Alerzo
Alerzo is a Nigerian B2B e-commerce company founded in 2019 that supplies inventory to small retailers across Southwest Nigeria via an owned delivery fleet and integrated Shago Payments fintech, but is currently in financial distress.
- Company typePrivate
- Founded2019
- HeadquartersIbadan, Nigeria
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Alerzo firmographics
Firmographics- Name
- Alerzo
- Legal name
- Alerzo
- Website
- https://alerzo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alerzo is a Nigerian B2B e-commerce company founded in 2019 that supplies inventory to small retailers across Southwest Nigeria via an owned delivery fleet and integrated Shago Payments fintech, but is currently in financial distress.
- Ownership category
- akta.pro rank
Alerzo industry classification
Industry- Product category
- B2B E-commerce Retail Distribution
- NAICS
- Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Alerzo is headquartered
LocationHeadquarters
- HQ city
- Ibadan
- HQ country
- Nigeria
- HQ region
- Africa
Offices2 records
Markets served
Alerzo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D
Revenue model
- B2B E-commerce Commerce: Revenue generated from B2B e-commerce operations supplying inventory to small retailers
- Inventory Supply Operations: Supplying inventory and goods to small retailers through the platform
Go-to-market motion2 records
Distribution channels1 record
Alerzo product offering
Product offeringCore offering
Alerzo operates a B2B e-commerce platform that distributes inventory and supplies to small retailers across Southwest Nigeria. The company runs an integrated supply operation combining an ordering platform, an owned delivery fleet of 400+ vehicles, and acquired fintech payment capabilities (Shago Payments) to support small retail businesses with inventory access and payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Alerzo B2B Commerce Platform
- Alerzo Delivery & Logistics
- Shago Payments
Companies that use Alerzo
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Alerzo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Alerzo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shago PaymentscoreAlerzo acquired Shago Payments, a Nigerian fintech startup, to enhance its growth prospects and integrate payment processing capabilities into its B2B e-commerce platform for small retailers.
Scale indicators5 records
Alerzo competitors and assessment
Company assessmentDirect peers
- TradeDepot: TradeDepot is a B2B e-commerce and distribution platform serving informal retailers across Nigeria and West Africa, directly comparable to Alerzo in target customer, model, and geography.
- Wasoko (formerly Sokowatch): Wasoko operates a B2B e-commerce platform delivering inventory to informal retailers across East Africa, sharing Alerzo's core model of digital ordering plus owned/managed last-mile delivery to mom-and-pop stores.
- MaxAB: MaxAB runs a B2B e-commerce platform supplying informal retailers in Egypt and Morocco with FMCG inventory and embedded fintech, mirroring Alerzo's commerce-plus-payments positioning in a different North African market.
- Omnibiz: Omnibiz is a Nigerian B2B distribution platform serving informal retailers with inventory and embedded payments, making it one of the closest domestic peers to Alerzo in customer base and operating geography.
- Twiga Foods: Twiga Foods connects FMCG suppliers to informal retailers in Kenya via a B2B platform with owned logistics, a foundational peer to Alerzo in the African informal-retail e-commerce category.
- MarketForce (now RejaPay): MarketForce operates a B2B retail distribution platform across East and West Africa with embedded fintech, sharing Alerzo's combined commerce and payments offering for informal merchants.
- Chari: Chari is a B2B e-commerce and fintech platform serving small Moroccan retailers with inventory and credit, comparable to Alerzo in product scope but operating in a different North African market.
- Capiter: Capiter built a B2B e-commerce and embedded finance platform for small retailers in Egypt, closely mirroring Alerzo's integrated commerce-and-payments model for the informal retail segment.
- Sabi: Sabi provides a B2B commerce and distribution platform for informal merchants across Nigeria and other African markets, making it a direct competitor to Alerzo's small-retailer customer base in Nigeria.
Broad incumbents
- Jumia: Jumia is the largest pan-African e-commerce marketplace with logistics infrastructure (Jumia Logistics) and adjacent B2B offerings, serving as a broader incumbent benchmark for African e-commerce scale and unit economics.
Market position
Customer concentration
Alerzo social profiles
Digital presenceAlerzo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alerzo leadership team
Management profileNumber of profiles
Profiles3 records
Alerzo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Alerzo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alerzo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alerzo
What does Alerzo do?
Alerzo operates a B2B e-commerce platform that distributes inventory and supplies to small retailers across Southwest Nigeria. The company runs an integrated supply operation combining an ordering platform, an owned delivery fleet of 400+ vehicles, and acquired fintech payment capabilities (Shago Payments) to support small retail businesses with inventory access and payment processing.
Is Alerzo a public or private company?
Alerzo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alerzo founded?
Alerzo was founded in 2019. It employs 501 to 1,000 people.
Where is Alerzo based?
Alerzo is headquartered in Ibadan, Nigeria, in the Africa region.
How does Alerzo make money?
Two revenue lines are on record. B2B E-commerce Commerce is the primary driver. The others are inventory Supply Operations.
Who are Alerzo's main competitors?
Direct peers on record are TradeDepot, Wasoko (formerly Sokowatch), MaxAB, Omnibiz, Twiga Foods, MarketForce (now RejaPay), Chari, Capiter and Sabi. Jumia is listed as a broad incumbent.
Does Alerzo have an API?
No public API is recorded for Alerzo.
What industry is Alerzo in?
Alerzo's product category is B2B E-commerce Retail Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 42385 and its SIC code is 5140.