PetHub
PetHub operates a cloud-based pet data platform linking patented QR/NFC ID tags to online profiles, offering freemium lost-pet recovery, a 24/7 hotline, municipal licensing software, and an AI-driven veterinary telehealth service to consumers, municipalities, and OEM partners.
- Company typePrivate
- Founded2010
- HeadquartersWenatchee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What PetHub does
PetHub, Inc. is a privately held SaaS and connected-products company founded in 2010 in Seattle and now headquartered in Wenatchee, Washington. Its core offering is a cloud-based pet data platform anchored by patented smart ID tags (QR code, NFC, and printed URL/phone) that link physical tags to online pet profiles, enabling lost pet recovery via scan notifications, GPS location sharing back to the owner, a 24/7 human-staffed Found Pet Hotline, and a Community Alert system that broadcasts missing pet notices to a network of 17,000+ shelters, rescues, and vets within a 50-mile radius. The company reports nearly 1 million pet profiles on its platform and claims roughly 20% share of the US pet ID tag market.
PetHub operates a freemium consumer model: a free Basic tier covers profile creation and the hotline, while the PetHub+ subscription ($29.99/year or $3.99/month, plus a $199 Lifetime plan) unlocks GPS scan notifications, community alerts, and the Perks discount club. A Family Plan supports multi-pet households. Beyond direct-to-consumer e-commerce at shop.pethub.com, the company runs PetHub Solutions, a B2B/B2G channel that licenses its tag and software stack to municipalities for pet licensing and rabies tag programs (active with Broward County, Anchorage, Lapeer County, Great Falls, and others) and embeds its technology through OEM partnerships with tag manufacturers including National Band & Tag and Red Dingo. In May 2023, PetHub extended the platform into veterinary telehealth with an AI-powered wellness module (24/7 vet access, AI symptom checker, virtual food/treat finder) and monetizes the 1M+ member base further through a Perks affiliate program and Connected Content advertising.
The company is led by co-founders Tom Arnold (Founder/CTO, formerly of Microsoft) and Lorien Clemens (Co-founder/CEO). It has raised roughly $4.26M in disclosed funding across more than a decade (notable rounds include $1.7M in 2013 and $200K from Leap Venture Studio and R/GA Ventures in 2022) and operates with a small team of approximately 4 full-time employees supplemented by interns, suggesting a bootstrapped, niche-scale business model rather than a venture-backed growth profile.
PetHub firmographics
Firmographics- Name
- PetHub
- Legal name
- PetHub, Inc.
- Website
- https://pethub.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PetHub operates a cloud-based pet data platform linking patented QR/NFC ID tags to online profiles, offering freemium lost-pet recovery, a 24/7 hotline, municipal licensing software, and an AI-driven veterinary telehealth service to consumers, municipalities, and OEM partners.
- Ownership category
- akta.pro rank
PetHub industry classification
Industry- Product category
- Pet Identification & Recovery Software
- NAICS
- Pet Care (except Veterinary) Services (812910), Veterinary Services (54194), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where PetHub is headquartered
LocationHeadquarters
- HQ city
- Wenatchee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PetHub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- Premium Subscription Plans: Recurring subscription revenue from PetHub+ plans at $29.99/year or $3.99/month, and Lifetime plan at $199 one-time. Includes lost pet recovery suite, GPS notifications, community alerts, telehealth services, and Perks discount club.
- Physical ID Tag Products: One-time hardware sales of QR code and NFC-enabled pet ID tags, collars, and accessories through pethub.com shop.
- Municipal Licensing Programs: B2B revenue from cities and counties using PetHub technology for official pet licensing programs through PetHub Solutions. Process transactions including pet licenses facilitated by participating municipalities.
- PetHub Perks / Affiliate Commissions: Advertising and affiliate partnerships with pet brands featured in the Perks discount club. PetHub may receive commission from purchases through partner manufacturer links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic membership with essential pet ID features |
| Subscription | Annual | Annual premium subscription with enhanced lost pet recovery |
| Subscription | Multi-year contract | Lifetime premium access for one pet |
| Subscription | Annual | Family plan for multiple pets at premium level |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
PetHub product offering
Product offeringCore offering
PetHub operates a SaaS pet data platform that links physical smart ID tags (QR code, NFC, and printed phone numbers) to online pet profiles, enabling lost pet recovery through 24/7 hotline, GPS scan notifications, and community alerts. The company sells physical ID tags via direct-to-consumer e-commerce and offers premium subscriptions (PetHub+) with recurring fees, plus an AI-powered veterinary telehealth wellness platform. A separate PetHub Solutions program delivers digital pet licensing technology to municipal governments.
Product overview
PetHub is a pet data platform and pet parent membership service offering a unified system for pet identification and lost pet recovery. The core product consists of smart digital ID tags (QR code, NFC-enabled, and phone number-based) that link to online pet profiles, supported by a free Basic membership tier. Premium add-ons include the PetHub+ subscription ($29.99/year) providing GPS notifications, community alerts, and the PetHub Perks discount club. In May 2023, PetHub expanded into veterinary telehealth with an AI-powered wellness platform offering 24/7 veterinary access and an AI symptom checker. For municipalities, PetHub Solutions provides licensing program integration. The platform also includes the PetHub Connected Content advertising network. All tiers include access to the 24/7 Found Pet Hotline and the Lost Pet Recovery Suite, which achieves a 96% recovery rate within 24 hours.
Differentiator
Problem solved
Functional benefit
Brands
- PetHub Solutions: A program offering custom digital ID tags and municipal pet licensing solutions for animal shelters, rescues, and government agencies.
- PetHub+
- PetHub Ready Kit
Products and services
- PetHub Digital ID Tags Smart digital pet ID tags featuring QR codes, NFC chips, and printed phone numbers that link to a pet's online profile for lost pet recovery. Sold through shop.pethub.com to individual pet parents.
- NFC Tap Tags ID tags with embedded NFC/RFID chips allowing NFC-enabled smartphone users to tap the tag to access the pet's online profile without scanning a QR code.
- PetHub Ready Kit Kit including WalletCard and CrateCard smart identification tools that work with the PetHub platform for emergency contact and medical information access.
- PetHub+ Premium Subscription Premium subscription at $29.99/year or $3.99/month providing comprehensive lost pet recovery tools including GPS tag scan notifications, community alerts, instant digital and printable resources, AI wellness platform, and Perks discount club.
- Lifetime PetHub+ Plan One-time $199 lifetime subscription providing unlimited access to the lost pet recovery suite and Perks discount club for the entire lifetime of the pet.
- PetHub Veterinary Telehealth Services AI-powered wellness platform offering 24/7 veterinary telehealth access, AI symptom checker, and virtual food and treat finder for premium subscribers.
- PetHub Solutions (Municipal Licensing Program) B2B program enabling cities, counties, and states to use PetHub smart digital ID tags for official pet licensing, rabies tags, and everyday pet IDs.
- 24/7 Found Pet Hotline Free human-staffed phone service available 24/7 for reporting found pets, connecting finders directly with pet owners, included with all PetHub tags.
- Lost Pet Recovery Suite
Quantifiable outcome
- 96% of missing pets recovered in 24 hours or less
- +4 more outcomes
Companies that use PetHub
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
PetHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature8 records
PetHub partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- National Band & TagcoreMajor partnership announced September 2023 combining PetHub's innovative software with National Band & Tag Company's physical ID tags. PetHub's technology has helped hundreds of thousands of lost pets return to families safely with 96% reunited in under 24 hours.
- Maui Humane SocietycorePartnership to distribute QR code tags helping relocate pets. Organization receives about 5 lost pet claims daily, over 1,800 lost dogs at shelter per year. National Pet ID Week partnership April 2023.
- Great Falls Animal ShelterminorMontana animal shelter offering new QR-code pet license tags with multiple caretaker contacts and medical/vaccination/allergy information.
- Broward County Animal CarecoreLaunched February 2023 with new QR-coded tag program. Emily Wood, Director: 'We are excited to partner with PetHub to keep Broward County pets safer with smart pet tags... help us reunite lost pets with their families sooner and reduce lost pet intakes at the animal shelter.'
- Lapeer County Animal ControlminorMichigan county using PetHub 'smart tags' to ensure dogs can be reunited with owners and that dogs with medication needs are cared for until reunited.
- Red DingocorePartnership with tag manufacturer Red Dingo skyrocketed PetHub's ID tag quality and membership growth. Red Dingo produces high-quality tags that embed PetHub's scannable technology.
- Sofa CityminorOEM partner producing PetHub-powered scannable QR tags available through their online store.
- Pin MeiminorOEM partner with PetHub-powered alloy scannable tags available on Amazon marketplace.
- Pour LabsminorOEM partner producing PetHub-powered scannable products.
- American Humane AssociationcorePartnership to keep America's beloved companion animals safe and healthy. Dr. Robin Ganzert, President & CEO: 'We are thrilled to work with PetHub to keep many more of America's beloved companion animals safe and healthy!'
- Community Alert Network (17,000+ Shelters, Rescues, Vets)coreCommunity Alert system connects to 17,000+ animal shelters, rescues, veterinary practices, and pet businesses that receive virtual 'Amber Alert for Pets' notifications when a pet is reported missing within 50-mile radius.
- EveryPet CharityminorPetHub is working towards putting tags on EVERY PET in the United States through this charity initiative. Vision: 'in Every Family, Every Community, Every Pet deserves to stay happy, safe and HOME for the rest of their lives.'
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
PetHub competitors and assessment
Company assessmentDirect peers
- Pawscout: Smart pet tag platform combining QR/NFC tags with an online pet profile and lost pet alert community — directly comparable to PetHub's core ID + community-alert offering for individual pet parents.
- Fi: Smart GPS dog collar with subscription-based live tracking, health monitoring, and lost dog alerts — overlaps with PetHub's GPS/lost-pet suite but competes via a premium hardware-and-subscription collar model.
- Tractive: Austrian-headquartered GPS pet tracker with worldwide live tracking subscriptions — directly comparable to PetHub's GPS-notification and subscription features, but with stronger international reach.
- Halo Collar: GPS smart collar for dogs featuring real-time tracking, virtual fences, and Cesar Millan-branded training — comparable to PetHub in GPS-enabled connected pet products, though premium-positioned and training-focused.
- Link AKC: GPS smart dog collar combining location tracking with temperature alerts and activity monitoring — comparable to PetHub's premium GPS subscription tier with a hardware-collar form factor.
- Petfon: GPS pet tracker with real-time location, virtual fences, and no monthly fee option — directly comparable to PetHub's GPS notification feature, competing on price and hardware.
Broad incumbents
- Whistle (Mars Petcare): GPS and health-tracking pet device from Mars Petcare (acquired by Mars in 2017) — comparable to PetHub in the connected-pet data and recovery space, but with substantially deeper corporate backing and broader pet-care portfolio distribution.
- Apple AirTag: Apple's general-purpose item tracker widely used as a low-cost lost-pet finder by consumers — not a dedicated pet product but a credible substitute in the basic 'find my pet' use case that anchors PetHub's value proposition.
Emerging players
- Marco Polo Pet Tracking: Long-range pet tracking system using proprietary radio technology (no monthly fees) — overlaps with PetHub in the lost-pet recovery use case but uses a different technology stack and positioning.
- Vetster: On-demand veterinary telehealth platform — comparable to PetHub's May 2023 AI-powered telehealth launch, representing a more focused competitor in the veterinary services dimension of PetHub's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PetHub social profiles
Digital presencePetHub compliance and trust
Trust signalCompliance5 records
PetHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetHub leadership team
Management profileNumber of profiles
Profiles4 records
PetHub funding detail
Funding detailFunding overview
Funding rounds10 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetHub
What does PetHub do?
PetHub operates a SaaS pet data platform that links physical smart ID tags (QR code, NFC, and printed phone numbers) to online pet profiles, enabling lost pet recovery through 24/7 hotline, GPS scan notifications, and community alerts. The company sells physical ID tags via direct-to-consumer e-commerce and offers premium subscriptions (PetHub+) with recurring fees, plus an AI-powered veterinary telehealth wellness platform. A separate PetHub Solutions program delivers digital pet licensing technology to municipal governments.
Is PetHub a public or private company?
PetHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was PetHub founded?
PetHub was founded in 2010. It employs 11 to 50 people.
Where is PetHub based?
PetHub is headquartered in Wenatchee, United States, in the North America region.
How does PetHub make money?
Four revenue lines are on record. Premium Subscription Plans are the primary driver. The others are physical ID Tag Products, municipal Licensing Programs and petHub Perks / Affiliate Commissions.
Who are PetHub's main competitors?
Direct peers on record are Pawscout, Fi, Tractive, Halo Collar, Link AKC and Petfon. Broad incumbents are Whistle (Mars Petcare) and Apple AirTag. Emerging players are Marco Polo Pet Tracking and Vetster.
Does PetHub have an API?
No public API is recorded for PetHub.
What industry is PetHub in?
PetHub's product category is Pet Identification & Recovery Software. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 812910.