What Storetasker does

Storetasker, operated by Lorem Technologies, Inc. (a Delaware C-corp headquartered in New York), is a curated two-sided freelance marketplace that connects e-commerce brands operating on Shopify with pre-vetted developers, designers, and marketers. The platform was founded in 2016 and targets direct-to-consumer (DTC) brands across fashion, athleisure, beauty, home goods, food and beverage, pet, CBD, and furniture verticals, as well as the 200+ Shopify-focused agencies that use Storetasker to access overflow talent. Its core value proposition is a human-mediated matching service that introduces brands to one or more pre-screened experts, often within hours, having reviewed 15,000+ candidates and accepting only the top 3% into its network.

The product is a web-based marketplace (no native mobile app) featuring expert browsing, project brief submission, quote management, secure payment processing with escrow (via Stripe, PayPal, and Payment Rails), and end-to-end project collaboration tools. Service offerings span fixed-fee projects (e.g., theme edits from $475, landing pages from $400-$500, branding sprints from $6,000) and monthly retainers (e.g., 30-hour dev retainer at $3,000/month, ad spend management at $2,000/month). Specialized expert categories include full-stack, frontend, headless, and Shopify app developers; Klaviyo, CRO, paid, analytics, and Amazon marketing experts; and UI/UX, email, and brand designers. Distribution is anchored by 150+ partnerships with Shopify apps, themes, and creative agencies, plus an embedded Capital Program offering up to $5M in funding through Clearco.

Storetasker monetizes via a marketplace take rate: a service fee is deducted from the net expert fees paid by clients before disbursement to experts, with the rate varying by expert tier. The company has raised approximately $4.32M in disclosed funding across a 2017 Techstars-led seed, a 2018 round led by Flybridge, and a 2020 $3.2M round with FJ Labs, Flybridge, and Founder Collective; no subsequent rounds are publicly disclosed. Customer logos span enterprises (Samsonite, Alo Yoga, Dermalogica, Boll & Branch) and startups (JUDY, ASYSTEM, Grubbly Farms, Rareform), with a 4.9/5 TrustPilot rating across 1,500+ reviews and 50,000+ lifetime projects quoted cited as trust signals.

Name

Storetasker

Legal name

Lorem Technologies, Inc.

Website

https://storetasker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Storetasker is a curated two-sided marketplace connecting 30,000+ Shopify e-commerce brands with pre-vetted freelance developers, designers, and marketers. The platform facilitates project-based and retainer engagements via secure payments, serving DTC brands and agencies across fashion, beauty, and home verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Fees from Expert Transactions: Storetasker collects a service fee (Service Fee) for each project, deducted from the Net Expert Fees paid by clients before disbursement to experts. The fee is a percentage rate based on the Expert's tier level. This is the primary revenue stream, functioning as a marketplace commission model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Storetasker is a curated freelance marketplace that connects Shopify-based e-commerce brands with a pre-vetted network of developers, designers, and marketers. The platform reviews 15,000+ applicants and accepts only the top 3%, then matches brands with suitable experts (often within hours) for fixed-fee projects and monthly retainers. It also handles secure escrow-backed payments and end-to-end project collaboration, and operates a Capital Program (powered by Clearco) and an Agency Partnership Program used by 200+ agencies.

Product overview

Storetasker is a curated freelance marketplace platform specifically for Shopify e-commerce brands, connecting them with pre-vetted developers, designers, and marketers. The core product is the Freelance Marketplace Platform combined with Expert Matching services (hand-selecting the top 3% of applicants from over 15,000 reviewed). The platform offers an end-to-end solution including Secure Payments & Escrow for payment facilitation and Project Collaboration Tools for working with freelancers. Services are available through both fixed-price project-based engagements (Theme Edits, Landing Pages, Branding Sprints) and monthly retainer models (30-Hour Retainers, Ad Spend Management, Site Speed Optimization). The company also provides specialized networks for Shopify Developers (Full-Stack, Frontend, Headless, App devs), Designers (UI/UX, Email), and Marketers (Klaviyo, CRO, Paid Marketing, Analytics, Amazon), plus a Capital Program powered by Clearco offering up to $5M in funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Storetasker Marketplace Platform
• 30-Hour Monthly Retainer
• Project-Based Development & Design Services
• Capital Program (powered by Clearco)
• Agency Partnership Program

Quantifiable outcome

• Over 30,000 eComm brands have used the platform
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Shopify App & Theme Partners (150+)coreTechnology or IntegrationStoretasker is partnered with over 150 of the most popular Shopify apps, themes, and creative agencies. These partners refer customers to Storetasker and the platform integrates with popular Shopify tools and themes.
• Kyle Bennett (Director of Operations - referenced partner testimonial)minorOthersPartner testimonial quoted on the partner page, representing a theme/agency partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Upwork: Largest general freelance marketplace with broad talent across categories. Overlaps with Storetasker on Shopify development, design, and marketing work but lacks vertical specialization and the curation depth that anchors Storetasker's positioning.
• Toptal: Premium freelance talent marketplace with rigorous vetting (top ~3% acceptance) similar to Storetasker's model, but spans software, design, finance, and project management broadly. Provides curated talent for Shopify-relevant roles but is not e-commerce specialized.
• Fiverr: Global freelance services marketplace with project-based gig offerings. Competes with Storetasker on Shopify development and design projects but operates a more commoditized, transaction-driven model without curated matching.

Direct peers

• Shopify Experts Marketplace: Shopify's native marketplace for connecting merchants with vetted experts (developers, designers, marketers). Directly competes with Storetasker for the same customer base and talent supply, with the structural advantage of being a first-party Shopify product.
• MarketerHire: Curated marketplace for marketing talent with a vetting-driven model similar to Storetasker's 'top 3%' approach. Overlaps directly with Storetasker's marketing expert categories (Klaviyo, CRO, paid marketing) and serves similar growth-stage brand clients.
• 99designs: Design-focused freelance marketplace with curated designer tiers and project-based pricing. Comparable to Storetasker's design category (UI/UX, branding sprints) and shares a curation-plus-matching model aimed at SMB and mid-market clients.

Emerging players

• A.Team: Curated network of product builders, designers, and engineers assembled into teams for digital product work. Comparable curation model and serves some of the same growth-stage brand clients as Storetasker, though not Shopify-specific.

Others

• Bold Commerce: Shopify-focused digital commerce agency and technology provider. Operates in the same Shopify ecosystem as Storetasker but as an agency rather than a marketplace; competes indirectly for the same Shopify merchant talent spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asklorem
• Facebookfacebook.com/storetasker
• LinkedInlinkedin.com/company/storetasker

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storetasker