Halo Collar
- Company typePrivate
- Founded2020
- HeadquartersWoodcliff Lake, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Halo Collar firmographics
Firmographics- Name
- Halo Collar
- Legal name
- Protect Animals With Satellites LLC
- Website
- https://halocollar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Halo Collar industry classification
Industry- Product category
- Smart Pet Collars
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Halo Collar is headquartered
LocationHeadquarters
- HQ city
- Woodcliff Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Halo Collar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales: One-time purchase of Halo Collar devices (Halo Collar 5 at $599, Halo Collar 4 at $549). Prices subject to sales/discounts. Device includes GPS, training, and tracking capabilities permanently.
- Subscription (Pack Membership): Monthly subscription starting at $9.99/month covering unlimited cellular tracking on all cellular networks worldwide, real-time tracking, daily activity reports, and live customer support. Required for full GPS fence and tracking features.
- Accessories: Additional products including Beacons (for indoor keep-away zones and recall), charging stands, and other accessories sold separately.
- Financing: Partnership with Affirm for installment payment options, enabling customers to spread hardware costs over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Halo Collar 5 hardware with Bronze Pack subscription |
| One time/ perpetual license | Monthly | Halo Collar 4 (legacy product) |
| Subscription | Monthly | Subscription tiers (Bronze, Silver, Gold) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Halo Collar product offering
Product offeringCore offering
Halo Collar manufactures and sells a GPS-enabled smart dog collar that combines virtual geofencing, real-time location tracking, training feedback, and activity monitoring in a single wearable device. The company also sells Bluetooth Beacons for indoor containment, charging and protective accessories, and a Pack Membership subscription that enables cellular connectivity, real-time alerts, and live customer support.
Product overview
Halo Collar offers a unified smart dog collar ecosystem combining GPS wireless fencing, real-time location tracking, training, and health monitoring in a single device. The core offering is the Halo Collar 5, which serves as both a portable GPS dog fence and activity tracker. This integrates with the Halo App for fence management and tracking, Beacons for indoor containment, and the Cesar Millan Training Program for expert dog training guidance. All features are supported by a Pack Membership subscription that enables cellular connectivity and premium support. The product portfolio includes multiple collar generations (Halo Collar 5 current, Halo Collar 4 legacy), specialized editions (Realtree), and accessories (charging stands, protective cases).
Differentiator
Problem solved
Functional benefit
Brands
- Precision+: A next-generation GPS positioning system for the Halo Collar 5, combining L1+L5 dual-band GPS hardware with Swift Navigation's Skylark cloud-based correction service.
Products and services
- Halo Collar 5 The flagship GPS wireless dog fence and tracker with AlwaysOn GPS tracking, dual-frequency L1+L5 GPS, up to 48-hour battery life, IP67 waterproof rating, training feedback, and 20 location updates per second. Stores unlimited fences on-device for use without Wi-Fi or cellular connectivity.
- Halo Collar 4 Previous-generation GPS dog fence collar with multi-satellite connectivity, real-time updates, and training functionalities. Available while supplies last with core GPS fence and tracking features, requiring subscription for cellular connectivity.
- Halo Collar 5 Realtree Edition Special edition of Halo Collar 5 in Realtree EDGE camouflage pattern, designed for outdoor enthusiasts with an outdoor-themed aesthetic and durable IP67 waterproof design.
- Beacons Bluetooth-based accessory devices that create indoor keep-away zones and recall cues, used to keep dogs away from specific indoor areas such as the kitchen or furniture without requiring GPS signal.
- Halo Collar Accessories Additional hardware products including magnetic charging stands, replacement protective cases, and other accessories for the Halo Collar system.
- Pack Membership Subscription Monthly subscription service (starting at $9.99/month) covering unlimited cellular tracking on all networks worldwide, real-time GPS fence alerts, daily activity reports, and live customer support including 1:1 Zoom video sessions. Available in Bronze, Silver, and Gold tiers with discounted annual plans.
Quantifiable outcome
- 3x more accurate than any other GPS dog fence on the market
- +6 more outcomes
Companies that use Halo Collar
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Halo Collar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature9 records
Halo Collar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship, key and supporting.
- Swift NavigationcoreSwift Navigation provides Skylark cloud-based GPS correction service that enhances Halo Collar's positioning accuracy. This partnership enables the Precision+ GPS system delivering automotive-grade L1+L5 dual-band GPS accuracy for the Halo Collar 5.
- RealtreeflagshipStrategic partnership with Realtree, a leading outdoor lifestyle brand, for co-branded Halo Collar 5 Realtree EDGE camo edition. Focuses on outdoor safety and style, expanding into outdoor and lifestyle retail channels.
- Cesar MillanflagshipCesar Millan, world-renowned dog trainer and TV personality, co-founded Halo and developed the training methodology integrated into every aspect of the Halo Collar. His positive association training approach and brand association provide significant differentiation and credibility.
- Swift NavigationcorePrecision+ GPS technology powered by Swift Navigation's Skylark cloud-based correction service, enabling L1+L5 dual-band GPS with advanced atmospheric modeling for superior accuracy.
- PetcokeyPetco retail partnership for physical store distribution of Halo Collar products. Featured as new product in Petco lineup with dedicated shelf placement and marketing support.
- AffirmsupportingFinancing partner enabling installment payment options for Halo Collar hardware purchases, making the product more accessible to customers through pay-over-time options.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Halo Collar competitors and assessment
Company assessmentDirect peers
- SpotOn GPS Fence: SpotOn sells a GPS-based virtual dog fence using cellular and GPS, positioned almost identically to Halo as a wireless containment alternative to in-ground fences. It is Halo's most direct head-to-head competitor, frequently cited in Halo's own comparison content.
- Fi: Fi makes smart GPS dog collars focused on location tracking, activity monitoring, and escape alerts with a subscription model. It directly overlaps Halo's wearable GPS collar category and competes for the same premium D2C pet-parent segment.
- Tractive: Tractive is a subscription-based GPS pet tracker used worldwide, with strong international presence. It competes with Halo on real-time GPS tracking, activity monitoring, and the recurring subscription model for pet parents.
Broad incumbents
- Garmin: Garmin's Alpha and Astro lines offer GPS dog tracking and training devices aimed at hunters and outdoor users, an adjacent use case to Halo's outdoor/Rural segment. As a diversified electronics incumbent with deep GPS expertise, Garmin represents an established alternative in the GPS dog collar category.
- Whistle (by Mars Petcare): Whistle, owned by Mars Petcare, is a GPS and health-tracking pet wearable with a subscription model. It overlaps Halo's activity monitoring and GPS tracking use cases and benefits from Mars Petcare's distribution scale across the broader pet care ecosystem.
- PetSafe (Radio Systems): PetSafe/Radio Systems is a large incumbent in pet containment, with traditional in-ground and wireless fence systems plus newer connected products. It is the dominant legacy alternative Halo explicitly positions against, given Halo's 'no installation required' value proposition.
- Invisible Fence: Invisible Fence is a long-standing brand in professional in-ground pet containment, with a large installed base of physical-fence customers. It represents the traditional alternative to Halo's virtual GPS fence for consumers willing to install wired systems.
Emerging players
- SATELLAI: SATELLAI markets a GPS smart dog collar with virtual fencing and tracking, frequently listed alongside Halo and SpotOn in comparison content. It is an emerging player with partial feature overlap, particularly in AI-driven GPS positioning.
- Tabcat: Tabcat offers lightweight pet location trackers, primarily for cats and small pets, using RF technology. It is an adjacent/niche player targeting a smaller subset of the connected pet care market where Halo's collar form factor is less relevant.
Others
- Apple AirTag: Apple AirTag is a consumer GPS/Bluetooth tracking device used by some pet owners as a low-cost alternative for locating pets. While not designed for pet containment or training, it competes for share-of-wallet in the pet-tracking category at a fraction of the price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Halo Collar social profiles
Digital presenceHalo Collar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halo Collar leadership team
Management profileNumber of profiles
Profiles5 records
Halo Collar funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halo Collar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halo Collar
What does Halo Collar do?
Halo Collar manufactures and sells a GPS-enabled smart dog collar that combines virtual geofencing, real-time location tracking, training feedback, and activity monitoring in a single wearable device. The company also sells Bluetooth Beacons for indoor containment, charging and protective accessories, and a Pack Membership subscription that enables cellular connectivity, real-time alerts, and live customer support.
Is Halo Collar a public or private company?
Halo Collar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halo Collar founded?
Halo Collar was founded in 2020. It employs 51 to 100 people.
Where is Halo Collar based?
Halo Collar is headquartered in Woodcliff Lake, United States, in the North America region.
How does Halo Collar make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription (Pack Membership), accessories and financing.
Who are Halo Collar's main competitors?
Direct peers on record are SpotOn GPS Fence, Fi and Tractive. Broad incumbents are Garmin, Whistle (by Mars Petcare), PetSafe (Radio Systems) and Invisible Fence. Emerging players are SATELLAI and Tabcat. Apple AirTag is listed as an others.
Does Halo Collar have an API?
No public API is recorded for Halo Collar.
What industry is Halo Collar in?
Halo Collar's product category is Smart Pet Collars. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 45991 and its SIC code is 3669.