Western shirts in midweight Japanese cotton sateen with archival silhouettes and sawtooth pockets). Collections documented in Buck Mason Journal.
- J. PressflagshipBuck Mason & J. Press joined forces for a stylish menswear collection. Documented in Buck Mason Journal as 'J.Press for Buck Mason' and 'J.Press X Buck Mason. Part II.' — partnership extending Buck Mason into Ivy/tailored menswear aesthetics.
- AnatomicacoreBuck Mason x Anatomica collaboration features Oxford shirting, Beach Cloth, and Japan-milled chino; shirts, jackets, and pants built to wear in. Featured as 'X Anatomica classics' in collection.
- SanderscoreBuck Mason x Sanders footwear collaboration (Sanders X Buck Mason; Buck Mason x Sanders: Part 2). Documented in Buck Mason Journal.
- Rocky Mountain FeatherbedcoreBuck Mason x Rocky Mountain Featherbed collaboration (Part 2) featuring jeans and tees in Japanese denim, selvedge, and rugby-weight cotton with straight, tapered, and full-cut fits.
- ChamulaminorChamula X Buck Mason collaboration documented in Buck Mason Journal.
- Eddie BauerminorEddie Bauer collaboration featured in Buck Mason Journal.
- McGregorminorBuck Mason x McGregor collaboration documented in Buck Mason Journal.
- Padmore & BarnesminorPadmore & Barnes for Buck Mason footwear collaboration documented in Buck Mason Journal.
- Red Rabbit Trading Co.minorRed Rabbit Trading Co. x Buck Mason — a limited collection of modern American essentials built for the everyday.
- Y'2 LeatherminorBuck Mason x Y'2 Leather collaboration documented in Buck Mason Journal.
- Big YankminorBuck Mason x Big Yank collaboration documented in Buck Mason Journal.
- Bryceland'scoreBryceland's X Buck Mason — men's shirts and workwear in Oxford cloth, moleskin, and cotton HBT; vintage-informed essentials built to wear in.
- J. MuesercoreJ. Mueser X Buck Mason — since 2008, the J. Mueser team has brought a New York sensibility to traditional Neapolitan tailoring. 'We tapped Jake and the team a little while back to help us start our tailored collection, combining classic Ivy-style details with our signature West Coast ease.'
- MoonstarcoreMoonstar X Buck Mason — Herringbone Moonstar Deck Shoe crafted in Kurume, Japan, with herringbone canvas upper and natural rubber soles; vulcanized, siped soles for non-slip safety.
- Manteco Textile MillcoreManteco Textile Mill in Tuscany is a featured global manufacturing partner for Buck Mason. Featured on Our Story page: 'Our clothes are made in the finest factories in the world, combining innovative technologies with meticulous, hand-crafted quality.'
- Buck Mason Knitting Mills (Mohnton Knitting Mills)flagshipBuck Mason's owned/operated knitting mill in Mohnton, Pennsylvania, formerly Mohnton Knitting Mills, rebranded as Buck Mason Knitting Mills to continue domestic craftsmanship. Provides US-based textile manufacturing capacity.
- ShareASalecoreShareASale hosts Buck Mason's affiliate program (shareasale.com/join/buckmason). Curated set of fashion/lifestyle publisher partners earn commissions by promoting Buck Mason to loyal audiences.
- Aldo Product ServicescoreAldo Product Services secured a seven-year exclusive licensing agreement with G-III Apparel Group to design, manufacture, and distribute G.H. Bass footwear, bags, and small leather goods starting spring/summer 2026. Buck Mason x G.H. Bass Larson Loafer is among the first collaborations created under Aldo Product Services' supervision.
- Bloomingdale'sminorBloomingdale's operates Buck Mason concession locations. 'All purchases made at Buck Mason Bloomingdale's locations must be returned or exchanged directly through their stores, as Buck Mason retail locations are unable to process these transactions at this time.'
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Buck Mason competitors and assessment
Company assessmentDirect peers
- Cuts Clothing: DTC basics brand focused on premium T-shirts and core wardrobe essentials, frequently cited in the same Shopify-native DTC cohort as Buck Mason.
- Vuori: Direct DTC peer in premium men's and women's basics and activewear with a California-roots brand identity, an owned e-commerce channel, and a growing retail footprint — directly comparable to Buck Mason's positioning.
- Allbirds: Publicly listed DTC apparel and footwear brand with similar sustainable-materials positioning, premium price point, and direct-to-consumer go-to-market model.
- Saturdays NYC: Premium DTC menswear and womenswear brand with a coastal-easy aesthetic and physical retail presence, frequently grouped with Buck Mason in DTC fashion roundups.
- Reformation: Premium DTC apparel brand with strong sustainability positioning, owned retail, and direct e-commerce — frequently named alongside Buck Mason in DTC fashion brand-to-watch lists.
- AYR (All Year Round): Premium DTC basics and denim brand for men and women, operating on a similar full-price, no-discount DTC model with strong editorial positioning.
- Faherty: Premium heritage-inspired DTC apparel brand with strong surf-coast aesthetic, owned retail, and an emphasis on natural fibers — closely comparable to Buck Mason's California-roots identity.
- Todd Snyder: Premium menswear brand offering American classics, selvedge denim, and tailored suiting through DTC and select retail — directly comparable to Buck Mason's higher-end men's product mix.
- Marine Layer: California-rooted DTC apparel brand emphasizing soft, casual essentials and signature fabrics (similar proprietary fabric strategy) with owned retail and e-commerce.
Broad incumbents
- Madewell: J.Crew-owned premium denim and casual apparel brand with a strong DTC and wholesale footprint; a broader incumbent that overlaps materially with Buck Mason in denim, knits, and women's essentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Buck Mason social profiles
Digital presenceBuck Mason financial estimates
Financial estimateRevenue estimate
Valuation estimate
Buck Mason leadership team
Management profileNumber of profiles
Buck Mason subsidiaries and ownership
Company hierarchySubsidiaries1 record
Buck Mason funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Buck Mason M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Buck Mason
What does Buck Mason do?
Buck Mason is a direct-to-consumer American apparel brand designing and selling men's and women's casual clothing — tees, Japanese selvedge denim, sweaters, knitwear, shirting, casual suiting, outerwear, footwear, and accessories — through its own e-commerce site, owned retail stores, outlet locations, and limited Bloomingdale's concessions. The line is unified by signature proprietary fabric constructions (Slub, Pima/Supima, Field-Spec, Toughknit, Vintage Interloop French terry, Surplus Rib, Heirloom Rib, Seafarer, Felted Wool, Welterweight, Avalon Knit) developed in-house at Buck Mason Knitting Mills (Mohnton, PA) and through global partner mills in Italy and Japan.
Is Buck Mason a public or private company?
Buck Mason is a private company. It is currently operating.
When was Buck Mason founded?
Buck Mason was founded in 2013. It employs 101 to 250 people.
Where is Buck Mason based?
Buck Mason is headquartered in Los Angeles, United States, in the North America region.
How does Buck Mason make money?
Five revenue lines are on record. Direct-to-Consumer Apparel Sales are the primary driver. The others are gift Card Sales, affiliate Channel Revenue, bloomingdale's Wholesale Concession Sales and drop-Ship / Stripe-Reliability Testimonial Sales.
Who are Buck Mason's main competitors?
Direct peers on record are Cuts Clothing, Vuori, Allbirds, Saturdays NYC, Reformation, AYR (All Year Round), Faherty, Todd Snyder and Marine Layer. Madewell is listed as a broad incumbent.
Does Buck Mason have an API?
No public API is recorded for Buck Mason.
What industry is Buck Mason in?
Buck Mason's product category is Premium Casual Apparel. Its primary akta.pro industry code is CRAAAAAE, Denim & Casualwear Brands, with a secondary code of CRAAAMAE, Denim & Twill Fabrics. Its NAICS code is 3151 and its SIC code is 5600.