Bold Commerce
Bold Commerce is a Winnipeg-based Shopify-native software company offering a six-app suite (Subscriptions, Upsell, Custom Pricing, Memberships, Discounts, rePete) that drives repeat purchases for over 800,000 merchants globally via subscription and transaction-fee pricing.
- Company typePrivate
- Founded2012
- HeadquartersWinnipeg, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bold Commerce does
Bold Commerce is a Winnipeg-headquartered, privately held software company founded in 2012 as the first third-party app developer on the Shopify platform. The company builds a suite of six Shopify-native applications — Bold Subscriptions, Bold Upsell, Bold Custom Pricing, Bold Memberships, Bold Discounts, and rePete — focused on repeat-purchase commerce, plus accounting add-ons (QuickBooks Sync, Xero Sync). The apps are built natively inside Shopify Checkout using Shopify Functions and integrate with Shopify Flow, Klaviyo, Zapier, Gorgias, and roughly twenty other platforms. AI is embedded in two features: Smart Offers for personalized upsell/cross-sell recommendations and rePete's predictive reorder-timing engine, both trained on 10+ years of aggregated merchant data.
The company serves over 800,000 merchants across 180+ countries, ranging from startups (Blind Barrels, 4,400+ members) to SMBs (Mash & Grape, Custom Equine Nutrition, CheckDepot) to enterprise Shopify Plus brands (Fabletics, Vital Proteins). Pricing is tiered per app — Bold Subscriptions ranges from $24.99/month (Launch) to $399.99/month (Ultimate Retention), with additional transaction fees of 0.9–2.0% on GMV; Bold Upsell offers a freemium tier with 3.5% commission on upsell revenue plus paid plans. The combined model — recurring SaaS plus variable transaction/commission fees — aligns Bold's revenue with merchant GMV.
Bold has raised approximately $44M in disclosed equity across a 2019 round (Round13 Capital, Whitecap Venture Partners, ~$16.5M) and a 2021 round (OMERS Ventures lead with Round13 and Whitecap, ~$27.5M). In 2023 the company rebranded around the "Repeat Commerce Company" positioning, and in March 2026 it partnered with Node to launch rePete, extending its reach into the guest-checkout shopper pool.
Bold Commerce firmographics
Firmographics- Name
- Bold Commerce
- Legal name
- Bold Innovation Group Ltd.
- Website
- https://boldcommerce.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bold Commerce is a Winnipeg-based Shopify-native software company offering a six-app suite (Subscriptions, Upsell, Custom Pricing, Memberships, Discounts, rePete) that drives repeat purchases for over 800,000 merchants globally via subscription and transaction-fee pricing.
- Ownership category
- akta.pro rank
Bold Commerce industry classification
Industry- Product category
- Ecommerce Software
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where Bold Commerce is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bold Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription App Licensing: Bold generates revenue primarily through monthly subscription fees for each app, with tiered pricing plans (Essential, Standard/Grow, Complete/Scale) that include flat monthly fees plus transaction fees on GMV processed through the platform. Each app is priced separately.
- Transaction Fees: Transaction fees (ranging from 0.9% to 2% depending on plan tier) are charged on GMV processed through Bold Subscriptions. Higher-tier plans offer reduced transaction fees as an incentive.
- Upsell Revenue Commission: Bold Upsell charges a commission (2.5% to 3.5%) on upsell revenue in addition to base subscription fees, with lower commission rates for higher-tier plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch plan - entry tier for subscription management |
| Subscription | Monthly | Grow plan - mid-tier with reduced fees |
| Subscription | Monthly | Scale plan - advanced tier for growing brands |
| Subscription | Monthly | Ultimate Retention plan - enterprise with advanced churn prevention |
| Freemium | Monthly | Standard - free tier with pay-for-performance |
| Subscription | Monthly | Advanced - professional tier with lower fees |
| Subscription | Monthly | Enterprise - custom pricing for high-volume brands |
| Subscription | Monthly | Essential - entry tier for customer pricing |
| Subscription | Monthly | Standard - professional tier with more tags |
| Subscription | Monthly | Complete - enterprise tier with full features |
| Freemium | Monthly | Free - starter tier for small programs |
| Subscription | Monthly | Essential - small membership program |
| Subscription | Monthly | Standard - growing membership program |
| Subscription | Monthly | Complete - large membership program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bold Commerce product offering
Product offeringCore offering
Bold Commerce offers a suite of six Shopify apps focused on repeat commerce—Bold Subscriptions, Bold Upsell, Bold Custom Pricing, Bold Memberships, Bold Discounts, and rePete—that help merchants increase customer retention, order frequency, and average order value through automated billing, AI-powered upsells, customer-specific pricing, loyalty programs, and predictive reorder nudging. The apps are built natively on Shopify Checkout using Shopify Functions and integrate with platforms including Klaviyo, Zapier, and Gorgias. Bold also offers QuickBooks Sync and Xero Sync as add-on accounting integrations.
Product overview
Bold Commerce is The Repeat Commerce Company — a suite of six Shopify apps built to bring more customers back, increase order frequency, and grow basket size. The core offering consists of Bold Subscriptions (recurring billing), Bold Upsell (AI-powered upsells/cross-sells), Bold Custom Pricing (wholesale/VIP/customer-specific pricing), Bold Memberships (loyalty programs), Bold Discounts (automated promotions), and rePete (AI reorder agent). These six apps work independently or combine into 'Maximizers' that compound results when used together. Two additional tools, QuickBooks Sync and Xero Sync, provide accounting integrations. Bold processes billions in recurring revenue and serves over 760,000 merchants, making it the first app developer on Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Bold Subscriptions A Shopify subscriptions app designed to upsell at every subscriber touchpoint from first click to renewal, with automated billing, subscription-specific tools, dunning, churn prevention, customizable frequencies, prepaid subscriptions, order-based and fixed-date billing, and a customer self-service portal.
- Bold Upsell AI-powered upsell and cross-sell tool covering product pages, cart, cart drawer, in-checkout, post-purchase, and email touchpoints, with AI-driven Smart Offers that learn from shopper behavior to surface highest-converting product pairings.
- Bold Custom Pricing A unified pricing tool that combines B2B wholesale pricing, VIP tier pricing, member pricing, subscriber pricing, quantity breaks, and volume discounts with no codes or manual work, applying automatically at customer login with auto-tagging by country or history.
- Bold Memberships A loyalty and membership tool that creates tiered programs with gated access, exclusive pricing, content gating, and member benefits both online and in-store via Shopify POS, with Apple Wallet and Google Wallet loyalty cards and push notifications.
- Bold Discounts Automated promotion and discount tool for flash sales, storewide promotions, and scheduled campaigns that activate products in sale collections and reset automatically when complete.
- rePete An AI-powered reorder agent that predicts the optimal reorder timing for each customer based on purchase history and sends well-timed reorder nudges via SMS, email, push notification, or WhatsApp.
- QuickBooks Sync Accounting integration that syncs Shopify orders, refunds, inventory, products, and fees to QuickBooks within minutes.
- Xero Sync Accounting integration that syncs Shopify orders to Xero with global tax support for seamless financial reporting.
Quantifiable outcome
- Average AOV lift of $39 with Bold Upsell
- +5 more outcomes
Companies that use Bold Commerce
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Bold Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature7 records
Bold Commerce partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- NodecoreBold Commerce partnered with Node to launch rePete, a Shopify app that converts guest checkout shoppers into repeat customers without requiring account sign-up. Node's on-device commerce platform allows guest shoppers to access order history, 1-click repeat purchases, and spam-free communications through a secure Commerce Token. The integration eliminates technical barriers to customer retention and addresses the revenue gap created by guest checkout accounting for the majority of online purchases.
- Shopify FlowcoreNative integration with Shopify Flow allowing triggering automations from any Bold event (new subscriber, completed reorder, membership activation) and connecting them to any action in the Shopify store.
- KlaviyomajorPre-built integration for driving repeat sales and retention with personalized, automated SMS messages and emails.
- ZapiermajorIntegration connecting Bold Subscriptions Pro with the 1,000+ apps in the Zapier library for automated workflows.
- GorgiasmajorIntegration allowing subscription management from the e-commerce conversational AI platform, Gorgias.
- ProsperStackmajorBest-in-class churn prevention solution integrated with Bold. ProsperStack's intelligent conversion funnels, targeted win-backs, and insightful data reduces churn by up to 39%. Available on Enterprise Plans.
- ShopifycoreBold is built natively for Shopify Checkout using Shopify Functions. Shopify Plus Certified app developer and the first front-end app developer on the platform since 2012. Native checkout integration ensures full compatibility with the Shopify ecosystem.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Bold Commerce competitors and assessment
Company assessmentOthers
- Gorgias: Gorgias is a customer support platform tightly integrated with Shopify and a Bold integration partner. Adjacent to Bold's subscription support workflows rather than a direct competitor, but operates in the same Shopify merchant stack.
Emerging players
- Okendo: Okendo provides reviews, UGC, and loyalty for Shopify brands. Overlaps with Bold Memberships in the loyalty layer and is growing within the same DTC merchant base.
Direct peers
- Recharge: Recharge is the leading Shopify subscription management app and Bold's most direct competitor. Both compete for the same Shopify merchants on subscription billing, churn prevention, and integrations, with Recharge historically holding the largest market share.
- Stay AI: Stay AI is a subscription management app for Shopify focused on reducing churn and increasing subscriber LTV, directly competing with Bold Subscriptions. Targets overlapping Shopify merchant base with comparable pricing models.
- Loop Subscriptions: Loop is a Shopify subscription app that emphasizes churn mitigation and subscriber experience. Competes head-to-head with Bold Subscriptions for Shopify Plus and DTC brands.
- Appstle: Appstle offers subscription and loyalty apps for Shopify, overlapping with Bold Subscriptions and Bold Memberships. Targets SMB and mid-market merchants with comparable pricing tiers.
- Rebuy: Rebuy provides AI-powered personalization, upsells, and cross-sells for Shopify, directly competing with Bold Upsell. Both target AOV lift through post-purchase and cart-page offers.
- Smile.io: Smile.io is a Shopify loyalty and rewards app that competes directly with Bold Memberships. Both target merchant retention through points, VIP tiers, and member benefits.
Broad incumbents
- Klaviyo: Klaviyo is a leading Shopify-aligned marketing automation and email/SMS platform that is both an integration partner of Bold and an adjacent player in driving repeat purchases through owned channels. Overlaps with Bold's retention focus at the messaging layer.
- Yotpo: Yotpo is a broader e-commerce marketing platform spanning reviews, loyalty, and SMS. Competes with Bold Memberships and adjacent retention functionality while also serving as a Shopify ecosystem peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Bold Commerce social profiles
Digital presenceBold Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold Commerce leadership team
Management profileNumber of profiles
Profiles7 records
Bold Commerce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold Commerce
What does Bold Commerce do?
Bold Commerce offers a suite of six Shopify apps focused on repeat commerce—Bold Subscriptions, Bold Upsell, Bold Custom Pricing, Bold Memberships, Bold Discounts, and rePete—that help merchants increase customer retention, order frequency, and average order value through automated billing, AI-powered upsells, customer-specific pricing, loyalty programs, and predictive reorder nudging. The apps are built natively on Shopify Checkout using Shopify Functions and integrate with platforms including Klaviyo, Zapier, and Gorgias. Bold also offers QuickBooks Sync and Xero Sync as add-on accounting integrations.
Is Bold Commerce a public or private company?
Bold Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bold Commerce founded?
Bold Commerce was founded in 2012. It employs 51 to 100 people.
Where is Bold Commerce based?
Bold Commerce is headquartered in Winnipeg, Canada, in the North America region.
How does Bold Commerce make money?
Three revenue lines are on record. Subscription App Licensing is the primary driver. The others are transaction Fees and upsell Revenue Commission.
Who are Bold Commerce's main competitors?
Gorgias is listed as an others. Okendo is listed as an emerging player. Direct peers are Recharge, Stay AI, Loop Subscriptions, Appstle, Rebuy and Smile.io. Broad incumbents are Klaviyo and Yotpo.
Does Bold Commerce have an API?
Yes. Bold Commerce offers an API License Agreement for developers. The company provides developer documentation at developer.boldcommerce.com. Specific API details such as REST/GraphQL, authentication methods, rate limits, or versioning are not explicitly stated in the available source material. Developer documentation is at developer.boldcommerce.com.
What industry is Bold Commerce in?
Bold Commerce's product category is Ecommerce Software. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 445 and its SIC code is 5900.