What Isprava does

Isprava is an India-based luxury real estate developer founded around 2013-2015 by brothers Dhimaan and Nibhrant Shah, headquartered in Mumbai with a sales and operations presence in Goa. The company designs, builds, and delivers fully furnished, bespoke luxury villas and second homes in prime leisure destinations — North Goa, South Goa, Alibaug, Kasauli, Coonoor, and Karjat — with average ticket sizes of Rs 15-16 crore for the flagship Isprava brand and Rs 4-6 crore for the entry-level The Chapter sub-brand. Architectural design blends Indo-Portuguese heritage elements (terracotta roofs, arched corridors, patterned stone) with contemporary layouts, executed by an in-house team of architects and designers, and every home is delivered fully furnished, equipped, and styled for immediate use.

Isprava generates revenue primarily through one-time sales of luxury villas, supplemented by recurring rental management and concierge revenue through its wholly-owned subsidiary Lohono Stays, which manages over 1,000 rooms across the portfolio and offers owners rental yields of 5-8%. The business is vertically integrated across land due diligence, design, construction, documentation, handover, and ongoing property management, with an enterprise field-sales model targeting ultra-high-net-worth individuals and high-net-worth buyers (industrialists, entrepreneurs, lawyers, bankers, and NRIs) and a formalized Channel Partner Program for agent-driven referrals. The company has sold 400-410 homes cumulatively, has 450 under construction, operates 220+ completed luxury homes, and reports cumulative revenue of approximately Rs 1,000 crore over its roughly 10-year history.

The company is privately held and has raised roughly US$249.5 million in disclosed funding from a syndicate of marquee family offices and institutional investors, including the Nadir Godrej Family Office and Burman Family Office (US$130M, April 2022), Symphony International Holdings (Rs 160 crore / ~US$19.5M, January 2023), and Hill House / Altamont Capital Partners (US$100M, 2026). It employs 251-500 people and is actively expanding, with a Rs 85 crore South Goa land acquisition announced in February 2026 signaling continued geographic growth. The Indian luxury second-home market backdrop is favorable, valued at over US$3 billion and growing at more than 20% annually.

Name

Isprava

Legal name

Isprava Vesta Private Limited

Website

https://isprava.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Isprava is a Mumbai-based luxury real estate developer that designs, builds, and delivers fully furnished bespoke villas and second homes in Goa, Alibaug, Kasauli, and Coonoor for ultra-high-net-worth Indian buyers, operating across three sub-brands (Isprava, The Chapter, Lohono Stays) with average ticket sizes of Rs 4-16 crore per home.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

akta.pro primary industry

Villas & Luxury Estates (THAMAAAC)

Keywords

• Luxury real estate
• Bespoke villa development
• Holiday home construction
• Property management services
• Luxury home design

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Villa Sales: Isprava generates primary revenue through one-time sales of luxury villas and second homes. Properties are sold at price points ranging from Rs 4-6 crore (The Chapter brand) to Rs 15-16 crore average for 80% of units (Isprava brand). The company recently closed a Rs 100 crore single home sale.
2. Lohono Stays - Luxury Rental Management: The Lohono Stays subsidiary manages luxury rental properties, handling guest management, property maintenance, and rentals for homeowners. Operates over 1,000 rooms across luxury properties. Provides consistent rental income with yields reaching 5-8%.
3. Property Management Services: Optional rental management and property management services for homeowners including 24x7 concierge, maintenance, housekeeping and security services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Isprava designs, builds, and sells fully furnished bespoke luxury villas and second homes in India's premium leisure destinations including Goa, Alibaug, Kasauli, Coonoor, and Karjat. The company provides end-to-end services from land acquisition and legal due diligence through architectural design, turnkey construction, interior furnishing, and registration, with optional ongoing property and rental management through its Lohono Stays platform. Price points range from Rs 4-6 crore (The Chapter entry brand) to Rs 15-16 crore average (Isprava super-luxury brand), with individual transactions reaching Rs 100 crore.

Product overview

Isprava operates as a unified luxury real estate and hospitality brand comprising three distinct sub-brands: Isprava (super-luxury), Lohono Stays (luxury rental management with over 1,000 rooms), and The Chapter (luxury at Rs 4-6 crore). The company develops bespoke, fully furnished villas and estates across prime leisure destinations — Goa (North and South), Alibaug, Kasauli, Coonoor, and Karjat — offering end-to-end services from property acquisition and design to registration, property management, and optional rental management through Lohono Stays. The portfolio includes multiple named villa projects and completed homes, targeting ultra-high-net-worth individuals including industrialists, entrepreneurs, lawyers, and bankers.

Differentiator

Problem solved

Functional benefit

Brands

• Lohono Stays: Luxury rental management platform with over 1,000 rooms under management, offering property management, maintenance and rentals for Isprava homeowners.
• The Chapter

Products and services

• Isprava Super-Luxury Villas Isprava is the company's flagship super-luxury residential brand offering bespoke holiday homes and villas in India's most sought-after leisure destinations including Goa, Alibaug, Kasauli, Coonoor, and Karjat, with average price points of Rs 15-16 crore for approximately 80% of units and individual transactions reaching Rs 100 crore. Targeted at ultra-high-net-worth and high-net-worth individual buyers.
• The Chapter Luxury Villas The Chapter is Isprava's luxury residential sub-brand positioned at a lower price point (Rs 4-6 crore), making super-luxury design and craftsmanship accessible to a broader segment of high-net-worth buyers including industrialists, entrepreneurs, lawyers, and bankers.
• Lohono Stays Rental and Property Management Lohono Stays is Isprava's luxury rental management platform that professionally handles property management, maintenance, housekeeping, rentals, and 24x7 concierge support for homeowners, managing over 1,000 rooms across its portfolio. It provides consistent rental income for Isprava homeowners with yields reaching 5-8%.
• North Goa Villa Projects (Avenia, Corvero, Melora, Corjuem, Aleta) North Goa villa projects located in Pernem, Aldona, Corjuem, and Colvale, featuring fully furnished bespoke designs with private pools, landscaped gardens, and property management services, available for purchase by individual luxury home buyers.
• South Goa Villa Projects (Oriana, Luca) South Goa villa projects located in Verna, representing the company's expansion into the ultra-luxury residential segment in South Goa with private villas and bespoke homes, backed by an approximately Rs 85 crore development investment.
• Alibaug Villa Projects (Valoria, Amarin, Ocaso, Castera) Alibaug villa projects located in Zirad, Satirje, Bamansure, and Dattapada, offering luxury estates in this coastal destination near Mumbai, available for purchase by individual luxury home buyers.
• Woodvilla Kasauli Luxury villa project in Kasauli, a hill station in the Himalayan foothills, expanding Isprava's portfolio beyond coastal destinations to mountain leisure living and offering bespoke hill-station homes.
• Completed Luxury Homes Portfolio Portfolio of completed luxury homes across Goa and Alibaug available for purchase, showcasing delivered villas with features including private pools, manicured lawns, and concierge services, including named properties such as Villa Floresta, Villa Verde, Casa Brava, and Estate de Marissa.

Quantifiable outcome

• Rental yields of 5-8% for luxury second homes compared to typical 3-3.5%
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Total Environment Living: India-based luxury residential developer known for design-led, bespoke homes and apartments with a focus on sustainability and craftsmanship. Directly comparable to Isprava in premium price points, design differentiation, and HNWI buyer targeting.
• SaffronStays: India-based curated luxury vacation rental platform offering private villas and homestays. Directly comparable to Lohono Stays as a managed luxury villa rental platform targeting Indian leisure travelers.
• StayVista: India-based luxury villa and homestay rental platform offering curated premium properties. Comparable to Lohono Stays in business model and target market of luxury vacation rentals in Indian leisure destinations.

Broad incumbents

• Sobha Limited: Large Indian real estate developer with luxury villa and apartment projects across major cities. Competes with Isprava in the premium residential segment though at greater scale and broader geographic footprint.
• Macrotech Developers (Lodha): One of India's largest real estate developers with luxury projects under the Lodha brand. While broader than Isprava, overlaps in ultra-luxury residential offerings and HNWI buyer segment.
• Prestige Group: Major Indian real estate developer with luxury villa and premium residential projects in South India and Goa. Competes with Isprava in luxury villa development at larger scale.
• DLF Limited: India's largest real estate developer with luxury residential projects including ultra-premium homes. While broader and more urban-focused, competes for the same HNWI buyer pool as Isprava.
• Brigade Group: Indian real estate developer with luxury villa and premium residential projects. Overlaps with Isprava in the luxury segment though with broader geographic and product portfolio.
• Airbnb Luxe: Global luxury vacation rental offering from Airbnb featuring curated high-end villas and estates. Comparable to Lohono Stays in luxury vacation rental management, though at much larger scale and global geographic reach.
• Embassy Group: Indian real estate conglomerate with luxury residential developments including villa communities. Comparable to Isprava in premium residential offerings and HNWI targeting, though with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCezXrZgcpGrjd2WFkzYnFUQ
• Facebookfacebook.com/ispravaluxuryvillas
• LinkedInin.linkedin.com/company/isprava
• Instagraminstagram.com/isprava
• Xx.com/ispravaluxury

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isprava