OmniBiz
- Company typePrivate
- Founded2019
- HeadquartersLagos, Nigeria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
OmniBiz firmographics
Firmographics- Name
- OmniBiz
- Legal name
- OmniBiz
- Website
- https://omnibiz.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
OmniBiz industry classification
Industry- Product category
- B2B E-commerce / FMCG Distribution Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- General Merchandise/Department Store Omnichannel (CRAFAEAF)
Keywords
Where OmniBiz is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
OmniBiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B E-commerce Transaction Fees: OmniBiz earns revenue through transaction fees charged on orders placed by retailers through its B2B e-commerce platform. Retailers restock inventory from distributors and manufacturers via the app.
- Buy More Pay Later (BNPL) / Credit Services: Provides working capital credit to informal retailers, enabling them to purchase inventory and pay later. Revenue likely derived from interest or fees on the credit extended.
- OmniPay Payment Processing: Integrated virtual payment solution enabling retailers to pay bills, buy airtime/data, and make purchases. Revenue may be generated through transaction fees on payment flows.
- Brand / Manufacturer Distribution Partnerships: Serves over 300 brands (including Colgate, Nestle, Kellogg's, Kimberly-Clark, Indomie, PZ-Wilmar) by providing a digital distribution channel to reach informal retailers across Nigeria and Ghana, likely through subscription or listing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Retailer access — free sign-up with no delivery costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
OmniBiz product offering
Product offeringCore offering
OmniBiz operates a unified B2B e-commerce and distribution platform that connects FMCG manufacturers, distributors, logistics providers and informal retailers across Nigeria and Ghana. Retailers order consumer goods through the OmniBiz Android app or web portal, with fulfillment handled via a crowdsourced logistics network and aggregated distributor micro-stock points. Value-added services include collateral-free Buy More Pay Later credit, the OmniPay virtual wallet for payments and bills, and an Omoni Points loyalty program.
Product overview
OmniBiz provides a unified B2B distribution platform that digitizes Nigeria's informal retail supply chain. The platform architecture consists of the OmniBiz Platform as the core system, with the OmniBiz App and OmniBiz Shop Web Platform as the primary ordering interfaces for retailers. Supporting modules include the Micro Stock Point Engine for inventory management, Crowdsourced Logistics for delivery fulfillment, Financial Services Partners for credit access, and Analytics Engine for data insights. The platform offers value-added services including OmniPay (virtual payment and bill payment solution), Omoni Points (loyalty rewards program), and Buy More Pay Later (credit facility). Solutions are segmented by stakeholder type: OmniBiz for Retailers, OmniBiz for Manufacturers, OmniBiz for Distributors, and OmniBiz for Logistics.
Differentiator
Problem solved
Functional benefit
Brands
- OmniPay: Integrated virtual payment solution embedded in the OmniBiz app to simplify daily transactions for retailers
- Omoni Points
- Buy More Pay Later (BMPL)
Products and services
- OmniBiz Platform Unified B2B distribution platform that aggregates end-to-end retail operations and connects FMCG manufacturers, distributors, logistics partners, and informal retailers through a technology-driven supply chain framework. Target buyers: FMCG brands, wholesale distributors, logistics companies, and informal retailers in West Africa.
- OmniBiz Mobile App Android application through which retailers sign up, browse FMCG products, place restocking orders, track deliveries, manage OmniPay wallet, access Buy More Pay Later credit, and earn Omoni Points. Target users: informal retailers and shop owners in Nigeria and Ghana.
- OmniBiz Shop Web Platform Web-based ordering portal at shop.omnibiz.com that lets retailers place orders, sign up, and manage their OmniBiz business from desktop. Target users: informal retailers across Nigeria and Ghana who prefer non-mobile ordering.
- OmniPay Integrated virtual payment solution within the OmniBiz app that enables retailers to pay for orders, pay bills (airtime, data, TV subscriptions, electronic bills), buy airtime, and receive customer payments via QR codes. Target users: informal retailers on the OmniBiz platform.
- Omoni Points Loyalty Program Loyalty rewards program where retailers earn Omoni Points on each purchase, with one point equal to one Naira, redeemable at checkout to reduce order amounts. Target users: informal retailers using the OmniBiz app.
- Buy More Pay Later (BMPL) Credit facility that lets informal retailers purchase FMCG inventory on credit and pay later, with no collateral required and no hidden charges, supporting financial inclusion. Target users: informal retailers and small shop owners in Nigeria and Ghana.
- OmniBiz for Retailers Stakeholder solution that enables informal retailers to restock inventory from a wide range of brands with free doorstep delivery and Buy More Pay Later credit. Target users: small shop owners and informal retailers.
- OmniBiz for Manufacturers Stakeholder solution that helps FMCG manufacturers and brands gain shelf visibility, reach deep informal retail markets, and access a real-time analytics dashboard for monitoring market performance. Target buyers: FMCG manufacturers and brand owners.
- OmniBiz for Distributors Stakeholder solution that enables wholesale distributors to grow their retailer customer base, accelerate stock turnover through OmniBiz's network, and track sales performance with analytics dashboards. Target buyers: wholesale distributors in Nigeria and Ghana.
- OmniBiz for Logistics Stakeholder solution that lets regional logistics companies and fleet operators tap into OmniBiz's retailer trade activity for more deliveries, with real-time tracking and fulfillment insights. Target buyers: regional logistics providers and fleet operators.
Quantifiable outcome
- Over 120,000 retailers served through the platform
- +4 more outcomes
Companies that use OmniBiz
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
OmniBiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
OmniBiz partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
OmniBiz competitors and assessment
Company assessmentDirect peers
- Wasoko (formerly Sokowatch): Wasoko is a Kenya-headquartered B2B e-commerce platform delivering FMCG goods and credit to informal retailers across East and West Africa. Comparable in model, target customer (informal retailers), and embedded fintech stack to OmniBiz, though with East African roots.
- TradeDepot: TradeDepot is a Nigeria-headquartered B2B e-commerce platform connecting FMCG manufacturers and informal retailers across West Africa. It is the most direct competitor to OmniBiz in Nigeria, serving overlapping retailer and brand segments with a similar BNPL-led model.
- Twiga Foods: Twiga Foods is a Kenya-based B2B food distribution platform connecting producers and informal retailers. While historically more food-focused, its model of digitizing informal retail supply chains is comparable to OmniBiz's broader FMCG platform.
- Sabi: Sabi is a Nigerian B2B commerce and distribution platform serving informal retailers with FMCG inventory and working capital. It directly competes with OmniBiz for the same informal retailer base in Nigeria using a comparable marketplace-plus-credit model.
- Alerzo: Alerzo is a Nigerian B2B distribution platform serving informal retailers with inventory, credit, and logistics. It competes head-to-head with OmniBiz in the same West African informal FMCG segment with similar BNPL and embedded payments features.
- Chari: Chari is a Morocco-based B2B e-commerce and fintech platform for small retailers, offering inventory, credit, and payments. It targets North and Francophone African small retailers with a model structurally similar to OmniBiz's retailer-facing platform.
- MaxAB: MaxAB is a B2B e-commerce platform serving informal retailers in Egypt and MENA with FMCG distribution and embedded credit. It mirrors OmniBiz's marketplace-plus-credit model for informal retail and offers a useful unit-economics benchmark.
- Marketforce: Marketforce operates B2B distribution platforms (e.g., RejaReja) serving informal retailers in East and West Africa with FMCG, credit, and payments. It targets the same informal retail segment with a similar technology-enabled distribution model.
Emerging players
- Copia Global: Copia is a Kenya-based B2C distribution platform serving lower-income consumers via agent networks. It addresses the same informal retail / last-mile distribution theme as OmniBiz but from a consumer-demand-led angle rather than retailer supply-led.
Regional players
- KoboGo: KoboGo is an African B2B e-commerce platform serving retailers with FMCG inventory and credit. While operating in overlapping markets, its regional footprint and category mix offer a partial overlap with OmniBiz's informal retailer proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OmniBiz social profiles
Digital presenceOmniBiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
OmniBiz leadership team
Management profileNumber of profiles
Profiles15 records
OmniBiz funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OmniBiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OmniBiz
What does OmniBiz do?
OmniBiz operates a unified B2B e-commerce and distribution platform that connects FMCG manufacturers, distributors, logistics providers and informal retailers across Nigeria and Ghana. Retailers order consumer goods through the OmniBiz Android app or web portal, with fulfillment handled via a crowdsourced logistics network and aggregated distributor micro-stock points. Value-added services include collateral-free Buy More Pay Later credit, the OmniPay virtual wallet for payments and bills, and an Omoni Points loyalty program.
Is OmniBiz a public or private company?
OmniBiz is a private company. It is classified as venture growth investor backed and is currently operating.
When was OmniBiz founded?
OmniBiz was founded in 2019. It employs 51 to 100 people.
Where is OmniBiz based?
OmniBiz is headquartered in Lagos, Nigeria, in the Africa region.
How does OmniBiz make money?
Four revenue lines are on record. B2B E-commerce Transaction Fees are the primary driver. The others are buy More Pay Later (BNPL) / Credit Services, omniPay Payment Processing and brand / Manufacturer Distribution Partnerships.
Who are OmniBiz's main competitors?
Direct peers on record are Wasoko (formerly Sokowatch), TradeDepot, Twiga Foods, Sabi, Alerzo, Chari, MaxAB and Marketforce. Copia Global is listed as an emerging player. KoboGo is listed as a regional player.
Does OmniBiz have an API?
No public API is recorded for OmniBiz.
What industry is OmniBiz in?
OmniBiz's product category is B2B E-commerce / FMCG Distribution Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAEAF, General Merchandise/Department Store Omnichannel. Its NAICS code is 455 and its SIC code is 5399.